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screen seriality
screen seriality
Screen seriality focus on US tv industry and its insights
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New Study Finds One in Five People Use Social Media Daily Revolving Around TV - Lost Remote

New Study Finds One in Five People Use Social Media Daily Revolving Around TV - Lost Remote | screen seriality | Scoop.it
New Study Finds One in Five People Use Social Media Daily Revolving Around TV
Mattia Nicoletti's insight:

if we needed another study about social tv...

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Smartphones are 'personal', not 'mobile' devices

Smartphones are 'personal', not 'mobile' devices | screen seriality | Scoop.it
When it comes to marketing “conventional wisdom is often times wrong”, as is the case when it comes to mobile advertising according to AOL’s Christian Kugel.
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BBC News innovates in Social TV with WhatsApp, WeChat and BBM

BBC News innovates in Social TV with WhatsApp, WeChat and BBM | screen seriality | Scoop.it
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semberani rental's curator insight, April 10, 2014 5:30 AM

while you use www.semberani.com you can chatting by instant message apps.

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Twitter Exec: Amplify Allows for a ‘Marketer’s Dream’ : 2nd Screen Society

Twitter Exec: Amplify Allows for a ‘Marketer’s Dream’ : 2nd Screen Society | screen seriality | Scoop.it
Mattia Nicoletti's insight:

Even if Mike Park, senior manager of Twitter Amplify, points out that Twitter works great for tv in live event, sports, news, in my opinion the 140 chars service can perform at best with everything is happening at that time. In fact time shifted viewing is where Twitter is in danger.

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Making TV more personal | VideoNet

Making TV more personal | VideoNet | screen seriality | Scoop.it
First came multichannel TV, then PVR and VOD, then multiscreen and catch-up TV. There are still several important steps ahead to true personalization of the TV experience, from recommendation and second screen synchronization to PVR everywhere, targeted ads and even tailored audio tracks. This report investigates them and their likely impact and includes input from ZON, Belgacom, Yomvi (Canal Plus), Orange, SNL Kagan MRG, Strategy Analytics, Envivio, Dolby, Civolution, ActiveVideo, Broadpeak and BlackArrow, among others.
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Exclusive: this is Android TV

Exclusive: this is Android TV | screen seriality | Scoop.it
Every so often, some enterprising computer company will claim they’ve finally fixed the TV. They’ll talk about how they’ve turned a dumb terminal into a smart computing platform that extends...
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Connected devices drive exploding digital expansion

Consumer viewing of long-form video across screens and networks is escalating, with almost half of respondents in a recent survey from Accenture (44%) taking in full-length movies and TV shows over the Internet on a daily basis — another 39% do so weekly.
Mattia Nicoletti's insight:

"The overwhelming majority (more than 90%) of all digital consumption still occurs in the home via a fixed line. Bandwidth constraints outside the home also continue to limit mobile entertainment to a highly significant degree."

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Twitter’s TV-Centricness Dials Up Sprint’s ‘Framily’ Effort

Twitter’s TV-Centricness Dials Up Sprint’s ‘Framily’ Effort | screen seriality | Scoop.it
In an interview with eMarketer, Scott Zalaznik, vice president of digital at Sprint, talks about the telecom’s Oscar success and how he sees a great deal of synergy between Twitter and TV.
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Second Screens are a First Priority – How to Capture Your Mobile Audience During Major TV Events

Second Screens are a First Priority – How to Capture Your Mobile Audience During Major TV Events | screen seriality | Scoop.it
Major live events such as the Super Bowl, the Olympics, or various awards shows, are about gathering around the big TV with family and friends – one large screen for a large group of people.
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ABC News Facebook Page Tops 3M Likes; Up 2M In Less Than One Year

ABC News Facebook Page Tops 3M Likes; Up 2M In Less Than One Year | screen seriality | Scoop.it
Not quite one year ago, ABC News reached the 1 million-like milestone on Facebook. Earlier this week, it tripled that milestone, topping 3 million likes, meaning that it added 2 million in a little less than 12 months.
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Red Bull Media House trials second screen participation TV for football fans

Red Bull Media House trials second screen participation TV for football fans | screen seriality | Scoop.it
Gavin Douglas, chief commercial officer of iPowow, explains how RedBull Media House engaged sports fans through second screen apps and live TV
Mattia Nicoletti's insight:

Football is a religion for the fans  and it is a great content for creating conversation and engagement. A second screen app can really leverage this engagement transforming the viewer/fan in a protagonist of the match.

