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Transmedia Coalition: Storytelling in the Multi-Screen World by Mattia Nicoletti

Transmedia Coalition: Storytelling in the Multi-Screen World by Mattia Nicoletti | screen seriality | Scoop.it
Pro Photo Coalition | The pro photo industry's best writers, bloggers, and gurus...
Mattia Nicoletti's insight:

This my intro article for Transmedia Coalition community.

Here, I write a column about "Storytelling in the Multi-Screen World" where I will tell about evolution of multi-screen storytelling  through experiences, case studies, ideas.

I hope you will enjoy.

Mattia

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Luca Brigada's curator insight, March 16, 2013 2:45 PM

 

"[...] In the last years I deeply studied the evolution of television and how technology is influecing it. Today they are more screens, more ways to interact, and, if it's all about storytelling, more opportunities to tell stories. For this reason [...] I am very honoured to have the chance to write here in createasphere my experiences and my ideas about “Storytelling in the Multi-Screen World”. Contents will be the key for the future of television and transmedia can elevate these contents to stories 2.0.[...]"

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Super Bowl Tests Twitter's Dominance in Ads Paired With Live TV

Super Bowl Tests Twitter's Dominance in Ads Paired With Live TV | screen seriality | Scoop.it
Wix.com, which makes tools for creating websites, has spent millions of dollars for its Super Bowl advertising campaign in which the characters from DreamWorks Animation’s “Kung Fu Panda 3” discover that a good website can help them sell noodles. The company is in the midst of a multiweek effort to capture the attention surrounding the game, splitting its budget with television, Facebook Inc., Google and YouTube.
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6 Ways to Win Big With Paid Social During the Super Bowl

6 Ways to Win Big With Paid Social During the Super Bowl | screen seriality | Scoop.it

Here's how marketers can extend the reach of TV campaigns and drive engagement through social.

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Twitter is cheaper than it's ever been

Twitter is cheaper than it's ever been | screen seriality | Scoop.it
Twitter's stock price is near an all time low, spurring talks of a possible buyout.
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Facebook to Launch Reactions ‘In the Next Few Weeks’

Facebook to Launch Reactions ‘In the Next Few Weeks’ | screen seriality | Scoop.it
The Reactions extension to Facebook’s like button, initially announced by co-founder and CEO Mark Zuckerberg last September, will be officially launched “in the next few weeks.”
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Why Cord Cutting Should Have Been TCA's Hottest Topic

Why Cord Cutting Should Have Been TCA's Hottest Topic | screen seriality | Scoop.it
TCA 2016: Cable executives won't be able to gloss over challenges to their business much longer, and cord cutting should have been a much hotter topic.
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Majority of US broadband homes have OTT subscriptions

Majority of US broadband homes have OTT subscriptions | screen seriality | Scoop.it
More than 60% of US broadband households have at least one over-the-top (OTT) video service subscription, according to Parks Associates.
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Netflix And The Futue Of Global TV Networks

Netflix And The Futue Of Global TV Networks | screen seriality | Scoop.it
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is...
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Netflix Cracking Down on Proxies, VPNs & Unblockers - Worldscreen

Netflix Cracking Down on Proxies, VPNs & Unblockers - Worldscreen | screen seriality | Scoop.it
LOS GATOS: In a blog post, David Fullagar, the VP of content delivery architecture at Netflix, said the company is taking new measures to prevent users from streaming content outside their country.
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Simon Murray: Seven hurdles for Netflix

Simon Murray: Seven hurdles for Netflix | screen seriality | Scoop.it
Seven hurdles for Netflix to overcome before it can achieve a true global presence.
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CES 2016 - TV & Media: The Immersive Experience

Ericsson North America’s Solomon Israel, VP, TV & Media, discusses the future of television and new intelligent, empowering and personal consumer experiences.

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CES 2016: Predictions for the Future of Television

CES 2016: Predictions for the Future of Television | screen seriality | Scoop.it

What's really changing in terms of how we're consuming media, and where are we headed?

