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screen seriality
Screen seriality focus on US tv industry and its insights
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EXCLUSIVE: CBS and Victoria’s Secret Bringing Second Screen to The Runway - Lost Remote

EXCLUSIVE: CBS and Victoria’s Secret Bringing Second Screen to The Runway - Lost Remote | screen seriality | Scoop.it
EXCLUSIVE: CBS and Victoria’s Secret Bringing Second Screen to The Runway
Mattia Nicoletti's insight:

This is a clever use of the second screen...

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Zaslav Says 'TV Everywhere' Revenues Are Hard to Pin Down | Cable Television News | Broadcast Syndication | Programming | Multichannel.com

Zaslav Says 'TV Everywhere' Revenues Are Hard to Pin Down | Cable Television News | Broadcast Syndication | Programming | Multichannel.com | screen seriality | Scoop.it
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ramon tarres's curator insight, December 10, 2013 8:20 AM

Al lado de lo creativo está todo lo demás sin lo cual, lo creativo no sería posible: marketing, tecnología, gestión de datos. Muy interesante.

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Are Young People Watching Less TV? (Updated #8211; Q3 2013 Data)

Are Young People Watching Less TV? (Updated #8211; Q3 2013 Data) | screen seriality | Scoop.it
[Editor's Note: This is the latest quarterly update to this article, this time containing Q3 2013 data and trend analysis.] There's a strong perception that with the rise of
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FreeWheel Q3 Report: Video Ads in TV Everywhere Content Triple ...

FreeWheel Q3 Report: Video Ads in TV Everywhere Content Triple ... | screen seriality | Scoop.it
New Q3 '13 data from FreeWheel, which was unveiled today at VideoSchmooze, indicates TV Everywhere usage has grown rapidly over the past year. According to the company's Q3 '13 Video Monetization Report, 14.2% of ...
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For Kids, Second Screen Comes First | Cable Television News | Broadcast Syndication | Programming | Multichannel.com

For Kids, Second Screen Comes First | Cable Television News | Broadcast Syndication | Programming | Multichannel.com | screen seriality | Scoop.it
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ESPN Reveals Surprising Mobile Stats | Light Reading

ESPN Reveals Surprising Mobile Stats | Light Reading | screen seriality | Scoop.it
Usage data shows significant use of smartphone video app while users are on the move.
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Zeebox Connects 'Wendy Williams Show' with Branded Social TV Platform - CableFAX

Zeebox Connects 'Wendy Williams Show' with Branded Social TV Platform - CableFAX | screen seriality | Scoop.it
Lost Remote
Zeebox Connects 'Wendy Williams Show' with Branded Social TV Platform
CableFAX
2013 has been a pretty important year for social TV.
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Twitter Is One Step Closer To Bringing Retargeted Ads To Mobile

Twitter Is One Step Closer To Bringing Retargeted Ads To Mobile | screen seriality | Scoop.it
Editor's note: Social Media Insights ;will...
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How India's favorite TV show uses data to change the world

How India's favorite TV show uses data to change the world | screen seriality | Scoop.it
Satyamev Jayate, one of India’s highest-rated television shows, is using data as a means to effect meaningful change.
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The iTV Doctor Is In: Superheroes of the Second Screen--Chapter 1: zeebox | InteractiveTV Today

The iTV Doctor Is In: Superheroes of the Second Screen--Chapter 1: zeebox | InteractiveTV Today | screen seriality | Scoop.it
[itvt] is the most widely read and trusted news source on the medium of interactive multiplatform television. We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business.
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Big data and semantic analysis are required to understand social TV, according to Daedalus [2369] | Social TV - TV App Market

Big data and semantic analysis are required to understand social TV, according to Daedalus [2369] | Social TV - TV App Market | screen seriality | Scoop.it
TV App Market - Second Screen, Social TV, Transmedia, VoD, Connected TV News and Opinion
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Comcast tests new ad tech to help networks capture binge viewers

Comcast tests new ad tech to help networks capture binge viewers | screen seriality | Scoop.it
Comcast is testing new ad technology that inserts up-to-date commercials into past episodes of TV shows that are available on demand.
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REPORT: Twitter Ads Paired With TV Advertising Reduces Costs by 36% and Drives up to 16% More Sales

