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Screen seriality focus on tv industry and its insights
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Is Second Screen Content Actually "Transmedia"?

Is Second Screen Content Actually "Transmedia"? | screen seriality | Scoop.it
Laith Graham, an Australian buddy who's followed my career since my 7th Son
podcast days, asked me this transmedia-related question on Facebook. I
thought I'd share Laith's Q, and my A, here.
Mattia Nicoletti's insight:

"These days, the word "transmedia" is being slung about in strange ways, and being applied to different content strategies. By some folks' reckoning, having such "second screen" content is indeed a breed of transmedia — it's certainly content rolling in through a separate channel/medium (the tablet, for instance), and is designed to enhance the experience of the core content."

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Sharknado Preparedness

Sharknado Preparedness | screen seriality | Scoop.it
On Thursday, July 11, 2013 SyFy Network aired The Asylum’s Sharknado a B-Movie that embraced its genre status, and took twitter by storm.



Starring Tara Reid and Ian Zerling, the movie drew 1.4 Million viewers, a respectable number for a Sy...
Mattia Nicoletti's insight:

A collaborative piece on #Sharknado phenomenon.

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How a Sharknado of buzz helped SyFy connect with brands on social - Lost Remote

How a Sharknado of buzz helped SyFy connect with brands on social - Lost Remote | screen seriality | Scoop.it
How a Sharknado of buzz helped SyFy connect with brands on social
Mattia Nicoletti's insight:

Sharknado phenomenon created a social media involvment of brands. The sequel could be a very interesting transmedia project.

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Logo announces first soap opera exclusively on Vine

Logo announces first soap opera exclusively on Vine | screen seriality | Scoop.it
Vine is no longer just a trendy social media tool for short video.
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Your Next Horror Movie Franchise Isn't a Movie - It's an App

Your Next Horror Movie Franchise Isn't a Movie - It's an App | screen seriality | Scoop.it
Neal Edelstein, producer of "The Ring" and "Mulholland Drive," has made what may be a game-changing ghost story
Mattia Nicoletti's insight:

After Netflix this app-tv show is going to change seriality as we know it.

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How an Everyday Life Event can Become a Transmedia Event

How an Everyday Life Event can Become a Transmedia Event | screen seriality | Scoop.it
Some days ago a friend of mine, owner of music bar close to my house, decided to plan a Funky Night with a Dj in 15 days.

From that idea I started thinking what I would have done to transform it into a transmedia experience.
Mattia Nicoletti's insight:

I just imagined how to trasform a party in a bar in a transmedia project.

Please feel free to comment.

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Tendances de la communication digitale 2013 par jeremy dumont. Quel...

Ce document sera presente a l’échangeur de la chambre de commerce le 24 avril a 18h =) contact@psst.fr PLAN Quelle strategie pour maîtriser l’expérie
Mattia Nicoletti's insight:

46 slides where Jeremy Dumont analyses transmedia, second screen, internet interactions.

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Defiance, il futuro della televisione | Moob

Defiance, il futuro della televisione | Moob | screen seriality | Scoop.it
Ho avuto la possibilità in questi giorni di vivere l'esperienza di Defiance, un progetto transmediale da 100 milioni di dollari costituito da una serie tv
Mattia Nicoletti's insight:

I know that this article I wrote is in italian, but I decided to post it here because I think it could be interesting for someone (even with Google Translate) to know what the Defiance experience is about.

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The Three ”T”:s – TV, Twitter and Transmedia

The Three ”T”:s – TV, Twitter and Transmedia | screen seriality | Scoop.it
So, apparently having people talking, discussing, arguing and generally getting their collective panties in a twist about what you’re creating is a good thing. I could never have guessed. According...
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SXSWi Report: Liquid Journalism and Dynamic Storytelling Emerge in 2013

SXSWi Report: Liquid Journalism and Dynamic Storytelling Emerge in 2013 | screen seriality | Scoop.it

Eddie Rehfeldt:  "Breaking News: the search for a better narrative format for the internet is now available. Ben Decker once said “the internet is not just another TV pipe” and this was made apparent at SXSWi in Austin last week."