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7 predictions about the future of media — by someone who should know

7 predictions about the future of media — by someone who should know | screen seriality | Scoop.it
Disruption is all around us. Mobile is...
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Facebook, Messenger Shine in Nielsen’s Top Apps of 2015

Facebook, Messenger Shine in Nielsen’s Top Apps of 2015 | screen seriality | Scoop.it

Facebook and its Messenger application dominated Nielsen’s list of the top apps of 2015.

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Instagram is trying to make itself even more appealing to TV advertisers

Instagram is trying to make itself even more appealing to TV advertisers | screen seriality | Scoop.it
Get ready to start seeing longer Instagram video ads in your feed, now that the Facebook-owned social network will allow 60-second video ads.
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REDEF Original: The Waltons to Walter White: The Rise Of Immersive Content

REDEF Original: The Waltons to Walter White: The Rise Of Immersive Content | screen seriality | Scoop.it

The President of AMC and SundanceTV discusses the rise of the immersive drama on television and the cultural shifts that have led to the transition from The Waltons to Walter White.

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Discovery gets social as Facebook video becomes an engine of growth

Discovery gets social as Facebook video becomes an engine of growth | screen seriality | Scoop.it
Facebook has beaten estimates in its latest earnings, with positive movement on the video front.
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Got Ratings Problems? The Networks and Facebook: The Love/Hate Relationship Continues - TV[R]EV

Got Ratings Problems? The Networks and Facebook: The Love/Hate Relationship Continues - TV[R]EV | screen seriality | Scoop.it
At long last, Nielsen has finally announced that it is going to be counting Facebook and Instagram activity as part of its “Social TV” rankings, which are currently dubbed their
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Sky Q: more details emerge

Sky Q: more details emerge | screen seriality | Scoop.it
As the first review units are released, more details are emerging about the new Sky Q received, due to be released later in the quarter.
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Nielsen: live TV still dominates viewership

Nielsen: live TV still dominates viewership | screen seriality | Scoop.it
Live TV remains the primary medium to consume video in the US, where adults 25-54 in leading designated market areas (DMAs) view more than three hours per day, says Nielsen's latest Local Watch Report.
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Netflix exec bashes the viewer numbers NBC revealed for its shows like 'Jessica Jones' and 'Master of None' as 'remarkably inaccurate'

Netflix exec bashes the viewer numbers NBC revealed for its shows like 'Jessica Jones' and 'Master of None' as 'remarkably inaccurate' | screen seriality | Scoop.it
Netflix fired back at NBC, while managing to insult the media company's viewership in the process
Mattia Nicoletti's insight:

When TV Networks feel that the advertising revenue model is suffering they need watch somewhere else...

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2 TV giants are plotting to bypass Netflix

2 TV giants are plotting to bypass Netflix | screen seriality | Scoop.it
CBS and Time Warner are working to create a standalone streaming service for the CW network, which they own jointly.
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VPN providers jump on Netflix announcement

VPN providers jump on Netflix announcement | screen seriality | Scoop.it
A number of VPN providers have reacted on the Netflix announcement that the service is now available worldwide.
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Ossie Davis on the future of television - EMMYTVLEGENDS.ORG

For his full interview, see http://www.emmytvlegends.org/interviews/people/ossie-davis

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Netflix's Reed Hastings: Viewership Up 45 Percent to 12 Billion Hours

Netflix's Reed Hastings: Viewership Up 45 Percent to 12 Billion Hours | screen seriality | Scoop.it
Netflix CEO Reed Hastings says viewership grew 45 Percent to 12 Billion Hours in 4th Quarter in speech Wednesday at Consumer Electronics Show in Las Vegas
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Pay-TV providers to hit direct-to-consumer route in 2016

Pay-TV providers to hit direct-to-consumer route in 2016 | screen seriality | Scoop.it
With the core concept of the TV channel fragmenting, 2016 will see a growing number of broadcasters tapping into burgeoning online video spend by selling their content directly to viewers, says research IHS.
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