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Social Networks Are The Next Big Mobile Ad Platform

Social Networks Are The Next Big Mobile Ad Platform | screen seriality | Scoop.it

But social-mobile ads are just getting started...."

 

Social Networks Are The Next Big Mobile Advertising Platform (Mobile Marketing Watch)
Social media advertising has grown thanks to customized ad units on Facebook and Twitter, writes Eric Mugnier, of M&C Saatchi Mobile. Facebook has definitely shown its potential, although largely with direct response app acquisition campaigns. This success is largely due to the quality of data that Facebook provides, which helps fine-tune targeting and ensure relevance and downloads. This is also due to new ad units rolled out over the last few months that allow users to install advertised apps without leaving Facebook. But Facebook and Twitter also need to prove their ad products can do more than just drive short-term spikes in consumer engagement.

Read more: http://www.businessinsider.com/social-networks-grow-as-ad-platforms-2013-4#ixzz2RfwOJxZQ


Via siobhan-o-flynn
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The evolution of advertising and media means that in some time even ad investors should realize that tv commercial and print ad it's not the only right way to communicate to million of people.

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screen seriality
screen seriality
Screen seriality focus on US tv industry and its insights
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Digital ad budgets cannibalise TV revenues

Digital ad budgets cannibalise TV revenues | screen seriality | Scoop.it
More than two-thirds (68%) of marketers and agency executives expect to see their digital video ad budgets increase in the next 12 months.
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Why Global TV Broadcasters Partner with Snapchat – In One Chart | Futurescape

Why Global TV Broadcasters Partner with Snapchat – In One Chart | Futurescape | screen seriality | Scoop.it
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Social TV On The Rise, IAB Finds - MediaPost Communications

Social TV On The Rise, IAB Finds - MediaPost Communications | screen seriality | Scoop.it
A large majority of American adults use mobile devices or computers while watching TV, and a big part of this multiscreen activity is devoted to social media -- much of it related to the TV programs, according to a new study from the Interactive...
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MIPTV 2015 - Closing report

MIPTV 2015 - Closing report | screen seriality | Scoop.it
Deals and conference sessions at MIPTV 2015 confirmed that there are no longer any national or cultural barriers when it comes to content creation in any genre – and notably drama. And the second M...
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Nielsen-Adobe Ratings Will Help Web-TV Ad Revenue Quadruple, Report Says

Nielsen-Adobe Ratings Will Help Web-TV Ad Revenue Quadruple, Report Says | screen seriality | Scoop.it
New research suggests that advertising dollars will follow as audience measurement becomes available.
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Netflix to move marketing budget to international

Netflix to move marketing budget to international | screen seriality | Scoop.it
Netflix is to take advantage of increasing appetite for its product globally by shifting part of its marketing budget to its international business.
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Use Search and Social Media to Monitor TV Advertising

Use Search and Social Media to Monitor TV Advertising | screen seriality | Scoop.it
Monitoring search and social behaviors can provide insight into how your TV advertising efforts are performing.
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the future of television

RT @vincentsmit: The Future of Television http://t.co/6fvjGGfrRs via @LUMA_partners http://t.co/L9bfybwXKC
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Have TV Everywhere Users Returned to the Couch? - eMarketer

Have TV Everywhere Users Returned to the Couch? - eMarketer | screen seriality | Scoop.it
TV Everywhere usage among pay TV subscribers in the US and Canada nearly doubled year over year in Q4 2014, according to recent research, and total authenticated video views rose 266% last year. Consumption habits have changed, though.
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Live TV + Social Media = Engaged Viewers

Live TV + Social Media = Engaged Viewers | screen seriality | Scoop.it
From keeping tabs on friends via social media to skipping lines at the store by shopping online, technology continues to reshape our everyday habits. And it's changing when, where and how we watch video programming.
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Does your Second Screen Proposition have the X Factor?

