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screen seriality
screen seriality
Screen seriality focus on US tv industry and its insights
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HLN to Become ‘First TV Home for The Social Media Generation’ - Lost Remote

HLN to Become ‘First TV Home for The Social Media Generation’ - Lost Remote | screen seriality | Scoop.it
HLN to Become ‘First TV Home for The Social Media Generation’
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Univision partners with Applicaster to give viewers a deeper way to connect with characters - Lost Remote

Univision partners with Applicaster to give viewers a deeper way to connect with characters - Lost Remote | screen seriality | Scoop.it
Univision partners with Applicaster to give viewers a deeper way to connect with characters
Mattia Nicoletti's insight:

Telenovelas were the first to approach to social tv in a creative way because their audience it's very likely to be engaged in in these daily life stories. Pre-meditated second screen is the key to their strategies.

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the intersection: 2nd Screen by the Numbers - Q4 2013 infographic

the intersection: 2nd Screen by the Numbers - Q4 2013 infographic | screen seriality | Scoop.it
RT @ballueder: RT @Civolution: #Secondscreen by numbers - Q4 #2013 http://t.co/S5zbEAYAZf
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NBC Olympics Formally Partners with Twitter to Promote Winter Olympics - Lost Remote

NBC Olympics Formally Partners with Twitter to Promote Winter Olympics - Lost Remote | screen seriality | Scoop.it
NBC Olympics Formally Partners with Twitter to Promote Winter Olympics
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Rovi - Second Screen Changes Olympics Metadata Approach :: CableFax Portal

Rovi - Second Screen Changes Olympics Metadata Approach :: CableFax Portal | screen seriality | Scoop.it
With more than 1,500 hours of Winter Olympics programming that NBCU is providing, perhaps the problem for viewers won’t be whether their favorite event is on, but finding event info....
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Next tv series must adopt a transmedia approach

Next tv series must adopt a transmedia approach | screen seriality | Scoop.it
Mattia Nicoletti's insight:

Next Tv series social experiences must learn from Transmedia. In my opinion yes. With so many contents storytelling shall be more and more an immersive experience. In this article it's very interesting to see the user as a distribution relay.

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Robert Pratten: "Between 2014 and 2015 we’re going to see an explosion in creativity in Transmedia Storytelling"

Robert Pratten: "Between 2014 and 2015 we’re going to see an explosion in creativity in Transmedia Storytelling" | screen seriality | Scoop.it
I wanted to interview Robert Pratten (CEO at Transmedia Storyteller and one of the most important person in the world of Transmedia Storytelling) since a lot of months ago. Finally, I have got it a...
Mattia Nicoletti's insight:

Robert Pratten: "In practice this means really understanding the audience and what it is we offer them – our core promise. And then we have to create experiences that appeal to intrinsic motivations such as connectedness, autonomy, mastery, significance, consistency and surprise. These six human needs are what we all look for and find in different places. Whenever we see someone that’s truly motivated or even we might say addicted then one or more of these motivations is at play."


Great interview by Eduardo Pradanos to Robert Pratten. Transmedia creates immersive experiences that in some ways can really change the way people can live stories. In fact a story can be read on a book, can be watched on a screen, can be listened to the radio, but can be lived through transmedia. It is a 4D experience and can be different for everyone. It's like travelling in a place where there are many other people living their own experience.

I agree with Pratten that the return on investment of a transmedia project must evaluated as a whole because if some platforms are useful for storytelling it does not mean that are producing revenues.

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NBC hopes free pass will help TV Everywhere

NBC hopes free pass will help TV Everywhere | screen seriality | Scoop.it
NBC is using the Olympics to push interest in technology allowing cable or satellite TV subscribers to see live Winter Olympics competition on mobile phones or tablets.
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Even in a Blowout, Facebook’s Top Super Bowl Moments Were All About The Game - Lost Remote

Even in a Blowout, Facebook’s Top Super Bowl Moments Were All About The Game - Lost Remote | screen seriality | Scoop.it
Even in a Blowout, Facebook’s Top Super Bowl Moments Were All About The Game
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The Super Bowl On Twitter: 24.9 Million Tweets, 381,605 TPM Peak [STATS]

The Super Bowl On Twitter: 24.9 Million Tweets, 381,605 TPM Peak [STATS] | screen seriality | Scoop.it
In a matchup of the nation’s number one defensive team against its offensive best, the Seattle Seahawks soundly thrashed the Denver Broncos to win Super Bowl XLVIII by a score of 43-8, winning their first NFL title.
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STUDY: Page Post Ads Are Facebook’s Super Bowl Champions

STUDY: Page Post Ads Are Facebook’s Super Bowl Champions | screen seriality | Scoop.it
Brands looking to maximize their Facebook advertising efficiency during Super Bowl XLVIII would be wise to consider page post ads, according to a study by social marketing solutions provider SocialCode, which examined trends from Super Bowl XLVII.
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Facebook looks to nab Twitter's 'second screen' crown in Super Bowl

