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screen seriality
screen seriality
Screen seriality focus on US tv industry and its insights
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There's A Major Shift From TV To Digital Video Ad Spending

There's A Major Shift From TV To Digital Video Ad Spending | screen seriality | Scoop.it
The Interactive Advertising Bureau found that 75% of US senior executives plan to shift their budgeting from television to digital video ads.
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My last article "The Future of TV has arrived. And without any appointment."

My last article "The Future of TV has arrived. And without any appointment." | screen seriality | Scoop.it
By: Patrícia Weiss *
Who doesn’t remember, or at least heard about the Sunday nights in the 70s and 80s in Brazil, when punctually at 7pm the hilarious adventures led by the Brazilian Anti-Hero Didi...
Mattia Nicoletti's insight:

Great article by Patricia Weiss on presentism, social tv and binge viewing

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Binge viewing kills the TV cliffhanger

Binge viewing kills the TV cliffhanger | screen seriality | Scoop.it
AS the gunshots rang out and JR Ewing fell to the floor, audiences held their collective breath - and released it only when the next series of Dallas aired a full eight months later.
Mattia Nicoletti's insight:

That's right.But who cares. The new tv series are the new novel. Like a long long film. Are really cliffhangers important?

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Defiance and Syfy Have Built a Winning Digital Combination

Defiance and Syfy Have Built a Winning Digital Combination | screen seriality | Scoop.it
For most summer TV shows, once the season has finished airing and the final day of San Diego Comic-Con has passed there isn't much to talk about other than new production photos and a re-run marath...
Mattia Nicoletti's insight:

Transmedia projects can keep tv shows top of mind even when they are not on air. With so many video contents will be more and more common for viewers to change from one another. For this reason producers have to look for something sticky to keep viewers attention connected to thei contents.

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Sci-Fi Talk Official's curator insight, February 12, 6:52 PM

The series has not reached its potential

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MTV’s VMAs are reinventing how social is used to produce TV - Lost Remote

MTV’s VMAs are reinventing how social is used to produce TV - Lost Remote | screen seriality | Scoop.it
MTV’s VMAs are reinventing how social is used to produce TV
Mattia Nicoletti's insight:

Mtv innovates social tv

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NBC's 'Million Second Quiz' App: Strategic and Addicting

NBC's 'Million Second Quiz' App: Strategic and Addicting | screen seriality | Scoop.it
NBC's ambitious gameshow "Million Second Quiz" may not debut until Sept. 9, but on iPhone and iPad screens across the nation, the competition has already begun. As of this afternoon, my score on th...
Mattia Nicoletti's insight:

The second screen quiz produced by NBC can be quite addictive.

"Prolific players aside, the Million Second Quiz app exemplifies an almost seamless approach to integrating digital elements into the promotion of a TV show. The app introduces users to “Million Second Quiz” branding, the show’s pop culture trivia format, and even boasts a countdown to the gameshow strip’s premiere, breaking down the seconds till its bow on NBC."

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Sky Share Social TV Guide Facebook App Launched By BSkyB | Geeky Gadgets

Sky Share Social TV Guide Facebook App Launched By BSkyB | Geeky Gadgets | screen seriality | Scoop.it
The Sky Share application has been created as a social TV guide that highlights recommended and socially trending Sky shows for you to enjoy
Mattia Nicoletti's insight:

BSkyB choses Facebook to experiment tv guide. It could be quite a good choice if the features of the app will be integrated with the new social tv features of Facebook.

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How 2nd Screen Apps killed off Television Advertising - Social Media TV

How 2nd Screen Apps killed off Television Advertising - Social Media TV | screen seriality | Scoop.it
As Twitter, Facebook and apps like Zeebox continue to drive attention to TV Shows, they paradoxically kill off TV Advertising.
Mattia Nicoletti's insight:

"We are moving into a world where the TV set is the loss leader, as all attention is downward looking, at the iPad on our laps. The second screen is now the first screen. Why would a company buy TV ads when they could engage on the 2nd screen? TV stations needs to build communities on apps, not around the TV set."


The problem is that will second screen advertising cover the losses of traditional advertising?

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The Power Inside Intel and Toshiba’s New Social Film Series

The Power Inside Intel and Toshiba’s New Social Film Series | screen seriality | Scoop.it
Aliens disguised as moustaches are turning humans into zombies! Got your attention? That’s the idea behind the upcoming social film series presented by Intel and Toshiba, and other brands want in. ...
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MediaPost Publications Dying Newspapers Now; Dying TV Stations Next? 08/16/2013

Dying Newspapers Now; Dying TV Stations Next? - 08/16/2013
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Facebook makes social TV splash with new features, integrations, and metrics - Lost Remote

Facebook makes social TV splash with new features, integrations, and metrics - Lost Remote | screen seriality | Scoop.it
Facebook makes social TV splash with new features, integrations, and metrics
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BitTorrent bundle promotes crowdsourced TV drama Fly or Die

BitTorrent bundle promotes crowdsourced TV drama Fly or Die | screen seriality | Scoop.it
'This is television, built for the Internet," promises technology company, as it encourages fans to 'creatively shape' new show. By Stuart Dredge
Mattia Nicoletti's insight:

Piracy vs industry in a legal way

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The 6 Stages Of Binge Watching A TV Show

The 6 Stages Of Binge Watching A TV Show | screen seriality | Scoop.it
Binge watching is all the rage these days, and it’s an emotional roller coaster. Here are the 6 stages of a TV marathon.
Mattia Nicoletti's insight:

Jill O'Rourke analyses the stages of binge watching. There is only one thing missing, "the loss". When you finish watching a tv series and even a season you feel alone, you miss something, someone.

