screen seriality
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screen seriality
screen seriality
Screen seriality focus on US tv industry and its insights
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Twitter and Facebook Generate Leverage in Social TV Ad Targeting

Twitter and Facebook Generate Leverage in Social TV Ad Targeting | screen seriality | Scoop.it
Social TV ad targeting got a major boost last week as Twitter made its service available to all TV marketers in the United States.
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The Future of Engaging with TV: Bravo Provides the Perfect Case Study

The Future of Engaging with TV:  Bravo Provides the Perfect Case Study | screen seriality | Scoop.it
Bravo TV research leads, Eric Cavanaugh and Dave Kaplan, gave an encore presentation at the ARF’s series of “AM Plus” sessions on July 22. It was the perfect case study for advertisers and others ...
Mattia Nicoletti's insight:

Engaging audience with a tv show it's getting more and more tricky, but using online in a clever way means to have more chances to get new viewers and to keep them interested in what they are watching.

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Who Will Own the Billion Dollar Second Screen? | ClickZ

Who Will Own the Billion Dollar Second Screen? | ClickZ | screen seriality | Scoop.it
Mattia Nicoletti's insight:

"The second-screen market is enormous. It represents the best opportunity for content producers to both extend the show's reach as well as diversify its revenue stream. Consider a baseball game. Right now, producers need to wait until an inning is over (or some other natural break in the game, like a pitching change) to show an ad. With second-screen tools, they can pop up ads to people they know are watching in a way that is not intrusive or doesn't disrupt the flow of the game. You can even imagine this approach for premium content, like cable TV shows."

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Research shows smarter TV ads coming soon

Research shows smarter TV ads coming soon | screen seriality | Scoop.it
Murdoch University’s Audience Labs has tested using people’s web-browsing behaviour to select the TV ads they watch, a development it says could benefit viewers and advertisers as long as privacy concerns are addressed.
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MediaPost Publications Persona-Based Social Ads For The 'Second Screen' 07/05/2013

MediaPost Publications Persona-Based Social Ads For The 'Second Screen' 07/05/2013 | screen seriality | Scoop.it
Persona-Based Social Ads For The 'Second Screen' - 07/05/2013
Mattia Nicoletti's insight:

Social tv targeting is getting real

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The World Of Change(d)

The World Of Change(d) | screen seriality | Scoop.it
The world is changing. The world has changed. Trolling through the news on Business Insider, I stumbled upon their chart of the day titled, Time Spent Watching Video On Mobile Devices Has Doubled In The Last Year.
Mattia Nicoletti's insight:

In this great (as usual) post by Mitch Joel there is the core of the future of video contents. At the beginning of the last century people was going to the screen (cinema), now the screen follows us. 

 

I hope that ad investors will understand the opportunity and the value of different screens from the tv set. In this way new business models will evolve faster.

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The New Mad Men Of Advertising Are... Everywhere

The New Mad Men Of Advertising Are... Everywhere | screen seriality | Scoop.it
How crowdsourcing is deconstructing the traditional business of TV advertising.
Mattia Nicoletti's insight:

advertising is changing...

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Clipster offers online YouTube One Channel development app | Rapid TV News

Clipster offers online YouTube One Channel development app | Rapid TV News | screen seriality | Scoop.it
YouTube has created One Channel to provide brands a way to format ads across phones, laptops, tablets and TV.
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Second screen usage during commercials highlights social media’s potential

Second screen usage during commercials highlights social media’s potential | screen seriality | Scoop.it
Quick, what
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The potential of addressable TV advertising

The potential of addressable TV advertising | screen seriality | Scoop.it
Are your rivals going to let viewers respond immediately to TV ads on their iPads, while your ads just hope to be remembered?
Mattia Nicoletti's insight:

will tv advertising finally change shape?

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Twitter Amplify launches with more than a dozen new partners to create ‘social TV’ via in-tweet clips

Twitter Amplify launches with more than a dozen new partners to create ‘social TV’ via in-tweet clips | screen seriality | Scoop.it

Twitter is partnering with more than a dozen new broadcasters and publications to launch Twitter Amplify, a new program that gives brands the opportunity to publish real-time, in-tweet ...


Via massimo facchinetti
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Canada's Shaw Media to unveil New Technique for Advertisers and Sponsors to Engage Viewers on 2nd Screen [2114] | Second Screen - TV App Market - Social TV, Connected TV, TV Apps, Second Screen, Tr...

Canada's Shaw Media to unveil New Technique for Advertisers and Sponsors to Engage Viewers on 2nd Screen [2114] | Second Screen - TV App Market - Social TV, Connected TV, TV Apps, Second Screen, Tr... | screen seriality | Scoop.it
TV App Market is a leading online publication on media convergence in the Living Room - Social TV, Connected TV, Second Screen, Transmedia, Machinima, metadata and more
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How advertisers can use social TV to their benefit

How advertisers can use social TV to their benefit | screen seriality | Scoop.it
A world-first neuro study has served up some interesting facts on social media interaction and the first screen, writes Sebastian Rennie. The most important impact will be on when and how advertisers manage their in-program messaging.
Mattia Nicoletti's insight:

"The results categorically disprove the theory that second-screen usage during TV viewing negatively impacts audience engagement. In fact, interacting with social media while watching TV increases in-program engagement by 9%.

 

In layman’s terms, when viewers interact on social media while watching a TV program, their engagement and TV attention levels are higher. Viewers are 23% more engaged in the first screen – their television – following second screen interaction. Think of the second screen interactions as “reset moments”, after which viewers return to an engagement level higher than before."

