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Transmedia Coalition: Storytelling in the Multi-Screen World by Mattia Nicoletti

Transmedia Coalition: Storytelling in the Multi-Screen World by Mattia Nicoletti | screen seriality | Scoop.it
Pro Photo Coalition | The pro photo industry's best writers, bloggers, and gurus...
Mattia Nicoletti's insight:

This my intro article for Transmedia Coalition community.

Here, I write a column about "Storytelling in the Multi-Screen World" where I will tell about evolution of multi-screen storytelling  through experiences, case studies, ideas.

I hope you will enjoy.

Mattia

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Luca Brigada's curator insight, March 16, 2013 11:45 AM

 

"[...] In the last years I deeply studied the evolution of television and how technology is influecing it. Today they are more screens, more ways to interact, and, if it's all about storytelling, more opportunities to tell stories. For this reason [...] I am very honoured to have the chance to write here in createasphere my experiences and my ideas about “Storytelling in the Multi-Screen World”. Contents will be the key for the future of television and transmedia can elevate these contents to stories 2.0.[...]"

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Second-Screen Startups Go Back to the Drawing Board | Media - Advertising Age

Second-Screen Startups Go Back to the Drawing Board | Media - Advertising Age | screen seriality | Scoop.it
We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.
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Advertising Week 2014: Exploring the Future of Television

Advertising Week 2014: Exploring the Future of Television | screen seriality | Scoop.it
Because television has been the mother’s milk of marketing, the technological changes that have revolutionized it are a major topic as advertising industry figures convene.
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Tumblr and truTV Join for New Multi-Platform Initiative | Multichannel

Tumblr and truTV Join for New Multi-Platform Initiative | Multichannel | screen seriality | Scoop.it
RT @Piksel: Tumblr and truTV join forces for 'Hack My Life' #Multiscreen series http://t.co/iIXpq35WBb by @Jaclynrtuman @MultiNews #SocialTV
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40% of consumers under 40 watch TV on their smartphone every week, report says

40% of consumers under 40 watch TV on their smartphone every week, report says | screen seriality | Scoop.it
The number of consumers that are using tablets and smartphones to watch TV is escalating.
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TV Stars Get a 228% Boost in Follow Rate When They Live-Tweet

TV Stars Get a 228% Boost in Follow Rate When They Live-Tweet | screen seriality | Scoop.it
If TV marketers are having a hard time getting their stars to live-tweet, maybe this stat will help: Cast members’ accounts get a 228 percent increase in follow after live-tweeting their shows, per research released today by Twitter.
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Netflix Canada Survey: People Now See TV Spoilers as a Fact of Life - Hollywood Reporter

Netflix Canada Survey: People Now See TV Spoilers as a Fact of Life - Hollywood Reporter | screen seriality | Scoop.it
Netflix on Monday said Canadian users aren't clasping their hands over their ears or shooshing friends and family when they start discussing House of C...
Mattia Nicoletti's insight:

Interesting article about spoilers. Viewers'behavior has changed...

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Starz’s ‘Black Sails’ Makes Brands Walk the Plank on #TalkLikeAPirateDay - Lost Remote

Starz’s ‘Black Sails’ Makes Brands Walk the Plank on #TalkLikeAPirateDay - Lost Remote | screen seriality | Scoop.it
Starz’s ‘Black Sails’ Makes Brands Walk the Plank on #TalkLikeAPirateDay
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Joan Gillman on the Future of TV Advertising

Joan Gillman, EVP + COO of @TWC, on the future of #TV #advertising: http://t.co/KQnFLGmUe8 via @dmwevents @clarkbuckner #podcast #television
Mattia Nicoletti's insight:

Very interesting video and article about the future of tv advertising.

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Consumers Still Prefer Televisions Over Tablets and Smartphones for Video Content

Consumers Still Prefer Televisions Over Tablets and Smartphones for Video Content | screen seriality | Scoop.it
DALLAS, TX--(Marketwired - Sep 17, 2014) - U.S.
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TDG: TV Everywhere Adoption Not Hampered by Authentication - Telecompetitor

TDG: TV Everywhere Adoption Not Hampered by Authentication - Telecompetitor | screen seriality | Scoop.it
TV Everywhere adoption is not hampered by authentication, despite what some stakeholders say, suggests research from TDG (TDG: #TVEverywhere Adoption Not Hampered by Authentication http://t.co/AByKZFEI7D...
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Twitter Says It's Time for Must-Tweet TV

Twitter Says It's Time for Must-Tweet TV | screen seriality | Scoop.it
Twitter shows networks why live-tweeting is worth the effort. (Twitter explains why live-tweeting works. Chart shows how it benefits engagement, by genre.
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Tweeting About TV: Overrated Or Vital? 09/16/2014

Tweeting About TV: Overrated Or Vital? 09/16/2014 | screen seriality | Scoop.it
Tweeting About TV: Overrated Or Vital? - 09/16/2014
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Coca-Cola boosts mobile social app with second-screen integration - Mobile Marketer - Content

Coca-Cola boosts mobile social app with second-screen integration - Mobile Marketer - Content | screen seriality | Scoop.it
Coca-Cola is boosting its mobile social community with a new second-screen strategy that integrates the brand’s online marketing with television content for deeper customer insights.

