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screen seriality
Screen seriality focus on tv industry and its insights
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Real-time all the time: how TV interactivity is evolving

Real-time all the time: how TV interactivity is evolving | screen seriality | Scoop.it
Time zones and telephone voting revenues hold up social activity being woven into shows. But change is coming, explains Jason George
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Civolution Partners With Resolution Media for TV-synced Ads on Twitter [2531] | Second Screen - TV App Market

Civolution Partners With Resolution Media for TV-synced Ads on Twitter [2531] | Second Screen - TV App Market | screen seriality | Scoop.it
Civolution , the leading provider of technology and solutions for identifying, managing and monetizing content, and Brand Networks, the leading provider of data-driven social marketing solutions, (Civolution Partners With Resolution Media for...
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TV Ads Have More Power On Twitter Users

TV Ads Have More Power On Twitter Users | screen seriality | Scoop.it
Venture capitalist Mary Meeker today presented a slide that will have Twitter execs smiling.
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How The History Channel Will Use Peel’s New Advertising Technology

How The History Channel Will Use Peel’s New Advertising Technology | screen seriality | Scoop.it
Beginning today, The History Channel will become the first network to use a new advertising technology from Peel – the smart remote app company – that will enable users of Peel’s app to change the channel to a promoted show, DVR the show, or set up...
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Unilever’s Dove Product Line Gives Facebook’s Premium Video Ads A Test Flight

Unilever’s Dove Product Line Gives Facebook’s Premium Video Ads A Test Flight | screen seriality | Scoop.it
It may be too early to say that Facebook is cleaning up with its premium video ads, but the social network did land the Dove personal care product line from Unilever as a client, marking the first foray into the nascent sector by a...
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Advertisers’ Dilemma In Online Video — Reach Or Frequency?

Advertisers’ Dilemma In Online Video — Reach Or Frequency? | screen seriality | Scoop.it
Digital advertising is far too big for marketers to ignore. But whether or not the web can have the widespread reach of TV is still a matter for debate.
Mattia Nicoletti's insight:

"As Mr. Beard puts it, TV has wider reach – networks can expose more people to an ad campaign. But because younger people tend to watch less TV, the web offers advertisers the opportunity to reach that audience with more frequency, he said.

Ad buyers say that TV viewership has also fragmented out to more places like web and mobile, though TV remains a necessary component for many advertisers."

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AdTheorent® Partners with Civolution to Release Market’s First Media Mix Correlation Study for Brands | Business Wire

AdTheorent® Partners with Civolution to Release Market’s First Media Mix Correlation Study for Brands | Business Wire | screen seriality | Scoop.it
AdTheorent, Inc., the largest 2nd generation mobile ad network, and Civolution, the leading provider of technology and solutions for identifying,
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Twitter’s Share Of Global Mobile Ad Revenue Is Just 2.6% (Google: 46.8%, Facebook: 21.7%) [STATS] - AllTwitter

Twitter’s Share Of Global Mobile Ad Revenue Is Just 2.6% (Google: 46.8%, Facebook: 21.7%) [STATS] - AllTwitter | screen seriality | Scoop.it

Twitter’s Share Of Global Mobile Ad Revenue Is Just 2.6% (Google: 46.8%, Facebook: 21.7%) [STATS]

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Facebook and Twitter Rivalry Heats Up as Social Platforms Vie for TV Ad Money - TheWrap

Facebook and Twitter Rivalry Heats Up as Social Platforms Vie for TV Ad Money - TheWrap | screen seriality | Scoop.it
Facebook is going after one of Twitter's primary revenue streams, TV networks
Mattia Nicoletti's insight:

Facebook and Twitter are fighting for social tv, and it's nothing new but what is the most important aspect of this battle?


They are widening tv market opportunities and slowly convincing ad investors to move the money to social networks. Even though they compete on real time interactions (until now Twitter is more considered than Facebook for conversation during live events) both are helping each other., because more interactions on Facebook before tv shows airing generates more live tweets, and live tweets generate more comments on Facebook after the show aired.


At the end this hard competition it is helping to spread social tv word and let tv industry know that traditional advertising is maybe not working as once.

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Zample is like the Shazam for advertising

Zample is like the Shazam for advertising | screen seriality | Scoop.it
We're sure you've used apps like Shazam and SoundHound to identify unknown music that might be playing in a club or on the radio. What if we told you that a hot new advertising startup was looking to use those same concepts to shake up the world of mobile marketing and app development? Sunnyvale-based Zample wants to do just.
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INFOGRAPHIC: Super Bowl TV Ads Get The Glory, But Is Facebook A Better Buy? - AllFacebook

INFOGRAPHIC: Super Bowl TV Ads Get The Glory, But Is Facebook A Better Buy? - AllFacebook | screen seriality | Scoop.it
It sometimes seems as if Super Bowl ads draw more attention than the big game itself, but Ampush, a Facebook Strategic Preferred Marketing Developer, shared some statistics which show that advertising on the social network may actually be more beneficial to brands than shelling out some $4 million for 30-second spots during the telecast.
Mattia Nicoletti's insight:

Television commercials vs facebook advertising: when advertisers budget will really move from offline to online?