 

This year we will lose Dexter and Walter White and we will miss then. At that point we will need to find other "friends", other characters. Tv series of this age are the new novels, able to deepen characters as nothing else. 

When, for example, 3 years ago 24 ended we were aware that the tv series had nothing more to say but anyway we also knew we would have missed Jack Bauer. Now that next year a 24 miniseries will be aired we are happy to have Jack back. And it doesn't matter if it will be a good or a bad story because we just need to see him again.

 

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Sony PlayStation 4 Will Have An iPhone App As Second Screen

Sony PlayStation 4 Will Have An iPhone App As Second Screen | screen seriality | Scoop.it
Sony announced that there will be a PlayStation iPhone app pretty soon that would launch along with/after the release of PS4. Check this out:
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Second screen very poor second to big box in UK | Rapid TV News

Second screen very poor second to big box in UK | Rapid TV News | screen seriality | Scoop.it
Even though there has been a huge uptake of portable devices capable of playing out video, 98.5% of TV viewing is still set-based according to new research by Thinkbox.
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Why Breaking Bad doesn’t need distractions

Why Breaking Bad doesn’t need distractions | screen seriality | Scoop.it
‘Sync-viewing’ breaks the suspension of disbelief and demystifies a convincing experience
Mattia Nicoletti's insight:

There are some tv show that don't need second screen contents, or anyway need second screen contents not to be viewed during the show is airing. Breaking Bad is one of those. BB is so intense and eye catching that even during commercial you need to focus on it. A second screen experience must should increase the connection to the show not to distract the viewer.

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The future of the screen - The Future Of Britain

The future of the screen - The Future Of Britain | screen seriality | Scoop.it
An article as part of OMD UK's Future of Britain research project, looking at the ways in which portable devices have changed our television viewing habits.
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The Trendrr Blog » Blog Archive » Shark Week Social Recap

The Trendrr Blog » Blog Archive » Shark Week Social Recap | screen seriality | Scoop.it
RT @Trendrr: Another successful #SocialTV season for @Discovery's @SharkWeek - a Trendrr recap: http://t.co/CWRtP3XDB3
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The Evolution of Multiscreen Video: Live Linear TV

Key trends point to live linear TV as the next step in the evolution of multiscreen video. The challenge for content providers will be to get it "right" in order to profit.
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How multiscreening is empowering a digital generation

How multiscreening is empowering a digital generation | screen seriality | Scoop.it

Television no longer has a stranglehold on a device-empowered digital generation.

 

Breaking news: research shows 70 per cent of people can do two things at once. Shocked? I doubt it, and I'm guessing you're not frantically memorising this statistic as a dinner party conversation-starter. So why is this research considered so jaw-dropping when it relates to the 70 per cent of people who are using their mobile phones and tablets while watching television?

I'm more surprised it's only 70 per cent. What are those other people doing with their hands? It only takes one hand to drink a cup of tea and even if you throw in Scotch Finger biscuits, you can still check Instagram.

Some worry that browsing while watching TV allows producers to get away with bad content because people can distract themselves with the internet rather than turning off. But I don't worry about this because TV producers aren't stupid, and I'm inclined to bet all this ''second screening'' will have the opposite effect. Television now has serious competition on the couch and that will raise the bar (and value) for compelling content, not lower it.


Via Guillaume de Lafontaine
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Twitter and Facebook Generate Leverage in Social TV Ad Targeting

Twitter and Facebook Generate Leverage in Social TV Ad Targeting | screen seriality | Scoop.it
Social TV ad targeting got a major boost last week as Twitter made its service available to all TV marketers in the United States.
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Apple TV: Apple’s Highlander Move - The Mac Observer

Apple TV: Apple’s Highlander Move - The Mac Observer | screen seriality | Scoop.it
Just because Apple still calls Apple TV a hobby doesn't mean that's what the set top home entertainment box really is, and with purchase of Matcha.tv, the iPhone and iPad maker may be gunning to be the Highlander of streaming content devices.
Mattia Nicoletti's insight:

Tv guides are important to avoid viewers wasting time in choosing what to watch

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The honest Chromecast review: Three weeks with Google’s TV stick

The honest Chromecast review: Three weeks with Google’s TV stick | screen seriality | Scoop.it
I tested Google’s new Chromecst TV dongle for three weeks, and it quickly became my default way to watch Netflix and YouTube. Here’s what I liked about and what’s missing from Chromecast.
Mattia Nicoletti's insight:

Ease of use, low price and some very strong features are transforming this dongle in something more powerful.

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