screen seriality
Follow
Find
22.8K views | +1 today
 
Rescooped by Mattia Nicoletti from Digital Archeology
onto screen seriality
Scoop.it!

Henry Jenkins on 'Spreadable Media,' why fans rule, and how 'The Walking Dead' takes on a life of its own

Henry Jenkins on 'Spreadable Media,' why fans rule, and how 'The Walking Dead' takes on a life of its own | screen seriality | Scoop.it

Frank Rose: '"If it doesn't spread, it's dead": With this pithy dictum, Henry Jenkins summed up the nature of media distribution in the Internet age.'


Via The Digital Rocking Chair, Binary Racoon
Mattia Nicoletti's insight:

Spreadable media is ispirational for the next tv. It's about spreading contents through media. It's about web 1.0 and 2.0. It's about retro culture. 

 

In this interesting interview what comes out is that storytelling and simplicity is a winner in a spreadable world.

more...
The Digital Rocking Chair's curator insight, January 18, 2013 2:45 AM

You should also check out Spreadable Media's website.

Brad Tollefson's curator insight, January 23, 2013 5:49 PM
Spreadable Media on preorder...
screen seriality
screen seriality
Screen seriality focus on US tv industry and its insights
Your new post is loading...
Your new post is loading...
Scooped by Mattia Nicoletti
Scoop.it!

Why Global TV Broadcasters Partner with Snapchat – In One Chart | Futurescape

Why Global TV Broadcasters Partner with Snapchat – In One Chart | Futurescape | screen seriality | Scoop.it
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Social TV On The Rise, IAB Finds - MediaPost Communications

Social TV On The Rise, IAB Finds - MediaPost Communications | screen seriality | Scoop.it
A large majority of American adults use mobile devices or computers while watching TV, and a big part of this multiscreen activity is devoted to social media -- much of it related to the TV programs, according to a new study from the Interactive...
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

MIPTV 2015 - Closing report

MIPTV 2015 - Closing report | screen seriality | Scoop.it
Deals and conference sessions at MIPTV 2015 confirmed that there are no longer any national or cultural barriers when it comes to content creation in any genre – and notably drama. And the second M...
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Nielsen-Adobe Ratings Will Help Web-TV Ad Revenue Quadruple, Report Says

Nielsen-Adobe Ratings Will Help Web-TV Ad Revenue Quadruple, Report Says | screen seriality | Scoop.it
New research suggests that advertising dollars will follow as audience measurement becomes available.
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Netflix to move marketing budget to international

Netflix to move marketing budget to international | screen seriality | Scoop.it
Netflix is to take advantage of increasing appetite for its product globally by shifting part of its marketing budget to its international business.
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Use Search and Social Media to Monitor TV Advertising

Use Search and Social Media to Monitor TV Advertising | screen seriality | Scoop.it
Monitoring search and social behaviors can provide insight into how your TV advertising efforts are performing.
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

the future of television

RT @vincentsmit: The Future of Television http://t.co/6fvjGGfrRs via @LUMA_partners http://t.co/L9bfybwXKC
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Have TV Everywhere Users Returned to the Couch? - eMarketer

Have TV Everywhere Users Returned to the Couch? - eMarketer | screen seriality | Scoop.it
TV Everywhere usage among pay TV subscribers in the US and Canada nearly doubled year over year in Q4 2014, according to recent research, and total authenticated video views rose 266% last year. Consumption habits have changed, though.
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Live TV + Social Media = Engaged Viewers

Live TV + Social Media = Engaged Viewers | screen seriality | Scoop.it
From keeping tabs on friends via social media to skipping lines at the store by shopping online, technology continues to reshape our everyday habits. And it's changing when, where and how we watch video programming.
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Does your Second Screen Proposition have the X Factor?

Does your Second Screen Proposition have the X Factor? | screen seriality | Scoop.it
With shows such as The Voice and Big Brother regularly popping up on our screens, broadcasters are frequently offered numerous second-screen opportunities...
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Meerkat vs. Periscope: How Close is the Race?

