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Screen seriality focus on US tv industry and its insights
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Twitter Ads Get More Clicks Than Facebook [STUDY] - AllTwitter

Twitter Ads Get More Clicks Than Facebook [STUDY] - AllTwitter | screen seriality | Scoop.it
Twitter Ads Get More Clicks Than Facebook [STUDY]
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TVSmiles Closes $7M Series A To Take Its Second-Screen TV Ad Loyalty Program Beyond Germany | TechCrunch

TVSmiles Closes $7M Series A To Take Its Second-Screen TV Ad Loyalty Program Beyond Germany | TechCrunch | screen seriality | Scoop.it
Berlin-based startup TVSmiles, which has built a second-screen app-based loyalty program to encourage people to watch TV ads, has closed a $7 million Series A..
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Facebook Unveils Video Ads to Take Dollars From TV - TheWrap

Facebook Unveils Video Ads to Take Dollars From TV - TheWrap | screen seriality | Scoop.it
Facebook has been talking about this for months -- and now the ad program has finally been launched
Mattia Nicoletti's insight:

Facebook video ads can be a great product or a huge failure. Are people ready to watch a commercial on Facebook 3 times a day?

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TV ads: how to measure their impact on the second screen in real time - AT Internet Blog

TV ads: how to measure their impact on the second screen in real time - AT Internet Blog | screen seriality | Scoop.it
Using an additional screen (tablet, smartphone etc.) at the same time as watching TV is becoming increasingly widespread: this is what is known as the “second screen”.
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Why P&G's Tide Ditched Its Super Bowl Ad For ... Twitter?

Why P&G's Tide Ditched Its Super Bowl Ad For ... Twitter? | screen seriality | Scoop.it
Does it sell soap when marketers talk to marketers on Twitter? Too soon to tell says P&G.
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Why Advertisers Need To Treat All Media Buys As If They're The Super Bowl

Why Advertisers Need To Treat All Media Buys As If They're The Super Bowl | screen seriality | Scoop.it
This article is by Sean Cunningham, CEO of the Cabletelevision Advertising Bureau. Neither the Denver Broncos nor the Seattle Seahawks will win a championship because of The Big Game on February 2.
Mattia Nicoletti's insight:

"Consumers are operating in an all-screen reality, and TV networks are building the advertising infrastructure to match.  Now marketers need to organize to take fullest advantage of it. When they integrate around the on-screen content they invest the most in – consciously, systematically and routinely – they will create powerful pivot points in the digital diaspora. The real transformation evident in the Super Bowl is using the extended preoccupation to cement relationships with consumers that will pay out long-term. In this way, the Super Bowl is the showcase of what marketing should be –and can be – year-round."

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MMW Op-Ed: How ‘Second Screen’ Mentality Can Enhance Your Super Bowl Advertising - Digital Marketing Domain - SEO Services, search engine optimization, internet marketing, social media optimization...

MMW Op-Ed: How ‘Second Screen’ Mentality Can Enhance Your Super Bowl Advertising - Digital Marketing Domain - SEO Services, search engine optimization, internet marketing, social media optimization... | screen seriality | Scoop.it
Mattia Nicoletti's insight:

"On February 2nd, the Seattle Seahawks and Denver Broncos will face off for Super Bowl XLVIII. The Big Game is a huge day for advertisers, with nearly 110 million TV viewers and the average 30-second commercial running a whopping $4 million. However, if you’re like most businesses, you simply don’t have that kind of money in the bank to capture the attention of this captive audience. Enter the magic of mobile."



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Will Social Video Ads Change TV Advertising?

Will Social Video Ads Change TV Advertising? | screen seriality | Scoop.it
Much has been written about Facebook’s new video product, which is currently being tested by Summit Entertainment and Mindshare in the US.
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iSpot.tv unveils technology that measures digital response to TV advertising

iSpot.tv unveils technology that measures digital response to TV advertising | screen seriality | Scoop.it
Until now, brands and agencies have largely relied on social listening tools to measure social response to TV ads.
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Google's Ad Revenue Per User Is Insanely Ahead Of Its Rivals

Google's Ad Revenue Per User Is Insanely Ahead Of Its Rivals | screen seriality | Scoop.it
Here's a good chart tweeted by analyst Ian...
Mattia Nicoletti's insight:

This chart explains that for the wide audience Google is easier to use (adwords is as simple as that) and for B2B market Linkedin seem to be more effective

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Testing a New Way to Watch Promoted Videos in News Feed

Testing a New Way to Watch Promoted Videos in News Feed | screen seriality | Scoop.it
Facebook's latest news, announcements and media resources
Mattia Nicoletti's insight:

You can't rest a day that social media is moving forward. Facebook is now testing promoted videos... will it work? Yes. User get used to everything if they get value back.

