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Twitter and TV - a Pause for Reflection!

Twitter and TV - a Pause for Reflection! | screen seriality | Scoop.it
I have finally recovered after AdWeek.  I went to four conferences and followed two more on Twitter, which was over-kill.  As I sat in the final conference, my over-riding thought was how those of ...
Mattia Nicoletti's insight:

Nigel Walley is right. Twitter is an amazing medium but has not for ad investors the right measurement. 

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screen seriality
screen seriality
Screen seriality focus on US tv industry and its insights
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The Post-Television TV Era Has Begun - TIME

The Post-Television TV Era Has Begun - TIME | screen seriality | Scoop.it
The concept of "TV" is being unbundled from the medium that delivers it and the machine you watch it on.
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Google Play Movies & TV for Android improves second screen tools

Google Play Movies & TV for Android improves second screen tools | screen seriality | Scoop.it
If you've splurged for a Chromecast or pre-ordered the newfangled Nexus Player, streaming from Google Play to your television just got better. Mountain
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TV everywhere to show dramatic growth by 2020

TV everywhere to show dramatic growth by 2020 | screen seriality | Scoop.it
According to Digital TV Research, the number of viewers watching TV and video content on multiple screens will climb from 5.60 billion in 2010 to 11.32 billion by 2020.
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The ratings system that could change the TV industry forever

The ratings system that could change the TV industry forever | screen seriality | Scoop.it
For the first time, digital devices and streaming services (and the viewers that embrace them) will be incorporated into Nielsen's industry standard ratings system.
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Moving at the Speed of the Screen - Adweek

Moving at the Speed of the Screen - Adweek | screen seriality | Scoop.it
Marketers have long recognized the incredible power of video to sell a product, brand or service. Yet at an ever-increasing pace, consumers are shifting away from the No. 1 vehicle that connected video advertising to the public: television.
Mattia Nicoletti's insight:

eMarketer reports that Americans spend five hours and 16 minutes a day viewing screens that aren't television.

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Tumblr Teaming Up With TV? Why Social Marketers Should Take Note | Simply Measured

Tumblr Teaming Up With TV? Why Social Marketers Should Take Note | Simply Measured | screen seriality | Scoop.it
For a long time (in social media terms), Twitter and Facebook have been the go-to channels for TV-related conversation and promotion. But the times are changing. People are now adapting new ways to watch TV.
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Twitter Chats and TV Stars Just Don’t Mix

Twitter Chats and TV Stars Just Don’t Mix | screen seriality | Scoop.it
Twitter chats are the bane of my existence and if you’re trying to market a television show, they should be yours, too. They are messy, hard to follow, and usually not that interesting at best.
Mattia Nicoletti's insight:

Social tv must be spontaneous, a natural flow. If there is something that does not follow this rule social tv is not social tv anymore. Advertising and promo if they are out of context can provoke several damages.

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Why Brands and Broadcasters Keep Turning to Tagboard’s Social TV Solutions

Why Brands and Broadcasters Keep Turning to Tagboard’s Social TV Solutions | screen seriality | Scoop.it
Tagboard provides hashtag-based curation solutions to live event producers and digital properties to collect and display on-brand tweets.
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MIPCOM Trends: Embracing the Second Screen -

MIPCOM Trends: Embracing the Second Screen - | screen seriality | Scoop.it
As many of you know, Red Touch Media has been reporting live from MIPCOM in Cannes, France all week. Part of our coverage has included reporting on the major trends and themes from the event.
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The Television Industry's Red Wedding Is Here

The Television Industry's Red Wedding Is Here | screen seriality | Scoop.it
Change is coming to the pay-TV business. It's going to be a bloodbath — and not everyone will survive.
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Online TV consumption rockets 388%

Online TV consumption rockets 388% | screen seriality | Scoop.it
The increased mass availability of new TV-capable platforms such as game consoles and OTT devices has had a profound effect on TV consumption of the last year
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TVxTwitter- #MIPCOM2014 keynote

