Frank Rose: '"If it doesn't spread, it's dead": With this pithy dictum, Henry Jenkins summed up the nature of media distribution in the Internet age.'
Via The Digital Rocking Chair, Binary Racoon
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Rescooped by Mattia Nicoletti from Digital Archeology onto screen seriality |
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Via The Digital Rocking Chair, Binary Racoon
Mattia Nicoletti's insight:
Spreadable media is ispirational for the next tv. It's about spreading contents through media. It's about web 1.0 and 2.0. It's about retro culture.
In this interesting interview what comes out is that storytelling and simplicity is a winner in a spreadable world.
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In business, storytelling is all the rage. Without a compelling story, we are told, our product, idea, or personal brand, is dead on arrival. Delete the scoop?
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You should also check out Spreadable Media's website.