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Viewers Are Flocking to Streaming Video Content — And So Are Advertisers | Underwire | Wired.com

Viewers Are Flocking to Streaming Video Content — And So Are Advertisers | Underwire | Wired.com | screen seriality | Scoop.it
The Internet has been seen as a disruptor to the traditional TV industry, but a new report suggests that it's also where the industry's biggest growth lies.
Mattia Nicoletti's insight:

I remember when some years ago I was talking to a media planner about a billboard strategy and he told me "we always put a billboard of the ad campaign close to company Ceo house (the investor) because in this way he is convinced that everybody sees the campaign".

 

I think that we are finally going to a one-to-one advertising and video contents online are a extraordinary medium for advertising, but the first step to take is to make ad investors to understand that an ad to a small targeted audience is better than a 30" commercial for million of people.

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Netflix Partnership with DiCaprio Marks Turning Point for Future of OTT Market

Netflix Partnership with DiCaprio Marks Turning Point for Future of OTT Market | screen seriality | Scoop.it
Following the success of Hollywood actor come film producer Leonardo Di Caprio’s wildlife documentary  Virunga  – nominated for an Oscar at this year’s awards – Netflix recently announced that it has signed a multi-year partnership with the star to produce a range of documentary
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188.6MN Americans streamed video in February 2015

188.6MN Americans streamed video in February 2015 | screen seriality | Scoop.it

#More than half of the United States — about 188.6 million Americans — watched online video via desktop computer in February 2015, according to comScore's monthly Video Metrix.

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Netflix, Amazon and Hulu No Longer Find Themselves Upstarts in Online Streaming

Netflix, Amazon and Hulu No Longer Find Themselves Upstarts in Online Streaming | screen seriality | Scoop.it
After years of battling traditional players in the television business, the big three streaming services must defend against a variety of new offerings.
Mattia Nicoletti's insight:

The collision of traditional and innovative television reminds me of Negroponte, that in its book Being Digital in 1995 wrote: "what is in the air will go into the ground and what is in the ground will go into the air£

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iSpot.tv: Measuring the Impact of TV Advertising Beyond the Small Screen

iSpot.tv: Measuring the Impact of TV Advertising Beyond the Small Screen | screen seriality | Scoop.it
"The real question is not whether budgets are shifting from linear to digital, it’s is whether it is shifting from premium to short form, and that’s not happening," says iSpot.tv Founder and CEO Sean Muller.
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Pay TV revenues to fall by $12 billion in North America

Pay TV revenues to fall by $12 billion in North America | screen seriality | Scoop.it
Pay TV revenues [subscriptions and on-demand] in North America peaked in 2013 at $102.86 billion, according to a new report from Digital TV Research.
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Nielsen: TV faces increasing competition from other media

Nielsen: TV faces increasing competition from other media | screen seriality | Scoop.it
Nielsen is to total up audiences across devices and burgeoning viewing platforms — and has found that there are plenty of things competing with TV viewing.
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OTA + OTT + Web Content = Mohu Channels

OTA + OTT + Web Content = Mohu Channels | screen seriality | Scoop.it
Moho Channels is a device intended to combine over-the-air, over-the-top, and web content in a single interface.
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Next up after Apple TV online? An Apple TV set

Next up after Apple TV online? An Apple TV set | screen seriality | Scoop.it
Apple could be better poised to sell its own television set, and then one with augmented reality, one analyst says.
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SXSW: The dawning of a transmedia world?

SXSW: The dawning of a transmedia world? | screen seriality | Scoop.it
This is the year for transmedia, writes Cedar's Kim Willis - where making an impact means giving people a deep, sensory and immersive experience.
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The Walking Dead's Robert Kirkman sets out to fix TV - The Guardian

The Walking Dead's Robert Kirkman sets out to fix TV - The Guardian | screen seriality | Scoop.it
The author’s manifesto for creator-owned comics shook up that industry, and now he has set his sights on TV
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SXSW 2015: True TV Everywhere Could Be Seven Years Away

