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screen seriality
screen seriality
Screen seriality focus on US tv industry and its insights
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MediaPost Publications Persona-Based Social Ads For The 'Second Screen' 07/05/2013

MediaPost Publications Persona-Based Social Ads For The 'Second Screen' 07/05/2013 | screen seriality | Scoop.it
Persona-Based Social Ads For The 'Second Screen' - 07/05/2013
Mattia Nicoletti's insight:

Social tv targeting is getting real

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How Social Media Is Driving Massive Online Video Growth

How Social Media Is Driving Massive Online Video Growth | screen seriality | Scoop.it
Social media-influenced video has eclipsed non-social video on the Web in audience size.
Mattia Nicoletti's insight:

Friends reccomandations can change ratings of any tv show. Once there were critic reviews now friends advices.

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TV takes over – resistance is futile.

TV takes over – resistance is futile. | screen seriality | Scoop.it
30% of US households will embrace TV everywhere (TVE) services by end of 2013 – that is this year! According to ABI Research ‘place shifting” (moving...
Mattia Nicoletti's insight:

Tv Everywhere = authentication + mobile screen + cloud + broadband

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Comcast launches Home Pass auto-login for TV Everywhere content

Comcast launches Home Pass auto-login for TV Everywhere content | screen seriality | Scoop.it
Nearly one year after Comcast teamed with Adobe to let subscribers watch authenticated programming from the London Summer Olympics without using a login, the MSO said its entire TV Everywhere lineup can be accessed automatically through a new Home...
Mattia Nicoletti's insight:

Tv Everywhere is getting easier...

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Will subscribers pay more for TV Everywhere? Discovery thinks so

Will subscribers pay more for TV Everywhere? Discovery thinks so | screen seriality | Scoop.it
Discovery Communications—home of The Deadliest Catch, Myth Busters, River Monsters and Here Comes Honey Boo Boo, among other reality shows—has what it thinks is the answer to monetizing TV Everywhe...
Mattia Nicoletti's insight:

I believe that when tv everywhere services will offer more and more content people will pay more of it.

And this will happen thanks to the growth of mobile.

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The Rise of Social TV: How Social Media Is Amplifying TV Advertising

The Rise of Social TV: How Social Media Is Amplifying TV Advertising | screen seriality | Scoop.it
With more than $350 billion spent annually on TV advertising, there's an opportunity for social TV to become a huge business in its own right. ;
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Channel 4 cashes in on Million Pound Drop second screen app | Rapid TV News

Channel 4 cashes in on Million Pound Drop second screen app | Rapid TV News | screen seriality | Scoop.it
The return of Million Pound Drop Live to its schedules has not just given Channel 4 a boost to viewing figures, it has also proved the huge popularity of the programme’s play-along second screen app.
Mattia Nicoletti's insight:

When a content is perfect for social tv users can also spend some money for a freemium app.

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Axonista and Civolution Partner to Sync Up Viewers and Drive Engagement | Broadcast Engineering [primary-term] press release archives

Axonista and Civolution Partner to Sync Up Viewers and Drive Engagement | Broadcast Engineering [primary-term] press release archives | screen seriality | Scoop.it
Civolution, the leading provider of technology and solutions for identifying, managing and monetizing content, today announces that Axonista, a leading Irish TV app developer, has selected Civolution’s SyncNow® ACR technology for integration with...
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On Smart TVs, Second Screen and the search for authenticity | TOK.tv

On Smart TVs, Second Screen and the search for authenticity | TOK.tv | screen seriality | Scoop.it
Mattia Nicoletti's insight:

"According to Read Write Web, innovation does not really happen in Smart TVs: second screen is the place where the magic happens".

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Haunting Melissa - Opening The Doors Of A Transmedia Puzzle - Bleeding Cool Comic Book, Movies and TV News and Rumors

Haunting Melissa - Opening The Doors Of A Transmedia Puzzle - Bleeding Cool Comic Book, Movies and TV News and Rumors | screen seriality | Scoop.it
I'm four episodes in at the time of writing, with seven to go. While the broad conventions of horror fiction are present, this is an arresting, platform-specific piece of work so far.
Mattia Nicoletti's insight:

A interesting transmedia experience

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Multitasking-College-Students-Keep-Multiple-Screens-on-Hand

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Social buzz helped drive record ratings for Discovery’s ‘Skywire Live’ - Lost Remote

Social buzz helped drive record ratings for Discovery’s ‘Skywire Live’ - Lost Remote | screen seriality | Scoop.it
Social buzz helped drive record ratings for Discovery’s ‘Skywire Live’
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Logo announces first soap opera exclusively on Vine

