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screen seriality
screen seriality
Screen seriality focus on US tv industry and its insights
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Chromecast: where are the apps?

Chromecast: where are the apps? | screen seriality | Scoop.it
posted by Colin Dixon   It has been 4 months since Google released Chromecast, the HDMI stick for streaming web video to the TV. In that time, just three new apps have been added to the very lean...
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When you have to deal with Google, you have to know that you deal with a giant. And a giant is scary even for big tv networks...

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Second Screen Sports Experience Personalized With New SportsCenter App - Lost Remote

Second Screen Sports Experience Personalized With New SportsCenter App - Lost Remote | screen seriality | Scoop.it
Second Screen Sports Experience Personalized With New SportsCenter App (Second Screen Sports Experience Personalized With New SportsCenter App http://t.co/2a5egEoWip #socialTV)...
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Does Twitter Have What It Takes To Predict A Viral Tweet In Real Time? - AllTwitter

Does Twitter Have What It Takes To Predict A Viral Tweet In Real Time? - AllTwitter | screen seriality | Scoop.it
Does Twitter Have What It Takes To Predict A Viral Tweet In Real Time?
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“A Day In The Life” Research From Mindshare Offers Insight Into How And When Multiscreening Occurs | Mindshare Blog

“A Day In The Life” Research From Mindshare Offers Insight Into How And When Multiscreening Occurs | Mindshare Blog | screen seriality | Scoop.it
Mobile Devices Continue To Grow The growth in multi-device ownership and usage has called for advertising campaigns that span an array of devices in order to
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Hard choices ahead for BBC but quality will come first, assures DG

Hard choices ahead for BBC but quality will come first, assures DG | screen seriality | Scoop.it
Quality of material, particularly in the arts, will not be compromised at a BBC compelled to find new ways of giving viewers and listeners what they want, when they want it Director-General Tony Hall has assured.
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Social TV Should Be on Your Radar

Social TV Should Be on Your Radar | screen seriality | Scoop.it
A new report shows that the social television industry is set to grow by $100 billion within the next five years.
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Twitter Surveys Users On Live TV Viewing, Second Screen Habits As It Pulls Thread On Television Features | TechCrunch

Twitter Surveys Users On Live TV Viewing, Second Screen Habits As It Pulls Thread On Television Features | TechCrunch | screen seriality | Scoop.it
Twitter fielded a survey to a subset of its users yesterday about their live TV viewing habits. The survey began by asking age and gender info, then asked..
Mattia Nicoletti's insight:

Twitter is trying to focus on second screen habits.

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‘No one’s cracked it yet, we’re just at the beginning': Admonsters panel on second-screen evolution and why so few brands are getting it right | The Drum

‘No one’s cracked it yet, we’re just at the beginning': Admonsters panel on second-screen evolution and why so few brands are getting it right | The Drum | screen seriality | Scoop.it
Great read this #morning on brands and the second screen: http://t.co/TSnuqhnx0i
Mattia Nicoletti's insight:

Great article about the evolution of second screen. For me as I often write what is now second screen will be then multi-screen world and the way it works best will be with contents who allows the viewers to distract.

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Shazam Deal Aims to Tie Songs Fast to Products

Shazam Deal Aims to Tie Songs Fast to Products | screen seriality | Scoop.it
Marketers are only now beginning to deploy music as a very direct conduit to the things they sell, but a deal between an audio-recognition app and the Mindshare agency is a step forward.
Mattia Nicoletti's insight:

Social audio (or social music) is rising. Brands are starting beeing interested in using music to leave thei trademark through second screen

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What Pepsi Discovered by Monitoring Millennials During the VMAs

What Pepsi Discovered by Monitoring Millennials During the VMAs | screen seriality | Scoop.it
As a brand that has long had event sponsorship at the heart of its marketing formula, Pepsi sought a more scientific way to study the correlation between TV viewing and second-screen usage during live programming.
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Local TV Anchor Leaves Small Screen For Second Screen - Lost Remote

Local TV Anchor Leaves Small Screen For Second Screen - Lost Remote | screen seriality | Scoop.it
Local TV Anchor Leaves Small Screen For Second Screen (RT @lostremote: Local TV anchor leaves small screen for second screen: http://t.co/WkMBiqtAxh)...
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Second-screen usage drives new online, mobile advertising investment

Second-screen usage drives new online, mobile advertising investment | screen seriality | Scoop.it
Second-screen usage is the latest way US consumers engage with television content. According to the latest Nielsen data, 75% of smartphone and tablet users are engaging with second-screen content more than once a month as they watch TV.
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Time Warner CFO: TV Everywhere Not Resonating With Consumers - Home Media Magazine

