screen seriality
Follow
Find
15.7K views | +70 today
Scooped by Mattia Nicoletti
onto screen seriality
Scoop.it!

Second Screen is not Social Tv - By Alan Wolk - Digiday

Mattia Nicoletti's insight:

The usual clever post by Alan Wolk.

Sometimes when people get used to some new words or concepts it's very easy that they use them in a wrong way.

Second screen and social tv can live together but they are different.

more...
No comment yet.
screen seriality
screen seriality
Screen seriality focus on US tv industry and its insights
Your new post is loading...
Scooped by Mattia Nicoletti
Scoop.it!

Tumblr releases first social TV study, in partnership with Pulsar

Tumblr releases first social TV study, in partnership with Pulsar | screen seriality | Scoop.it
Lost Remote has known for awhile how important TV has been to Tumblr. Now the platform (that was acquired by Yahoo!
Mattia Nicoletti's insight:

Highlights:

  • The conversation around TV is larger and lasts longer on Tumblr than Twitter. 


    • 70% of TV-related mentions pertaining to shows in study occured on Tumblr
    • Tumblr buzz rises in anticipation toward a show’s airtime and continues to increase in the hours and days thereafter.
      • Like Twitter, TV-related conversations are happening on Tumblr in real-time, but engagement on Tumblr peaks (31% increase) one hour after a show has airedIn contrast, Twitter exhibits a peak at airtime and declines immediately in the 1-2 hours after.
    • Engagement on Tumblr sustains at an increased level for days after the show has aired.
    • Advertising window is longer on Tumblr (i.e. Nielsen Live+3 Ratings)
  • On Tumblr, fans immerse themselves in their show’s universe, create their own narratives, and advocate for the show. 


    • 71% of Tumblr TV interactions are driven by behaviors related to storytelling, creativity and community.
    • Tumblr not about checkins, but expanding a 30-60 minute episode into a week-long conversation.
    • For all shows, the majority of posts are reblogs, driving huge distribution across the network.
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Bing Starts Using Search Data To Predict TV Talent Show Votes | TechCrunch

Bing Starts Using Search Data To Predict TV Talent Show Votes | TechCrunch | screen seriality | Scoop.it
Google's attempts to model flu trends based on people's search behavior has come under fire lately, but our search behavior can undoubtedly be used to predict..
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Netflix battles for big budget TV

Netflix battles for big budget TV | screen seriality | Scoop.it
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

LG 'Connect SDK' Seeks Second Screen Unity - Multichannel News

LG 'Connect SDK' Seeks Second Screen Unity - Multichannel News | screen seriality | Scoop.it
LG 'Connect SDK' Seeks Second Screen Unity
Multichannel News
Seeking to bring a higher level of technical unity around second screen apps that link to the TV, LG Electronics last week introduced Connect SDK, an open source software development kit.
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

TV needn't be first in your second screen strategy | PR Week

TV needn't be first in your second screen strategy | PR Week | screen seriality | Scoop.it
TV needn't be first in your second screen strategy. From PR Week
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

A Truly ‘Scandal’-ous Finale Brings Show’s Stars and Social Fans Together - Lost Remote

A Truly ‘Scandal’-ous Finale Brings Show’s Stars and Social Fans Together - Lost Remote | screen seriality | Scoop.it
A Truly ‘Scandal’-ous Finale Brings Show’s Stars and Social Fans Together
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Twitter And IPL Partner To Bring Real-Time Interaction To Cricket Fans

Twitter And IPL Partner To Bring Real-Time Interaction To Cricket Fans | screen seriality | Scoop.it
Today’s sports enthusiasts have so many more options than they would have had ten years ago.
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Whos Still Watching Live TV? (Most People.)

Whos Still Watching Live TV? (Most People.) | screen seriality | Scoop.it
A couple of new studies suggest that despite the apparent rise in over-the-top video consumption, particularly among youth, the vast majority of Americans usually watch TV
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

TV Still Tops Ad Response Table in Western Europe

Consumers in France, Germany and Spain are more than twice as likely to view TV ads favorably than ads on smartphones. Despite this, they still pay attention to ads on mobile devices.
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Peel CEO: “Social TV Companies Are Either Dead or Dying” - Lost Remote

Peel CEO: “Social TV Companies Are Either Dead or Dying” - Lost Remote | screen seriality | Scoop.it
Peel CEO: “Social TV Companies Are Either Dead or Dying”
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Premium OTT services to 'raise the stakes' on traditional markets

Premium OTT services to 'raise the stakes' on traditional markets | screen seriality | Scoop.it
Even though traditional methods of premium content distribution are hugely profitable, research from IDATE is proposing that utilising OTT channels could take revenues into a different league.
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

From YouTube to Vice – 10 trends that are changing how we watch TV

From YouTube to Vice – 10 trends that are changing how we watch TV | screen seriality | Scoop.it
Technology is set to transform viewing habits, whether it's Twitter's 'social soundtrack' or letting the viewer become the commissioner
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Twitter buzz doesn’t make us watch tv shows

