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screen seriality
screen seriality
Screen seriality focus on US tv industry and its insights
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TV ads: how to measure their impact on the second screen in real time - AT Internet Blog

TV ads: how to measure their impact on the second screen in real time - AT Internet Blog | screen seriality | Scoop.it
Using an additional screen (tablet, smartphone etc.) at the same time as watching TV is becoming increasingly widespread: this is what is known as the “second screen”.
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Teens, Millennials Prefer YouTube To Facebook, Instagram To Twitter [STUDY]

Teens, Millennials Prefer YouTube To Facebook, Instagram To Twitter [STUDY] | screen seriality | Scoop.it
74 percent of 14-18 year-olds and 68 percent of 19-24 year-olds in the U.S. use YouTube, which is above Facebook and significantly more than Twitter, reveals a new study from The Intelligence Group.
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Promoting Broadband Competition: Will Consumers Opt for Mobile-Only Broadband? What will change for tv?

Promoting Broadband Competition: Will Consumers Opt for Mobile-Only Broadband? What will change for tv? | screen seriality | Scoop.it
This week, the Senate Judiciary committee is holding an important hearing on the wireless industry. Rather than focusing narrowly on policies that promote wireless competition, Congress—as well as the Federal Communications Commission (FCC)—should focus instead on promoting broadband competition: With the right strokes, wireless broadband could be poised to impose real competitive discipline on [...]
Mattia Nicoletti's insight:

Wireless broadband matters a lot for video content (read, television). The agreement between Netflix and Comcast it is just an example. It matters because, if now mobile getting stronger and stronger, with more quality and lower prices, mobile can really disrupt the market.

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Accenture and KPN develop Google Glass for TV

Accenture and KPN develop Google Glass for TV | screen seriality | Scoop.it
WATCH VIDEO. Accenture and KPN have developed a proof of concept using Google Glass and the Accenture Video Solution (AVS) for interactive television viewing, storage and control that has the poten...
Mattia Nicoletti's insight:

This project may really change the viewer experience. We are in the screen evolution era. In the living room screens are getting bigger, everywhere screens are getting smaller. The only question is about human habits. We are getting used to do everything (coffee apart...) with smartphones and tablets (we communicate, we write, we read news and books, we make picrtures, we make and listen to music, we watch and make video, we have meetings, we learn, we organize our day, we play, we draw, and much more) but can we get used to a object that usually hate (we are pleased to wear only sunglasses... sometimes just to look cool)?


3D glasses failed (that's the reason why companies are developing a 3D without glasses) and in the next few years we will face other glasses. Will we get used to them? 

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Netflix gathers detailed viewer data to guide its search for the next hit - The Guardian

Netflix gathers detailed viewer data to guide its search for the next hit - The Guardian | screen seriality | Scoop.it
The Guardian Netflix gathers detailed viewer data to guide its search for the next hit The Guardian The US streaming giant spends $3bn a year on TV and film rights – with about $300m of that ploughed into making its own shows – using decisions...
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VIDEO: Jim Louderback on Discovery Digital’s Content Strategy -

VIDEO: Jim Louderback on Discovery Digital’s Content Strategy - | screen seriality | Scoop.it
Jim Louderback, General Manager of Discovery Digital, spoke to Red Touch Media at CES about DDN's content creation strategy, how they are leveraging access to (Great interview “@RedTouchMedia: Discovery's Jim Louderback on Redefining the #SecondScreen...
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The Real Reason Jimmy Fallon Took Over 'The Tonight Show' is the digital ad market

The Real Reason Jimmy Fallon Took Over 'The Tonight Show' is the digital ad market | screen seriality | Scoop.it
Suppose you are a chief executive or run an ad sales team. One of your top performers is hitting his quotas, but he's not up to date with the latest digital advertising streams....
Mattia Nicoletti's insight:

"Fallon created a lot of snackable media - and it is his digital audience that really matters. Those viral videos, tweets, Facebook likes, those are the real consumers that NBC is after. Leno, for all his fan loyalty and competitive TV audience metrics, didn't deliver digitally. Thanks Jay, it's been a great run but I need a 90-second spot that can hit the 18-44 demographic."


