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screen seriality
Screen seriality focus on tv industry and its insights
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Ellen's Oscars Tweet Shows What The Future Will Be For Social TV

Ellen's Oscars Tweet Shows What The Future Will Be For Social TV | screen seriality | Scoop.it
Facebook and Twitter will soon dominate the second screen industry.
Mattia Nicoletti's insight:

Celebrities are Twitter (and social tv) brand ambassadors

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Extending the device tail for TV Everywhere apps

Extending the device tail for TV Everywhere apps | screen seriality | Scoop.it

As we reported previously, the respected research/advisory firm The Diffusion Group predicted last autumn that half of all TV viewing would be away from set-top boxes by 2020 in US broadband/Pay TV homes and the same pattern would emerge in other markets. The viewing could be Pay TV Everywhere content or OTT. Even if multiscreen viewing only reaches 20% or 30% of the total figure, that still presents an obvious challenge to the Pay TV industry: the need to get their TV Everywhere apps beyond a handful of devices and into the mid-tail of devices if not the long-tail. That means developing more apps and then managing an ever-growing population of apps in the field, and that may not be easy.

Software development resources are a natural cap on how many apps you can manage today, so can the process of apps build and lifecycle management be made more efficient? Bill Scott, Chief Operating and Commercial Officer at Easel TV, which conceives, develops and operates connected apps on behalf of various companies, thinks the solution is already available. It lies in companies like his who build apps for multiple customers and so can spread the cost of development more widely. And the key to the future is in developing common software stacks that provide the core functionality of app device groups with a minimum of specific device customization on top, plus any TV Everywhere customer user experience customizations that are requested. (...)

 


Via Guillaume de Lafontaine
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Facebook and Instagram Oscars Plans

Facebook and Instagram Oscars Plans | screen seriality | Scoop.it
Facebook and Instagram will be an active social platform for this Sunday’s Oscars.
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MediaPost Publications Everything Becomes Television; FreeWheel Points To How Online Content Is Going That Way 02/28/2014

Everything Becomes Television; FreeWheel Points To How Online Content Is Going That Way - 02/28/2014
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Twitter USA: 48.2 Million Users Now, Reaching 20% Of Population By 2018 [STATS]

Twitter USA: 48.2 Million Users Now, Reaching 20% Of Population By 2018 [STATS] | screen seriality | Scoop.it
Twitter is a U.S. company and the States has always been the platform’s rock, accounting for the biggest majority of its users and the most tweets. Indeed, new data from eMarketer reveals that almost 50 million people will use Twitter in the U.S.
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Netflix engineers experiment with bump-based video sharing and sleep tracking

Netflix engineers experiment with bump-based video sharing and sleep tracking | screen seriality | Scoop.it

"Netflix uses its internal Hack Day competitions to encourage new thinking around its streaming video service, and its latest event has produced a few clever experiments that we wouldn't mind seeing in finished apps. One of them, Netflix Beam, uses Apple's Bluetooth-based iBeacon technology to share Netflix videos between iOS devices just by bumping them together..."


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70% say mobile is primary way they access Twitter

70% say mobile is primary way they access Twitter | screen seriality | Scoop.it
Mobile Twitter users were also found to be highly engaged with brands, with 62% following a brand, 25% using Twitter while shopping and 75% on the platform while watching TV.
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Twitter Brings Its 'Amplify' Ad Program to Movie Screens

Twitter Brings Its 'Amplify' Ad Program to Movie Screens | screen seriality | Scoop.it
Twitter and NCM Media Networks will make a branded entertainment series based on what movies are trending.
Mattia Nicoletti's insight:

Twitter with its Amplify program is entering in the cinema business and in branded entertainment. This is a move to speed up the growth of the users. Partnerships have become Twitter main strategy since a while, now even explpopripng dippfferent mparkets

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TV ads: how to measure their impact on the second screen in real time - AT Internet Blog

TV ads: how to measure their impact on the second screen in real time - AT Internet Blog | screen seriality | Scoop.it
Using an additional screen (tablet, smartphone etc.) at the same time as watching TV is becoming increasingly widespread: this is what is known as the “second screen”.
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Teens, Millennials Prefer YouTube To Facebook, Instagram To Twitter [STUDY]

Teens, Millennials Prefer YouTube To Facebook, Instagram To Twitter [STUDY] | screen seriality | Scoop.it
74 percent of 14-18 year-olds and 68 percent of 19-24 year-olds in the U.S. use YouTube, which is above Facebook and significantly more than Twitter, reveals a new study from The Intelligence Group.
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Promoting Broadband Competition: Will Consumers Opt for Mobile-Only Broadband? What will change for tv?