Twitter buzz doesn’t make us watch tv shows | screen seriality | Scoop.it
The effect of Twitter and Facebook on driving viewers to TV shows is being vastly overstated, according to a Nielsen-funded study of social media habits and television ratings.
Mattia Nicoletti's insight:

Another point of view about last Nielsen-funded research

more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

‘The Voice’ launches #VoiceTailgate social pre-show

‘The Voice’ launches #VoiceTailgate social pre-show | screen seriality | Scoop.it
With The Voice heating up, the production that’s been an early investor in social TV has decided to take their huge following and loud fans to the next level.
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Making the cloud work for TV | VideoNet

Making the cloud work for TV | VideoNet | screen seriality | Scoop.it
The ‘cloud’ is not just about OTT but crucial IT concepts like virtualization and hosting and the use of vast and ‘elastic’ compute and storage resources. Using this kind of cloud can make Pay TV operators more agile, with benefits across nearly every part of their operation. Like OTT, this ‘cloud’ could be another game-changer and this report outlines why, addressing the impact on multiscreen TV, data analytics, video processing, the production environment, the STB and the UI.
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Whedon releases new film on demand

Whedon releases new film on demand | screen seriality | Scoop.it
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Why Social TV Has the Power to Change the Media World as We Know It | SYS-CON MEDIA

Why Social TV Has the Power to Change the Media World as We Know It | SYS-CON MEDIA | screen seriality | Scoop.it
SYS-CON Media, NJ, The world's leading i-technology media company on breaking technology news.
Mattia Nicoletti's insight:

Great points by Shelly Palmer.

we are in a screen-based media economy, where we can't really classify which is the first or the second one.

  1. It is a consumer-driven phenomenon. According to the Council for Research Excellence, social TV has grown rapidly – its reach is now 49 percent per week among the under 55s.
  2. Social media has become TV’s best friend. Only five or six years ago, many digital experts were saying the internet would kill TV. But in fact, the exact opposite has happened. What’s more, we now know that TV and digital video advertising work powerfully together.
  3. It affirms we are entering the Golden Age of Screens. The ‘70s and ‘80s of the last century were the golden age of TV, but then the disruptive force of the internet was unleashed. Now, two decades on, consumers move seamlessly between their smartphone, or their tablet and TV. We are truly in the golden age of a screen-based media economy.




more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

LG Expands 'Second Screen' TV Ecosystem With Open-Source SDK

more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Comcast: Binge watching actually helps live TV ratings (exclusive)

Comcast: Binge watching actually helps live TV ratings (exclusive) | screen seriality | Scoop.it
The TV industry is learning that making old episodes available on-demand is good for business.
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

ITV and Twitter unite to usher in social TV era - Media news - Media Week<

ITV and Twitter unite to usher in social TV era - Media news - Media Week< | screen seriality | Scoop.it
ITV and Twitter unite to usher in social TV era from Media Week - news and information from the world of media
Mattia Nicoletti's insight:

Twitter partnership strategy to test Amplify

more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Sky launches new Social TV strategy: #WatchOnSky on Twitter - APP Market

Sky launches new Social TV strategy: #WatchOnSky on Twitter - APP Market | screen seriality | Scoop.it
Daily Star
Sky launches new Social TV strategy: #WatchOnSky on Twitter
APP Market
“Twitter users love to talk about TV shows, joining conversations about their favourite programmes with other fans across the UK.
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

French channel Canal+ launches a brand new TV experience: The Social Player - Lost Remote

French channel Canal+ launches a brand new TV experience: The Social Player - Lost Remote | screen seriality | Scoop.it
French channel Canal+ launches a brand new TV experience: The Social Player
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Advertisers’ Dilemma In Online Video — Reach Or Frequency?

Advertisers’ Dilemma In Online Video — Reach Or Frequency? | screen seriality | Scoop.it
Digital advertising is far too big for marketers to ignore. But whether or not the web can have the widespread reach of TV is still a matter for debate.
Mattia Nicoletti's insight:

"As Mr. Beard puts it, TV has wider reach – networks can expose more people to an ad campaign. But because younger people tend to watch less TV, the web offers advertisers the opportunity to reach that audience with more frequency, he said.

Ad buyers say that TV viewership has also fragmented out to more places like web and mobile, though TV remains a necessary component for many advertisers."

more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

BUILDING A TV STORYWORLD IN 8 STEPS | Blog

BUILDING A TV STORYWORLD IN 8 STEPS | Blog | screen seriality | Scoop.it
At the recent PromaxBDA Europe conference, an audience of around 700 TV marketers and creatives was challenged by the legendary designer and typographer Neville Brody.
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Google Says Digital Activity Impacts Television Viewing | Broadcasting & Cable

Google Says Digital Activity Impacts Television Viewing | Broadcasting & Cable | screen seriality | Scoop.it
more...
No comment yet.