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Henry Jenkins on 'Spreadable Media,' why fans rule, and how 'The Walking Dead' takes on a life of its own

Henry Jenkins on 'Spreadable Media,' why fans rule, and how 'The Walking Dead' takes on a life of its own | screen seriality | Scoop.it

Frank Rose: '"If it doesn't spread, it's dead": With this pithy dictum, Henry Jenkins summed up the nature of media distribution in the Internet age.'


Via The Digital Rocking Chair, Binary Racoon
Mattia Nicoletti's insight:

Spreadable media is ispirational for the next tv. It's about spreading contents through media. It's about web 1.0 and 2.0. It's about retro culture. 

 

In this interesting interview what comes out is that storytelling and simplicity is a winner in a spreadable world.

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The Digital Rocking Chair's curator insight, January 18, 2013 2:45 AM

You should also check out Spreadable Media's website.

Brad Tollefson's curator insight, January 23, 2013 5:49 PM
Spreadable Media on preorder...
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Screen seriality focus on US tv industry and its insights
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Netflix, Binging And Quality Control In The Age Of Peak TV - Huffington Post

Netflix, Binging And Quality Control In The Age Of Peak TV - Huffington Post | screen seriality | Scoop.it
There are certain kinds of quality control that Netflix and Amazon executives seem amused by or appear to think is unnecessary.
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How Amazon is taking over television - Business Insider

How Amazon is taking over television - Business Insider | screen seriality | Scoop.it
The Top Gear coup was just the beginning
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40 years of MacTaggart: one speech with a track record of changing TV - The Guardian

40 years of MacTaggart: one speech with a track record of changing TV - The Guardian | screen seriality | Scoop.it
Armando Iannucci’s lecture to the Guardian Edinburgh International Television Festival marks 40 years of industry agenda-setting
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Despite OTT, free and live TV remain tops

Despite OTT, free and live TV remain tops | screen seriality | Scoop.it
Free and live TV remain the favourite choice of consumers, but wider availability of OTT services are fuelling popularity and usage.
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Portfolio-Level Optimization: the Next Step in Social’s Ad Evolution

Portfolio-Level Optimization: the Next Step in Social’s Ad Evolution | screen seriality | Scoop.it
Even as successful as social ads have been, to get the most, marketers need to optimize their portfolio of campaigns to their key performance indicator goal within a budget.
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Amazon's Jeff Bezos: With Jeremy Clarkson, we're entering a new golden age of ... - Telegraph.co.uk

Amazon's Jeff Bezos: With Jeremy Clarkson, we're entering a new golden age of ... - Telegraph.co.uk | screen seriality | Scoop.it
Amazon founder and chief executive talks exclusively to The Telegraph on the Top Gear trio and the future of television
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Why Cross-Device Marketers Need to Consider 2 Mobile Audiences

Why Cross-Device Marketers Need to Consider 2 Mobile Audiences | screen seriality | Scoop.it
According to a Facebook analysis of cross-device conversions, of the people who showed interest in a mobile ad before converting, over 32 percent converted on desktop within 28 days.
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Moving Beyond Templates in Roku Development

Moving Beyond Templates in Roku Development | screen seriality | Scoop.it
Roku continues to gain popularity at an astounding pace. As usage rises, we're going to find that viewers want more than cookie-cutter template channels.
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TV's Customer Experience Continues Its Downward Spiral - TV[R]EV

TV's Customer Experience Continues Its Downward Spiral - TV[R]EV | screen seriality | Scoop.it
File this under “and then they wonder why no one likes them”: A new study from Verizon’s AOL unit shows that despite plummeting live viewership numbers, the amount of TV
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Social Media a Boon and a Challenge for Sports Leagues and Broadcasters : 2nd Screen Society

Social Media a Boon and a Challenge for Sports Leagues and Broadcasters : 2nd Screen Society | screen seriality | Scoop.it
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Facebook Native Videos Trump YouTube, Instagram (Study)

Facebook Native Videos Trump YouTube, Instagram (Study) | screen seriality | Scoop.it
Add social analytics and reporting firm Locowise to the list of proponents for native videos on Facebook.
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The New Audience: Movie-Going in a Connected World

The New Audience: Movie-Going in a Connected World | screen seriality | Scoop.it
RT @Houston_Howard: The New Audience: Movie-Going in a Connected World #transmedia http://t.co/mJc1vME2bQ
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Put Programmatic TV to Work for You Today - Free White Paper

Programmatic TV can begin to work for your video business today and to expand to deliver new revenues in the future.
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Analysis: Ecclestone on F1's TV future - Motorsport.com

Analysis: Ecclestone on F1's TV future - Motorsport.com | screen seriality | Scoop.it
Formula 1 supremo Bernie Ecclestone has promised fans that there are no plans to take the sport fully off free-to-air television, despite the financial boost offered by recent pay-TV deals.
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Twitter revamps advertising platform - Rapid tv news

Twitter revamps advertising platform - Rapid tv news | screen seriality | Scoop.it
Social media giant Twitter has launched the Twitter Audience Platform (TAP), the company’s revamped advertising offering that includes the option to drive video views.
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YouTube Is the Sleeping Giant of Livestreaming - Wired

YouTube Is the Sleeping Giant of Livestreaming - Wired | screen seriality | Scoop.it
YouTube is beginning to take livestreaming seriously, and it could change the Internet.
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Rescooped by Mattia Nicoletti from TV Everywhere
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The-future-of-television

The-future-of-television | screen seriality | Scoop.it
From binge-watching to multi-platform storytelling, EY explains six emerging trends that will have the biggest impact on the future of television.

Via Johan Ploski
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Twitter releases data on Periscope's copyright infringement problem

Periscope is only five months old, but it's already drawn the attention of HBO and other cable operators for piracy. According to Twitter's latest transparency report, Periscope has received 1,391...
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M&E Journal: The Renaissance of Linear TV is Coming : Media & Entertainment Services Alliance

M&E Journal: The Renaissance of Linear TV is Coming : Media & Entertainment Services Alliance | screen seriality | Scoop.it
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Facebook Teams Up With Fox News on Republican Presidential Debate

Facebook Teams Up With Fox News on Republican Presidential Debate | screen seriality | Scoop.it
Facebook is teaming up with Fox News Channel to present the initial Republican Party presidential debates Thursday night.
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The One Man Show - TV[R]EV

The One Man Show - TV[R]EV | screen seriality | Scoop.it
Natural creators aspire to materialize their vision without friction or compromise. Emerging technologies enable these creators to come closer to this goal than ever before. Low barriers to entry, a
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We've Seen The Future Of Television, And It's Wearing Aviator Goggles - TV[R]EV

We've Seen The Future Of Television, And It's Wearing Aviator Goggles - TV[R]EV | screen seriality | Scoop.it
There’s a seemingly unobtrusive news story this week about a new series called Oscar’s Hotel for Fantastical Creatures that contains the blueprint for the future of television. To begin with,
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How Netflix’s Original Programming Is Poised to Outpace the Top Cable Networks, in One Chart

How Netflix’s Original Programming Is Poised to Outpace the Top Cable Networks, in One Chart | screen seriality | Scoop.it
The HBO vs. Netflix battle heats up.
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