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screen seriality
screen seriality
Screen seriality focus on US tv industry and its insights
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In-App Ad Revenue on the Rise : 2nd Screen Society

In-App Ad Revenue on the Rise : 2nd Screen Society | screen seriality | Scoop.it
Mattia Nicoletti's insight:

Parks’ latest research sees approximately 60% of smartphone and tablet users viewing 1-5 hours of video content on their mobile devices each week, and 44% of tablet owners and 32% of smartphone users say they’ve increased their video consumption on those devices in the past year.

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'House of Cards' Spoilers: When Are We Allowed to Talk About That Huge Thing That Happened? - TheWrap

'House of Cards' Spoilers: When Are We Allowed to Talk About That Huge Thing That Happened? - TheWrap | screen seriality | Scoop.it
A spoiler-free look at when a spoiler isn't a spoiler anymore
Mattia Nicoletti's insight:

I would like to start commenting from these lines of the article:


"But now the show is out in the world, be careful who you talk to or follow on Twitter. As Portlandia once illustrated, our watch-what-you-want-when-you-want landscape means everyone is watching everything at different times. To have a conversation about TV, you need to start by having everyone tell you every episode of every show they’ve ever seen."


Spoilers are growing and growing as more people are in social tv. When-you-want-tv becomes a problem for viewers afraid of spoilers, and the problem is bigger if, in the case of Netflix, a whole season it's watchable (not all the viewers have time to spend 10 hours in a weekend watching tv).


But how prevent ourselves from spoilers? Filters can be a solution to the problem, but are they really safe?


Once I suggested to use a hashtag at the beginning of a tweet or Facebook post (#SA , spoiler alert) but do we really trust that everyone will use it?

What's your idea?

The danger of spoilers will lower the numbers of some tv shows?

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Big screen maintains iron grip on TV viewing

Big screen maintains iron grip on TV viewing | screen seriality | Scoop.it
Despite there being never more ways and devices on which to watch TV and video, the TV set is still used for virtually all home viewing in the UK, research from Thinkbox has revealed.
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Netflix holds winning hand as web pioneers try to transform television - The Guardian

Netflix holds winning hand as web pioneers try to transform television - The Guardian | screen seriality | Scoop.it
The Guardian Netflix holds winning hand as web pioneers try to transform television The Guardian "The strategy of providing something new is a good one: it makes the service more about today rather than being an archive," says Toby Syfret of Enders...
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TV Everywhere: It's Time to Monetize - Broadband Technology Report - Technology news for broadband providers, interactive tv & broadband gear.

TV Everywhere: It's Time to Monetize - Broadband Technology Report - Technology news for broadband providers, interactive tv & broadband gear. | screen seriality | Scoop.it
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Who Rules The Second Screen, Facebook Or Twitter?

Who Rules The Second Screen, Facebook Or Twitter? | screen seriality | Scoop.it
Mattia Nicoletti's insight:

It's quite difficult to compare Twitter with Facebook interactions about social tv, but in this analysis it's interesting to see that Twitter engagement  it's bigger than engagement on Facebook when a tv show or a big event is airing. Facebook Likes as we know are not so valuable, on the other side retweets compared with Facebook shares show how Twitter it's still the main platform for social tv. 

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Study: Second Screen Major Facebook Factor for Live TV : 2nd Screen Society

Study: Second Screen Major Facebook Factor for Live TV : 2nd Screen Society | screen seriality | Scoop.it
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Kevin Spacey: ‘People Like to Be in Control’ of Their Entertainment - Lost Remote

Kevin Spacey: ‘People Like to Be in Control’ of Their Entertainment - Lost Remote | screen seriality | Scoop.it
Kevin Spacey: ‘People Like to Be in Control’ of Their Entertainment
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Watching With Friends: SecondSync Analyzes TV-Related Interactions On Facebook - AllFacebook

Watching With Friends: SecondSync Analyzes TV-Related Interactions On Facebook - AllFacebook | screen seriality | Scoop.it
The partnership between Facebook and social TV analytics specialist SecondSync, announced in late January, bore its first fruit in the form of white paper Watching with Friends, which generated its findings from an analysis of several television shows from September 2013 through January 2014 in the U.S., U.K., and Australia.
Mattia Nicoletti's insight:

The recent partnership between Facebook and Second Sync has produced an interesting study about Facebook and social tv. One of the key figures it's surely the one about tv related interactions occurred while a tv show is airing. According to the research 60% of total interactions related to a tv show happen in real time and 80% of them originate from a mobile device. This figure shows that Facebook competes with Twitter in real time social tv interactions.


p.s it's quite strange that in the study there are no figures about images and video

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How ‘The Tonight Show’ has changed because of social media - Lost Remote

How ‘The Tonight Show’ has changed because of social media - Lost Remote | screen seriality | Scoop.it
How ‘The Tonight Show’ has changed because of social media
Mattia Nicoletti's insight:

When you think about a talk show today it's very important to choose a "protagonist" that has a strong social media impact. He is the storyteller and his stories can develop only if other people contribute to this stories. Jimmy Fallon can be different from Jay Leno but he has the social media power in his hands.

