New Q3 '13 data from FreeWheel, which was unveiled today at VideoSchmooze, indicates TV Everywhere usage has grown rapidly over the past year. According to the company's Q3 '13 Video Monetization Report, 14.2% of ...
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Twitter has released some interesting data that shows just how effective paid Twitter media can be for promoting television shows and generating leads. Earlier this year Twitter introduced TV ad targeting for advertisers in the U.S.
Social TV is only getting more popular, but there are too many apps competing for social TV conversations and consolidation is helping to clean up the space.
Mattia Nicoletti's insight:
"In a recent report on social TV apps from BI Intelligence, we find that second screen apps fall into the same trap Foursquare waded into with location-based services. Foursquare hasn't fulfilled its ambitions because location-based social-mobile behavior is not enough of a separate category to merit a separate stand-alone social network. Social TV has the same problem. "
Jeff Gomez, president and CEO of Starlight Runner Entertainment, a transmedia storytelling firm, will be conducting a one-day master class on "Creating Blockbuster Transmedia Story Worlds & Brands" at the new Made in NY Media Center by IFP on...