TVxTwitter- #MIPCOM2014 keynote | screen seriality | Scoop.it
For those who missed it, here is the Twitter global TV team keynote at MIPCOM Marie Sornin
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MIPCOM: Drama Dominates While Reality Grows Stale - Hollywood Reporter

MIPCOM: Drama Dominates While Reality Grows Stale - Hollywood Reporter | screen seriality | Scoop.it
Drama was hot, reality was, well, not and, if there was ever any doubt, the digital revolution has arrived. Those were some of the main takeaways from this...
Mattia Nicoletti's insight:

"It's ironic, then, that Sweeney herself, who is stepping down to pursue a career as a TV director, appears to be following the advice of Sohu.com's Zhang. In his keynote to industry execs at MIPCOM, the Chinese Internet entrepreneur said that instead of trying to compete with online video companies, broadcasters should “jump to the right side of history” by quitting their jobs and making content themselves."

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Starz hints that it'll let you subscribe without cable, just like HBO

Starz hints that it'll let you subscribe without cable, just like HBO | screen seriality | Scoop.it
Now that HBO plans to start offering online subscriptions, it seems like everyone else is eager to join in. On a call with investors today, Starz CEO Chris Albrecht strongly hinted that the network...
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Multiscreen advertising catches up with viewing habits

Multiscreen advertising catches up with viewing habits | screen seriality | Scoop.it
Multiscreen viewing habits are beginning to affect how brands build ad campaigns, with advertisers increasingly running campaigns across multiple devices including PCs, mobile and connected TV, says research from Videology.
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NBA Season Tips Off Debate On The Future Of Broadcast Television - Forbes

NBA Season Tips Off Debate On The Future Of Broadcast Television - Forbes | screen seriality | Scoop.it
The writing is on the wall that TV as we have come to know and love it is headed for a disintermediation at the hands of streaming media.
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Twitter Becomes Its Own Second Screen With Dockable Videos That Play While You Browse | TechCrunch

Twitter Becomes Its Own Second Screen With Dockable Videos That Play While You Browse | TechCrunch | screen seriality | Scoop.it
You could call it Picture-In-Twitter. Last week Twitter launched its dockable audio Card, and similar functionality is appearing for video so you can keep..
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Time for TV to be freed from its historical flock - Stuff.co.nz

Time for TV to be freed from its historical flock - Stuff.co.nz | screen seriality | Scoop.it
What's really made it tough for television broadcasters is social media.
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How 'Scandal' and 'Hannibal' Are Winning The Social Media Game

How 'Scandal' and 'Hannibal' Are Winning The Social Media Game | screen seriality | Scoop.it
Believe it or not, #Gladiators and #Fannibals are helping shape the future of television.
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Content licensing & strategies and in an OTT World

Content licensing & strategies and in an OTT World | screen seriality | Scoop.it
Content licensing remains one of the most expensive and complex issues in video services today. With new business models, use cases, delivery mechanisms, a
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Six ways social media is changing the nature of TV forever

Six ways social media is changing the nature of TV forever | screen seriality | Scoop.it
Social media is radically challenging the landscape of TV.
Mattia Nicoletti's insight:

Users and viewers. People today  live in a social way, influencing everything from news to television. It's the world of "now", and for this reason it is rising the demand for tv live events. Live events like sports, talent shows, awards are the ones with more followers... or better, watchers.

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Yahoo’s Tumblr Teams Up With TV Shows to Reach Their Audiences

Yahoo’s Tumblr Teams Up With TV Shows to Reach Their Audiences | screen seriality | Scoop.it
In a bid to expand its own audience, the social media and blogging site is reaching out to fans of certain shows through deals with the shows’ creators.
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Adobe and Nielsen To Create Industry's First Comprehensive Measurement Platform for Digital Content

Adobe and Nielsen To Create Industry's First Comprehensive Measurement Platform for Digital Content | screen seriality | Scoop.it
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TV is changing. Here's how, by MIPCOM's biggest names - MIPCOM Day 3 - YouTube

Watch all our MIPCOM News Feed videos: http://bit.ly/mipcom14newsfeed Television is changing. Here's how producers, broadcasters, creators and stars gathered...
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