Via The Digital Rocking Chair
Mattia Nicoletti's insight:

In a multi-platform and multi-screen world storytelling must evolve in many ways. Here you can find more than one inspiring idea.

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Dr. Pamela Rutledge's curator insight, March 29, 2013 2:16 AM
The lines at SxSW definitely tell the story: this isn't just the year of the story, it's the decade of coordinated, additive and interactive storytelling across multiple media channels for everything from entertainment and branding to education and journalism. It all starts with the story.
cyneth's curator insight, April 2, 2013 7:47 PM

Create compelling content for multiple devices, immersive web-based experiences from data driven stories (infographics on visual video steroids) to interactive tablet documentaries. Eddie Rehfeldts report from SXSW - "There are mind-bending interactive story approaches available right now."

Yael BOUBLIL's curator insight, April 7, 2013 5:08 PM

Apprendre à raconter avec les spécificités du transmédia ...

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The Second Screen Comes To The Movies With App-Enhanced Film, “App”

The Second Screen Comes To The Movies With App-Enhanced Film, “App” | screen seriality | Scoop.it
It’s rare that moviegoers are encouraged to fiddle with their smartphones during a film, but that’s the case with App, the new Dutch movie directed by Bobby Boermans.Before going to see the film, moviegoers are asked to download a free app (available...
Mattia Nicoletti's insight:

Transmedia at the movies.

Great experiment. I don't know how much can work for a drama but for thriller or horror films workin'on mobile can be a rebirth (horror movies most of the times are bound to clichés).

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Transmedia Coalition: Storytelling in the Multi-Screen World by Mattia Nicoletti

Transmedia Coalition: Storytelling in the Multi-Screen World by Mattia Nicoletti | screen seriality | Scoop.it
Pro Photo Coalition | The pro photo industry's best writers, bloggers, and gurus...
Mattia Nicoletti's insight:

This my intro article for Transmedia Coalition community.

Here, I write a column about "Storytelling in the Multi-Screen World" where I will tell about evolution of multi-screen storytelling  through experiences, case studies, ideas.

I hope you will enjoy.

Mattia

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Luca Brigada's curator insight, March 16, 2013 2:45 PM

 

"[...] In the last years I deeply studied the evolution of television and how technology is influecing it. Today they are more screens, more ways to interact, and, if it's all about storytelling, more opportunities to tell stories. For this reason [...] I am very honoured to have the chance to write here in createasphere my experiences and my ideas about “Storytelling in the Multi-Screen World”. Contents will be the key for the future of television and transmedia can elevate these contents to stories 2.0.[...]"

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Thriving on piracy – a transmedia producer’s best friend?

Thriving on piracy – a transmedia producer’s best friend? | screen seriality | Scoop.it
I was quite amazed and fairly impressed by the quotes from Game of Throne’s director David Petrarca at the Perth Writers’ Festival regarding the effects piracy have had on the tv series. Game of Th...

Via Simon Staffans
Mattia Nicoletti's insight:

"your worst enemy can become your best partner".

I always thought there is now way to beat piracy (if not with middle ages restrictions) but there are thousands of opportunities to take advantages of.

 

I remember when 4 years ago I interviewed Wentworth Miller protagonist of Prison Break. At the end he told me that he was fascinated by the million of downloads of the show by chinese people. Prison Break was not played in China and piracy was an  index of success.

 

I agree with Simon Staffans, for Transmedia (and not only transmedia) piracy can be a interested medium.

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Simon Staffans's curator insight, February 27, 2013 5:31 PM

Looking at piracy, P2P, torrents etc, but from a creative point of view. There is potential!

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The Transmedia Opportunities of Sharknado 2

The Transmedia Opportunities of Sharknado 2 | screen seriality | Scoop.it
We are just two weeks away of the explosion of Sharknado phenomenon and Syfy is working on the sequel. The social media impact of Sharknado has been so strong with only $ 800.000-1 million production budget.
Mattia Nicoletti's insight:

Sharknado 2 can be for Syfy the chance to build up a huge transmedia project.

In this article I explore the development a Sharknado 2 transmedia project.