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Zeebox Connects 'Wendy Williams Show' with Branded Social TV Platform - CableFAX

Zeebox Connects 'Wendy Williams Show' with Branded Social TV Platform - CableFAX | screen seriality | Scoop.it
Lost Remote
Zeebox Connects 'Wendy Williams Show' with Branded Social TV Platform
CableFAX
2013 has been a pretty important year for social TV.
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REPORT: Twitter Ads Paired With TV Advertising Reduces Costs by 36% and Drives up to 16% More Sales

REPORT: Twitter Ads Paired With TV Advertising Reduces Costs by 36% and Drives up to 16% More Sales | screen seriality | Scoop.it
Twitter has released some interesting data that shows just how effective paid Twitter media can be for promoting television shows and generating leads. Earlier this year Twitter introduced TV ad targeting for advertisers in the U.S.
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AdTheorent® Partners with Civolution to Release Market’s First Media Mix Correlation Study for Brands | Business Wire

AdTheorent® Partners with Civolution to Release Market’s First Media Mix Correlation Study for Brands | Business Wire | screen seriality | Scoop.it
AdTheorent, Inc., the largest 2nd generation mobile ad network, and Civolution, the leading provider of technology and solutions for identifying,
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Twitter’s Share Of Global Mobile Ad Revenue Is Just 2.6% (Google: 46.8%, Facebook: 21.7%) [STATS] - AllTwitter

Twitter’s Share Of Global Mobile Ad Revenue Is Just 2.6% (Google: 46.8%, Facebook: 21.7%) [STATS] - AllTwitter | screen seriality | Scoop.it

Twitter’s Share Of Global Mobile Ad Revenue Is Just 2.6% (Google: 46.8%, Facebook: 21.7%) [STATS]

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Facebook and Twitter Rivalry Heats Up as Social Platforms Vie for TV Ad Money - TheWrap

Facebook and Twitter Rivalry Heats Up as Social Platforms Vie for TV Ad Money - TheWrap | screen seriality | Scoop.it
Facebook is going after one of Twitter's primary revenue streams, TV networks
Mattia Nicoletti's insight:

Facebook and Twitter are fighting for social tv, and it's nothing new but what is the most important aspect of this battle?


They are widening tv market opportunities and slowly convincing ad investors to move the money to social networks. Even though they compete on real time interactions (until now Twitter is more considered than Facebook for conversation during live events) both are helping each other., because more interactions on Facebook before tv shows airing generates more live tweets, and live tweets generate more comments on Facebook after the show aired.


At the end this hard competition it is helping to spread social tv word and let tv industry know that traditional advertising is maybe not working as once.

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Zample is like the Shazam for advertising

Zample is like the Shazam for advertising | screen seriality | Scoop.it
We're sure you've used apps like Shazam and SoundHound to identify unknown music that might be playing in a club or on the radio. What if we told you that a hot new advertising startup was looking to use those same concepts to shake up the world of mobile marketing and app development? Sunnyvale-based Zample wants to do just.
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INFOGRAPHIC: Super Bowl TV Ads Get The Glory, But Is Facebook A Better Buy? - AllFacebook

INFOGRAPHIC: Super Bowl TV Ads Get The Glory, But Is Facebook A Better Buy? - AllFacebook | screen seriality | Scoop.it
It sometimes seems as if Super Bowl ads draw more attention than the big game itself, but Ampush, a Facebook Strategic Preferred Marketing Developer, shared some statistics which show that advertising on the social network may actually be more beneficial to brands than shelling out some $4 million for 30-second spots during the telecast.
Mattia Nicoletti's insight:

Television commercials vs facebook advertising: when advertisers budget will really move from offline to online?

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It's Up To You Whether You See Beckham Naked Or Clothed In H&M's Super Bowl Ad

It's Up To You Whether You See Beckham Naked Or Clothed In H&M's Super Bowl Ad | screen seriality | Scoop.it
Retailer is using its teaser ad to get fans' input on its big game commercial. (Will this years Super Bowl ads be considered the new normal?
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Twitter Ads: You Can Now Target Customers Via Their Email Or Twitter ID - AllTwitter

Twitter Ads: You Can Now Target Customers Via Their Email Or Twitter ID - AllTwitter | screen seriality | Scoop.it
Twitter Ads: You Can Now Target Customers Via Their Email Or Twitter ID
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My Predictions for Digital Advertising in 2014 by Zach Coelius

My Predictions for Digital Advertising in 2014 by Zach Coelius | screen seriality | Scoop.it
I have done these predictions for a number of years now and they are a lot of fun. Please don't hesitate to comment or let me know what you think.1. Better ad formats. One aspect of the online ad
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CHART OF THE DAY: Paid Apps Are Dead

CHART OF THE DAY: Paid Apps Are Dead | screen seriality | Scoop.it
This chart from app analytics company Distimo...
Mattia Nicoletti's insight:

Maybe studies are not always right but this one will make you think. At the end advertising is a business model here to stay.

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Door opens to large-scale second screen ad sync prompted by keywords | Videonet

Door opens to large-scale second screen ad sync prompted by keywords | Videonet | screen seriality | Scoop.it
Mattia Nicoletti's insight:

"The key to success is ensuring that the system understands the true context in which the word is being spoken and therefore knows that the words are being talked about appropriately and positively. "

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Twitter Is One Step Closer To Bringing Retargeted Ads To Mobile

Twitter Is One Step Closer To Bringing Retargeted Ads To Mobile | screen seriality | Scoop.it
Editor's note: Social Media Insights ;will...
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