Meerkat vs. Periscope: How Close is the Race? | screen seriality | Scoop.it
Meerkat was a breakout success at SXSW, and even after Twitter shut down API access, the livestreaming app still managed to dominate the conversation in the media.
That is, until Twitter announced Periscope, which has since become the media darling.
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

How Microsoft’s TV Advertising Paid Dividends on Twitter

How Microsoft’s TV Advertising Paid Dividends on Twitter | screen seriality | Scoop.it
Nielsen Social yesterday released a case study showing that Microsoft saw a 41% lift in tweets from people who saw at least one primetime TV show that Microsoft advertising aired within (exposed TV authors).
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

NETFLIX CEO ON THE TV INDUSTRY: It had a great 50-year run, but it's over now

NETFLIX CEO ON THE TV INDUSTRY: It had a great 50-year run, but it's over now | screen seriality | Scoop.it
The internet is changing everything.
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

An Inside Look at ‘Veep’s’ Social Strategy Ahead of the Season 4 Premiere

An Inside Look at ‘Veep’s’ Social Strategy Ahead of the Season 4 Premiere | screen seriality | Scoop.it
Social activations have included partnerships with voice-over app Dubsmash, an #AskSelina Q&A, and a private DM group chat on Twitter.
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Google Sheds Light on Linear TV and OTT Ambitions at NAB

Google Sheds Light on Linear TV and OTT Ambitions at NAB | screen seriality | Scoop.it
Broadcasters are facing more and more ad management issues, and Google is here to help.
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

What USA Today Sports learned covering the Final Four on Periscope and Snapchat

What USA Today Sports learned covering the Final Four on Periscope and Snapchat | screen seriality | Scoop.it
These new platforms are optimized for realtime news on phones, but there are lots of questions for news organizations — from what content to share to how to measure their effectiveness.
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Liveblog: When Brands Use Entertainment to Enhance Audience Engagement

Liveblog: When Brands Use Entertainment to Enhance Audience Engagement | screen seriality | Scoop.it
Rouyres described how important it is to make programmes with users in mind. “At M6 we’ve tried to make programmes for brands. Usually this isn’t the best way and the results are not there,” he said. “Now we’re trying to listen to the ad market, but develop our programmes and offers in digital. We don’t design an offer just because the brand wants to.”
Mattia Nicoletti's insight:

Rouyres described how important it is to make programmes with users in mind. “At M6 we’ve tried to make programmes for brands. Usually this isn’t the best way and the results are not there,” he said. “Now we’re trying to listen to the ad market, but develop our programmes and offers in digital. We don’t design an offer just because the brand wants to.”

more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Beamly Introduces ‘Frictionless Fun’ to Better Engage Millennials

Beamly Introduces ‘Frictionless Fun’ to Better Engage Millennials | screen seriality | Scoop.it
How does one engage Millennials on second screen platforms? Beamly thinks it’s via ‘Frictionless Fun.’
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

What Are You Willing To Pay For A YouTube Subscription?

What Are You Willing To Pay For A YouTube Subscription? | screen seriality | Scoop.it
If real estate value is location, location, location, then digital value is access, access, access.
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

REPORT: More Advertisers Will Run Video Campaigns on Facebook than YouTube in 2015

REPORT: More Advertisers Will Run Video Campaigns on Facebook than YouTube in 2015 | screen seriality | Scoop.it
While YouTube is likely still the first platform that comes to mind when thinking about videos, more advertisers will run video campaigns on Facebook this year than on YouTube, according to a new report from video and social advertising company...
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Daniel Ravner: The second screen is dead, long live the second screen

Daniel Ravner: The second screen is dead, long live the second screen | screen seriality | Scoop.it
Is second screen dead? No, thinks the Practical Innovation's CEO. Discover why.
more...
No comment yet.