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Transmedia Coalition: Storytelling in the Multi-Screen World by Mattia Nicoletti

Transmedia Coalition: Storytelling in the Multi-Screen World by Mattia Nicoletti | screen seriality | Scoop.it
Pro Photo Coalition | The pro photo industry's best writers, bloggers, and gurus...
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This my intro article for Transmedia Coalition community.

Here, I write a column about "Storytelling in the Multi-Screen World" where I will tell about evolution of multi-screen storytelling  through experiences, case studies, ideas.

I hope you will enjoy.

Mattia

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Luca Brigada's curator insight, March 16, 2013 2:45 PM

 

"[...] In the last years I deeply studied the evolution of television and how technology is influecing it. Today they are more screens, more ways to interact, and, if it's all about storytelling, more opportunities to tell stories. For this reason [...] I am very honoured to have the chance to write here in createasphere my experiences and my ideas about “Storytelling in the Multi-Screen World”. Contents will be the key for the future of television and transmedia can elevate these contents to stories 2.0.[...]"

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MIPTV 2015 - Closing report

MIPTV 2015 - Closing report | screen seriality | Scoop.it
Deals and conference sessions at MIPTV 2015 confirmed that there are no longer any national or cultural barriers when it comes to content creation in any genre – and notably drama. And the second M...
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Nielsen-Adobe Ratings Will Help Web-TV Ad Revenue Quadruple, Report Says

Nielsen-Adobe Ratings Will Help Web-TV Ad Revenue Quadruple, Report Says | screen seriality | Scoop.it
New research suggests that advertising dollars will follow as audience measurement becomes available.
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Netflix to move marketing budget to international

Netflix to move marketing budget to international | screen seriality | Scoop.it
Netflix is to take advantage of increasing appetite for its product globally by shifting part of its marketing budget to its international business.
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Use Search and Social Media to Monitor TV Advertising

Use Search and Social Media to Monitor TV Advertising | screen seriality | Scoop.it
Monitoring search and social behaviors can provide insight into how your TV advertising efforts are performing.
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the future of television

RT @vincentsmit: The Future of Television http://t.co/6fvjGGfrRs via @LUMA_partners http://t.co/L9bfybwXKC
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Have TV Everywhere Users Returned to the Couch? - eMarketer

Have TV Everywhere Users Returned to the Couch? - eMarketer | screen seriality | Scoop.it
TV Everywhere usage among pay TV subscribers in the US and Canada nearly doubled year over year in Q4 2014, according to recent research, and total authenticated video views rose 266% last year. Consumption habits have changed, though.
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Live TV + Social Media = Engaged Viewers

Live TV + Social Media = Engaged Viewers | screen seriality | Scoop.it
From keeping tabs on friends via social media to skipping lines at the store by shopping online, technology continues to reshape our everyday habits. And it's changing when, where and how we watch video programming.
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Does your Second Screen Proposition have the X Factor?

Does your Second Screen Proposition have the X Factor? | screen seriality | Scoop.it
With shows such as The Voice and Big Brother regularly popping up on our screens, broadcasters are frequently offered numerous second-screen opportunities...
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Alan Wolk on Twitter

Alan Wolk on Twitter | screen seriality | Scoop.it

Why TV Everywhere is stuck in the starting gate: “Waiting for Nielsen” https://medium.com/@awolk/waiting-for-nielsen-56c7e49d119c?source=tw-8fa7cc50690c-1428066207223 … pic.twitter.com/kWIfUwjT9d

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How The Weather Channel is Using Facebook’s Messenger Platform

How The Weather Channel is Using Facebook’s Messenger Platform | screen seriality | Scoop.it
Users can overlay weather information on top of photos based on where the photo was taken, and then share it via Messenger (or via text or email).
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Rescooped by Mattia Nicoletti from International Television, Broadband, Telecom and Broadcast Communications
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Big Data to unlock the future of TV | Advanced Television

BigData to unlock the future of TV - Read more http://t.co/l4FhqKmu6Z


Via Vikram R Chari
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NETFLIX CEO ON THE TV INDUSTRY: It had a great 50-year run, but it's over now