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It's Up To You Whether You See Beckham Naked Or Clothed In H&M's Super Bowl Ad

It's Up To You Whether You See Beckham Naked Or Clothed In H&M's Super Bowl Ad | screen seriality | Scoop.it
Retailer is using its teaser ad to get fans' input on its big game commercial. (Will this years Super Bowl ads be considered the new normal?
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In an age of mobility, outdoor media is the second screen - Media news - Media Week<

In an age of mobility, outdoor media is the second screen - Media news - Media Week< | screen seriality | Scoop.it
In an age of mobility, outdoor media is the second screen from Media Week - news and information from the world of media
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TubeMogul aims to make digital video campaigns comparable to TV

TubeMogul aims to make digital video campaigns comparable to TV | screen seriality | Scoop.it
Video branding company TubeMogul has launched BrandPoint, a tool enabling advertisers to execute digital video advertising campaigns in a comparable way to TV campaigns.
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Re-thinking pre-roll advertising

Re-thinking pre-roll advertising | screen seriality | Scoop.it
Pre-roll advertisers are continuing to re-purpose ads from traditional mediums, often failing to keep the attention of their audience past the five-second “skip” mark.
Mattia Nicoletti's insight:

It' has been more than two years that I try to explain advertisers that pre-roll commercial don't work if are the same used on tv. Different media need different contents and different messages (consistent with the original one). But, actually... no way!

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Peel's new ads let you change the channel on your TV — Tech ...

Peel now offers TV networks a way to advertise shows within its remote control app, which will allow viewers to tune in right from within the ad.
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NBC Runs Facebook Premium Video Ads For Three Midseason Series

NBC Runs Facebook Premium Video Ads For Three Midseason Series | screen seriality | Scoop.it
Facebook signed its first television advertiser for its new premium video ads, as NBC launched a campaign Wednesday in support of midseason series “Rosemary’s Baby,” “The Night Shift,” and “Undateable.” continued...New Career Opportunities Daily:...
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TV Still Tops Ad Response Table in Western Europe

Consumers in France, Germany and Spain are more than twice as likely to view TV ads favorably than ads on smartphones. Despite this, they still pay attention to ads on mobile devices.
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Twitter Ads Get More Clicks Than Facebook [STUDY] - AllTwitter

Twitter Ads Get More Clicks Than Facebook [STUDY] - AllTwitter | screen seriality | Scoop.it
Twitter Ads Get More Clicks Than Facebook [STUDY]
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TVSmiles Closes $7M Series A To Take Its Second-Screen TV Ad Loyalty Program Beyond Germany | TechCrunch

TVSmiles Closes $7M Series A To Take Its Second-Screen TV Ad Loyalty Program Beyond Germany | TechCrunch | screen seriality | Scoop.it
Berlin-based startup TVSmiles, which has built a second-screen app-based loyalty program to encourage people to watch TV ads, has closed a $7 million Series A..
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Facebook Unveils Video Ads to Take Dollars From TV - TheWrap

Facebook Unveils Video Ads to Take Dollars From TV - TheWrap | screen seriality | Scoop.it
Facebook has been talking about this for months -- and now the ad program has finally been launched
Mattia Nicoletti's insight:

Facebook video ads can be a great product or a huge failure. Are people ready to watch a commercial on Facebook 3 times a day?

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TV ads: how to measure their impact on the second screen in real time - AT Internet Blog

TV ads: how to measure their impact on the second screen in real time - AT Internet Blog | screen seriality | Scoop.it
Using an additional screen (tablet, smartphone etc.) at the same time as watching TV is becoming increasingly widespread: this is what is known as the “second screen”.
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Why P&G's Tide Ditched Its Super Bowl Ad For ... Twitter?

Why P&G's Tide Ditched Its Super Bowl Ad For ... Twitter? | screen seriality | Scoop.it
Does it sell soap when marketers talk to marketers on Twitter? Too soon to tell says P&G.
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Why Advertisers Need To Treat All Media Buys As If They're The Super Bowl

Why Advertisers Need To Treat All Media Buys As If They're The Super Bowl | screen seriality | Scoop.it
This article is by Sean Cunningham, CEO of the Cabletelevision Advertising Bureau. Neither the Denver Broncos nor the Seattle Seahawks will win a championship because of The Big Game on February 2.
Mattia Nicoletti's insight:

"Consumers are operating in an all-screen reality, and TV networks are building the advertising infrastructure to match.  Now marketers need to organize to take fullest advantage of it. When they integrate around the on-screen content they invest the most in – consciously, systematically and routinely – they will create powerful pivot points in the digital diaspora. The real transformation evident in the Super Bowl is using the extended preoccupation to cement relationships with consumers that will pay out long-term. In this way, the Super Bowl is the showcase of what marketing should be –and can be – year-round."

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