These are the moves that can convince ad investors to switch investments from traditional media to digital ones.

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Report: Twitter faces challenges harnessing 'second screen' ad market | Capital New York

Report: Twitter faces challenges harnessing 'second screen' ad market | Capital New York | screen seriality | Scoop.it
It's hard to discern a pattern of social activity on Twitter tied to big TV events.
Mattia Nicoletti's insight:

The number of tweets are linked to the event. More key moments the event has more engagement happens on Twitter. 

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Zample is like the Shazam for advertising

Zample is like the Shazam for advertising | screen seriality | Scoop.it
We're sure you've used apps like Shazam and SoundHound to identify unknown music that might be playing in a club or on the radio. What if we told you that a hot new advertising startup was looking to use those same concepts to shake up the world of mobile marketing and app development? Sunnyvale-based Zample wants to do just.
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Analysts Weigh in on Facebook’s $19 Billion WhatsApp Acquisition : 2nd Screen Society

Analysts Weigh in on Facebook’s $19 Billion WhatsApp Acquisition : 2nd Screen Society | screen seriality | Scoop.it

“Facebook gets how to monetize mobile through paid advertising without wrecking the user experience,” Neu wrote in a blog post, pointing out that Facebook passed the 50% mark in mobile revenue during the fourth quarter of 2013.

Mattia Nicoletti's insight:

whatsapp acquisition it's clearly a move to conquer mobile market. Smartphones and tablets live with us and they are part of our lives in every moment and in every place. In my opinion what is important in this move is that Facebook it's getting more and more public and open (to compete with Twitter) on the other side whatsapp strenghtens the personal side.

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'House of Cards' Binge-Watching: 2% of U.S. Subs Finished Entire Series Over First Weekend

'House of Cards' Binge-Watching: 2% of U.S. Subs Finished Entire Series Over First Weekend | screen seriality | Scoop.it
There are some dedicated "House of Cards" fans out there. Approximately 2% of Netflix subscribers on U.S. broadband networks took the weekend to polish off all 13 episodes of the second season of t...
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Samsung global smart TV market share reaches 26%

Samsung global smart TV market share reaches 26% | screen seriality | Scoop.it
Samsung retained its leadership position in the global Smart TV market amid the competitive holiday season of Q4 2013 with a 26.4% share. The Strategy Analytics Connected Home Devices (CHD) service...
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The Rise of Multi-Screen Campaigns Hinges on Measuring Conversion Across Screens

The Rise of Multi-Screen Campaigns Hinges on Measuring Conversion Across Screens | screen seriality | Scoop.it
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The Tonight Show Starring Jimmy Fallon Second Screen App Review

The Tonight Show Starring Jimmy Fallon Second Screen App Review | screen seriality | Scoop.it
Not only did the physical filming location for change with the passing of The Tonight Show torch from Jay Leno to Jimmy Fallon, the digital experiences did as well.
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Behind the scenes of a 'second-screen' footballing experience - Yahoo Eurosport UK (blog)

Behind the scenes of a 'second-screen' footballing experience - Yahoo Eurosport UK (blog) | screen seriality | Scoop.it
Yahoo Eurosport UK (blog) Behind the scenes of a 'second-screen' footballing experience Yahoo Eurosport UK (blog) For those fans unable to attend any given football match live and in person at the stadium, the general practice would be to instead...
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Effects of social media buzz push stars, network execs to pursue new audience-building strategies

Effects of social media buzz push stars, network execs to pursue new audience-building strategies | screen seriality | Scoop.it
BEVERLY HILLS, Calif. --  In July, "Dallas" star Linda Gray stood beside the pool at the Beverly Hilton Hotel during an evening party celebrating the 25th anniversary of TNT. She pulled out her iPhone and aimed it at the pool where a light projected an image of the TNT logo. She snapped a picture and within 24 hours posted it to her Twitter feed. At 73, Ms. Gray admits that tweeting comes less naturally to her than some of her younger co-stars, but she's jumped on the social media bandwagon with gusto after a hesitant start. "At first I went, 'Oh no, I can't do that, what am I gonna talk about?' " she recalled. "God bless TNT, they sent a social media team to Dallas, Texas, from Atlanta, and they said, 'We're gonna teach you guys, the older ones, how to do this.' " Both she and Patrick
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Second-screen apps? Viewers say ho-hum, but execs see potential

