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US viewers opt for free TV streaming

US viewers opt for free TV streaming | screen seriality | Scoop.it

Traditional pay TV operators and broadcast networks still dominate the consumer television landscape, but US viewers start to turn to new options, from subscription video on demand (SVOD), to electronic sell-through (EST), to free TV streaming.

While SVOD drives the most online TV streams by far, the incidence of consumers who used SVOD and free streaming in 2012 was relatively equal. According to NPD’s “Free Streaming TV” report, 12% of U.S. TV watchers reported streaming TV shows for free during the prior three months, compared to 14% who watched a TV show via SVOD.

“Over half of the viewers for streaming TV are between the ages of 18 and 34, so the YouTube generation is evolving from short-form and user-generated content to TV shows and, like YouTube, they can watch where and when they want,” said Russ Crupnick, SVP of industry analysis at NPD. “Despite the attention lavished on tablets and phones, an astonishing 83% of free TV streaming programs are viewed on a computer.”

Nearly all broadcast and cable TV networks offer free streaming of their programming via the internet; however, based on NPD’s latest information, consumer usage of free-streaming TV sites varies. Hulu.com dominated free streaming TV, accounting for 43% of total streams during 2012.

After Hulu, the five broadcast network sites (CBS.com, ABC.com, FOX.com, NBC.com, and CWTV.com) accounted for another 30% of total streams. Four cable TV sites — abcfamily.com, comedycentral.com, MTV.com, and A&ETV.com — round out the top-ten free streaming TV sites.

NPD’s research shows that streaming consumers are very satisfied overall with the experience. All of the top 10 free streaming sites have strong consumer feedback with 75% or more of each of these site’s users reporting that they intend to return to the site in the future.

Hulu.com, in particular, has very committed users, given that two-thirds say that they “definitely” will return to the site. These free sites generally perform well on convenience and site organisation. Most of them also perform well on current release availability; however, Fox.com streamers rate the site much lower on this measure, due to the fact that Fox generally delays availability of its programming.

“The consumer response to program availability on Fox, speaks to the often-controversial question of whether the audience detects shows that are windowed,” Crupnick said.

Based on NPD’s findings, the shift toward internet video distribution drives a more complex and diverse set of content and purchase and rental options to consumers. With it comes a more diverse set of direct and indirect competitors among movie studios and TV networks, as well as their TV and digital distribution partners.

According to Crupnick, “from the consumer perspective, it is important to monitor the habits and perceptions of the audience as all of these distribution models evolve, which will help align programming to the target audience and inform whether consumers are responding positively to the experience these options provide.”

 


Via Virginie Colnel
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Thanks, Spotify: Subscription Services Deliver Real Money to Music Industry

Thanks, Spotify: Subscription Services Deliver Real Money to Music Industry | screen seriality | Scoop.it
But total revenue is still well short of where it was in the '90s
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What the Emmys may indicate about the future of TV

What the Emmys may indicate about the future of TV | screen seriality | Scoop.it
While most viewers will tune in to see celebrities walk the red carpet or hear Stephen Colbert's opening monologue, Hollywood and Silicon Valley executives will be paying attention to something far more important: the scoreboard.
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IBC 2017: Vubiquity, Nokia announce time-shift as a service

IBC 2017: Vubiquity, Nokia announce time-shift as a service | screen seriality | Scoop.it
Premium content services and media technology solutions provider Vubiquity has entered into a partnership with Nokia to create managed-service offers designed to deliver time-shifted television functionality on top of existing IPTV and cable packages.
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Hollywood Studios Could Launch $30 Movie Rental Service Early Next Year

Hollywood Studios Could Launch $30 Movie Rental Service Early Next Year | screen seriality | Scoop.it
Comcast and Amazon join Apple in developing a delivery system for premium VOD titles that would be available for home viewing 30-45 days after debuting in theaters.
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Apple’s Television Market Share Crushed by Competition

Apple’s Television Market Share Crushed by Competition | screen seriality | Scoop.it
The U.S. installed base of streaming media devices is dominated by Roku, which claims more than twice as much of the market as Apple or Google.
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Can Nielsen's Total Audience Initiative Keep Up With Media's Fracturing Reality? - TV[R]EV

Can Nielsen's Total Audience Initiative Keep Up With Media's Fracturing Reality? - TV[R]EV | screen seriality | Scoop.it
Nielsen bills its ratings initiative Total Audience. But how total is it in a fracturing media landscape? Challenges remain just keeping up.
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The Average TV Show's Millennial Audience is 8% Bigger Than We Thought - Marketing Charts

Nielsen recently began measuring out-of-home (OOH) TV viewing, which takes place in areas such as airports, bars, and gyms. The research firm has now released some figures related to such viewing, finding that it provides a disproportionately large lift to TV programs’ young audiences. Overall, Nielsen reports that almost 60% of OOH viewing impressions come… Read More »
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Facebook accelerates video offer with Watch for TV shows

Facebook accelerates video offer with Watch for TV shows | screen seriality | Scoop.it
In what may be a turning point for the online video industry, social media giant Facebook is introducing a new platform for video and TV shows across its network.
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VR to usher in an era of interactive and immersive content

