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screen seriality
Screen seriality focus on US tv industry and its insights
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Rescooped by Mattia Nicoletti from Tracking Transmedia
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Netflix, Hulu and ... Yahoo? Why Marissa Mayer Wants Original TV Programming

Netflix, Hulu and ... Yahoo? Why Marissa Mayer Wants Original TV Programming | screen seriality | Scoop.it
Marissa Mayer may soon take a break from acquiring companies and instead acquire some TV shows. Yahoo is "close" to ordering four high-quality online TV series with budgets of a...

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Oculus Rift Just Put Facebook in the Movie Business

Oculus Rift Just Put Facebook in the Movie Business | screen seriality | Scoop.it
Just as the movie industry gathered this week at CinemaCon to discuss its future, Facebook came along and changed it without even bothering to show up in Las Vegas. The surprise $2 billion acquisit...
Mattia Nicoletti's insight:

What is cinema? What is television?

Today when we refer to contents there is no need anymore to define the destination of them, where we watched them. Television set is just a screen, and the same is for cinemas.


For sure there are some contents that are more suitable for some media, but at the end it's all about storytelling.


Probably, we must have a different approach when we refer to ecosystems. Ecosystems (Apple, Google, Facebook, Microsoft) have the chance to develop contents creating transmedia and immersive experiences.


In this very good article, Andrew Wallenstein evaluates the opportunities for Facebook after acquiring Oculus. Movie business it something Zuckerberg may evolve.

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Chaikhana: The World of Social TV - mydigitalfc.com

Chaikhana: The World of Social TV - mydigitalfc.com | screen seriality | Scoop.it
mydigitalfc.com Chaikhana: The World of Social TV mydigitalfc.com According to research by industry analyst, TDG (The Diffusion Group), social TV use will grow significantly over the next seven years and will drive major changes in the business...
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Television: a matter of hashtags

Television: a matter of hashtags | screen seriality | Scoop.it
Nowadays we are used to watch television with another device in our hands and to comment what we are watching. This is social tv.
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Why people love Twitter + TV | Twitter Blogs

BrainJuicer publishes ethnographic and qualitative research about how and why people tweet when watching TV on behalf of @TwitterAdsUK and @Thinkboxtv. (TV + Twitter: Are you leaning back or leaning forward?
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How Social TV seals Pretty Little Liars' success - VAST MEDIA Case Study MIPBlog

How Social TV seals Pretty Little Liars' success - VAST MEDIA Case Study MIPBlog | screen seriality | Scoop.it
Mattia Nicoletti's insight:

Pretty Little Liars is what you would call a perfect content for a social tv target

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Dating App Created for Bravo’s ‘Online Dating Rituals of the American Male’ Goes Mainstream - Lost Remote

Dating App Created for Bravo’s ‘Online Dating Rituals of the American Male’ Goes Mainstream - Lost Remote | screen seriality | Scoop.it
Dating App Created for Bravo’s ‘Online Dating Rituals of the American Male’ Goes Mainstream
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INSIGHT: The End Of TV As We Know It – And Everyone Feels Fine

INSIGHT: The End Of TV As We Know It – And Everyone Feels Fine | screen seriality | Scoop.it
The digitalisation of the TV means that we’re consuming more content than ever before and in a greater variety of ways. That’s creating big opportunities for disruptive startups as well as established media giants and making the television landscape...
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Second Screen: How Twitter and Facebook Can Do Better (FB, TWTR)

Real-time engagement is the key to taking advantage of the second screen. - Rex Moore - Tech and Telecom
Mattia Nicoletti's insight:

Everytime we go back to storytelling. Facebook and Twitter have to engage audience working with tv content developers in order to build stories. On advertising side Facebook has more possibilities than Twitter to get revenues.

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‘How I Met Your Mother’s’ Social TV Legacy - Lost Remote

‘How I Met Your Mother’s’ Social TV Legacy - Lost Remote | screen seriality | Scoop.it
‘How I Met Your Mother’s’ Social TV Legacy
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Second Screen Numbers for 2014 World Cup Expected To Be Huge

Second Screen Numbers for 2014 World Cup Expected To Be Huge | screen seriality | Scoop.it
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TVSmiles Closes $7M Series A To Take Its Second-Screen TV Ad Loyalty Program Beyond Germany | TechCrunch

TVSmiles Closes $7M Series A To Take Its Second-Screen TV Ad Loyalty Program Beyond Germany | TechCrunch | screen seriality | Scoop.it
Berlin-based startup TVSmiles, which has built a second-screen app-based loyalty program to encourage people to watch TV ads, has closed a $7 million Series A..
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4K: Affordable in 2-3 Years, Mainstream in 10-12 - Broadband Technology Report - Technology news for broadband providers, interactive tv & broadband gear.

