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Re-thinking pre-roll advertising

Re-thinking pre-roll advertising | screen seriality | Scoop.it
Pre-roll advertisers are continuing to re-purpose ads from traditional mediums, often failing to keep the attention of their audience past the five-second “skip” mark.
Mattia Nicoletti's insight:

It' has been more than two years that I try to explain advertisers that pre-roll commercial don't work if are the same used on tv. Different media need different contents and different messages (consistent with the original one). But, actually... no way!

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screen seriality
screen seriality
Screen seriality focus on tv industry and its insights
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Netflix vs. Disney: Why the Companies Are Engaging in 'Studio-on-Studio Violence'

Netflix vs. Disney: Why the Companies Are Engaging in 'Studio-on-Studio Violence' | screen seriality | Scoop.it
After Disney announced its plan to pull film roster from Netflix, the streaming service signed ABC mainstay Shonda Rhimes to an overall deal
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Facebook moves closer to YouTube and TV with new shows, Watch platform - Digiday

Facebook moves closer to YouTube and TV with new shows, Watch platform - Digiday | screen seriality | Scoop.it
Facebook wants to take on YouTube and TV -- and now has a new video destination to make that happen.
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Disney Is Planning to Pull All of Its Movies From Netflix and Start Its Own Streaming Service [Updated]

Disney Is Planning to Pull All of Its Movies From Netflix and Start Its Own Streaming Service [Updated] | screen seriality | Scoop.it
It’s barely been a year since Netflix became the exclusive site for streaming Disney movies. Now, in a stunning reversal, the House of Mouse has announced it plans to pull its films from the service and start up one of its own in 2019.
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HBO declares war on Game of Thrones pirates, but it may be a losing battle

HBO declares war on Game of Thrones pirates, but it may be a losing battle | screen seriality | Scoop.it
HBO is again trying to crack down on Game of Thrones pirates. But it’s questionable how successful it will be when many pirates are turning to streaming — a form of piracy that’s hard to track but easy to do.
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Game of Thrones season seven premiere shatters HBO records

Game of Thrones season seven premiere shatters HBO records | screen seriality | Scoop.it
This week’s premiere of the penultimate season of Game of Thrones raked in ratings worthy of a crown: 16.1 million viewers across HBO, video-on-demand (VOD) and streaming.
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Over half of US broadband households stream to TVs

Over half of US broadband households stream to TVs | screen seriality | Scoop.it
There is no doubt that streaming has caused a fundamental shift in TV viewing, and research from Parks Associates argues that the industry is well past a tipping point.
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Nearly three-fifths of US broadband households take Netflix, Amazon, Hulu

Nearly three-fifths of US broadband households take Netflix, Amazon, Hulu | screen seriality | Scoop.it
In an indication of just how rapidly diffuse the leading subscription video-on-demand (SVOD) services are getting in the US, Parks Associates revealed today that 59% of US broadband households subscribe to Netflix, Amazon or Hulu.
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Deezer's Acquisition Of SoundCloud Could Transform It's Market Narrative [Mark Mulligan]

Deezer's Acquisition Of SoundCloud Could Transform It's Market Narrative [Mark Mulligan] | screen seriality | Scoop.it
France based music streamer Deezer has reportedly emerged as the frontrunner in the race to buy SoundCloud thanks the deep pockets of it's billionaire owner. If a sale is completed, it could transform not only Deezer but the entire music streaming landscape says MIDiA's Mark Mulligan. ________________________________________ By Mar
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Hulu: no longer third in a two-horse race

Hulu: no longer third in a two-horse race | screen seriality | Scoop.it
All sorts of businesses’ worst fears is that a competitor arrives form out of the blue and takes that which is, may be not rightfully, but expectedly theirs – in the online video industry this is precisely what happened to Hulu.
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Adobe Advertising Cloud TV Debuts (MESA) - Media & Entertainment Services Alliance

Adobe has launched Adobe Advertising Cloud TV, a new solution that builds on recently-acquired TubeMogul’s PTV, an industry-leading solution first launched in 2014. The platform enables buying of TV ads in all of its forms – including live linear TV, addressable TV, connected TV, VOD and OTT – to reach over 95 percent of American … Continue reading Adobe Advertising Cloud TV Debuts (MESA) →
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After 2 years of development, Netflix has released its first interactive show where you choose what happens next

After 2 years of development, Netflix has released its first interactive show where you choose what happens next | screen seriality | Scoop.it
Netflix's first choose-your-own-adventure titles are coming out, and they center on the characters of Puss in Boots and Buddy Thunderstruck.
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Facebook charts a course for original content

Facebook charts a course for original content | screen seriality | Scoop.it
Plans for Facebook’s original content slate have surfaced: the social network has contracted to release a scripted TV series called Loosely Exactly Nicole, and a reality competition called Last State Standing.
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Why Do Prestige-Horror Trailers Keep Lying to Us?

