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screen seriality
screen seriality
Screen seriality focus on US tv industry and its insights
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MIP Markets conference videos April 2013

MIP Markets conference videos April 2013 | screen seriality | Scoop.it
Full conference videos from MIPTV, MIPCube, MIPDoc & MIPFormats 2013
Mattia Nicoletti's insight:

Very interesting link for whom could not attend MipCube 2012.

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NAB 2013: Brightcove enhances TV everywhere support | Rapid TV News

In a bid to enable broadcasters to provide more access to premium video programming across every screen, cloud content services provider Brightcove has beefed up the authentication on its multiscreen technology.
Mattia Nicoletti's insight:

Authentication is the key to Tv Everywhere.

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Digital TV, movie streaming reaches tipping point | Advanced Television

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Online video real-time bidding projected to break billion dollar barrier by 2014 | Rapid TV News

Online video real-time bidding projected to break billion dollar barrier by 2014 | Rapid TV News | screen seriality | Scoop.it
Research conducted by Forrester on behalf of SpotXchange has calculated that real-time bidding (RTB) will account for a quarter of online video sales that will total $1.14 billion by 2014.
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'Mario,' 'Zelda' creator says give the Wii U time

'Mario,' 'Zelda' creator says give the Wii U time | screen seriality | Scoop.it
Nintendo's most popular game designer says that skeptics should give its new Wii U console some time.
Mattia Nicoletti's insight:

Miyamoto has to consider that the second screen always in our hands is a smartphone. Why I should use the Wii U controller to manage my television? 

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CBC's ARCTIC AIR Season Finale Takes the Second Screen Experience to New Heights - TVLoon.ca

CBC's ARCTIC AIR Season Finale Takes the Second Screen Experience to New Heights - TVLoon.ca | screen seriality | Scoop.it
Mattia Nicoletti's insight:

A second screen transmedia experience for Arctic Air. Do we really need it?

I think that when transmedia is functional to the story it is a good think but when it is just for publicity...

 

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Social Media and Multitasking Go Hand in Hand - eMarketer

Social Media and Multitasking Go Hand in Hand - eMarketer | screen seriality | Scoop.it
The phenomenon of second screeners in the US turning to social media while watching TV has been known for some time now.
Mattia Nicoletti's insight:

Mobile is king. We are buying big screens but we are in love with small ones.

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Q1, 2013: Are we on track? An update to the definitive research "The 2nd Screen: Transforming video consumption"

Q1, 2013: Are we on track? An update to the definitive research "The 2nd Screen: Transforming video consumption" | screen seriality | Scoop.it

The first 3 months of 2013 has been explosive for 2nd Screen.  Apps have improved, new apps have continued to launch, clear evidence of growth in the revenue associated with the market can be seen, and the convergence of 2nd Screen companion experiences and 2nd Screen viewing experiences has continued.


Via Nicholas Barr, Ludovic Bostral
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The Multi-Screen Integrated Customer Experience | Visual.ly #transmedia

The Multi-Screen Integrated Customer Experience | Visual.ly #transmedia | screen seriality | Scoop.it
Always-on consumers expect website experiences that meet their needs regardless of the devices they’re using. If your website doesn’t do just that

Via siobhan-o-flynn
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4 Social Campaigns Effectively Using Dual Screens | Ignite Social Media

4 Social Campaigns Effectively Using Dual Screens | Ignite Social Media | screen seriality | Scoop.it
4 Social Campaigns Effectively Using Dual Screens http://t.co/Zg24OoJNKz #socialtv
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The State of TV (& 2nd Screen) Apps : Android

The State of TV (& 2nd Screen) Apps : Android | screen seriality | Scoop.it
Thinking. Folks (including me) have been talking about the Appification of TV via second screen TV apps for sometime now. This expectation has led to a plethora of announced and implied corporate s...
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The Three ”T”:s – TV, Twitter and Transmedia

The Three ”T”:s – TV, Twitter and Transmedia | screen seriality | Scoop.it
So, apparently having people talking, discussing, arguing and generally getting their collective panties in a twist about what you’re creating is a good thing. I could never have guessed. According...
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Infectious Social Media: What Advertisers Can Learn from "The Walking Dead" | Social Media Today

Infectious Social Media: What Advertisers Can Learn from "The Walking Dead" | Social Media Today | screen seriality | Scoop.it
The Walking Dead has managed to capture the attention of fans, and the benefits are clearly showing on social media platforms.
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NAB: Not second-screen sync but first-screen sync with Civolution and Broadcom | Videonet

NAB: Not second-screen sync but first-screen sync with Civolution and Broadcom | Videonet | screen seriality | Scoop.it
Mattia Nicoletti's insight:

First screen syncing vs second screen syncing

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TV viewers multitasking, using '2nd screens' more - Arts & Entertainment - CBC News

TV viewers multitasking, using '2nd screens' more - Arts & Entertainment - CBC News | screen seriality | Scoop.it
Online video is on the rise globally and TV viewers are increasingly multitasking — perhaps searching the web or using social media — during their tube time, a new survey suggests.