Does your Second Screen Proposition have the X Factor? | screen seriality | Scoop.it
With shows such as The Voice and Big Brother regularly popping up on our screens, broadcasters are frequently offered numerous second-screen opportunities...
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OTT passes 50% of American homes

OTT passes 50% of American homes | screen seriality | Scoop.it
More than half (55%) of US broadband households subscribe to an over-the-top (OTT) video service, up from 44% in 2013.
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Meerkat vs. Periscope: How Close is the Race?

Meerkat vs. Periscope: How Close is the Race? | screen seriality | Scoop.it
Meerkat was a breakout success at SXSW, and even after Twitter shut down API access, the livestreaming app still managed to dominate the conversation in the media.
That is, until Twitter announced Periscope, which has since become the media darling.
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How Microsoft’s TV Advertising Paid Dividends on Twitter

How Microsoft’s TV Advertising Paid Dividends on Twitter | screen seriality | Scoop.it
Nielsen Social yesterday released a case study showing that Microsoft saw a 41% lift in tweets from people who saw at least one primetime TV show that Microsoft advertising aired within (exposed TV authors).
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NETFLIX CEO ON THE TV INDUSTRY: It had a great 50-year run, but it's over now

NETFLIX CEO ON THE TV INDUSTRY: It had a great 50-year run, but it's over now | screen seriality | Scoop.it
The internet is changing everything.
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An Inside Look at ‘Veep’s’ Social Strategy Ahead of the Season 4 Premiere

An Inside Look at ‘Veep’s’ Social Strategy Ahead of the Season 4 Premiere | screen seriality | Scoop.it
Social activations have included partnerships with voice-over app Dubsmash, an #AskSelina Q&A, and a private DM group chat on Twitter.
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Google Sheds Light on Linear TV and OTT Ambitions at NAB

Google Sheds Light on Linear TV and OTT Ambitions at NAB | screen seriality | Scoop.it
Broadcasters are facing more and more ad management issues, and Google is here to help.
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What USA Today Sports learned covering the Final Four on Periscope and Snapchat

What USA Today Sports learned covering the Final Four on Periscope and Snapchat | screen seriality | Scoop.it
These new platforms are optimized for realtime news on phones, but there are lots of questions for news organizations — from what content to share to how to measure their effectiveness.
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Liveblog: When Brands Use Entertainment to Enhance Audience Engagement

Liveblog: When Brands Use Entertainment to Enhance Audience Engagement | screen seriality | Scoop.it
Rouyres described how important it is to make programmes with users in mind. “At M6 we’ve tried to make programmes for brands. Usually this isn’t the best way and the results are not there,” he said. “Now we’re trying to listen to the ad market, but develop our programmes and offers in digital. We don’t design an offer just because the brand wants to.”
Mattia Nicoletti's insight:

Rouyres described how important it is to make programmes with users in mind. “At M6 we’ve tried to make programmes for brands. Usually this isn’t the best way and the results are not there,” he said. “Now we’re trying to listen to the ad market, but develop our programmes and offers in digital. We don’t design an offer just because the brand wants to.”

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Beamly Introduces ‘Frictionless Fun’ to Better Engage Millennials

Beamly Introduces ‘Frictionless Fun’ to Better Engage Millennials | screen seriality | Scoop.it
How does one engage Millennials on second screen platforms? Beamly thinks it’s via ‘Frictionless Fun.’
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What Are You Willing To Pay For A YouTube Subscription?

What Are You Willing To Pay For A YouTube Subscription? | screen seriality | Scoop.it
If real estate value is location, location, location, then digital value is access, access, access.
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REPORT: More Advertisers Will Run Video Campaigns on Facebook than YouTube in 2015

REPORT: More Advertisers Will Run Video Campaigns on Facebook than YouTube in 2015 | screen seriality | Scoop.it
While YouTube is likely still the first platform that comes to mind when thinking about videos, more advertisers will run video campaigns on Facebook this year than on YouTube, according to a new report from video and social advertising company...
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