screen seriality
Follow
Find
18.6K views | +5 today
 
Scooped by Mattia Nicoletti
onto screen seriality
Scoop.it!

Infographic: The State Of Multi-Screen Viewing

Infographic: The State Of Multi-Screen Viewing | screen seriality | Scoop.it
There is a chance that you are reading this post on a tablet or smartphone. In fact, you might even be dividing your attention between these words and a nearby TV or laptop.
more...
No comment yet.
screen seriality
screen seriality
Screen seriality focus on US tv industry and its insights
Your new post is loading...
Your new post is loading...
Scooped by Mattia Nicoletti
Scoop.it!

Animal Planet preps second-screen “Labor Live” event - Realscreen

Animal Planet preps second-screen “Labor Live” event - Realscreen | screen seriality | Scoop.it
Realscreen
Animal Planet preps second-screen “Labor Live” event
Realscreen
U.S.
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

VMAs Vs Emmys 2014: Video Music Awards Wins Twitter Over TV's Biggest Night - International Business Times

VMAs Vs Emmys 2014: Video Music Awards Wins Twitter Over TV's Biggest Night - International Business Times | screen seriality | Scoop.it
International Business Times VMAs Vs Emmys 2014: Video Music Awards Wins Twitter Over TV's Biggest Night International Business Times MTV's tribute to music trounced the Emmys on social media, with more than 800,000 uses of the #VMAs hashtag during...
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Publishers May Soon Sell TV-Synced Ads: Civolution’s Maris | Beet.TV

more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

The Evolution of TV Everywhere | Viaccess-Orca Blog

The Evolution of TV Everywhere | Viaccess-Orca Blog | screen seriality | Scoop.it
TV Everywhere has undergone a very rapid evolution over the past decade – and this transformation is worth exploring to understand the factors that have mo (Visitors to our #IBCShow stand will be able to see the @orange_es premium #OTT #TVEverywhere...
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Second-screen usage damages viewer engagement for linear TV ads - Rapid tv news

Second-screen usage damages viewer engagement for linear TV ads - Rapid tv news | screen seriality | Scoop.it
Second-screen usage damages viewer engagement for linear TV ads
Rapid tv news
Second-screen usage distracts viewers from TV advertising, according to a study from TNS Infratest commissioned by wywy.
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

CPG Brands More Reliant On 'Social TV' - MediaPost Communications

CPG Brands More Reliant On 'Social TV' - MediaPost Communications | screen seriality | Scoop.it
CPG Brands More Reliant On 'Social TV' MediaPost Communications She said that brands in the consumer electric or technology categories are most tweeted about, but CPG brands are “more reliant on social TV audiences to drive conversion” than...
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Millennials and TV - making the social link

Millennials and TV - making the social link | screen seriality | Scoop.it
Millennials and TV are just not a good fit. 19% don't want the passive experience it offers. Social is a key to online media. Is that what's missing?
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Viggle Gives Advertisers ‘Access’ to Highly Targeted Second Screen Audience - Lost Remote

Viggle Gives Advertisers ‘Access’ to Highly Targeted Second Screen Audience - Lost Remote | screen seriality | Scoop.it
Viggle Gives Advertisers ‘Access’ to Highly Targeted Second Screen Audience
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

TV operators must woo millennials with social features

TV operators must woo millennials with social features | screen seriality | Scoop.it
With 19% of millennials living without pay-TV and 98% of those saying they have no intention of getting it, operators could be in trouble. According to nScreenMedia, finding common ground between millennials and traditional TV will boil down to social TV
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Television Development Needs To Be About Ideas, Not Ads

Television Development Needs To Be About Ideas, Not Ads | screen seriality | Scoop.it
If there is any hope of success in the coming television development year, networks need to start believing in the intelligence of its creators, not its marketers and ratings analysts.
Mattia Nicoletti's insight:

What Merrill Barr writes in this article is the whole truth. I am not exagerating because in a world ruled by communication, marketing and advertising creative processes are strongly influenced by them. I remember when after the success of Lost and Grey's Anatomy the most of the networks were looking for  the new Lost or the new Grey's just because it would have been easier to get adv investor money. But in the last 10 years have you ever watched a tv series as Lost or Grey's? No. We had plenty of character dramas and medical dramas but no one has been like those two.

