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Twitter has released some interesting data that shows just how effective paid Twitter media can be for promoting television shows and generating leads. Earlier this year Twitter introduced TV ad targeting for advertisers in the U.S.
Anthony Rose:“I think the step after that is for the shows themselves to begin to change. At the moment, when there is integration with the TV it’s often a thin veneer painted on top, and that is going to lead to some potentially big shifts and some battles in the space between TV manufacturers and broadcasters and set-top box manufacturers.”
Zeebox can help Twitter to engage people watching timeshifted tv contents
TV App Market - Second Screen, Social TV, Transmedia, VoD, Connected TV News and Opinion
Mattia Nicoletti's insight:
As already scooped on these pages Twitter is keep the attention high on social tv trying not to engage users just on live tv (Facebook as you surely are aware of is getting more comments on scripted series..
With the countless advances across mobile devices, there's a fine line separating the first, second and third screens, argues 360i's David Berkowitz. (The lean-back experience is disappearing: What's The Second Screen Anyway?
Quality of material, particularly in the arts, will not be compromised at a BBC compelled to find new ways of giving viewers and listeners what they want, when they want it Director-General Tony Hall has assured.
Great article about the evolution of second screen. For me as I often write what is now second screen will be then multi-screen world and the way it works best will be with contents who allows the viewers to distract.
As a brand that has long had event sponsorship at the heart of its marketing formula, Pepsi sought a more scientific way to study the correlation between TV viewing and second-screen usage during live programming.