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Is Transmedia Storytelling the New Digital Marketing?

Is Transmedia Storytelling the New Digital Marketing? | screen seriality | Scoop.it

'Challenge what you think you know...

 

The need for a consistent experience seems like a no-brainer. If users are interacting with your content/brand/product/message/etc. on one channel and get a different experience on another channel, there’s a chance they will get confused. And a confused customer is one who goes to a competitor. So your approach to delivering that message can’t be “spray and pray.” It has to be targeted and focused. A message specific to the channel on which it’s being consumed. But that’s only part of the fundamental change to marketing. The other part is how users can engage with the content. Through social media, website comments, live chats, and other methods, users can have a conversation with you around the content. It’s no longer about broadcasting your message. It’s no longer about telling your story and hoping people get it. To sum up these changes:

How: adoption and usage of multiple/simultaneous devices by users has prompted the need for a consistent experience. Marketers must now deliver their message and information across these device families.Why: digital technologies like web, social media, text messaging, etc. have enabled bi-directional conversation. As more and more users adopt these technologies into their lives, they expect the same thing of companies. No interaction? No customer....'


Via siobhan-o-flynn
Mattia Nicoletti's insight:

Transmedia storytelling is what experiential marketing is doing. With more media available now the experience is enhanced.

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Mattia Nicoletti's comment, July 22, 2013 9:19 AM
I think that transmedia storytelling can be considered the evolution of experiential mktg
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Haunting Melissa - Opening The Doors Of A Transmedia Puzzle - Bleeding Cool Comic Book, Movies and TV News and Rumors

Haunting Melissa - Opening The Doors Of A Transmedia Puzzle - Bleeding Cool Comic Book, Movies and TV News and Rumors | screen seriality | Scoop.it
I'm four episodes in at the time of writing, with seven to go. While the broad conventions of horror fiction are present, this is an arresting, platform-specific piece of work so far.
Mattia Nicoletti's insight:

A interesting transmedia experience

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Fables, Myths And Narratives — Converting Our Stories Into Multi-Screen Experiences | Smashing UX Design

Fables, Myths And Narratives — Converting Our Stories Into Multi-Screen Experiences | Smashing UX Design | screen seriality | Scoop.it
This article talks about 5 concepts of telling multi-screen stories and how we can use them to create exciting, digital experiences.
Mattia Nicoletti's insight:

social tv storytelling must move towards multi-screen experience. And in this great article by Senongo Akpem you can really go through the entire process. Inspiring.

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NBCUniversal: “Transmedia storytelling will be a part of Social TV” | IP&TV News

NBCUniversal: “Transmedia storytelling will be a part of Social TV” | IP&TV News | screen seriality | Scoop.it
Lisa Hsia, executive vice-president of Bravo Digital Media at NBCUniversal, gives us five predictions for the Social TV industry over the next few years.
Mattia Nicoletti's insight:

Transmedia is pervasive and the media elements of social tv are so many that everyone will play its part in telling a bit of a story.

 

There will be a main story and thousand ways to enrich it. In the way we like.

 

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Mattia Nicoletti's comment, May 8, 2013 5:44 PM
Luca thanks as always for re-scooping. Once we will have a drink together ;-)
Luca Brigada's comment, May 8, 2013 5:49 PM
You are welcome! Your topic and articles are very interesting! For a drink when you want i'm here ;)
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Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | screen seriality | Scoop.it
Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?

Via Simon Staffans
Mattia Nicoletti's insight:

Sometimes there are articles that can explain, tell, deepen some topics in a so fascinating and interesting way that I can't help re-posting them.

 

 

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Simon Staffans's curator insight, April 24, 2013 5:44 AM

A transmedia approach can be very beneficial when it comes to marketing. Here's a pretty thorough look at how and why.

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That’s So Raven: A Sneak Peek at The Following’s Transmedia Experiment

That’s So Raven: A Sneak Peek at The Following’s Transmedia Experiment | screen seriality | Scoop.it
Because even Poe-obsessed serial killers need friends, Fox is giving fans of its dastardly drama The Following a shot at buddying up with murder-happy mastermind Joe Carroll.
Mattia Nicoletti's insight:

Transmedia projects can be a good solution to keep viewers interested to a tv show even when it is not on air.

