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Screen seriality focus on tv industry and its insights
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How Can Vine's 6-Second Video Window Earn Big Bucks for Twitter?

How Can Vine's 6-Second Video Window Earn Big Bucks for Twitter? | screen seriality | Scoop.it
vine sits at the intersection of video, mobile and advertising and could prove hugely profitable for twitter if it can crack the mobile-advertising nut.
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UbiquiTV: Video Fragmentation is the New Reality

UbiquiTV: Video Fragmentation is the New Reality | screen seriality | Scoop.it
For the uninitiated, NewFronts is an annual event that connects digital marketers and agencies with online publishers.
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Mobile Apps Are the New Network TV, Without the Ad Dollars

Mobile Apps Are the New Network TV, Without the Ad Dollars | screen seriality | Scoop.it
Mobile apps are now getting a bigger audience than broadcast TV. So why is it getting just a fraction of the ad revenues?
Mattia Nicoletti's insight:

"Researcher Flurry reported on Thursday that the audience for mobile apps has hit 58 million in primetime — 8 p.m. — a figure that rivals that of the top three TV networks on a very good night, but revenues are still just a fraction of those of TV".

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INFOGRAPHIC: Inside The Massive Mobile Video Ecosystem

INFOGRAPHIC: Inside The Massive Mobile Video Ecosystem | screen seriality | Scoop.it
One of the few types of mobile content that monetizes reliably and drives premium ad rates. ;
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Viacom, NBC said to be flying around Twitter for content deals | Rapid TV News

Viacom, NBC said to be flying around Twitter for content deals | Rapid TV News | screen seriality | Scoop.it
Social networks have long been predicted as the next growth area for TV and video and leading network Twitter is said to be close to inking partnerships with major US broadcasters.
Mattia Nicoletti's insight:

Twitter is signing clever win-win agreements with broadcasters in order to split advertising revenues.

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Online video real-time bidding projected to break billion dollar barrier by 2014 | Rapid TV News

Online video real-time bidding projected to break billion dollar barrier by 2014 | Rapid TV News | screen seriality | Scoop.it
Research conducted by Forrester on behalf of SpotXchange has calculated that real-time bidding (RTB) will account for a quarter of online video sales that will total $1.14 billion by 2014.
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Infectious Social Media: What Advertisers Can Learn from "The Walking Dead" | Social Media Today

Infectious Social Media: What Advertisers Can Learn from "The Walking Dead" | Social Media Today | screen seriality | Scoop.it
The Walking Dead has managed to capture the attention of fans, and the benefits are clearly showing on social media platforms.
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TechFondue: Ad Tech in the Year 2015. You Know You Want To Know!

TechFondue: Ad Tech in the Year 2015. You Know You Want To Know! | screen seriality | Scoop.it
Mattia Nicoletti's insight:

Native advertising is going to be the best way to get ad revenues in the future. Anyway Ecosystems (like Google) will be the ones to get the best results.

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Shazam taps into small-screen potential with 'companion app' for TV audiences

Shazam taps into small-screen potential with 'companion app' for TV audiences | screen seriality | Scoop.it
Mattia Nicoletti's insight:

Will be Shazam the first to monetize with second screen?

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Critics Beware: TV Everywhere Delivers in 2013 - Forbes

Critics Beware: TV Everywhere Delivers in 2013 - Forbes | screen seriality | Scoop.it
(Image credit: Getty Images via @daylife) By Jeremy Helfand, Vice President, Monetization at Adobe The technology world—like many others—is hardly immune from poor predictions.
Mattia Nicoletti's insight:

The huge growth of mobile market is the key to tv everywhere. Authentication problems are ready to be solved and tv everywhere, as Jeremy Helfand writes, is a great opportunity for ad investors.

 

We really hope that ad investors consider tv everywhere advertising as valuable as traditional one.