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The Rise of Multi-Screen Campaigns Hinges on Measuring Conversion Across Screens

The Rise of Multi-Screen Campaigns Hinges on Measuring Conversion Across Screens | screen seriality | Scoop.it
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Soledad O’Brien Aims to Elevate Storytelling With Google Partnership - Lost Remote

Soledad O’Brien Aims to Elevate Storytelling With Google Partnership - Lost Remote | screen seriality | Scoop.it
Soledad O’Brien Aims to Elevate Storytelling With Google Partnership
Mattia Nicoletti's insight:

The evolution of storytelling needs big companies. Google can leverage great projects because has a ecosystem that used in a clever way can really elevate storytelling.

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3 out of 5 broadband households now have a connected TV

3 out of 5 broadband households now have a connected TV | screen seriality | Scoop.it
More and more people are connecting their TVs to the internet — and as a result, they may be starting to watch less traditional television.
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the intersection: Quarterly Second Screen Market Trend Update

the intersection: Quarterly Second Screen Market Trend Update | screen seriality | Scoop.it
Quarterly Second Screen Market Trend Update http://t.co/l9SySoms0R
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How People Indulge in Binge-Watching

How People Indulge in Binge-Watching | screen seriality | Scoop.it
The idea of “binge-watching” television shows has grown from a pastime for the Internet-savvy minority to a full-blown cultural phenomenon. More than three-quarters of online video watchers surveyed in a recent Slate/SurveyMonkey poll said they have binge-watched a TV show With growing fanaticism surrounding serial dramas like Breaking Bad, Game...
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REPORT: Facebook Mobile’s Share Of Referrals Growing Rapidly - AllFacebook

REPORT: Facebook Mobile’s Share Of Referrals Growing Rapidly - AllFacebook | screen seriality | Scoop.it
Facebook’s emphasis on becoming a mobile company is paying off in terms of referrals, as Shareaholic reported that referrals to its network of more than 200,000 sites from Facebook mobile skyrocketed 197 percent in January compared with last September.
Mattia Nicoletti's insight:

Even if it's not a report about television, these figures about Facebook are quite interesting.

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TOK.tv | Second screen anatomy: what do audience really need?

TOK.tv | Second screen anatomy: what do audience really need? | screen seriality | Scoop.it
Mattia Nicoletti's insight:

"Chuck Parker perfectly summed it up, listing five reasons why for second screen: we use it to control, to discover, to enhance, to share, to multitask."

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HLN Wants To Be The Cable News Network For The Social Media Generation

HLN Wants To Be The Cable News Network For The Social Media Generation | screen seriality | Scoop.it
"Our headlines will be ripped from social media," says Albie Hecht in his first interview after being named to lead the channel. A possible slogan: "We're not the news. You are.&...
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Twitter résume en une infographie sa complémentarité avec la TV

Twitter résume en une infographie sa complémentarité avec la TV | screen seriality | Scoop.it
Twitter a publié une infographie mettant en avant les bénéfices de l’usage de son réseau couplé à la télévision.
Elle illustre l’avantage du hashtag dans un spot qui génère 42% de tweets en plus.
Les téléspectateurs qui utilisent Twitter devant le petit écran ne sont que 8% à zapper pendant la pub contre 17% en moyenne selon les chiffres relayés.
De même, les téléspectateurs qui utilisent Twitter comme activité de second écran seraient plus enclins à mémoriser une publicité.

Via Veille digitale
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Tilda HOEDTS's curator insight, February 10, 2014 7:54 AM

Infographie : Twitter & la TV

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HLN to Become ‘First TV Home for The Social Media Generation’ - Lost Remote

HLN to Become ‘First TV Home for The Social Media Generation’ - Lost Remote | screen seriality | Scoop.it
HLN to Become ‘First TV Home for The Social Media Generation’
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Univision partners with Applicaster to give viewers a deeper way to connect with characters - Lost Remote

Univision partners with Applicaster to give viewers a deeper way to connect with characters - Lost Remote | screen seriality | Scoop.it
Univision partners with Applicaster to give viewers a deeper way to connect with characters
Mattia Nicoletti's insight:

Telenovelas were the first to approach to social tv in a creative way because their audience it's very likely to be engaged in in these daily life stories. Pre-meditated second screen is the key to their strategies.

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the intersection: 2nd Screen by the Numbers - Q4 2013 infographic

the intersection: 2nd Screen by the Numbers - Q4 2013 infographic | screen seriality | Scoop.it
RT @ballueder: RT @Civolution: #Secondscreen by numbers - Q4 #2013 http://t.co/S5zbEAYAZf
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