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What will social media's giants look like in 5 or 10 years? - Fortune Tech

What will social media's giants look like in 5 or 10 years? - Fortune Tech | screen seriality | Scoop.it
Five years ago, Facebook trailed MySpace and Twitter was busy harpooning its Fail Whale. Where will they be in five more? Experts tell us.
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Sharing Via Twitter Grew Faster Than Any Other Social Network In Q1 2014 [INFOGRAPHIC]

Sharing Via Twitter Grew Faster Than Any Other Social Network In Q1 2014 [INFOGRAPHIC] | screen seriality | Scoop.it
The first quarter of 2014 was all about Twitter.
According to recent stats, sharing via Twitter grew a massive 43 percent compared to last quarter, far surpassing the competition to become the fastest growing network of the year, thus far.
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The Movie Theater of the Future Will Be In Your Mind | Tribeca

The Movie Theater of the Future Will Be In Your Mind  | Tribeca | screen seriality | Scoop.it
Think assigned seating and table service are the future of the movie theater? Think bigger. Andrei Severny argues that what we now call "movie theaters" will soon be theme parks of the mind - but storytelling is here to stay.
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Content discovery is central to truly personal TV experiences | VideoNet

Content discovery is central to truly personal TV experiences | VideoNet | screen seriality | Scoop.it
Content recommendation, PVR everywhere, tailored audio and addressable ads are building blocks for a more personalized TV service. If you get content discovery right it can impact ARPU, as ZON and Orange are finding.
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AdTheorent® Partners with Civolution to Release Market’s First Media Mix Correlation Study for Brands | Business Wire

AdTheorent® Partners with Civolution to Release Market’s First Media Mix Correlation Study for Brands | Business Wire | screen seriality | Scoop.it
AdTheorent, Inc., the largest 2nd generation mobile ad network, and Civolution, the leading provider of technology and solutions for identifying,
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Netflix, Hulu and ... Yahoo? Why Marissa Mayer Wants Original TV Programming

Netflix, Hulu and ... Yahoo? Why Marissa Mayer Wants Original TV Programming | screen seriality | Scoop.it
Marissa Mayer may soon take a break from acquiring companies and instead acquire some TV shows. Yahoo is "close" to ordering four high-quality online TV series with budgets of a...

Via siobhan-o-flynn
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Oculus Rift Just Put Facebook in the Movie Business

Oculus Rift Just Put Facebook in the Movie Business | screen seriality | Scoop.it
Just as the movie industry gathered this week at CinemaCon to discuss its future, Facebook came along and changed it without even bothering to show up in Las Vegas. The surprise $2 billion acquisit...
Mattia Nicoletti's insight:

What is cinema? What is television?

Today when we refer to contents there is no need anymore to define the destination of them, where we watched them. Television set is just a screen, and the same is for cinemas.


For sure there are some contents that are more suitable for some media, but at the end it's all about storytelling.


Probably, we must have a different approach when we refer to ecosystems. Ecosystems (Apple, Google, Facebook, Microsoft) have the chance to develop contents creating transmedia and immersive experiences.


In this very good article, Andrew Wallenstein evaluates the opportunities for Facebook after acquiring Oculus. Movie business it something Zuckerberg may evolve.

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Chaikhana: The World of Social TV - mydigitalfc.com

Chaikhana: The World of Social TV - mydigitalfc.com | screen seriality | Scoop.it
mydigitalfc.com Chaikhana: The World of Social TV mydigitalfc.com According to research by industry analyst, TDG (The Diffusion Group), social TV use will grow significantly over the next seven years and will drive major changes in the business...
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Television: a matter of hashtags

Television: a matter of hashtags | screen seriality | Scoop.it
Nowadays we are used to watch television with another device in our hands and to comment what we are watching. This is social tv.
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Why people love Twitter + TV | Twitter Blogs

BrainJuicer publishes ethnographic and qualitative research about how and why people tweet when watching TV on behalf of @TwitterAdsUK and @Thinkboxtv. (TV + Twitter: Are you leaning back or leaning forward?
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How Social TV seals Pretty Little Liars' success - VAST MEDIA Case Study MIPBlog

How Social TV seals Pretty Little Liars' success - VAST MEDIA Case Study MIPBlog | screen seriality | Scoop.it
Mattia Nicoletti's insight:

Pretty Little Liars is what you would call a perfect content for a social tv target

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Dating App Created for Bravo’s ‘Online Dating Rituals of the American Male’ Goes Mainstream - Lost Remote

Dating App Created for Bravo’s ‘Online Dating Rituals of the American Male’ Goes Mainstream - Lost Remote | screen seriality | Scoop.it
Dating App Created for Bravo’s ‘Online Dating Rituals of the American Male’ Goes Mainstream
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INSIGHT: The End Of TV As We Know It – And Everyone Feels Fine

INSIGHT: The End Of TV As We Know It – And Everyone Feels Fine | screen seriality | Scoop.it
The digitalisation of the TV means that we’re consuming more content than ever before and in a greater variety of ways. That’s creating big opportunities for disruptive startups as well as established media giants and making the television landscape...
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