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Why the TV Industry Needs Its Version of Steve Jobs -- and Fast

Why the TV Industry Needs Its Version of Steve Jobs -- and Fast | screen seriality | Scoop.it
There is no element of the television industry more intriguing at this point than the broadcast networks and their fascinating slow death. The Big Four -- ABC, CBS, Fox, NBC -- have had their heads in the sand about the complicated future they face.
Mattia Nicoletti's insight:

A television Steve Jobs in my opinion should:

- lead to social tv and second screen standards

- disrupt the traditional advertising and evangelize ad investors (I work in adv market but investors if they don't see a commercial or a billboard think that their ad campaign is not successful)

- innovate in contents creating tv projects 2.0 (Syfy docet)

- sign agreements with new competitors (Hulu, Netflix, Amazon) and develop a collaborative strategy

- build its new way to success on tv market fragmentation

 

These are some ideas and provocations. What will you do?

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Television viewers shifting from broadcast networks to cable

Television viewers shifting from broadcast networks to cable | screen seriality | Scoop.it
Mattia Nicoletti's insight:

Tv market fragmentation and viewers finally used to something different are a serious threat for tv networks. Ratings and advertising revenues are sinking. What is the solution (if there is one...)?

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Twitter approaches Holy Grail of interactive TV advertising with new partner ad tool - Lost Remote

Twitter approaches Holy Grail of interactive TV advertising with new partner ad tool - Lost Remote | screen seriality | Scoop.it
Twitter approaches Holy Grail of interactive TV advertising with new partner ad tool
Mattia Nicoletti's insight:

"TBG Digital  announced a new product called 'Calendar Live' which gives marketers the ability to buy Promoted Tweets in sync with TV shows. While marketers could already do this manually — for example, buying tweets against show-related hashtags and scheduling them around the show’s airtime — TBG Digital has compressed it into an easy-to-use tool with more granular time-targeting abilities and trend monitoring."


Twitter in 3 months has changed interactive tv advertising

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Second-screen advertising is another piece of growing social mobile ecosystem

Second-screen advertising is another piece of growing social mobile ecosystem | screen seriality | Scoop.it
Second-screen advertising represents another piece of the ever growing social mobile ecosystem with Facebook Home new insights and opportunities for advertisers

Via Nicholas Barr
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Social Networks Are The Next Big Mobile Ad Platform

Social Networks Are The Next Big Mobile Ad Platform | screen seriality | Scoop.it

But social-mobile ads are just getting started...."

 

Social Networks Are The Next Big Mobile Advertising Platform (Mobile Marketing Watch)
Social media advertising has grown thanks to customized ad units on Facebook and Twitter, writes Eric Mugnier, of M&C Saatchi Mobile. Facebook has definitely shown its potential, although largely with direct response app acquisition campaigns. This success is largely due to the quality of data that Facebook provides, which helps fine-tune targeting and ensure relevance and downloads. This is also due to new ad units rolled out over the last few months that allow users to install advertised apps without leaving Facebook. But Facebook and Twitter also need to prove their ad products can do more than just drive short-term spikes in consumer engagement.

Read more: http://www.businessinsider.com/social-networks-grow-as-ad-platforms-2013-4#ixzz2RfwOJxZQ


Via siobhan-o-flynn
Mattia Nicoletti's insight:

The evolution of advertising and media means that in some time even ad investors should realize that tv commercial and print ad it's not the only right way to communicate to million of people.

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Cisco unveils new video projects | Rapid TV News

At an exclusive presentation in Munich, US IT company Cisco has announced a range of new video projects and technology partnerships which aim to shape the future of the market.
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Monetise this: the connected experience

Monetise this: the connected experience | screen seriality | Scoop.it
Connected second screen experiences have enjoyed, or arguably suffered, a prolonged period of experimentation.
Mattia Nicoletti's insight:

Some second screen monetizing models.

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NAB’s Smith: Broadcasters should embrace mobile | Advanced Television

Mattia Nicoletti's insight:

“Even in a world of tablets, smartphones and digital dashboards, broadcast radio and television are as relevant today as ever,” he asserted. “And some might say more relevant. As Americans become dependent on new technologies, radio and television continue to thrive and prove time and again their dependability when all else fails.” He warned that the industry must keep its eyes focused on the new doors that were opening before it. “The danger for any business that becomes complacent is its being left behind.”