VR to usher in an era of interactive and immersive content | screen seriality | Scoop.it
Tapping into an ecosystem as well as widespread support for application development on mobile platforms, 360° video, interactive and immersive content formats are set to generate US$6 billion dollars of revenue by 2022, according to ABI Research.
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With 60 million subscribers, Spotify is dominating Apple Music

With 60 million subscribers, Spotify is dominating Apple Music | screen seriality | Scoop.it
Spotify's recent domination of Apple Music in one chart.
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Netflix smashes 100MN member milestone as it adds 5MN subs in strong Q2

Netflix smashes 100MN member milestone as it adds 5MN subs in strong Q2 | screen seriality | Scoop.it
‘A good quarter’: perhaps the largest understatement ever uttered by subscription video-on-demand (SVOD) firm Netflix, whose Q2 results have far outstripped its own and Wall Street expectations to result in 103.95 global subscribers, with non-US members n
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Second Screen Apps as a New Way To Engage and Monetize

Second Screen Apps as a New Way To Engage and Monetize | screen seriality | Scoop.it
Evolution of the TV watching experience Not only did social networks change the way we stay in touch with friends, read the news and interact with brands,. Marketing topic(s):App marketing. Advice by Expert commentator.
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Netflix wields axe to improve quality

Netflix wields axe to improve quality | screen seriality | Scoop.it
Netflix is becoming more selective on which shows it is prepared to renew with a number of popular shows failing to get new seasons.
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Critic's Notebook: Has Anyone Noticed That the TV Industry Has Lost Its Shit Lately?

Critic's Notebook: Has Anyone Noticed That the TV Industry Has Lost Its Shit Lately? | screen seriality | Scoop.it
From Netflix to FX, nobody is standing still on this shaky ground.
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Analyst: TV industry primed for huge disruption

Analyst: TV industry primed for huge disruption | screen seriality | Scoop.it
The TV industry primed for huge disruption as consumers shift to online video, said Paolo Pescatore, VP of multiplay and media at CCS Insight.
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‘Game of Thrones’ Finale Sets Ratings Record

‘Game of Thrones’ Finale Sets Ratings Record | screen seriality | Scoop.it
Sunday’s conclusion to Season 6 drew 12.1 million viewers, Nielsen said, three million more than last year’s finale.
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The eSports competitive video gaming market continues to grow revenues & attract investors

The eSports competitive video gaming market continues to grow revenues & attract investors | screen seriality | Scoop.it
Business Insider France est un site d’information sur l’économie, les technologies, les entrepreneurs, l’innovation, les découvertes et bien plus encore. En texte, en images, en vidéos et en graphiques, de l’actualité essentielle et percutante.
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Netflix vs. Disney: Why the Companies Are Engaging in 'Studio-on-Studio Violence'

Netflix vs. Disney: Why the Companies Are Engaging in 'Studio-on-Studio Violence' | screen seriality | Scoop.it
After Disney announced its plan to pull film roster from Netflix, the streaming service signed ABC mainstay Shonda Rhimes to an overall deal
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Facebook moves closer to YouTube and TV with new shows, Watch platform - Digiday

Facebook moves closer to YouTube and TV with new shows, Watch platform - Digiday | screen seriality | Scoop.it
Facebook wants to take on YouTube and TV -- and now has a new video destination to make that happen.
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Disney Is Planning to Pull All of Its Movies From Netflix and Start Its Own Streaming Service [Updated]

Disney Is Planning to Pull All of Its Movies From Netflix and Start Its Own Streaming Service [Updated] | screen seriality | Scoop.it
It’s barely been a year since Netflix became the exclusive site for streaming Disney movies. Now, in a stunning reversal, the House of Mouse has announced it plans to pull its films from the service and start up one of its own in 2019.
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HBO declares war on Game of Thrones pirates, but it may be a losing battle

HBO declares war on Game of Thrones pirates, but it may be a losing battle | screen seriality | Scoop.it
HBO is again trying to crack down on Game of Thrones pirates. But it’s questionable how successful it will be when many pirates are turning to streaming — a form of piracy that’s hard to track but easy to do.
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Game of Thrones season seven premiere shatters HBO records

Game of Thrones season seven premiere shatters HBO records | screen seriality | Scoop.it
This week’s premiere of the penultimate season of Game of Thrones raked in ratings worthy of a crown: 16.1 million viewers across HBO, video-on-demand (VOD) and streaming.
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Over half of US broadband households stream to TVs

Over half of US broadband households stream to TVs | screen seriality | Scoop.it
There is no doubt that streaming has caused a fundamental shift in TV viewing, and research from Parks Associates argues that the industry is well past a tipping point.
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Nearly three-fifths of US broadband households take Netflix, Amazon, Hulu

Nearly three-fifths of US broadband households take Netflix, Amazon, Hulu | screen seriality | Scoop.it
In an indication of just how rapidly diffuse the leading subscription video-on-demand (SVOD) services are getting in the US, Parks Associates revealed today that 59% of US broadband households subscribe to Netflix, Amazon or Hulu.
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