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CBC's ARCTIC AIR Season Finale Takes the Second Screen Experience to New Heights - TVLoon.ca

CBC's ARCTIC AIR Season Finale Takes the Second Screen Experience to New Heights - TVLoon.ca | screen seriality | Scoop.it
Mattia Nicoletti's insight:

A second screen transmedia experience for Arctic Air. Do we really need it?

I think that when transmedia is functional to the story it is a good think but when it is just for publicity...

 

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TV’s biggest transmedia effort ‘Defiance’ to hit game consoles next week - Lost Remote

TV’s biggest transmedia effort ‘Defiance’ to hit game consoles next week - Lost Remote | screen seriality | Scoop.it
TV’s biggest transmedia effort ‘Defiance’ to hit game consoles next week
Mattia Nicoletti's insight:

The eyes of the Entertainment world on Defiance the first true big budget transmedia project ($100 million). Will it influence the future of videogame and television?

 

Anyway is the greatest advertising campaign for transmedia.

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The Pixar Perspective on The Necessity of Trailers

The Pixar Perspective on The Necessity of Trailers | screen seriality | Scoop.it
Great movie trailers are something of a lost art. While we are overloaded with ads for every new big-budget movie these days, they’re getting more obnoxious, cacophonous, and ruinous. Depending on ...
Mattia Nicoletti's insight:

Josh Spiegel writes:

"It’s legitimately fascinating to see how that immediacy which has pervaded the Internet spawns a disdain for filmmakers who want to keep secrets. JJ Abrams, now firmly a part of the Walt Disney company as the director of at least one new Star Wars movie, is well-known for choosing deliberate vagueness over direct reveals

 

in his marketing campaigns, something he’s passed on to collaborators like Damon Lindelof, who’s co-writing another Disney tentpole film, Tomorrowland, directed by Pixar stalwart Brad Bird. And people can’t stand it. Maybe it’s latent frustration over howLost ended (or maybe you don’t like its beginning or middle), but people get so furious online to think that Abrams hasn’t, for example, told us who the bad guy is in Star Trek Into Darkness. Is he Khan or isn’t he?

 

We must know! Now! It’s our right! It’s our right to know everything possible about movies likeStar Trek Into Darkness and Brave before they open!

Except, of course, it’s not our right."

 

I completely agree with him.

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The Transmedia Secret of Secret Cinema

The Transmedia Secret of Secret Cinema | screen seriality | Scoop.it
This past November, I made the trip for the second year in a row to the Mozilla Festival in London, a three day technology binge fest that brings together some of the world's top thinkers to consider and shape the future of the web.
Mattia Nicoletti's insight:

The art of transmedia storytelling can transform a traditional story told by a traditional medium in a totally different experience.In this case you don't need a lot of money to produce it you just need creativity.

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Story + Engagement + Interaction = User Experience

At the heart of a successful transmedia story is a powerful user experience created by integrating a compelling story with techniques that engage the user emotionally and intellectually and allow easy user interaction with all of media elements of...
Mattia Nicoletti's insight:

The author explains that in a transmedia project we have to focus on the creation process.

 

"The critical question is not whether a transmedia story will deliver a user experience, but rather, how a specific user experience can be created. The decisions a transmedia author makes in three key areas will determine the kind of experience the user will have:

Story design, which focuses on the design of the storyworld and story elements such as characters, settings, events, and plot.Audience engagement design, which focuses on the design of those aspects of the transmedia story involving the audience’s intellectual and emotional participation in the story.User interaction design, which focuses on how users mentally and physically interact with the story’s interface when navigating through the narrative."
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Luca Brigada's comment, March 12, 2013 1:28 AM
This article explain what is a transmedia project.
Luca Brigada's curator insight, March 16, 2013 2:40 PM

The trick is to start with the audience and really design an experience for them. The call for creating interactive storytelling experiences is loud and clear: start with the audience…give your audience a compelling experience, one that makes them want to go deeper. (Miriam Simun, “The Current State of Interactive Documentary”)