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AdTheorent® Partners with Civolution to Release Market’s First Media Mix Correlation Study for Brands | Business Wire

AdTheorent® Partners with Civolution to Release Market’s First Media Mix Correlation Study for Brands | Business Wire | screen seriality | Scoop.it
AdTheorent, Inc., the largest 2nd generation mobile ad network, and Civolution, the leading provider of technology and solutions for identifying,
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screen seriality
screen seriality
Screen seriality focus on US tv industry and its insights
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WorldScreen.com - Articles - Spotify to Now Include Video Streaming

WorldScreen.com - Articles - Spotify to Now Include Video Streaming | screen seriality | Scoop.it
Spotify to Now Include Video Streaming
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The battle of the living room: which is the second screen in 2014?

The battle of the living room: which is the second screen in 2014? | screen seriality | Scoop.it
While TV is still the traditional carrier of media marketing, much of our experience now happens online, writes James Briscoe
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Which Industries Create the Most Engaging Content on YouTube?

Which Industries Create the Most Engaging Content on YouTube? | screen seriality | Scoop.it
YouTube has grown up in recent years. While the original content creators contribute considerable value to YouTube viewers, brands are also using the video network for amplifying their messages online.
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INFOGRAPHIC: Facebook Leads Digital Discovery of Entertainment

INFOGRAPHIC: Facebook Leads Digital Discovery of Entertainment | screen seriality | Scoop.it
Many millennials now discover entertainment content exclusively via digital means, according to a new report from Millward Brown Digital, commissioned by Facebook.
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Celebrating Its 25th Anniversary, Telefe Partners With Applicaster on Second Screen App

Celebrating Its 25th Anniversary, Telefe Partners With Applicaster on Second Screen App | screen seriality | Scoop.it
Social TV company Applicaster continues to expand its international customer base.
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How National Geographic Drives Giant Facebook, Twitter, and Instagram Engagement | Simply Measured

How National Geographic Drives Giant Facebook, Twitter, and Instagram Engagement | Simply Measured | screen seriality | Scoop.it
Social media analytics company Shareablee ranked National Geographic as the most effective publisher in the social space for the month of July, with 46.4 million engagements on Facebook, Twitter and Instagram. Today, National Geographic has an...
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Why The Voice Is So Successful When It Comes to Twitter Hashtags - Adweek

Why The Voice Is So Successful When It Comes to Twitter Hashtags - Adweek | screen seriality | Scoop.it
The Voice is one of the most popular reality television series today, thanks not only to the fans who watch the show but also to those who actively discuss it on social media.
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Nielsen data shows mobile devices & social networks are making TV better

Nielsen data shows mobile devices & social networks are making TV better | screen seriality | Scoop.it
Our casual approach to TV viewing is shifting. Social media is increasingly how we learn about TV shows, and sometimes watch them.
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Why The Future Of Online Advertising Looks A Lot Like Television

Why The Future Of Online Advertising Looks A Lot Like Television | screen seriality | Scoop.it
As digital video ads drive overall advertising industry growth, it's apparent that online advertising increasingly will look like television.
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OTT passes 50% of American homes

OTT passes 50% of American homes | screen seriality | Scoop.it
More than half (55%) of US broadband households subscribe to an over-the-top (OTT) video service, up from 44% in 2013.
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Meerkat vs. Periscope: How Close is the Race?

Meerkat vs. Periscope: How Close is the Race? | screen seriality | Scoop.it
Meerkat was a breakout success at SXSW, and even after Twitter shut down API access, the livestreaming app still managed to dominate the conversation in the media.
That is, until Twitter announced Periscope, which has since become the media darling.
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How Microsoft’s TV Advertising Paid Dividends on Twitter

How Microsoft’s TV Advertising Paid Dividends on Twitter | screen seriality | Scoop.it
Nielsen Social yesterday released a case study showing that Microsoft saw a 41% lift in tweets from people who saw at least one primetime TV show that Microsoft advertising aired within (exposed TV authors).
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Infographic: The Rise of TV Everywhere | Viaccess-Orca Blog

Infographic: The Rise of TV Everywhere | Viaccess-Orca Blog | screen seriality | Scoop.it
An infographic with facts and figures on the rise of TV Everywhere, created by Viaccess-Orca
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Jurjen Söhne's curator insight, May 17, 2:59 AM

Traditional TV providers are finding it ever more challenging to keep up with the changes brought by #TVEverywhere and OTT services #signofthetimes

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Turner CEO: TV Everywhere, OTT Video Not Mutually Exclusive | Home Media Magazine

Turner CEO: TV Everywhere, OTT Video Not Mutually Exclusive | Home Media Magazine | screen seriality | Scoop.it
In the industry dash toward over-the-top video, TV Everywhere, pay-TV’s erstwhile antidote to subscription streaming, appears to be yesterday’s news. But not to John Martin, CEO of Turner Broadcasting System.
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85% Of Tablet & Smartphone Owners Use Devices As “Second Screen” - noahgaynin.com

85% Of Tablet & Smartphone Owners Use Devices As “Second Screen” - noahgaynin.com | screen seriality | Scoop.it
Nielsen: 85 Percent Of Tablet And Smartphone Owners Use Devices As “Second Screen” Monthly, 40 Percent Do So Daily SARAH PEREZ, Wednesday, December 5th, 2012 Measurement firm Nielsen today released new figures on second screen adoption, expanding ...
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Reed Hastings on the future of non-linear television

Reed Hastings on the future of non-linear television | screen seriality | Scoop.it
The future of television is about much more than just a change in the way that TV content is delivered, says Netflix's CEO
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TV and Social Media: A Dual Screening Investigation (Infographic)

TV and Social Media: A Dual Screening Investigation (Infographic) | screen seriality | Scoop.it
Is the dual screening phenomenon just hype? Or are people really spending that much time watching one screen while holding another? Brandwatch investigates.
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ShareThis Report Highlights Role of Social Media in TV Viewing

ShareThis Report Highlights Role of Social Media in TV Viewing | screen seriality | Scoop.it
Surprisingly, streaming series (like those on Netflix and Amazon) drive 2.1 times more social engagement than broadcast TV series.
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Pacquiao vs. Mayweather on Facebook: 37 Million People Generate 115 Million Interactions

Pacquiao vs. Mayweather on Facebook: 37 Million People Generate 115 Million Interactions | screen seriality | Scoop.it
17 million people specifically mentioned Floyd Mayweather – twice as many as those mentioning Manny Pacquiao (8 million people).
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Periscope Up, Set Torpedoes To Stun The Media Market

Periscope Up, Set Torpedoes To Stun The Media Market | screen seriality | Scoop.it
It’s all about the headline folks, but here’s the real punchline: if you logged onto Periscope or Meerkat during the Mayweather/Pacquiao fight this weekend, you were greeted by the sight of dozens of live streams of a fight many people paid $100...
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Digital ad budgets cannibalise TV revenues

Digital ad budgets cannibalise TV revenues | screen seriality | Scoop.it
More than two-thirds (68%) of marketers and agency executives expect to see their digital video ad budgets increase in the next 12 months.
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Why Global TV Broadcasters Partner with Snapchat – In One Chart | Futurescape

Why Global TV Broadcasters Partner with Snapchat – In One Chart | Futurescape | screen seriality | Scoop.it
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Social TV On The Rise, IAB Finds - MediaPost Communications

Social TV On The Rise, IAB Finds - MediaPost Communications | screen seriality | Scoop.it
A large majority of American adults use mobile devices or computers while watching TV, and a big part of this multiscreen activity is devoted to social media -- much of it related to the TV programs, according to a new study from the Interactive...
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