REPORT: Twitter Ads Paired With TV Advertising Reduces Costs by 36% and Drives up to 16% More Sales | screen seriality | Scoop.it
Twitter has released some interesting data that shows just how effective paid Twitter media can be for promoting television shows and generating leads. Earlier this year Twitter introduced TV ad targeting for advertisers in the U.S.
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A Wave Of Tech Industry Deals Is Streamlining The World Of Social TV

A Wave Of Tech Industry Deals Is Streamlining The World Of Social TV | screen seriality | Scoop.it
Social TV is only getting more popular, but there are too many apps competing for social TV conversations and consolidation is helping to clean up the space.
Mattia Nicoletti's insight:

"In a recent report on social TV apps from BI Intelligence, we find that second screen apps fall into the same trap Foursquare waded into with location-based services. Foursquare hasn't fulfilled its ambitions because location-based social-mobile behavior is not enough of a separate category to merit a separate stand-alone social network. Social TV has the same problem. "

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Do we always need second screen and social tv? - Screendome

Do we always need second screen and social tv? - Screendome | screen seriality | Scoop.it
In television industry “second screen” and “social tv” are two of the hottest trends, but “does every screen content need second screen and social tv?”
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TNT’s ‘Adaptweetion’ of ‘Mob City’ Social TV Hit - Lost Remote

TNT’s ‘Adaptweetion’ of ‘Mob City’ Social TV Hit - Lost Remote | screen seriality | Scoop.it
TNT’s ‘Adaptweetion’ of ‘Mob City’ Social TV Hit
Mattia Nicoletti's insight:

That's what I call writing for social tv.

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TV everywhere drives monetisation inflection point

More content on more screens in more places has led to a watershed in online video with nearly one video ad view for every video view according to the latest round up of the market by FreeWheel.
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The 3 Rules of Transmedia Storytelling from Transmedia Guru Jeff Gomez

The 3 Rules of Transmedia Storytelling from Transmedia Guru Jeff Gomez | screen seriality | Scoop.it
Jeff Gomez, president and CEO of Starlight Runner Entertainment, a transmedia storytelling firm, will be conducting a one-day master class on "Creating Blockbuster Transmedia Story Worlds & Brands" at the new Made in NY Media Center by IFP on...
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MediaPost Publications TV Everywhere Clicks, Authenticated Video Views Soar 217% 12/04/2013

TV Everywhere Clicks, Authenticated Video Views Soar 217% - 12/04/2013
Mattia Nicoletti's insight:

As said for a long time  by experts authentication is the key to Tv Everywhere.

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More TV Viewers Posting to Social Media, Watching Programs Based on Buzz

More TV Viewers Posting to Social Media, Watching Programs Based on Buzz | screen seriality | Scoop.it
There's a growing body of research analyzing social's influence on TV viewing behavior, with the general consensus being that social's impact is small, but growing. A new
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GetGlue announces change to sticker program, fans react - Lost Remote

GetGlue announces change to sticker program, fans react - Lost Remote | screen seriality | Scoop.it
GetGlue announces change to sticker program, fans react
Mattia Nicoletti's insight:

Physical vs Virtual. When fans need to own something to collect their passions

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Chromecast: where are the apps?

Chromecast: where are the apps? | screen seriality | Scoop.it
posted by Colin Dixon   It has been 4 months since Google released Chromecast, the HDMI stick for streaming web video to the TV. In that time, just three new apps have been added to the very lean...
Mattia Nicoletti's insight:

When you have to deal with Google, you have to know that you deal with a giant. And a giant is scary even for big tv networks...

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Second Screen Sports Experience Personalized With New SportsCenter App - Lost Remote

Second Screen Sports Experience Personalized With New SportsCenter App - Lost Remote | screen seriality | Scoop.it
Second Screen Sports Experience Personalized With New SportsCenter App (Second Screen Sports Experience Personalized With New SportsCenter App http://t.co/2a5egEoWip #socialTV)...
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Does Twitter Have What It Takes To Predict A Viral Tweet In Real Time? - AllTwitter

Does Twitter Have What It Takes To Predict A Viral Tweet In Real Time? - AllTwitter | screen seriality | Scoop.it
Does Twitter Have What It Takes To Predict A Viral Tweet In Real Time?
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