Promoting Broadband Competition: Will Consumers Opt for Mobile-Only Broadband? What will change for tv? | screen seriality | Scoop.it
This week, the Senate Judiciary committee is holding an important hearing on the wireless industry. Rather than focusing narrowly on policies that promote wireless competition, Congress—as well as the Federal Communications Commission (FCC)—should focus instead on promoting broadband competition: With the right strokes, wireless broadband could be poised to impose real competitive discipline on [...]
Mattia Nicoletti's insight:

Wireless broadband matters a lot for video content (read, television). The agreement between Netflix and Comcast it is just an example. It matters because, if now mobile getting stronger and stronger, with more quality and lower prices, mobile can really disrupt the market.

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Accenture and KPN develop Google Glass for TV

Accenture and KPN develop Google Glass for TV | screen seriality | Scoop.it
WATCH VIDEO. Accenture and KPN have developed a proof of concept using Google Glass and the Accenture Video Solution (AVS) for interactive television viewing, storage and control that has the poten...
Mattia Nicoletti's insight:

This project may really change the viewer experience. We are in the screen evolution era. In the living room screens are getting bigger, everywhere screens are getting smaller. The only question is about human habits. We are getting used to do everything (coffee apart...) with smartphones and tablets (we communicate, we write, we read news and books, we make picrtures, we make and listen to music, we watch and make video, we have meetings, we learn, we organize our day, we play, we draw, and much more) but can we get used to a object that usually hate (we are pleased to wear only sunglasses... sometimes just to look cool)?


3D glasses failed (that's the reason why companies are developing a 3D without glasses) and in the next few years we will face other glasses. Will we get used to them? 

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Netflix gathers detailed viewer data to guide its search for the next hit - The Guardian

Netflix gathers detailed viewer data to guide its search for the next hit - The Guardian | screen seriality | Scoop.it
The Guardian Netflix gathers detailed viewer data to guide its search for the next hit The Guardian The US streaming giant spends $3bn a year on TV and film rights – with about $300m of that ploughed into making its own shows – using decisions...
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Stuart Krasnow: Production for the Second Screen - YouTube

http://www.redtouchmedia.com/natpe2014-telepictures Stuart Krasnow, EVP of Creative Affairs at Telepictures, came to speak to Frank Radice at the Red Touch M... (Producing for the second screen and beyond.
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Exclusive: Mass Relevance will be using Twitter data exclusively on-air under social network’s strengthened guidelines

Exclusive: Mass Relevance will be using Twitter data exclusively on-air under social network’s strengthened guidelines | screen seriality | Scoop.it
Mass Relevance being used during Twitter Town Hall with President Obama
Lost Remote has just learned of some big social TV news that reinforces that value of Twitter to TV.
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BBC content 'most shared' on Twitter by UK users in January | Media news | Journalism.co.uk

BBC content 'most shared' on Twitter by UK users in January | Media news | Journalism.co.uk | screen seriality | Scoop.it
Content from the BBC was shared more than stories from other news outlets by UK Twitter users in the first month of the year

Via Veille digitale
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Google Becomes A “Second Screen,” Teams Up With FOX To Offer Online Voting Tools For “American Idol” | TechCrunch

Google Becomes A “Second Screen,” Teams Up With FOX To Offer Online Voting Tools For “American Idol” | TechCrunch | screen seriality | Scoop.it
So much for Twitter as the "second screen" and all its TV partnerships - Google announced this morning that it has bagged a deal with one of the top..
Mattia Nicoletti's insight:

Twitter, Facebook... beware of Google.

The new voting way for American Idol it is really something innovative.

