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US viewers opt for free TV streaming

US viewers opt for free TV streaming | screen seriality | Scoop.it

Traditional pay TV operators and broadcast networks still dominate the consumer television landscape, but US viewers start to turn to new options, from subscription video on demand (SVOD), to electronic sell-through (EST), to free TV streaming.

While SVOD drives the most online TV streams by far, the incidence of consumers who used SVOD and free streaming in 2012 was relatively equal. According to NPD’s “Free Streaming TV” report, 12% of U.S. TV watchers reported streaming TV shows for free during the prior three months, compared to 14% who watched a TV show via SVOD.

“Over half of the viewers for streaming TV are between the ages of 18 and 34, so the YouTube generation is evolving from short-form and user-generated content to TV shows and, like YouTube, they can watch where and when they want,” said Russ Crupnick, SVP of industry analysis at NPD. “Despite the attention lavished on tablets and phones, an astonishing 83% of free TV streaming programs are viewed on a computer.”

Nearly all broadcast and cable TV networks offer free streaming of their programming via the internet; however, based on NPD’s latest information, consumer usage of free-streaming TV sites varies. Hulu.com dominated free streaming TV, accounting for 43% of total streams during 2012.

After Hulu, the five broadcast network sites (CBS.com, ABC.com, FOX.com, NBC.com, and CWTV.com) accounted for another 30% of total streams. Four cable TV sites — abcfamily.com, comedycentral.com, MTV.com, and A&ETV.com — round out the top-ten free streaming TV sites.

NPD’s research shows that streaming consumers are very satisfied overall with the experience. All of the top 10 free streaming sites have strong consumer feedback with 75% or more of each of these site’s users reporting that they intend to return to the site in the future.

Hulu.com, in particular, has very committed users, given that two-thirds say that they “definitely” will return to the site. These free sites generally perform well on convenience and site organisation. Most of them also perform well on current release availability; however, Fox.com streamers rate the site much lower on this measure, due to the fact that Fox generally delays availability of its programming.

“The consumer response to program availability on Fox, speaks to the often-controversial question of whether the audience detects shows that are windowed,” Crupnick said.

Based on NPD’s findings, the shift toward internet video distribution drives a more complex and diverse set of content and purchase and rental options to consumers. With it comes a more diverse set of direct and indirect competitors among movie studios and TV networks, as well as their TV and digital distribution partners.

According to Crupnick, “from the consumer perspective, it is important to monitor the habits and perceptions of the audience as all of these distribution models evolve, which will help align programming to the target audience and inform whether consumers are responding positively to the experience these options provide.”

 


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TVxTwitter- #MIPCOM2014 keynote

TVxTwitter- #MIPCOM2014 keynote | screen seriality | Scoop.it
For those who missed it, here is the Twitter global TV team keynote at MIPCOM Marie Sornin
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MIPCOM: Drama Dominates While Reality Grows Stale - Hollywood Reporter

MIPCOM: Drama Dominates While Reality Grows Stale - Hollywood Reporter | screen seriality | Scoop.it
Drama was hot, reality was, well, not and, if there was ever any doubt, the digital revolution has arrived. Those were some of the main takeaways from this...
Mattia Nicoletti's insight:

"It's ironic, then, that Sweeney herself, who is stepping down to pursue a career as a TV director, appears to be following the advice of Sohu.com's Zhang. In his keynote to industry execs at MIPCOM, the Chinese Internet entrepreneur said that instead of trying to compete with online video companies, broadcasters should “jump to the right side of history” by quitting their jobs and making content themselves."

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How ‘The Walking Dead’ Fans Reacted on Twitter to the Season 5 Premiere

How ‘The Walking Dead’ Fans Reacted on Twitter to the Season 5 Premiere | screen seriality | Scoop.it
Not many shows can unseat ‘Scandal’ from the social TV throne, but ‘The Walking Dead’ did just that last week. AMC’s hit show topped Nielsen’s Twitter TV Ratings chart last week, winning all four major categories easily.
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Liveblog: Disney's Anne Sweeney at MIPCOM

Liveblog: Disney's Anne Sweeney at MIPCOM | screen seriality | Scoop.it
The second Media Mastermind keynote today at MIPCOM was Anne Sweeney, co-chair of Disney Media Networks and president of Disney/ABC Television Group
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MIPCOM: Netflix's Ted Sarandos Talks "Antiquated" Movie Distribution Model - Hollywood Reporter

MIPCOM: Netflix's Ted Sarandos Talks "Antiquated" Movie Distribution Model - Hollywood Reporter | screen seriality | Scoop.it
As investors waited in anticipation for Netflix's third-quarter financials on Wednesday, chief content officer Ted Sarandos on Tuesday gave industry ex...
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Q&A with Jeff Gomez on transmedia storytelling: what is it, and why should brands care?

Q&A with Jeff Gomez on transmedia storytelling: what is it, and why should brands care? | screen seriality | Scoop.it

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The Digital Rocking Chair's curator insight, October 10, 2:18 PM


Peter Roper:  "Visiting Australia this month for a series of masterclasses via X Media Labs, Gomez talks with Marketing about how comic books lead to video games to movies to brands to governments" ...

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Big Transmedia: Google & Paramount Pictures Partner On First-Ever Multi-Platform Pact for Christopher Nolan's INTERSTELLAR - We Are Movie Geeks

Big Transmedia: Google & Paramount Pictures Partner On First-Ever Multi-Platform Pact for Christopher Nolan's INTERSTELLAR - We Are Movie Geeks | screen seriality | Scoop.it
Christopher Nolan's Interstellar opens on November 5 and in theaters everywhere on November 7, 2014.