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Facebook Unveils the Most Powerful Social Ads of All Time

Facebook Unveils the Most Powerful Social Ads of All Time | screen seriality | Scoop.it
Facebook has just integrated Page Post link ads into the News Feed, and the result is the most precisely targeted social advertising the marketing world has ever seen. Learn about the implications in this guest post by Chango CEO Chris Sukornyk.
Mattia Nicoletti's insight:

How new Facebook social ads could work for social tv? 

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Report: Facebook preparing to launch TV-style video ads for $1 million and up - Lost Remote

Report: Facebook preparing to launch TV-style video ads for $1 million and up - Lost Remote | screen seriality | Scoop.it
Report: Facebook preparing to launch TV-style video ads for $1 million and up
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AaramShop PRO: It's Not Either/or: TV and Social Advertising Complement Each Other

AaramShop PRO: It's Not Either/or: TV and Social Advertising Complement Each Other | screen seriality | Scoop.it
Mattia Nicoletti's insight:

"As such, many advertisers are sitting on the fence, believing the smartest move is to wait until social matures. Others are throwing responsibility for social ads over the cubicle wall to the digital team. Ultimately, those who sit the game out don't win. Waiting until social hits a certain level of establishment or keeping it siloed as a "digital-only" initiative result in brands missing out on a variety of cross-channel opportunities."

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Advertising for the second screen

Advertising for the second screen | screen seriality | Scoop.it
Shazam's Steven Sos explore the future for second-screen advertising, taking a look at what's happening Down Under and further afield.
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How social content is leading the conversation in TV advertising

How social content is leading the conversation in TV advertising | screen seriality | Scoop.it
Alex Wares explains how the clever use of online channels and platforms is granting a new lease of life for TV spots online
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Global Marketers Believe Online Video More Efficient Than TV [2179] | TV Everywhere - TV App Market

Global Marketers Believe Online Video More Efficient Than TV [2179] | TV Everywhere - TV App Market | screen seriality | Scoop.it
TV App Market is a leading online publication on media convergence in the Living Room - Social TV, Connected TV, Second Screen, Transmedia, Machinima, metadata and more
Mattia Nicoletti's insight:

YuoTube vs television.

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Paweł Jagiełło's curator insight, June 20, 2013 2:13 AM

rośnie optymizm względem technologii video


TV is considered a key awareness driver, 78% of respondents in Europe and 58% globally said they could achieve greater engagement and scale with online video.

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Social TV and the Network Approach

Social TV and the Network Approach | screen seriality | Scoop.it
The days of the people meter are over; to truly see success in a continually fragmenting TV marketplace, you\'ve got to boost your social IQ.
Mattia Nicoletti's insight:

Big Data and social tv are changing the way to advertise. In year 2000 we were talking about 1 to 1 advertising, now we really are getting to it.

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The Main Differences Between Social Media and TV and Radio Advertising

The Main Differences Between Social Media and TV and Radio Advertising | screen seriality | Scoop.it
Social media, television and radio formats provide very different opportunities for advertisers looking to get their brand and product messages to target customers. In some cases, your business might ...
Mattia Nicoletti's insight:

It's not about what medium is better is which is your communication strategy.

 

- television is emotional but for many people

- radio is promotional (most of the times)

- New media are now engaging and personalized

 

Companies must consider what is best for them. 

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Twitter Talk Dominates TV Ad-Buying Blitz

Twitter Talk Dominates TV Ad-Buying Blitz | screen seriality | Scoop.it
As Facebook and Zynga struggle to craft revolutionary new ad formats, Twitter is quietly skimming from one of the oldest and deepest revenue streams in the business
Mattia Nicoletti's insight:

Twitter strategy is going to be strong on social tv. Monetization is its first task.

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Short-form continues domination of video ads | Rapid TV News

Short-form continues domination of video ads | Rapid TV News | screen seriality | Scoop.it
Research from ad technology firm FreeWheel Technologies has revealed the enduring and overwhelming domination of the online video industry, something which going forward may limit monetisable inventory.
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STUDY: Digital, TV Ads Drive Viewers To Brands’ Facebook Pages - AllFacebook

STUDY: Digital, TV Ads Drive Viewers To Brands’ Facebook Pages - AllFacebook | screen seriality | Scoop.it
Digital ads and television ads are the most effective in driving viewers to interact with brands’ presences on Facebook and other social networks, according to the results of a recent survey of 2,577 U.S.
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Why Cross-Screen Marketing Will Be A Game-Changer For The Mobile Industry

Why Cross-Screen Marketing Will Be A Game-Changer For The Mobile Industry | screen seriality | Scoop.it
Mobile remains a fraction of ad spend for many large advertisers. 

It’s not that brands don’t understand the mobile revolution.
They kn...

Via Stefanie Aßmann
Mattia Nicoletti's insight:
Cross-screen marketing demands patience and creativity in efforts to reach audiences across a fractured media landscape. But the payoff makes it worth it. Because of the technical complexity involved, cross-screen creates plenty of opportunities for companies to help advertisers design and implement campaigns. The problem of attribution — knowing which ad on which device generated a sale or other desired actions — is the greatest barrier to cross-screen. Much of the data needed for effective targeting is dispersed in different databases or belongs to different players in mobile, digital, and broadcasting, limiting the ability of big data tools to predict how users will interact with content across devices.
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