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Transmedia Coalition: Storytelling in the Multi-Screen World by Mattia Nicoletti

Transmedia Coalition: Storytelling in the Multi-Screen World by Mattia Nicoletti | screen seriality | Scoop.it
Pro Photo Coalition | The pro photo industry's best writers, bloggers, and gurus...
Mattia Nicoletti's insight:

This my intro article for Transmedia Coalition community.

Here, I write a column about "Storytelling in the Multi-Screen World" where I will tell about evolution of multi-screen storytelling  through experiences, case studies, ideas.

I hope you will enjoy.

Mattia

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Luca Brigada's curator insight, March 16, 2013 11:45 AM

 

"[...] In the last years I deeply studied the evolution of television and how technology is influecing it. Today they are more screens, more ways to interact, and, if it's all about storytelling, more opportunities to tell stories. For this reason [...] I am very honoured to have the chance to write here in createasphere my experiences and my ideas about “Storytelling in the Multi-Screen World”. Contents will be the key for the future of television and transmedia can elevate these contents to stories 2.0.[...]"

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CMO Today: Marketing to the YouTube Generation - Wall Street Journal (blog)

CMO Today: Marketing to the YouTube Generation - Wall Street Journal (blog) | screen seriality | Scoop.it
CMO Today: Marketing to the YouTube Generation Wall Street Journal (blog) A six-part online video series aimed at promoting the new horror movie “As Above, So Below,” featuring PewDiePie and his girlfriend, fellow YouTuber CutiePieMarzia, has...
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Netflix and HBO Business model for funding great shows [infographic]

Netflix and HBO Business model for funding great shows [infographic] | screen seriality | Scoop.it
From ‘House of Cards’ and ‘Orange is the New Black’ to ‘Game of Thrones’ and ‘True Detective,’ Netflix and HBO are home to some of the most social shows on TV.
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Animal Planet preps second-screen “Labor Live” event - Realscreen

Animal Planet preps second-screen “Labor Live” event - Realscreen | screen seriality | Scoop.it
Realscreen
Animal Planet preps second-screen “Labor Live” event
Realscreen
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VMAs Vs Emmys 2014: Video Music Awards Wins Twitter Over TV's Biggest Night - International Business Times

VMAs Vs Emmys 2014: Video Music Awards Wins Twitter Over TV's Biggest Night - International Business Times | screen seriality | Scoop.it
International Business Times VMAs Vs Emmys 2014: Video Music Awards Wins Twitter Over TV's Biggest Night International Business Times MTV's tribute to music trounced the Emmys on social media, with more than 800,000 uses of the #VMAs hashtag during...
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Publishers May Soon Sell TV-Synced Ads: Civolution’s Maris | Beet.TV

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The Evolution of TV Everywhere | Viaccess-Orca Blog

The Evolution of TV Everywhere | Viaccess-Orca Blog | screen seriality | Scoop.it
TV Everywhere has undergone a very rapid evolution over the past decade – and this transformation is worth exploring to understand the factors that have mo (Visitors to our #IBCShow stand will be able to see the @orange_es premium #OTT #TVEverywhere...
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Second-screen usage damages viewer engagement for linear TV ads - Rapid tv news

Second-screen usage damages viewer engagement for linear TV ads - Rapid tv news | screen seriality | Scoop.it
Second-screen usage damages viewer engagement for linear TV ads
Rapid tv news
Second-screen usage distracts viewers from TV advertising, according to a study from TNS Infratest commissioned by wywy.
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CPG Brands More Reliant On 'Social TV' - MediaPost Communications

CPG Brands More Reliant On 'Social TV' - MediaPost Communications | screen seriality | Scoop.it
CPG Brands More Reliant On 'Social TV' MediaPost Communications She said that brands in the consumer electric or technology categories are most tweeted about, but CPG brands are “more reliant on social TV audiences to drive conversion” than...
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Millennials and TV - making the social link

Millennials and TV - making the social link | screen seriality | Scoop.it
Millennials and TV are just not a good fit. 19% don't want the passive experience it offers. Social is a key to online media. Is that what's missing?
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Viggle Gives Advertisers ‘Access’ to Highly Targeted Second Screen Audience - Lost Remote

Viggle Gives Advertisers ‘Access’ to Highly Targeted Second Screen Audience - Lost Remote | screen seriality | Scoop.it
Viggle Gives Advertisers ‘Access’ to Highly Targeted Second Screen Audience
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TV operators must woo millennials with social features

TV operators must woo millennials with social features | screen seriality | Scoop.it
With 19% of millennials living without pay-TV and 98% of those saying they have no intention of getting it, operators could be in trouble. According to nScreenMedia, finding common ground between millennials and traditional TV will boil down to social TV
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Television Development Needs To Be About Ideas, Not Ads

Television Development Needs To Be About Ideas, Not Ads | screen seriality | Scoop.it
If there is any hope of success in the coming television development year, networks need to start believing in the intelligence of its creators, not its marketers and ratings analysts.
Mattia Nicoletti's insight:

What Merrill Barr writes in this article is the whole truth. I am not exagerating because in a world ruled by communication, marketing and advertising creative processes are strongly influenced by them. I remember when after the success of Lost and Grey's Anatomy the most of the networks were looking for  the new Lost or the new Grey's just because it would have been easier to get adv investor money. But in the last 10 years have you ever watched a tv series as Lost or Grey's? No. We had plenty of character dramas and medical dramas but no one has been like those two.

