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TVTechnology: NBC Fires Up Olympics Website

Mattia Nicoletti's insight:

...and once more Olympics will be a social tv firestarter... 

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screen seriality
Screen seriality focus on tv industry and its insights
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Game of Thrones season seven premiere shatters HBO records

Game of Thrones season seven premiere shatters HBO records | screen seriality | Scoop.it
This week’s premiere of the penultimate season of Game of Thrones raked in ratings worthy of a crown: 16.1 million viewers across HBO, video-on-demand (VOD) and streaming.
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Over half of US broadband households stream to TVs

Over half of US broadband households stream to TVs | screen seriality | Scoop.it
There is no doubt that streaming has caused a fundamental shift in TV viewing, and research from Parks Associates argues that the industry is well past a tipping point.
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Nearly three-fifths of US broadband households take Netflix, Amazon, Hulu

Nearly three-fifths of US broadband households take Netflix, Amazon, Hulu | screen seriality | Scoop.it
In an indication of just how rapidly diffuse the leading subscription video-on-demand (SVOD) services are getting in the US, Parks Associates revealed today that 59% of US broadband households subscribe to Netflix, Amazon or Hulu.
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Deezer's Acquisition Of SoundCloud Could Transform It's Market Narrative [Mark Mulligan]

Deezer's Acquisition Of SoundCloud Could Transform It's Market Narrative [Mark Mulligan] | screen seriality | Scoop.it
France based music streamer Deezer has reportedly emerged as the frontrunner in the race to buy SoundCloud thanks the deep pockets of it's billionaire owner. If a sale is completed, it could transform not only Deezer but the entire music streaming landscape says MIDiA's Mark Mulligan. ________________________________________ By Mar
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Hulu: no longer third in a two-horse race

Hulu: no longer third in a two-horse race | screen seriality | Scoop.it
All sorts of businesses’ worst fears is that a competitor arrives form out of the blue and takes that which is, may be not rightfully, but expectedly theirs – in the online video industry this is precisely what happened to Hulu.
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Adobe Advertising Cloud TV Debuts (MESA) - Media & Entertainment Services Alliance

Adobe has launched Adobe Advertising Cloud TV, a new solution that builds on recently-acquired TubeMogul’s PTV, an industry-leading solution first launched in 2014. The platform enables buying of TV ads in all of its forms – including live linear TV, addressable TV, connected TV, VOD and OTT – to reach over 95 percent of American … Continue reading Adobe Advertising Cloud TV Debuts (MESA) →
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After 2 years of development, Netflix has released its first interactive show where you choose what happens next

After 2 years of development, Netflix has released its first interactive show where you choose what happens next | screen seriality | Scoop.it
Netflix's first choose-your-own-adventure titles are coming out, and they center on the characters of Puss in Boots and Buddy Thunderstruck.
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Facebook charts a course for original content

Facebook charts a course for original content | screen seriality | Scoop.it
Plans for Facebook’s original content slate have surfaced: the social network has contracted to release a scripted TV series called Loosely Exactly Nicole, and a reality competition called Last State Standing.
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Why Do Prestige-Horror Trailers Keep Lying to Us?

Why Do Prestige-Horror Trailers Keep Lying to Us? | screen seriality | Scoop.it
Deceptive trailers for movies like It Comes at Night show that studios don’t know how to market their new highbrow horror movies.
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Amazon Studios reflects past, present and future

Amazon Studios reflects past, present and future | screen seriality | Scoop.it
Ant Farm and its theatrical division, Industry Creative, have unveiled the logo for Amazon Studios.
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Streaming Service Use Now More Common than Cable Subscriptions - eMarketer

And that’s true for both millennials and their elders
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Programmatic: The Future of Television | adage.com

PROGRAMMATIC: THE FUTURE OF TELEVISION The 2016 Ad Age-Trade Desk Programmatic TV survey reveals how far the industry has come since the first survey in 2015—and suggests where it’s headed as advances in data and automation fuel adoption of programmatic buying and selling for TV advertising.
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Netflix Chief Ted Sarandos Uncensored: Why Blockbusters Are Doomed (Exclusive)

Netflix Chief Ted Sarandos Uncensored: Why Blockbusters Are Doomed (Exclusive) | screen seriality | Scoop.it
EmmyWrap magazine: Executive says "Beauty and the Beast" might be last billion-dollar movie ever in wide-ranging chat
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Netflix smashes 100MN member milestone as it adds 5MN subs in strong Q2

Netflix smashes 100MN member milestone as it adds 5MN subs in strong Q2 | screen seriality | Scoop.it
‘A good quarter’: perhaps the largest understatement ever uttered by subscription video-on-demand (SVOD) firm Netflix, whose Q2 results have far outstripped its own and Wall Street expectations to result in 103.95 global subscribers, with non-US members n
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Second Screen Apps as a New Way To Engage and Monetize

Second Screen Apps as a New Way To Engage and Monetize | screen seriality | Scoop.it
Evolution of the TV watching experience Not only did social networks change the way we stay in touch with friends, read the news and interact with brands,. Marketing topic(s):App marketing. Advice by Expert commentator.
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Netflix wields axe to improve quality

Netflix wields axe to improve quality | screen seriality | Scoop.it
Netflix is becoming more selective on which shows it is prepared to renew with a number of popular shows failing to get new seasons.
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Will The Next Pop Culture Icon Be Augmented Reality?

Will The Next Pop Culture Icon Be Augmented Reality? | screen seriality | Scoop.it
As artificial intelligence continues to expand and replace many jobs traditionally held by humans, even the creative sector has seen advancements in artificial intelligence, raising the question of whether the next pop culture icon could potentially be an artificially intelligent bot. _________________________ Guest post by Thomas Euler of Attentio
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Google is launching a new line of cameras for 180-degree VR video

Google is launching a new line of cameras for 180-degree VR video | screen seriality | Scoop.it
Google is launching a new, more limited cinematic VR format that it hopes will be almost as accessible as regular YouTube videos. It’s called VR180, a collaboration between YouTube an
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A Brief History of Television - Sorenson Media

A Brief History of Television - Sorenson Media | screen seriality | Scoop.it
The history of television starts long before screens and broadcast signals. And its end is nowhere in [...]
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The Apple Phase of Peak TV Has Arrived. Maybe.

The Apple Phase of Peak TV Has Arrived. Maybe. | screen seriality | Scoop.it
The hiring of two Sony Pictures TV executives seems to indicate a new era for the company.
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Video to form three-quarters of mobile traffic by 2022

Video to form three-quarters of mobile traffic by 2022 | screen seriality | Scoop.it
An average of over a million broadband subscribers a day will be added from now until 2022, with video being the driving force of this growth, accounting for 75% of all mobile data traffic by then, says the latest Ericsson Mobility Report.
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Horror Is Profitable ... Everywhere Except in Print - Heard Tell

Horror Is Profitable ... Everywhere Except in Print - Heard Tell | screen seriality | Scoop.it
As horror publications find there aren't enough advertising dollars to go around, what will happen to the fate or horror journalism?
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US pay-TV industry making big changes

US pay-TV industry making big changes | screen seriality | Scoop.it
According to a panel of North American pay-TV service providers polled in April 2017, a major transformation in the industry is in the works.
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Viewership shift among millennials a concern for broadcasters

Viewership shift among millennials a concern for broadcasters | screen seriality | Scoop.it
Young millennials who watch video primarily on TV sets are, on average, better than desktop and mobile viewers at connecting broadcast programme brands to network brands: however, they’re in the minority.
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