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Gary Hayes's curator insight, October 7, 3:42 AM

Quote "the INTERSTELLAR SPACE HUB features a Space Hunt content discovery feature and a movie ticket purchasing function, as well as links to a Solar System Builder app available via Google Play."

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Amazon gains edge over Netflix in transactional expenditure

Amazon gains edge over Netflix in transactional expenditure | screen seriality | Scoop.it
New research from analyst Parks Associates has revealed the growing commercial clout of online video and OTT in particular Amazon Instant Video
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6 Ways TV Everywhere Benefits Businesses and Audiences

6 Ways TV Everywhere Benefits Businesses and Audiences | screen seriality | Scoop.it
With consumers becoming increasingly dependent on their smartphones, tablets, and PCs, it’s only natural that TV programming be readily available across these devices that viewers already use on a regular basis.
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IBC2014: Notes from the show floor – Pushing TV everywhere

IBC2014: Notes from the show floor – Pushing TV everywhere | screen seriality | Scoop.it
I think it might have been me, a decade ago, who first used the expression “consumers are looking for the video they want, when they… (BLOG: Holding a crystal ball on #TVeverywhere, Dick Hobbs' musings become a reality almost a decade later @IBC2014...

Via Vikram R Chari, Johan Ploski
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Twitter Second-Screen TV Metrics Look Good - But Shouldn't We Ditch 'Impressions'? 10/03/2014

Twitter Second-Screen TV Metrics Look Good - But Shouldn't We Ditch 'Impressions'? 10/03/2014 | screen seriality | Scoop.it
Twitter Second-Screen TV Metrics Look Good - But Shouldn't We Ditch 'Impressions'? - 10/03/2014
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How You Might Soon Be Able to Play a Part In Your Favorite Soap Operas

How You Might Soon Be Able to Play a Part In Your Favorite Soap Operas | screen seriality | Scoop.it
Who wins the love game? Let viewers decide.
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Social Media, Second Screen Biggest Live TV Production Challenge #LiveTV - Broadcasting & Cable

Social Media, Second Screen Biggest Live TV Production Challenge #LiveTV - Broadcasting & Cable | screen seriality | Scoop.it
Social Media, Second Screen Biggest Live TV Production Challenge #LiveTV Broadcasting & Cable The biggest challenge in the live TV production environment is the sheer amount of content producers must create and send out quickly, according to a...
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TV is changing. Here's how, by MIPCOM's biggest names - MIPCOM Day 3 - YouTube

Watch all our MIPCOM News Feed videos: http://bit.ly/mipcom14newsfeed Television is changing. Here's how producers, broadcasters, creators and stars gathered...
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CBS, like HBO, takes on Netflix with a service to deliver TV shows via broadband  

CBS, like HBO, takes on Netflix with a service to deliver TV shows via broadband      | screen seriality | Scoop.it
It may be best thing to happen to TV since color.
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Millennials driving 'drastic' changes in TV viewing

The behaviours of Millennials and other tech-savvy groups are accelerating the rate of change in the industry
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Liveblog: Netflix's Ted Sarandos at MIPCOM 2014

Liveblog: Netflix's Ted Sarandos at MIPCOM 2014 | screen seriality | Scoop.it
MIPCOM's run of keynotes today started with a big-hitter: Netflix chief content officer Ted Sarandos, who's led its content acquisition since 2000.
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Is Apple About to Make a Big Social TV Play? - Lost Remote

Is Apple About to Make a Big Social TV Play? - Lost Remote | screen seriality | Scoop.it
Is Apple About to Make a Big Social TV Play?
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Kevin Spacey Says Digital Platforms Are Killing the TV Pilot—and That's a ... - Adweek

Kevin Spacey Says Digital Platforms Are Killing the TV Pilot—and That's a ... - Adweek | screen seriality | Scoop.it
Academy Award-winning actor Kevin Spacey made headlines when he agreed to star in the Netflix original series House of Cards—and then made even more headlines when the critically acclaimed show began winning Emmys and Golden Globes.
Mattia Nicoletti's insight:

Spacey strongly believes the future of television is online. "I think it's exciting the way these platforms are finding out how to create an audience of their own without a network, without a studio, without a publisher. There is no barrier to entry. It's an incredibly exciting time. I wish it had been around when I was starting," Spacey said.

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Gartner identifies the top 10 strategic technology trends for 2015 | Information Age

Gartner identifies the top 10 strategic technology trends for 2015 | Information Age | screen seriality | Scoop.it
Software-defined infrastructure and web-scale IT are among the crucial technology trends that Gartner has identified as central to strategic planning over the next two years
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Can BBC iPlayer replace the DVR?

Can BBC iPlayer replace the DVR? | screen seriality | Scoop.it
BBC iPlayer now makes shows available for 30 days after broadcast. Is there there any need to own a DVR? There is, according to BBC's own data.
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How to Maximize Twitter Engagement with your TV Audience

How to Maximize Twitter Engagement with your TV Audience | screen seriality | Scoop.it
How can Social TV teams take advantage of the benefit that comes from increased audience communication on Twitter? Here are 4 ways to start.
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Second Screening During TV Time—It's Not What You Think - eMarketer

Second Screening During TV Time—It's Not What You Think - eMarketer | screen seriality | Scoop.it
Of the seemingly infinite ways consumers multitask with media, the most common is the use of a digital device while watching TV.
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'The Walking Dead' Bites Into the NFL's TV Ad Game - Variety

'The Walking Dead' Bites Into the NFL's TV Ad Game - Variety | screen seriality | Scoop.it
Variety 'The Walking Dead' Bites Into the NFL's TV Ad Game Variety With CBS airing eight games of NFL football on Thursday nights, both NBC and ESPN have found it difficult to increase the average rate they charge for “Sunday Night Football,” and...
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