NETFLIX CEO ON THE TV INDUSTRY: It had a great 50-year run, but it's over now | screen seriality | Scoop.it
The internet is changing everything.
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An Inside Look at ‘Veep’s’ Social Strategy Ahead of the Season 4 Premiere

An Inside Look at ‘Veep’s’ Social Strategy Ahead of the Season 4 Premiere | screen seriality | Scoop.it
Social activations have included partnerships with voice-over app Dubsmash, an #AskSelina Q&A, and a private DM group chat on Twitter.
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Google Sheds Light on Linear TV and OTT Ambitions at NAB

Google Sheds Light on Linear TV and OTT Ambitions at NAB | screen seriality | Scoop.it
Broadcasters are facing more and more ad management issues, and Google is here to help.
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What USA Today Sports learned covering the Final Four on Periscope and Snapchat

What USA Today Sports learned covering the Final Four on Periscope and Snapchat | screen seriality | Scoop.it
These new platforms are optimized for realtime news on phones, but there are lots of questions for news organizations — from what content to share to how to measure their effectiveness.
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Liveblog: When Brands Use Entertainment to Enhance Audience Engagement

Liveblog: When Brands Use Entertainment to Enhance Audience Engagement | screen seriality | Scoop.it
Rouyres described how important it is to make programmes with users in mind. “At M6 we’ve tried to make programmes for brands. Usually this isn’t the best way and the results are not there,” he said. “Now we’re trying to listen to the ad market, but develop our programmes and offers in digital. We don’t design an offer just because the brand wants to.”
Mattia Nicoletti's insight:

Rouyres described how important it is to make programmes with users in mind. “At M6 we’ve tried to make programmes for brands. Usually this isn’t the best way and the results are not there,” he said. “Now we’re trying to listen to the ad market, but develop our programmes and offers in digital. We don’t design an offer just because the brand wants to.”

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Beamly Introduces ‘Frictionless Fun’ to Better Engage Millennials

Beamly Introduces ‘Frictionless Fun’ to Better Engage Millennials | screen seriality | Scoop.it
How does one engage Millennials on second screen platforms? Beamly thinks it’s via ‘Frictionless Fun.’
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What Are You Willing To Pay For A YouTube Subscription?

What Are You Willing To Pay For A YouTube Subscription? | screen seriality | Scoop.it
If real estate value is location, location, location, then digital value is access, access, access.
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REPORT: More Advertisers Will Run Video Campaigns on Facebook than YouTube in 2015

REPORT: More Advertisers Will Run Video Campaigns on Facebook than YouTube in 2015 | screen seriality | Scoop.it
While YouTube is likely still the first platform that comes to mind when thinking about videos, more advertisers will run video campaigns on Facebook this year than on YouTube, according to a new report from video and social advertising company...
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Daniel Ravner: The second screen is dead, long live the second screen

Daniel Ravner: The second screen is dead, long live the second screen | screen seriality | Scoop.it
Is second screen dead? No, thinks the Practical Innovation's CEO. Discover why.
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Screen Wars: The Battle for Eye Space in a TV-Everywhere World

Screen Wars: The Battle for Eye Space in a TV-Everywhere World | screen seriality | Scoop.it
We’re living in a world of 24/7 connectivity. We access content on our own terms, and we like it that way. But while this flexibility can be a benefit to us, it represents a huge challenge for brands and content providers vying for our attention.
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TV Everywhere is Getting Bigger; Binge Watching; Periscope vs Meerkat

TV Everywhere is Getting Bigger; Binge Watching; Periscope vs Meerkat | screen seriality | Scoop.it
TV Everywhere is Getting Bigger; Kids are Binge Watching & Periscope vs Meerkat
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You’ll Be Seeing More Tweets on TV

You’ll Be Seeing More Tweets on TV | screen seriality | Scoop.it
Today Twitter launched Curator, a tool for publishers to pull tweets around a certain topic or event and publish them anywhere. This means you’ll be seeing more tweets about a show when you’re watching it.
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