Via Gary Hayes
Mattia Nicoletti's insight:

More and more studies confirm that viewers use second screens while watching tv. It means that viewers need valuable contents. 

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Jeni Mawter's comment, April 10, 2013 6:22 PM
Second screen, third screen, fourth screen too. Caught myself watching 8 screens at my gym workout this morning.
Jeni Mawter's curator insight, April 10, 2013 6:23 PM

Writers of children's and young adult fiction need to create content for multiple screens.

Donald McClendon's curator insight, April 11, 2013 2:18 PM

Doing this right now!

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Intel Cooks Up Future of TV -- a Potential Mess for Cable | Media - Advertising Age

Intel Cooks Up Future of TV -- a Potential Mess for Cable | Media - Advertising Age | screen seriality | Scoop.it
former apple marketing exec is working on a campaign to reach consumers that will look very different from the traditional work of your local cable company.
Mattia Nicoletti's insight:

Intel Tv project seems potentially to be able to frighten any competitor.

The advantages for the viewer are awesome but what about contents?

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iSuppli: US TV market can expect a second year of decline | Rapid TV News

iSuppli: US TV market can expect a second year of decline | Rapid TV News | screen seriality | Scoop.it
US television shipments are forecast to decline for a second year in a row in 2013, but growth will resume next year as the LCD TV segment regains some of the strength it had lost in the past year.
Mattia Nicoletti's insight:

is television still the first screen?

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New streaming business model paves way - Daily Trojan Online

Daily Trojan Online
New streaming business model paves way
Daily Trojan Online
When kids in the modern day want to kick back with their favorite television show after a long, hard day's work, very few turn on their actual television sets.
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Second-screen prototype hopes to boost couch commerce | PCWorld

Second-screen prototype hopes to boost couch commerce | PCWorld | screen seriality | Scoop.it
Akamai Technologies demonstrated a prototype second-screen system that presents complementary content on a smartphone or tablet that is synchronized with what's happening on the main television screen.
Mattia Nicoletti's insight:

Is the second screen sync the future of the eCommerce? 

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Liveblog: Creating Killer Social Experiences | | MIPBlog

Liveblog: Creating Killer Social Experiences | | MIPBlog | screen seriality | Scoop.it
Mattia Nicoletti's insight:

Contents are the killer app for social tv.

Anyway, in the future we will have different kinds of video contents, some traditional, some interactive. Taking part to something is an option we have not to be forced to.

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Interview with Mike Turner of Magine (video) the Spotify of TV? | | MIPBlogMIPBlog

Interview with Mike Turner of Magine (video) the Spotify of TV? | | MIPBlogMIPBlog | screen seriality | Scoop.it
Mattia Nicoletti's insight:

is Magine a Killer app?

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5 Reasons Businesses Should Care About Hashtags - Forbes

5 Reasons Businesses Should Care About Hashtags - Forbes | screen seriality | Scoop.it
The power of the hashtag is about to take off and businesses should be prepared.

Via siobhan-o-flynn
Mattia Nicoletti's insight:

We are in hashtag world. There are lot of ways to use them but we also have to take care how to use them. In a few time we will need  a hashtag netiquette

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Christina McCale's curator insight, April 6, 2013 8:00 PM

Not sure why you should care about hashtages for your business? Better consider some major changes coming up. Take a look at these compelling reasons how hashtags can impact your business.

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» ‘TV Everywhere’ Ready for Live Linear!

» ‘TV Everywhere’ Ready for Live Linear! | screen seriality | Scoop.it
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Warner launches streaming service: like Netflix, without the new stuff

Warner launches streaming service: like Netflix, without the new stuff | screen seriality | Scoop.it
Would you pay $10 a month to rewatch Gilligan’s Island? Warner Bros. thinks some people will, and launched a video service to do so.

 

Warner Bros. opened up its Warner Archive Instant service to the public this week, giving fans of vintage titles of the studio unlimited streaming access to movies and TV shows for $10 a month (hat tip to Engadget). It’s an interesting experiment, but the offering in its current form will appeal only to a few hardcore fans: to the casual viewer, Warner Archive Instant feels like a B-movie version Netflix, without any of the new stuff.

Movies currently available for streaming include titles like the Mummy (the 1959 version), Tarzan and the Mermaids and Cat People. TV shows offered include 77 Sunset Strip, Gilligan’s Island and the Adventures of Superman from 1952.

One should mention that this isn’t a big gamble by Warner Bros. on online distribution, but just another way for the studio’s archive operations to get its titles out. And there certainly is a community for this kind of stuff, which previously was mostly available on DVD. Still, one has to wonder whether there could be a bigger audience for these titles on existing subscription services, and whether reinventing Netflix with such a small catalog and specialized is really a good idea.


Via Virginie Colnel
Mattia Nicoletti's insight:

This move can be considered just a half-step towards the future of tv but we have to remember that we are talking about one of the big Studios, bound to a traditional strategy. Warner value chain is complex.

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Dual Screen: The Evolution of the Second Screen | Brightcove Blog

Dual Screen: The Evolution of the Second Screen | Brightcove Blog | screen seriality | Scoop.it
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