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Seven Myths About Transmedia Storytelling Debunked

Seven Myths About Transmedia Storytelling Debunked | screen seriality | Scoop.it
Over the past few years, transmedia storytelling has become a hot buzzword in Hollywood and Madison Avenue alike--"the next big thing" or "the last big thing" depending on whom you ask.
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Very good points to keep in mind. "Transmedia" today is a abused word.

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screen seriality
screen seriality
Screen seriality focus on US tv industry and its insights
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New Report Says Smart TV Industry Reaching ‘Point of No Return’

New Report Says Smart TV Industry Reaching ‘Point of No Return’ | screen seriality | Scoop.it
According to an industry analysis done by Futuresource Consulting, smart TV manufacturers aren’t really benefiting from all the consumer activity around them, and that the industry is reaching a “point of no return.” Really?
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TV Everywhere Video Ad Views Increase by 368% in Q3 2014 - ReelSEO

TV Everywhere Video Ad Views Increase by 368% in Q3 2014 - ReelSEO | screen seriality | Scoop.it
Viewers signed up to TV Everywhere services are very receptive to online video advertising, leading to an increase in views of 368% compared to Q3 2013.
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Report: At-risk Millennials dominant users of TV Everywhere

Report: At-risk Millennials dominant users of TV Everywhere | screen seriality | Scoop.it
While TV Everywhere holds promise for MVPDs, broadcasters and content owners, consumers’ lack of awareness about the service offering remains a major hurdle.Recent research from SNL Kagan estimates fe...
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TV Everywhere Ad Views Skyrocket: FreeWheel | Multichannel

TV Everywhere Ad Views Skyrocket: FreeWheel | Multichannel | screen seriality | Scoop.it
New data shows that usage of authenticated apps is clearly on the rise. #TVEverywhere http://t.co/hJhGMoBI0s
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Screen

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Red Bull Media House trials second screen participation TV for football fans

Red Bull Media House trials second screen participation TV for football fans | screen seriality | Scoop.it
Gavin Douglas, chief commercial officer of iPowow, explains how RedBull Media House engaged sports fans through second screen apps and live TV
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Second Screen? No. Let's Talk Companions ... - MediaPost Communications

Second Screen? No. Let's Talk Companions ... - MediaPost Communications | screen seriality | Scoop.it
Anyone working in sports would say that they are fortunate to do so. We get access to unbelievable experiences, perks and often get the opportunity to meet childhood heroes.
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Netflix disrupts, but still dependent on content owners' traditional business models

Netflix disrupts, but still dependent on content owners' traditional business models | screen seriality | Scoop.it
NEW YORK--Netflix may be an online disruptor, but it's still dependent on upstream content producers using traditional models. There's no money in transactional VOD. HBO never said it was going direct to consumers with its pure-play OTT service. And there are more eyeballs on Hulu's content than anywhere else.
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http://www.nielsensocial.com/building-time-shifted-audiences-does-social-tv-play-a-role

RT @NielsenSocialIT: #SocialTV impressions play a role in driving viewers to watch later in the week. #secondscreen http://t.co/CTq2znXm6L
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Forget YouTube, Ellen DeGeneres Now Has Her Own Digital Video Network, ellentube

Forget YouTube, Ellen DeGeneres Now Has Her Own Digital Video Network, ellentube | screen seriality | Scoop.it
Ellen DeGeneres on her show last week announced the launch of ellentube, her new digital video network (and app) that will host videos that are “fun” and not “mean spirited.” The site will allow users to send videos directly to Ellen – which will...
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For Millennials, the End of the TV Viewing Party

For Millennials, the End of the TV Viewing Party | screen seriality | Scoop.it
In the era of laptops and Hulu, millennials’ viewing habits may signal the end of the communal living-room screen.
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NBA Season Tips Off Debate On The Future Of Broadcast Television

NBA Season Tips Off Debate On The Future Of Broadcast Television | screen seriality | Scoop.it
The writing is on the wall that TV as we have come to know and love it is headed for a disintermediation at the hands of streaming media.
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BET socializes TV with Peel app to prolong engagement - Mobile Marketer - Television

BET socializes TV with Peel app to prolong engagement - Mobile Marketer - Television | screen seriality | Scoop.it
NEW YORK – Television network BET has found success at socializing the television experience for its viewers using mobile remote application Peel, enabling contact before, during and after consumers’ favorite TV shows, according to a BET executive...
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Post Event Interview: How to Win the Screen Wars - YouTube

Richard Wolffe of MSNBC gives a quick re-cap on How to Win the Screen Wars. Richard answers these two questions: 1. How do we serve and engage the audience a...
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Future Passed: When we dreamed of television

Future Passed: When we dreamed of television | screen seriality | Scoop.it
Future Passed: When we dreamed of television




The rush to create television was started by a rumor.
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This is the future of Television. Or is it? | The Tite Group

This is the future of Television. Or is it? | The Tite Group | screen seriality | Scoop.it
This is the future of Television. Or is it? http://t.co/PU5ezgDtuE
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How ‘Gotham’ is Getting a Big Boost from Video on Demand - Lost Remote

How ‘Gotham’ is Getting a Big Boost from Video on Demand - Lost Remote | screen seriality | Scoop.it
How ‘Gotham’ is Getting a Big Boost from Video on Demand
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The new TV demographics: The 'ads' and 'ad-nots'

The new TV demographics: The 'ads' and 'ad-nots' | screen seriality | Scoop.it
When commercial television made its debut in the U.S., programmers and brands quickly recognized the medium’s rich marketing value. And so began decades of variations in monetizing TV. A quick TV a...
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Futureheads | News and views | The Future of Television – Technicolor Or Black and White?

Futureheads | News and views | The Future of Television – Technicolor Or Black and White? | screen seriality | Scoop.it
Watching television is an everyday activity; some may even call it a necessity. We need to catch up on the news, understand what the rest of the world is doing,…
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Lack of integration across TV, online and mobile ad buys - Rapid tv news

Lack of integration across TV, online and mobile ad buys - Rapid tv news | screen seriality | Scoop.it
The majority of brands using TV advertising don't appropriately showcase the advertised product on their homepages potentially losing customer leads
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Yahoo! boosts online video business with BrightRoll buy-out

Yahoo! boosts online video business with BrightRoll buy-out | screen seriality | Scoop.it
Yahoo! has revealed a definitive agreement to acquire programmatic video advertising platform BrightRoll.
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Bloomberg explains its strategy for success in online TV

Bloomberg explains its strategy for success in online TV | screen seriality | Scoop.it
Here's how Bloomberg TV managed to launch a successful online TV strategy years before CBS, HBO, and other major television networks.
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If You’re Tweeting About Primetime Fall TV, the Show is Probably on ABC

If You’re Tweeting About Primetime Fall TV, the Show is Probably on ABC | screen seriality | Scoop.it
ABC may have been the biggest benefactor of a Nielsen ratings glitch, but its success on social this fall TV season is no fluke.
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The future of television in the UK

The future of television in the UK | screen seriality | Scoop.it
The UK television industry is rethinking “television” as a distinct medium. EY explains how this may impact the visual media value chain.
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Streaming content broadens TV audience - NYU Washington Square News

Streaming content broadens TV audience - NYU Washington Square News | screen seriality | Scoop.it
NYU's official student newspaper
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The Race To Marry Big And Little Screens

The Race To Marry Big And Little Screens | screen seriality | Scoop.it
Marrying the biggest and smallest screens in the home, TV and mobile, is one of the most challenging but ultimately impactful cross-platform synnergy for brand messaging. But it won't be easy.
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