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US viewers opt for free TV streaming

US viewers opt for free TV streaming | screen seriality | Scoop.it

Traditional pay TV operators and broadcast networks still dominate the consumer television landscape, but US viewers start to turn to new options, from subscription video on demand (SVOD), to electronic sell-through (EST), to free TV streaming.

While SVOD drives the most online TV streams by far, the incidence of consumers who used SVOD and free streaming in 2012 was relatively equal. According to NPD’s “Free Streaming TV” report, 12% of U.S. TV watchers reported streaming TV shows for free during the prior three months, compared to 14% who watched a TV show via SVOD.

“Over half of the viewers for streaming TV are between the ages of 18 and 34, so the YouTube generation is evolving from short-form and user-generated content to TV shows and, like YouTube, they can watch where and when they want,” said Russ Crupnick, SVP of industry analysis at NPD. “Despite the attention lavished on tablets and phones, an astonishing 83% of free TV streaming programs are viewed on a computer.”

Nearly all broadcast and cable TV networks offer free streaming of their programming via the internet; however, based on NPD’s latest information, consumer usage of free-streaming TV sites varies. Hulu.com dominated free streaming TV, accounting for 43% of total streams during 2012.

After Hulu, the five broadcast network sites (CBS.com, ABC.com, FOX.com, NBC.com, and CWTV.com) accounted for another 30% of total streams. Four cable TV sites — abcfamily.com, comedycentral.com, MTV.com, and A&ETV.com — round out the top-ten free streaming TV sites.

NPD’s research shows that streaming consumers are very satisfied overall with the experience. All of the top 10 free streaming sites have strong consumer feedback with 75% or more of each of these site’s users reporting that they intend to return to the site in the future.

Hulu.com, in particular, has very committed users, given that two-thirds say that they “definitely” will return to the site. These free sites generally perform well on convenience and site organisation. Most of them also perform well on current release availability; however, Fox.com streamers rate the site much lower on this measure, due to the fact that Fox generally delays availability of its programming.

“The consumer response to program availability on Fox, speaks to the often-controversial question of whether the audience detects shows that are windowed,” Crupnick said.

Based on NPD’s findings, the shift toward internet video distribution drives a more complex and diverse set of content and purchase and rental options to consumers. With it comes a more diverse set of direct and indirect competitors among movie studios and TV networks, as well as their TV and digital distribution partners.

According to Crupnick, “from the consumer perspective, it is important to monitor the habits and perceptions of the audience as all of these distribution models evolve, which will help align programming to the target audience and inform whether consumers are responding positively to the experience these options provide.”

 


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Animal Planet preps second-screen “Labor Live” event - Realscreen

Animal Planet preps second-screen “Labor Live” event - Realscreen | screen seriality | Scoop.it
Realscreen
Animal Planet preps second-screen “Labor Live” event
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VMAs Vs Emmys 2014: Video Music Awards Wins Twitter Over TV's Biggest Night - International Business Times

VMAs Vs Emmys 2014: Video Music Awards Wins Twitter Over TV's Biggest Night - International Business Times | screen seriality | Scoop.it
International Business Times VMAs Vs Emmys 2014: Video Music Awards Wins Twitter Over TV's Biggest Night International Business Times MTV's tribute to music trounced the Emmys on social media, with more than 800,000 uses of the #VMAs hashtag during...
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Publishers May Soon Sell TV-Synced Ads: Civolution’s Maris | Beet.TV

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The Evolution of TV Everywhere | Viaccess-Orca Blog

The Evolution of TV Everywhere | Viaccess-Orca Blog | screen seriality | Scoop.it
TV Everywhere has undergone a very rapid evolution over the past decade – and this transformation is worth exploring to understand the factors that have mo (Visitors to our #IBCShow stand will be able to see the @orange_es premium #OTT #TVEverywhere...
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Second-screen usage damages viewer engagement for linear TV ads - Rapid tv news

Second-screen usage damages viewer engagement for linear TV ads - Rapid tv news | screen seriality | Scoop.it
Second-screen usage damages viewer engagement for linear TV ads
Rapid tv news
Second-screen usage distracts viewers from TV advertising, according to a study from TNS Infratest commissioned by wywy.
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CPG Brands More Reliant On 'Social TV' - MediaPost Communications

CPG Brands More Reliant On 'Social TV' - MediaPost Communications | screen seriality | Scoop.it
CPG Brands More Reliant On 'Social TV' MediaPost Communications She said that brands in the consumer electric or technology categories are most tweeted about, but CPG brands are “more reliant on social TV audiences to drive conversion” than...
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Millennials and TV - making the social link

Millennials and TV - making the social link | screen seriality | Scoop.it
Millennials and TV are just not a good fit. 19% don't want the passive experience it offers. Social is a key to online media. Is that what's missing?
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Viggle Gives Advertisers ‘Access’ to Highly Targeted Second Screen Audience - Lost Remote

Viggle Gives Advertisers ‘Access’ to Highly Targeted Second Screen Audience - Lost Remote | screen seriality | Scoop.it
Viggle Gives Advertisers ‘Access’ to Highly Targeted Second Screen Audience
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TV operators must woo millennials with social features

TV operators must woo millennials with social features | screen seriality | Scoop.it
With 19% of millennials living without pay-TV and 98% of those saying they have no intention of getting it, operators could be in trouble. According to nScreenMedia, finding common ground between millennials and traditional TV will boil down to social TV
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Television Development Needs To Be About Ideas, Not Ads

Television Development Needs To Be About Ideas, Not Ads | screen seriality | Scoop.it
If there is any hope of success in the coming television development year, networks need to start believing in the intelligence of its creators, not its marketers and ratings analysts.
Mattia Nicoletti's insight:

What Merrill Barr writes in this article is the whole truth. I am not exagerating because in a world ruled by communication, marketing and advertising creative processes are strongly influenced by them. I remember when after the success of Lost and Grey's Anatomy the most of the networks were looking for  the new Lost or the new Grey's just because it would have been easier to get adv investor money. But in the last 10 years have you ever watched a tv series as Lost or Grey's? No. We had plenty of character dramas and medical dramas but no one has been like those two.