My point is that with so many content owners and tv players is the advertising model to be changed. when there were just 6 broadcasters the audience was not so fragmented. Today with billion of channels (let's guess that in 2 years we will also have a lot of YouTube channels) advertising investors must believe (really believe) that communicating to few very very targeted viewers is better than to have a big viewership where just some people are the right for thr planned ads. This is about strategy and money.

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4 Social Campaigns Effectively Using Dual Screens | Ignite Social Media

4 Social Campaigns Effectively Using Dual Screens | Ignite Social Media | screen seriality | Scoop.it
4 Social Campaigns Effectively Using Dual Screens http://t.co/Zg24OoJNKz #socialtv
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Twitter and TV - a Pause for Reflection!

Twitter and TV - a Pause for Reflection! | screen seriality | Scoop.it
I have finally recovered after AdWeek.  I went to four conferences and followed two more on Twitter, which was over-kill.  As I sat in the final conference, my over-riding thought was how those of ...
Mattia Nicoletti's insight:

Nigel Walley is right. Twitter is an amazing medium but has not for ad investors the right measurement. 

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On TV, buzz and ratings are often at odds - The Boston Globe

On TV, buzz and ratings are often at odds - The Boston Globe | screen seriality | Scoop.it
When was the last time you read a story about the season arc of CBS’s “NCIS”? Or the surveillance issues raised by “Person of Interest,” also on CBS?
Mattia Nicoletti's insight:

In addition to what Matthew Gilbert wrote I say that Mad Men, Breaking Bad, Girls, have all a very interesting and profiled viewership for advertising investors. For examples the viewers of Mad Men are designers, architects, advertisers, creatives, and people with high level of education and salary. For this reason ad spaces are sold at higher prices even if ratings are not so high.

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Second-Screen TV Services Poised To Grow, But Business Needs Standards & Scale 03/21/2013

Second-Screen TV Services Poised To Grow, But Business Needs Standards & Scale - 03/21/2013
Mattia Nicoletti's insight:

"The best way for a network to start in second screen is with one property or brand, Johnston advises. Next, find a tech partner, then measure the results. Second-screen content can include polls and interactive quizzes during linear programming on the second screen, with live crowd-based results on the tablet, 'Guess the ending' ads, or dual-screen implementation of formats such as VivaKi’s Ad Selector unit, where the selection happens on the tablet/device and the linear ad plays on the second screen, Johnston explains."

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Mobile adoption in 2013: it’s time to stop calling it “second screen”

Mobile adoption in 2013: it’s time to stop calling it “second screen” | screen seriality | Scoop.it
Mobile is pervasive, it's ubiquitous, it's everywhere. It's time we finally accept that mobile is more than a second screen. It's the new norm of computing. And that changes everything.
Mattia Nicoletti's insight:

Is second screen the real first screen? For advertising it will become the first one.

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MediaPost Publications Execs Tell Advertisers: TV Offers Choice, Reach, But TV Everywhere Is A Bust 03/13/2013

MediaPost Publications Execs Tell Advertisers: TV Offers Choice, Reach, But TV Everywhere Is A Bust 03/13/2013 | screen seriality | Scoop.it
Execs Tell Advertisers: TV Offers Choice, Reach, But TV Everywhere Is A Bust - 03/13/2013
Mattia Nicoletti's insight:

Ad investors still think network tv is the only way to get to their customers. This happens because very targeted communication it's personal and not widely seen by million of people.

 

But when it's effective... you have to pay for it.

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TVAdvertisingMedia: I Want To Be With You Everywhere

TVAdvertisingMedia: I Want To Be With You Everywhere | screen seriality | Scoop.it
Mattia Nicoletti's insight:

Behind a great strategy there is a great concept. It's always about storytelling. When you tell a a story about ponys that like dancing and you build it in a great way with a concept "Silly stuff. It Matters" because silly things are the ones that make our days lighter. And these are the things that make people social.

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