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Expect a Seismic Shift in Video Consumption

Expect a Seismic Shift in Video Consumption | screen seriality | Scoop.it
Some frame this in a “TV is dead” metaphor. This couldn’t be further from the truth.
Mattia Nicoletti's insight:

Comcast CEO Brian Roberts said  “Television will change more in the next five years than in the last 50.”

I've been calling for more than one year tv shows, video content or screen content because now it has no meaning referring just to the tv set. TV set will be a monitor or a hub and not even the main screen.


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Facebook and Twitter Rivalry Heats Up as Social Platforms Vie for TV Ad Money - TheWrap

Facebook and Twitter Rivalry Heats Up as Social Platforms Vie for TV Ad Money - TheWrap | screen seriality | Scoop.it
Facebook is going after one of Twitter's primary revenue streams, TV networks
Mattia Nicoletti's insight:

Facebook and Twitter are fighting for social tv, and it's nothing new but what is the most important aspect of this battle?


They are widening tv market opportunities and slowly convincing ad investors to move the money to social networks. Even though they compete on real time interactions (until now Twitter is more considered than Facebook for conversation during live events) both are helping each other., because more interactions on Facebook before tv shows airing generates more live tweets, and live tweets generate more comments on Facebook after the show aired.


At the end this hard competition it is helping to spread social tv word and let tv industry know that traditional advertising is maybe not working as once.

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Pay-TV operators look to ‘second screen’ apps and enhanced DVR

Pay-TV operators look to ‘second screen’ apps and enhanced DVR | screen seriality | Scoop.it
According to Infonetics Research, value-added services like second screen apps and enhanced DVR capabilities have gained in popularity due to the convergence happening in the living room between smartphones, tablets, and connected TVs.
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10 predictions for the future of TV (single page view) - iMediaConnection.com

10 predictions for the future of TV (single page view) - iMediaConnection.com | screen seriality | Scoop.it
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The Tonight Show Starring Jimmy Fallon Second Screen App Review

The Tonight Show Starring Jimmy Fallon Second Screen App Review | screen seriality | Scoop.it
Not only did the physical filming location for change with the passing of The Tonight Show torch from Jay Leno to Jimmy Fallon, the digital experiences did as well.
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Behind the scenes of a 'second-screen' footballing experience - Yahoo Eurosport UK (blog)

Behind the scenes of a 'second-screen' footballing experience - Yahoo Eurosport UK (blog) | screen seriality | Scoop.it
Yahoo Eurosport UK (blog) Behind the scenes of a 'second-screen' footballing experience Yahoo Eurosport UK (blog) For those fans unable to attend any given football match live and in person at the stadium, the general practice would be to instead...
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Effects of social media buzz push stars, network execs to pursue new audience-building strategies

Effects of social media buzz push stars, network execs to pursue new audience-building strategies | screen seriality | Scoop.it
BEVERLY HILLS, Calif. --  In July, "Dallas" star Linda Gray stood beside the pool at the Beverly Hilton Hotel during an evening party celebrating the 25th anniversary of TNT. She pulled out her iPhone and aimed it at the pool where a light projected an image of the TNT logo. She snapped a picture and within 24 hours posted it to her Twitter feed. At 73, Ms. Gray admits that tweeting comes less naturally to her than some of her younger co-stars, but she's jumped on the social media bandwagon with gusto after a hesitant start. "At first I went, 'Oh no, I can't do that, what am I gonna talk about?' " she recalled. "God bless TNT, they sent a social media team to Dallas, Texas, from Atlanta, and they said, 'We're gonna teach you guys, the older ones, how to do this.' " Both she and Patrick
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Second-screen apps? Viewers say ho-hum, but execs see potential

Second-screen apps? Viewers say ho-hum, but execs see potential | screen seriality | Scoop.it
Networks, advertisers and tech start-ups have been trying to better engage consumers who increasingly play with their smartphones and tablets while watching TV.
Mattia Nicoletti's insight:

"However, the tech will need serious improvement. Aside from reality shows, sports and news, only a handful of shows -- such as “The Walking Dead,” “The Office” and “Scandal” -- have effectively taken advantage of the changing consumer habits. "

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