Why Do Prestige-Horror Trailers Keep Lying to Us? | screen seriality | Scoop.it
Deceptive trailers for movies like It Comes at Night show that studios don’t know how to market their new highbrow horror movies.
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The Average TV Show's Millennial Audience is 8% Bigger Than We Thought - Marketing Charts

Nielsen recently began measuring out-of-home (OOH) TV viewing, which takes place in areas such as airports, bars, and gyms. The research firm has now released some figures related to such viewing, finding that it provides a disproportionately large lift to TV programs’ young audiences. Overall, Nielsen reports that almost 60% of OOH viewing impressions come… Read More »
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Facebook accelerates video offer with Watch for TV shows

Facebook accelerates video offer with Watch for TV shows | screen seriality | Scoop.it
In what may be a turning point for the online video industry, social media giant Facebook is introducing a new platform for video and TV shows across its network.
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VR to usher in an era of interactive and immersive content

VR to usher in an era of interactive and immersive content | screen seriality | Scoop.it
Tapping into an ecosystem as well as widespread support for application development on mobile platforms, 360° video, interactive and immersive content formats are set to generate US$6 billion dollars of revenue by 2022, according to ABI Research.
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With 60 million subscribers, Spotify is dominating Apple Music

With 60 million subscribers, Spotify is dominating Apple Music | screen seriality | Scoop.it
Spotify's recent domination of Apple Music in one chart.
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Netflix smashes 100MN member milestone as it adds 5MN subs in strong Q2

Netflix smashes 100MN member milestone as it adds 5MN subs in strong Q2 | screen seriality | Scoop.it
‘A good quarter’: perhaps the largest understatement ever uttered by subscription video-on-demand (SVOD) firm Netflix, whose Q2 results have far outstripped its own and Wall Street expectations to result in 103.95 global subscribers, with non-US members n
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Second Screen Apps as a New Way To Engage and Monetize

Second Screen Apps as a New Way To Engage and Monetize | screen seriality | Scoop.it
Evolution of the TV watching experience Not only did social networks change the way we stay in touch with friends, read the news and interact with brands,. Marketing topic(s):App marketing. Advice by Expert commentator.
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Netflix wields axe to improve quality

Netflix wields axe to improve quality | screen seriality | Scoop.it
Netflix is becoming more selective on which shows it is prepared to renew with a number of popular shows failing to get new seasons.
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Will The Next Pop Culture Icon Be Augmented Reality?

Will The Next Pop Culture Icon Be Augmented Reality? | screen seriality | Scoop.it
As artificial intelligence continues to expand and replace many jobs traditionally held by humans, even the creative sector has seen advancements in artificial intelligence, raising the question of whether the next pop culture icon could potentially be an artificially intelligent bot. _________________________ Guest post by Thomas Euler of Attentio
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Google is launching a new line of cameras for 180-degree VR video

Google is launching a new line of cameras for 180-degree VR video | screen seriality | Scoop.it
Google is launching a new, more limited cinematic VR format that it hopes will be almost as accessible as regular YouTube videos. It’s called VR180, a collaboration between YouTube an
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A Brief History of Television - Sorenson Media

A Brief History of Television - Sorenson Media | screen seriality | Scoop.it
The history of television starts long before screens and broadcast signals. And its end is nowhere in [...]
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The Apple Phase of Peak TV Has Arrived. Maybe.

The Apple Phase of Peak TV Has Arrived. Maybe. | screen seriality | Scoop.it
The hiring of two Sony Pictures TV executives seems to indicate a new era for the company.
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Video to form three-quarters of mobile traffic by 2022

Video to form three-quarters of mobile traffic by 2022 | screen seriality | Scoop.it
An average of over a million broadband subscribers a day will be added from now until 2022, with video being the driving force of this growth, accounting for 75% of all mobile data traffic by then, says the latest Ericsson Mobility Report.
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