Second-screen apps? Viewers say ho-hum, but execs see potential | screen seriality | Scoop.it
Networks, advertisers and tech start-ups have been trying to better engage consumers who increasingly play with their smartphones and tablets while watching TV.
Mattia Nicoletti's insight:

"However, the tech will need serious improvement. Aside from reality shows, sports and news, only a handful of shows -- such as “The Walking Dead,” “The Office” and “Scandal” -- have effectively taken advantage of the changing consumer habits. "

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Generation Like – FRONTLINE

Generation Like – FRONTLINE | screen seriality | Scoop.it
FRONTLINE explores how the perennial teen quest for identity and connection has migrated to social media – and how big brands are increasingly co-opting young consumers’ digital
Mattia Nicoletti's insight:

You can watch here the full documentary (about 54 mins) explaining how social media are part of the identity of the young generation and how social media can influence them.

A must see.

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Instagram Dwarfs Facebook, Twitter For Brand Engagement [STUDY]

Instagram Dwarfs Facebook, Twitter For Brand Engagement [STUDY] | screen seriality | Scoop.it
Instagram has about 150 million monthly active users (MAUs), approximately an eighth that of owner Facebook and some way short of Twitter, but a new study has suggested that for brands looking to generate engagement from users, Instagram could well...
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Amazon drops Lovefilm Instant brand

Amazon drops Lovefilm Instant brand | screen seriality | Scoop.it
Amazon has announced plans to merge Lovefilm Instant into Amazon Prime, the next day delivery service associated with its online store. Prime Instant Video will launch next Wednesday and will ultim...
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Social Buzz for Jimmy Fallon Debut vs. Jay Leno Finale

Social Buzz for Jimmy Fallon Debut vs. Jay Leno Finale | screen seriality | Scoop.it
Jay Leno‘s farewell “Tonight Show” episode might have beat out Jimmy Fallon‘s debut in the ratings by over three million viewers, but Fallon topped Leno on the social ratings.
Mashable reports Fallon edged Leno by a wide margin on Twitter.
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The BRITs On Twitter: 4 Million Tweets, 78,976 Tweets Per Minute Peak [STATS] - AllTwitter

The BRITs On Twitter: 4 Million Tweets, 78,976 Tweets Per Minute Peak [STATS] - AllTwitter | screen seriality | Scoop.it
The BRITs On Twitter: 4 Million Tweets, 78,976 Tweets Per Minute Peak [STATS]
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Survey: 72% of Millennials Use Free Video Streaming, 60% Use SVOD Services - Videonuze

Survey: 72% of Millennials Use Free Video Streaming, 60% Use SVOD Services - Videonuze | screen seriality | Scoop.it
Will #TVEverywhere prevent cord-nevering? | 72% of Millennials Use Free Video Streaming, 60% Use SVOD http://t.co/H2x998HK1y @videonuze
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3 Predictions for How Facebook’s Paper Will Impact Social TV - Lost Remote

3 Predictions for How Facebook’s Paper Will Impact Social TV - Lost Remote | screen seriality | Scoop.it
3 Predictions for How Facebook’s Paper Will Impact Social TV
Mattia Nicoletti's insight:

I have been thinking since one year (and more...) that Facebook has the power to become the leader of social tv. Surely it does not own the immediate impact of Twitter but has a richer content that may involve different levels of emotion that will be necessary in the next stage of social tv.

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In-App Ad Revenue on the Rise : 2nd Screen Society

In-App Ad Revenue on the Rise : 2nd Screen Society | screen seriality | Scoop.it
Mattia Nicoletti's insight:

Parks’ latest research sees approximately 60% of smartphone and tablet users viewing 1-5 hours of video content on their mobile devices each week, and 44% of tablet owners and 32% of smartphone users say they’ve increased their video consumption on those devices in the past year.

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