Time Warner CFO: TV Everywhere Not Resonating With Consumers - Home Media Magazine | screen seriality | Scoop.it
Time Warner CFO: TV Everywhere Not Resonating With Consumers Home Media Magazine Technology's ongoing transformation of home entertainment, including access to repurposed content via TV Everywhere platforms, remains an anomaly among consumers, Time...
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Big data and semantic analysis are required to understand social TV, according to Daedalus [2369] | Social TV - TV App Market

Big data and semantic analysis are required to understand social TV, according to Daedalus [2369] | Social TV - TV App Market | screen seriality | Scoop.it
TV App Market - Second Screen, Social TV, Transmedia, VoD, Connected TV News and Opinion
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Comcast tests new ad tech to help networks capture binge viewers

Comcast tests new ad tech to help networks capture binge viewers | screen seriality | Scoop.it
Comcast is testing new ad technology that inserts up-to-date commercials into past episodes of TV shows that are available on demand.
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REPORT: Twitter Ads Paired With TV Advertising Reduces Costs by 36% and Drives up to 16% More Sales

REPORT: Twitter Ads Paired With TV Advertising Reduces Costs by 36% and Drives up to 16% More Sales | screen seriality | Scoop.it
Twitter has released some interesting data that shows just how effective paid Twitter media can be for promoting television shows and generating leads. Earlier this year Twitter introduced TV ad targeting for advertisers in the U.S.
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What will the future of social television look like?

What will the future of social television look like? | screen seriality | Scoop.it
As Facebook and Twitter fight to dominate conversation going on in social TV, Mass Relevance has established itself as the platform to facilitate the social battle.
Mattia Nicoletti's insight:

Sam Decker of Mass Relevance and the future of (social) television

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Internet vs. Television: Which Is the Second Screen?

Internet vs. Television: Which Is the Second Screen? | screen seriality | Scoop.it
Do you spend more time in front of the TV or in front of the computer screen? Just a few years ag...
Mattia Nicoletti's insight:

A different view on second screen.

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The Smart TV App Revolution Is Coming: Here's What You Need To Know

The Smart TV App Revolution Is Coming: Here's What You Need To Know | screen seriality | Scoop.it
The app store phenomenon, centered on smartphones and tablets, has been the biggest story in software for the past five years.
Mattia Nicoletti's insight:

Will we live in a world full of apps?

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TV services are finally grasping the importance of the 'second screen' | TechHive

TV services are finally grasping the importance of the 'second screen' | TechHive | screen seriality | Scoop.it
We all like to tweet or trash-talk while watching TV. Major distributors like Amazon and Sling are now building the Second Screen into their streaming services.
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Zeebox ups on-demand focus » Digital TV Europe

Zeebox ups on-demand focus » Digital TV Europe | screen seriality | Scoop.it
Mattia Nicoletti's insight:

Anthony Rose:“I think the step after that is for the shows themselves to begin to change. At the moment, when there is integration with the TV it’s often a thin veneer painted on top, and that is going to lead to some potentially big shifts and some battles in the space between TV manufacturers and broadcasters and set-top box manufacturers.”


Zeebox can help Twitter to engage people watching timeshifted tv contents



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Twitter Plants Trending Shows Box Firmly in App [2352] | Social TV - TV App Market

Twitter Plants Trending Shows Box Firmly in App [2352] | Social TV - TV App Market | screen seriality | Scoop.it
TV App Market - Second Screen, Social TV, Transmedia, VoD, Connected TV News and Opinion
Mattia Nicoletti's insight:

As already scooped on these pages Twitter is keep the attention high on social tv trying not to engage users just on live tv (Facebook as you surely are aware of is getting more comments on scripted series..

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What's The Second Screen Anyway? - Digiday

With the countless advances across mobile devices, there's a fine line separating the first, second and third screens, argues 360i's David Berkowitz. (The lean-back experience is disappearing: What's The Second Screen Anyway?
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3 Ways Twitter Is Changing TV Forever

3 Ways Twitter Is Changing TV Forever | screen seriality | Scoop.it
Do you tweet while you’re watching TV? Or maybe you jump on Twitter right after a startling season finale?
More and more consumers are turning to Twitter as the “second screen” counterpart to their TV screens.
Mattia Nicoletti's insight:

I would say "it's changing Live Tv forever"

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REVOLT seek new ground for social in music TV | IP&TV News

REVOLT seek new ground for social in music TV | IP&TV News | screen seriality | Scoop.it
REVOLT seek new ground for social in music TV
Mattia Nicoletti's insight:

Music industry is understanding the power of social tv

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