On the other side after Mad Men (impossible to replicate) many unusual tv series set have been created, mostly by cable. Made Men allowed creators to free their mind...

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More Marketers use Facebook Than Twitter For Social TV Advertising [STUDY] - AllTwitter

More Marketers use Facebook Than Twitter For Social TV Advertising [STUDY] - AllTwitter | screen seriality | Scoop.it
More Marketers use Facebook Than Twitter For Social TV Advertising [STUDY]
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Bewkes: HBO Go Could Carry Other Programming | Broadcasting & Cable

Bewkes: HBO Go Could Carry Other Programming | Broadcasting & Cable | screen seriality | Scoop.it
Mattia Nicoletti's insight:

in a world of thousand apps it would be interesting to group as more programming as possible in just a few of them.

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‘Shark Week,’ Social TV’s #KingOfSummer, Set to Take Its Biggest Bite Yet - Lost Remote

‘Shark Week,’ Social TV’s #KingOfSummer, Set to Take Its Biggest Bite Yet - Lost Remote | screen seriality | Scoop.it
‘Shark Week,’ Social TV’s #KingOfSummer, Set to Take Its Biggest Bite Yet
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TVTechnology: IBC2014: Second Screen Seachange?

TVTechnology: IBC2014: Second Screen Seachange? | screen seriality | Scoop.it
TVTechnology It is still too early to say whether the FIFA World Cup definitively moved the goalposts when it comes to the second screen, but all the signs are that it probably did. The figures associated with everything to do with its online consumption are nothing short of astonishing.
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EMMYS: 10.9M Interactions from 6.2M Facebook Users

EMMYS: 10.9M Interactions from 6.2M Facebook Users | screen seriality | Scoop.it
Roughly 6.2 million Facebook users weighed in on the 66th Annual Primetime Emmy Awards Monday night, leading to 10.9 million interactions on the social network, Data Analyst Betsy Williams wrote in a Newsroom post.
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Hey Nielsen: If TV audience measurement ain't broke, don't 'fix' it - VentureBeat

Hey Nielsen: If TV audience measurement ain't broke, don't 'fix' it - VentureBeat | screen seriality | Scoop.it
Hey Nielsen: If TV audience measurement ain't broke, don't 'fix' it
VentureBeat
Don't you hate watching someone work on a 'solution' to fix a problem that has already been solved?
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Instagramming at the MTV Video Music Awards

Instagramming at the MTV Video Music Awards | screen seriality | Scoop.it
The MTV Video Music Awards produced a slew of great social moments tonight with many captured on Instagram.
MTV enlisted photagrapher Amanda de Cadenet to go behind-the-scenes at the VMA’s and turn in some Instagram classics.
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Women 25-34 Lead the Social TV Conversation During a Record-Breaking Shark Week

Women 25-34 Lead the Social TV Conversation During a Record-Breaking Shark Week | screen seriality | Scoop.it
Shark Week never seems to bite off more than it can chew.
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The future of TV may be what Comcast dreams (Q&A) - CNET

The future of TV may be what Comcast dreams (Q&A) - CNET | screen seriality | Scoop.it
Comcast stands alone with cable's biggest (and getting bigger) market share and its first cloud-based system. As TV and the Net fuse, exec Marcien Jenckes' hunches are more than just guesswork.
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More marketers use Facebook than Twitter for So...

More marketers use Facebook than Twitter for So... | screen seriality | Scoop.it
Most believe that social media and TV make a good pair, but there have been hiccups, and the relationship isn’t always solid, according to a new eMarketer report, “Social TV: Marketers’ Enthusiasm Cools a Bit, but Experimentation Continues.” ...
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Why brands are un-friending Facebook to follow Twitter

Why brands are un-friending Facebook to follow Twitter | screen seriality | Scoop.it
Red Bull, Heineken, MAC, Coca-Cola were one of the first brands realise the power of accumulating friends and fans on Facebook. But these giants are now turning away from Facebook. What is happening? Matthew Burns, Co-founder of 'eBench looks' may have the answer.
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TV Everywhere: The Great Unwatched 08/13/2014

TV Everywhere: The Great Unwatched 08/13/2014 | screen seriality | Scoop.it
TV Everywhere: The Great Unwatched - 08/13/2014
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Review: Slingbox’s M1 is the Only True TV Everywhere Solution

Review: Slingbox’s M1 is the Only True TV Everywhere Solution | screen seriality | Scoop.it
If they haven’t already, and I don’t think they have, linear networks and cable service providers should embrace Slingbox and its new M1 over-the-top device: it may become the only thing to prevent people from cutting the cords until networks allow...
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Cinema and second screen applications: focus on the film App and the Disney Second Screen experience

Cinema and second screen applications: focus on the film App and the Disney Second Screen experience | screen seriality | Scoop.it
Offering parallel narrations, scene enrichment and new leisure experiences, the film App and Disney Second Screen are revolut
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CBS’ Moonves to investors: streaming is the future

CBS’ Moonves to investors: streaming is the future | screen seriality | Scoop.it
In a Thursday teleconference discussing the company's Q2 2014 earnings, the CBS president and CEO pledged to produce more shows for online outlets and other emerging distributors.
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