Via Eduardo Aguilar
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TV will be better in the future | Hedonix

TV will be better in the future | Hedonix | screen seriality | Scoop.it
Wally Wood had an interesting vision for the future of television. http://t.co/7DL1e9mtwI http://t.co/4IvMntd0M7
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Future of television : the smart second screen @ LeWeb13 - YouTube

At LeWeb13, france televisions presents "the smart second screen" : a real time second screen on tablet, listening to tv programs and automatically agregatin...
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CNN, anywhere: How TV Everywhere strategy is evolving in the world of cable news

CNN, anywhere: How TV Everywhere strategy is evolving in the world of cable news | screen seriality | Scoop.it
CNNgo is the network's attempt to break the linear model for broadcast television.
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US tablet video viewing grows strongly

US tablet video viewing grows strongly | screen seriality | Scoop.it
The number of US consumers using tablets to watch TV and movies continues to soar and across all age according to a new consumer survey by Altman (RT @TotalCast: Tablet TV viewing "here for the long haul" @RapidTVNews @JoeyJOH #ott #tveverywhere
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Twitter: Live-Tweeting TV Shows Lifts Conversation Volume and Follower Growth Rate - Lost Remote

Twitter: Live-Tweeting TV Shows Lifts Conversation Volume and Follower Growth Rate - Lost Remote | screen seriality | Scoop.it
Twitter: Live-Tweeting TV Shows Lifts Conversation Volume and Follower Growth Rate
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Netflix Is Going to Rule TV After All | WIRED

Netflix Is Going to Rule TV After All | WIRED | screen seriality | Scoop.it
From the depths of a fading DVD-by-mail business, Netflix CEO Reed Hastings and company have transcended the movie rental market they helped to kill to take on television itself.
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Netflix Arrives in France - eMarketer

Netflix Arrives in France - eMarketer | screen seriality | Scoop.it
Beginning September 15, film and video fans in France can subscribe to Netflix. The US streaming service may struggle with brand awareness, though; two months ago, just 24% of internet users had heard of it.
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YouTube Will Pay Its Stars To Make Videos

YouTube Will Pay Its Stars To Make Videos | screen seriality | Scoop.it
Google's YouTube has a wealth of homegrown talent -- and it wants to keep it that way. The video platform said Thursday it will invest in the creative types who have risen to Internet stardom on YouTube. The deals are intended to help its organically grown creators make high-quality content for [...]
Mattia Nicoletti's insight:

In a world where content is king and it's all about storytelling, a video platform as YouTube is deciding to invest in YouTube-only stars to allow them to deliver more contents. Meritocracy in this way seems to rule. And the future of television is changing once more.

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Is second-screening a genuinely effective marketing phenomenon?

Is second-screening a genuinely effective marketing phenomenon? | screen seriality | Scoop.it
As users pay more attention to their mobile devices than their TVs, second-screening needs to be reconsidered (RT @ArenaMediaUK: Our @srfrancis86 examines whether second screening is a genuine marketing phenomenon #secondscreen
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Jesse Redniss on Twitter: "Must say that the live coverage of #ScotlandDecides was extremely well done. Great graphics and #SocialTV http://t.co/p3BlqKaDdt"

Jesse Redniss on Twitter: "Must say that the live coverage of #ScotlandDecides was extremely well done. Great graphics and #SocialTV http://t.co/p3BlqKaDdt" | screen seriality | Scoop.it
Must say that the live coverage of #ScotlandDecides was extremely well done. Great graphics and #SocialTV http://t.co/p3BlqKaDdt
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Multi-screen Viewership Boosts TV Fandom and Loyalty, According to Viacom's "Getting With the Program: TV's Funnels, Paths and Hurdles" (NASDAQ:VIAB)

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Why Netflix Needs Europe - Hollywood Reporter

Why Netflix Needs Europe - Hollywood Reporter | screen seriality | Scoop.it
Hollywood Reporter
Why Netflix Needs Europe
Hollywood Reporter
"We are proud to bring the future of television to France," said Netflix CEO Reed Hastings in a statement released before sunrise Paris time.
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