On the other side after Mad Men (impossible to replicate) many unusual tv series set have been created, mostly by cable. Made Men allowed creators to free their mind...

more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

More Marketers use Facebook Than Twitter For Social TV Advertising [STUDY] - AllTwitter

More Marketers use Facebook Than Twitter For Social TV Advertising [STUDY] - AllTwitter | screen seriality | Scoop.it
More Marketers use Facebook Than Twitter For Social TV Advertising [STUDY]
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Bewkes: HBO Go Could Carry Other Programming | Broadcasting & Cable

Bewkes: HBO Go Could Carry Other Programming | Broadcasting & Cable | screen seriality | Scoop.it
Mattia Nicoletti's insight:

in a world of thousand apps it would be interesting to group as more programming as possible in just a few of them.

more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

‘Shark Week,’ Social TV’s #KingOfSummer, Set to Take Its Biggest Bite Yet - Lost Remote

‘Shark Week,’ Social TV’s #KingOfSummer, Set to Take Its Biggest Bite Yet - Lost Remote | screen seriality | Scoop.it
‘Shark Week,’ Social TV’s #KingOfSummer, Set to Take Its Biggest Bite Yet
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

TVTechnology: IBC2014: Second Screen Seachange?

TVTechnology: IBC2014: Second Screen Seachange? | screen seriality | Scoop.it
TVTechnology It is still too early to say whether the FIFA World Cup definitively moved the goalposts when it comes to the second screen, but all the signs are that it probably did. The figures associated with everything to do with its online consumption are nothing short of astonishing.
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

EMMYS: 10.9M Interactions from 6.2M Facebook Users

EMMYS: 10.9M Interactions from 6.2M Facebook Users | screen seriality | Scoop.it
Roughly 6.2 million Facebook users weighed in on the 66th Annual Primetime Emmy Awards Monday night, leading to 10.9 million interactions on the social network, Data Analyst Betsy Williams wrote in a Newsroom post.
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Hey Nielsen: If TV audience measurement ain't broke, don't 'fix' it - VentureBeat

Hey Nielsen: If TV audience measurement ain't broke, don't 'fix' it - VentureBeat | screen seriality | Scoop.it
Hey Nielsen: If TV audience measurement ain't broke, don't 'fix' it
VentureBeat
Don't you hate watching someone work on a 'solution' to fix a problem that has already been solved?
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Instagramming at the MTV Video Music Awards

Instagramming at the MTV Video Music Awards | screen seriality | Scoop.it
The MTV Video Music Awards produced a slew of great social moments tonight with many captured on Instagram.
MTV enlisted photagrapher Amanda de Cadenet to go behind-the-scenes at the VMA’s and turn in some Instagram classics.
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Women 25-34 Lead the Social TV Conversation During a Record-Breaking Shark Week

Women 25-34 Lead the Social TV Conversation During a Record-Breaking Shark Week | screen seriality | Scoop.it
Shark Week never seems to bite off more than it can chew.
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

The future of TV may be what Comcast dreams (Q&A) - CNET

The future of TV may be what Comcast dreams (Q&A) - CNET | screen seriality | Scoop.it
Comcast stands alone with cable's biggest (and getting bigger) market share and its first cloud-based system. As TV and the Net fuse, exec Marcien Jenckes' hunches are more than just guesswork.
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

More marketers use Facebook than Twitter for So...

More marketers use Facebook than Twitter for So... | screen seriality | Scoop.it
Most believe that social media and TV make a good pair, but there have been hiccups, and the relationship isn’t always solid, according to a new eMarketer report, “Social TV: Marketers’ Enthusiasm Cools a Bit, but Experimentation Continues.” ...
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Why brands are un-friending Facebook to follow Twitter

Why brands are un-friending Facebook to follow Twitter | screen seriality | Scoop.it
Red Bull, Heineken, MAC, Coca-Cola were one of the first brands realise the power of accumulating friends and fans on Facebook. But these giants are now turning away from Facebook. What is happening? Matthew Burns, Co-founder of 'eBench looks' may have the answer.
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

TV Everywhere: The Great Unwatched 08/13/2014

TV Everywhere: The Great Unwatched 08/13/2014 | screen seriality | Scoop.it
TV Everywhere: The Great Unwatched - 08/13/2014
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Review: Slingbox’s M1 is the Only True TV Everywhere Solution

Review: Slingbox’s M1 is the Only True TV Everywhere Solution | screen seriality | Scoop.it
If they haven’t already, and I don’t think they have, linear networks and cable service providers should embrace Slingbox and its new M1 over-the-top device: it may become the only thing to prevent people from cutting the cords until networks allow...
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Cinema and second screen applications: focus on the film App and the Disney Second Screen experience

Cinema and second screen applications: focus on the film App and the Disney Second Screen experience | screen seriality | Scoop.it
Offering parallel narrations, scene enrichment and new leisure experiences, the film App and Disney Second Screen are revolut
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

CBS’ Moonves to investors: streaming is the future

CBS’ Moonves to investors: streaming is the future | screen seriality | Scoop.it
In a Thursday teleconference discussing the company's Q2 2014 earnings, the CBS president and CEO pledged to produce more shows for online outlets and other emerging distributors.
more...
No comment yet.