Facebook looks to nab Twitter's 'second screen' crown in Super Bowl | screen seriality | Scoop.it
SAN FRANCISCO (Reuters) - More than 100 million people will be glued to their TV screens on Sunday, when the Denver Broncos take on the Seattle Seahawks in America's premier sporting contest, the Super (RT @Techmeme: Facebook looks to nab Twitter's...
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Managing a Millennial Workforce in an Era of Connected Things

Managing a Millennial Workforce in an Era of Connected Things | screen seriality | Scoop.it
The future is upon us: the millennial generation. Millennials come armed with mobile devices of every size, and the corresponding mindset that immediate access is a necessity.
Mattia Nicoletti's insight:

This study confirms that mobile is going to become more and more strategic even for companies to manage millenials employees. This means that freedom of device and freedom of network will change definitively everything. And Television sets, coming to our topic, are going to be a empty monitor used at home. Small screens will be the first screen because they become a commodity.

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How ‘The Tonight Show’ has changed because of social media - Lost Remote

How ‘The Tonight Show’ has changed because of social media - Lost Remote | screen seriality | Scoop.it
How ‘The Tonight Show’ has changed because of social media
Mattia Nicoletti's insight:

When you think about a talk show today it's very important to choose a "protagonist" that has a strong social media impact. He is the storyteller and his stories can develop only if other people contribute to this stories. Jimmy Fallon can be different from Jay Leno but he has the social media power in his hands.

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OTT providers eat away at pay-TV VOD revenues

OTT providers eat away at pay-TV VOD revenues | screen seriality | Scoop.it
Even though they have significantly larger numbers than their rivals, pay-TV providers’ video-on-demand services are losing their war against streaming services like Netflix, Hulu Plus, and Amazon Prime says new Gfk research.
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Amazon Says Its Pilot System Is Working, but What About Binge Viewing? - TheWrap

Amazon Says Its Pilot System Is Working, but What About Binge Viewing? - TheWrap | screen seriality | Scoop.it
The online giant isn't convinced that the the binge approach favored by rival Netflix is the best way to release original programming
Mattia Nicoletti's insight:

"Amazon discovered social conversation around episodes released all at once declined much faster than shows released once a week. Normal shows decline about one-third after the first week, but conversation about “binge shows” dropped more than 60 percent after the first few weeks."

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Why P&G's Tide Ditched Its Super Bowl Ad For ... Twitter?

Why P&G's Tide Ditched Its Super Bowl Ad For ... Twitter? | screen seriality | Scoop.it
Does it sell soap when marketers talk to marketers on Twitter? Too soon to tell says P&G.
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Adobe: Mobile Dominates as TV Everywhere Streams Double in 2013; Winter Olympics Next Up for Primetime - Videonuze

Adobe: Mobile Dominates as TV Everywhere Streams Double in 2013; Winter Olympics Next Up for Primetime - Videonuze | screen seriality | Scoop.it
via @Adobe report: #mobile dominates as #TVEverywhere streams double in 2013. What are you watching on your device? http://t.co/JZbpxOU203
Mattia Nicoletti's insight:

"The top TV Everywhere content type is live sports, with a 37% share, followed by news (32%) and TV shows (28%). Across all online video starts, sports streams were up 640% vs. 2012, whereas all non-sports streams were up 190%. And for sports, smartphones still had slightly greater share than tablets. For all TV Everywhere viewing, iOS devices generated 10.1 plays/unique visitor in Q4 '13, down from 14.1 in Q4 '12, with Android basically flat at 8.13 plays/unique visitor and desktop up to approximately 5 plays/unique visitor."

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STUDY: 73% Of U.S. Teens Are On Facebook - AllFacebook

STUDY: 73% Of U.S. Teens Are On Facebook - AllFacebook | screen seriality | Scoop.it
As Facebook turns 10 Tuesday, Pew Research Center released a treasure trove of facts about the social network, including one that debunks the theory that Facebook has a teen problem: 73 percent of U.S. Internet users between the ages of 12 and 17 are on the social network.
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Super Bowl convos

Super Bowl convos | screen seriality | Scoop.it
The Salesforce ExactTarget Marketing Cloud team have created a number if infographics that detail the conversations and influences surrounding the US NFL Super Bowl
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10 best social media moments of Super Bowl XLVIII

10 best social media moments of Super Bowl XLVIII | screen seriality | Scoop.it
10 best social media moments of the Super Bowl XLVIII
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Building a Second Screen Experience for Sports - An interview with Bob Morgan

Building a Second Screen Experience for Sports - An interview with Bob Morgan | screen seriality | Scoop.it
Chase and Jenna sit down to chat with Bob Morgan (pre Facebook acquisition) about what it took to build a second screen experience for sports. (Looking to run your #startup w an acquisition vision?
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The Second Screen Super Bowl

The Second Screen Super Bowl | screen seriality | Scoop.it
As those $4 million, 30-second ads flash across flatscreen TVs this Super Bowl Sunday, brands that bet big on the final NFL game of the season will be more focused on what is happening on millions of small smartphone, tablet and laptop screens...
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