4K: Affordable in 2-3 Years, Mainstream in 10-12 - Broadband Technology Report - Technology news for broadband providers, interactive tv & broadband gear. | screen seriality | Scoop.it
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Exclusive: this is Android TV

Exclusive: this is Android TV | screen seriality | Scoop.it
Every so often, some enterprising computer company will claim they’ve finally fixed the TV. They’ll talk about how they’ve turned a dumb terminal into a smart computing platform that extends...
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Connected devices drive exploding digital expansion

Consumer viewing of long-form video across screens and networks is escalating, with almost half of respondents in a recent survey from Accenture (44%) taking in full-length movies and TV shows over the Internet on a daily basis — another 39% do so weekly.
Mattia Nicoletti's insight:

"The overwhelming majority (more than 90%) of all digital consumption still occurs in the home via a fixed line. Bandwidth constraints outside the home also continue to limit mobile entertainment to a highly significant degree."

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Twitter’s TV-Centricness Dials Up Sprint’s ‘Framily’ Effort

Twitter’s TV-Centricness Dials Up Sprint’s ‘Framily’ Effort | screen seriality | Scoop.it
In an interview with eMarketer, Scott Zalaznik, vice president of digital at Sprint, talks about the telecom’s Oscar success and how he sees a great deal of synergy between Twitter and TV.
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Second Screens are a First Priority – How to Capture Your Mobile Audience During Major TV Events

Second Screens are a First Priority – How to Capture Your Mobile Audience During Major TV Events | screen seriality | Scoop.it
Major live events such as the Super Bowl, the Olympics, or various awards shows, are about gathering around the big TV with family and friends – one large screen for a large group of people.
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ABC News Facebook Page Tops 3M Likes; Up 2M In Less Than One Year

ABC News Facebook Page Tops 3M Likes; Up 2M In Less Than One Year | screen seriality | Scoop.it
Not quite one year ago, ABC News reached the 1 million-like milestone on Facebook. Earlier this week, it tripled that milestone, topping 3 million likes, meaning that it added 2 million in a little less than 12 months.
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Red Bull Media House trials second screen participation TV for football fans

Red Bull Media House trials second screen participation TV for football fans | screen seriality | Scoop.it
Gavin Douglas, chief commercial officer of iPowow, explains how RedBull Media House engaged sports fans through second screen apps and live TV
Mattia Nicoletti's insight:

Football is a religion for the fans  and it is a great content for creating conversation and engagement. A second screen app can really leverage this engagement transforming the viewer/fan in a protagonist of the match.

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What will social media's giants look like in 5 or 10 years? - Fortune Tech

What will social media's giants look like in 5 or 10 years? - Fortune Tech | screen seriality | Scoop.it
Five years ago, Facebook trailed MySpace and Twitter was busy harpooning its Fail Whale. Where will they be in five more? Experts tell us.
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‘The Walking Dead’ ‘Twitter Takeover’ Answers Fans’ Questions Before Finale - Lost Remote

‘The Walking Dead’ ‘Twitter Takeover’ Answers Fans’ Questions Before Finale - Lost Remote | screen seriality | Scoop.it
‘The Walking Dead’ ‘Twitter Takeover’ Answers Fans’ Questions Before Finale
Mattia Nicoletti's insight:

Engaging TWD cast in the season finale is a huge strategic move from AMC. The Walking Dead is a character drama and the viewers are extremely bound to protagonists. Putting the audience at the same level of their heroes with the chance to ask to them questions in the day of the finale creates an extremelely engaging experience.

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Twitter Buys France’s Mesagraph And UK’s SecondSync To Ramp Up Social TV Efforts In Europe | TechCrunch

Twitter Buys France’s Mesagraph And UK’s SecondSync To Ramp Up Social TV Efforts In Europe | TechCrunch | screen seriality | Scoop.it
Twitter is adding more global firepower to its ambitions to cosy up to broadcasters and TV advertisers: it is buying France's Mesagraph, and it is also..
Mattia Nicoletti's insight:

Twitter needs users and monetization and Europe can be the right ground.

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The Walking Dead and Social Networking Changing the Way We Watch TV

The Walking Dead and Social Networking Changing the Way We Watch TV | screen seriality | Scoop.it
About two years ago it became apparent that the way we watch TV has changed with the increased presence of the Internet, but waiting for the season four finale of The Walking Dead, in sheer agony w...
Mattia Nicoletti's insight:

The Walking Dead is a rare case of attention television meets live tweeting. An amazing double sided entertainment.

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TV Everywhere 2014 and Beyond - The Path to True Scalability

TV Everywhere 2014 and Beyond - The Path to True Scalability | screen seriality | Scoop.it
The modern cable industry, at least in the US, has been forcefully moving ahead and endorsing TV Everywhere as their digital model.
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