SXSW 2015: True TV Everywhere Could Be Seven Years Away | screen seriality | Scoop.it
Cord cutters may not want to hear this, but one analyst says the Internet's infrastructure isn't ready for full TV everywhere.
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'Empire' Topples 'The Walking Dead' to Become Most-Tweeted TV Show

'Empire' Topples 'The Walking Dead' to Become Most-Tweeted TV Show | screen seriality | Scoop.it
Fox's hip-hop drama and AMC's zombie drama leave "Scandal" at distant third
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HBO Now stand-alone service shakes up TV industry

HBO Now stand-alone service shakes up TV industry | screen seriality | Scoop.it
HBO unveiled its new stand-alone streaming service -- HBO Now -- not from the company's home base of New York City, the hub of traditional media, but rather on the edge of Silicon Valley.
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Twitter Launches Periscope Live-Streaming Video App

Twitter Launches Periscope Live-Streaming Video App | screen seriality | Scoop.it
Twitter has launched live-streaming video app Periscope, developed by the startup it bought earlier in 2015 for a reported $100 million, upping the battle with overnight mobile-app streaming sensat...
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Facebook expands Messenger to work with other apps like ESPN, Weather Channel - CNET

Facebook expands Messenger to work with other apps like ESPN, Weather Channel - CNET | screen seriality | Scoop.it
The world's largest social network plans to allow app makers to send photos, music and other stuff through its communication service.
Mattia Nicoletti's insight:

Social networks 2.0 open to new opportunities

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Some of Your Favorite Movies and Shows Streaming, For Free, With Ads, on Tubi TV

Some of Your Favorite Movies and Shows Streaming, For Free, With Ads, on Tubi TV | screen seriality | Scoop.it
For cord-cutters willing to watch commercials, free content options are expanding.
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Mobile upsurge to fuel digital TV, online TV ad spending rise

Mobile upsurge to fuel digital TV, online TV ad spending rise | screen seriality | Scoop.it
Global media network Carat is predicting a big upswing in digital media spending, even when faced with negative economic headwinds.
Mattia Nicoletti's insight:

Mobile can be the real "killer app" for online advertising

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Viewers redefining relationship with television

Viewers redefining relationship with television | screen seriality | Scoop.it
Rapid TV News is an online site for TV broadcast news, mobile content, distribution platform providers, digital television, satellite and broadcast distribution technology.
Mattia Nicoletti's insight:

Fundamentally, the survey highlighted just how linear TV's role in content discovery is still dominant. 

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Discovery Channel Founder Launches Science Based VOD Platform

Discovery Channel Founder Launches Science Based VOD Platform | screen seriality | Scoop.it
Here’s another SVOD to add to your to-subscribe list: CuriosityStream is a science and non-fiction streaming service, founded by John Hendricks, the brains behind the launch of the Discovery Channel in 1985.
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Twitter is launching a bold TV experiment and if it takes, it could change the face of second-screen viewing.

Twitter is launching a bold TV experiment and if it takes, it could change the face of second-screen viewing. | screen seriality | Scoop.it
QPI Square, top-notch solutions for small and mid size companies in the areas of Software, Website, SMM,SEO, Mobile Apps & Process consulting
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The Future of Social Media looks a lot like Television’s Past

The Future of Social Media looks a lot like Television’s Past | screen seriality | Scoop.it
The Future of Social Media looks a lot like Television’s Past http://t.co/9oqzUDVlf6
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19 Reinos - A Game of Thrones Immersive Experience | SXSW 2015 Event Schedule

19 Reinos - A Game of Thrones Immersive Experience | SXSW 2015 Event Schedule | screen seriality | Scoop.it
Canal+ Spain and Transmedia Storyteller LTD, in order to promote the launch of Game of Thrones fourth season, brought Westeros to life across Spain using social storytelling, ga...
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National Geographic Channel Launches Ambitious Second-Screen Experience for KILLING JESUS: NatGeoTV.com/KillingJesus | Business Wire

National Geographic Channel Launches Ambitious Second-Screen Experience for KILLING JESUS: NatGeoTV.com/KillingJesus | Business Wire | screen seriality | Scoop.it
National Geographic Channel launched the second-screen experience for the upcoming three-hour television event KILLING JESUS, one of the network’
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