On the other side after Mad Men (impossible to replicate) many unusual tv series set have been created, mostly by cable. Made Men allowed creators to free their mind...

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More Marketers use Facebook Than Twitter For Social TV Advertising [STUDY] - AllTwitter

More Marketers use Facebook Than Twitter For Social TV Advertising [STUDY] - AllTwitter | screen seriality | Scoop.it
More Marketers use Facebook Than Twitter For Social TV Advertising [STUDY]
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Interview: Saikat Mukherjee, ShareThis on Why Marketers can no longer Ignore Social TV?

Interview: Saikat Mukherjee, ShareThis on Why Marketers can no longer Ignore Social TV? | screen seriality | Scoop.it
Interview: Saikat Mukherjee, ShareThis on Why Marketers can no longer Ignore Social TV? http://t.co/qZb1oh8lzA
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Stats Roundup: VMAs and Emmys Dominate Social on Back-to-Back Nights

Stats Roundup: VMAs and Emmys Dominate Social on Back-to-Back Nights | screen seriality | Scoop.it
In retrospect, it seems unfair to have pit the VMAs against the Emmys in a contrived social TV battle.
According to Nielsen Social, the VMAs are the most social event of the summer across all television with over 12.6 million tweets.
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TVTechnology: IBC2014: Second Screen Seachange?

TVTechnology: IBC2014: Second Screen Seachange? | screen seriality | Scoop.it
TVTechnology It is still too early to say whether the FIFA World Cup definitively moved the goalposts when it comes to the second screen, but all the signs are that it probably did. The figures associated with everything to do with its online consumption are nothing short of astonishing.
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EMMYS: 10.9M Interactions from 6.2M Facebook Users

EMMYS: 10.9M Interactions from 6.2M Facebook Users | screen seriality | Scoop.it
Roughly 6.2 million Facebook users weighed in on the 66th Annual Primetime Emmy Awards Monday night, leading to 10.9 million interactions on the social network, Data Analyst Betsy Williams wrote in a Newsroom post.
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Hey Nielsen: If TV audience measurement ain't broke, don't 'fix' it - VentureBeat

Hey Nielsen: If TV audience measurement ain't broke, don't 'fix' it - VentureBeat | screen seriality | Scoop.it
Hey Nielsen: If TV audience measurement ain't broke, don't 'fix' it
VentureBeat
Don't you hate watching someone work on a 'solution' to fix a problem that has already been solved?
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Instagramming at the MTV Video Music Awards

Instagramming at the MTV Video Music Awards | screen seriality | Scoop.it
The MTV Video Music Awards produced a slew of great social moments tonight with many captured on Instagram.
MTV enlisted photagrapher Amanda de Cadenet to go behind-the-scenes at the VMA’s and turn in some Instagram classics.
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Women 25-34 Lead the Social TV Conversation During a Record-Breaking Shark Week

Women 25-34 Lead the Social TV Conversation During a Record-Breaking Shark Week | screen seriality | Scoop.it
Shark Week never seems to bite off more than it can chew.
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The future of TV may be what Comcast dreams (Q&A) - CNET

The future of TV may be what Comcast dreams (Q&A) - CNET | screen seriality | Scoop.it
Comcast stands alone with cable's biggest (and getting bigger) market share and its first cloud-based system. As TV and the Net fuse, exec Marcien Jenckes' hunches are more than just guesswork.
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More marketers use Facebook than Twitter for So...

More marketers use Facebook than Twitter for So... | screen seriality | Scoop.it
Most believe that social media and TV make a good pair, but there have been hiccups, and the relationship isn’t always solid, according to a new eMarketer report, “Social TV: Marketers’ Enthusiasm Cools a Bit, but Experimentation Continues.” ...
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Why brands are un-friending Facebook to follow Twitter

Why brands are un-friending Facebook to follow Twitter | screen seriality | Scoop.it
Red Bull, Heineken, MAC, Coca-Cola were one of the first brands realise the power of accumulating friends and fans on Facebook. But these giants are now turning away from Facebook. What is happening? Matthew Burns, Co-founder of 'eBench looks' may have the answer.
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TV Everywhere: The Great Unwatched 08/13/2014

TV Everywhere: The Great Unwatched 08/13/2014 | screen seriality | Scoop.it
TV Everywhere: The Great Unwatched - 08/13/2014
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Review: Slingbox’s M1 is the Only True TV Everywhere Solution

Review: Slingbox’s M1 is the Only True TV Everywhere Solution | screen seriality | Scoop.it
If they haven’t already, and I don’t think they have, linear networks and cable service providers should embrace Slingbox and its new M1 over-the-top device: it may become the only thing to prevent people from cutting the cords until networks allow...
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