Logo announces first soap opera exclusively on Vine | screen seriality | Scoop.it
Vine is no longer just a trendy social media tool for short video.
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Bye-bye Boxee: how a startup with great ideas and beautiful design failed to conquer the living room

Bye-bye Boxee: how a startup with great ideas and beautiful design failed to conquer the living room | screen seriality | Scoop.it
The sale of Boxee to Samsung marks the end of an era, with Boxee’s cloud DVR service shutting down July 10th and the brand likely disappearing as well. Who will step in to fill the void?
Mattia Nicoletti's insight:

In this article Janko Roettgers analyses the failure of a startup that could really break the rules of television market. Janko then explains how important is to focus on features that can make you a winner in this industry:

- Platform

- Contents

- Price

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Battle Of The Serial Disrupters: The Long Case For Netflix

Battle Of The Serial Disrupters: The Long Case For Netflix | screen seriality | Scoop.it
The 6.2% surge in Netflix (NFLX) shares on Monday, which raised its market cap by $740 million, seems overdone.
Mattia Nicoletti's insight:

Some interesting data about Netflix

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76% Of Twitter, Facebook Users Log In At Least Once Each Day [STUDY] - AllTwitter

76% Of Twitter, Facebook Users Log In At Least Once Each Day [STUDY] - AllTwitter | screen seriality | Scoop.it
76% Of Twitter, Facebook Users Log In At Least Once Each Day [STUDY]
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Introducing TouchCast: Video With The Second Screen Built In

Introducing TouchCast: Video With The Second Screen Built In | screen seriality | Scoop.it
The internet is increasingly being consumed on devices with touchscreens, and ever more of it is being experienced in the form of video. But those two trends haven't really fit together comfortably.
Mattia Nicoletti's insight:

Will be touchcast the second screen embedded with the first one and viceversa?

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NBC Believes In Localized TV Everywhere | Sucherman Consulting Group

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Netflix, Arrested Development, and the Growing Prevalence of Binge-Watching

Netflix, Arrested Development, and the Growing Prevalence of Binge-Watching | screen seriality | Scoop.it
The concept of watching a bunch of episodes of a TV show at once is either called 'binge-watching' or 'marathoning' the show.
Mattia Nicoletti's insight:

If Netflix de-structures tv shows storytelling it will totally change the way of watching television. In 10 years will we be able to wait for a week to watch a new episode?

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How social content is leading the conversation in TV advertising

How social content is leading the conversation in TV advertising | screen seriality | Scoop.it
Alex Wares explains how the clever use of online channels and platforms is granting a new lease of life for TV spots online
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Streaming Forum: When Second Screen Becomes Second Nature

Streaming Forum: When Second Screen Becomes Second Nature | screen seriality | Scoop.it
Wowza's Chris Knowlton discusses how content producers can cultivate second-screen activity without distracting from the first-screen experience
Mattia Nicoletti's insight:

"There are partners who can help build a social TV or second screen eco-systems for you,” he emphasised. “Second screen activity is going to go on regardless, so it is up to content producers to cultivate that activity, harness it, and to guide viewers to a deeper experience with content. You'll find that many of them want to do this anyway, they just need a little help.”

 
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Twitter Is Experimenting With New Live Events Platform, “DVR Mode” For Using Twitter With TV & More | TechCrunch

Twitter Is Experimenting With New Live Events Platform, “DVR Mode” For Using Twitter With TV & More | TechCrunch | screen seriality | Scoop.it
Twitter CEO Dick Costolo today hinted at several upcoming features for the social media platform, including plans to address cyberbullying and better ways to filter the "signal from the noise" during live events, including something he referred to...
Mattia Nicoletti's insight:

Twitter fine tuning

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Are Sports Fans Getting Bored With Social Media?

Are Sports Fans Getting Bored With Social Media? | screen seriality | Scoop.it
Social media, online content and mobile devices continue to play a large role in sports, according to a new study. (Are Sports Fans Getting Bored With Social Media? Not if you add value!
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Second screen: the story so far is one of unfulfilled potential

Second screen: the story so far is one of unfulfilled potential | screen seriality | Scoop.it
Tony Duarte explains why the second-screen revolution hasn't yet been monetised, and what happens next
Mattia Nicoletti's insight:

What we have to think it's that second screen has a meaning only if it's integrated with the first screen (even when there will be no more first and second screen). Content strategy on both screen can make the difference.

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The myth of the second screen

The myth of the second screen | screen seriality | Scoop.it
Bensimon Byrne's Max Valiquette argues the term second screen is flawed because consumers aren't married to any particular form of screen.
Mattia Nicoletti's insight:

We talk about second screen, but it's really the second one?

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