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Henry Jenkins on 'Spreadable Media,' why fans rule, and how 'The Walking Dead' takes on a life of its own

Henry Jenkins on 'Spreadable Media,' why fans rule, and how 'The Walking Dead' takes on a life of its own | screen seriality | Scoop.it

Frank Rose: '"If it doesn't spread, it's dead": With this pithy dictum, Henry Jenkins summed up the nature of media distribution in the Internet age.'


Via The Digital Rocking Chair, Binary Racoon
Mattia Nicoletti's insight:

Spreadable media is ispirational for the next tv. It's about spreading contents through media. It's about web 1.0 and 2.0. It's about retro culture. 

 

In this interesting interview what comes out is that storytelling and simplicity is a winner in a spreadable world.

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The Digital Rocking Chair's curator insight, January 17, 2013 11:45 PM

You should also check out Spreadable Media's website.

Brad Tollefson's curator insight, January 23, 2013 2:49 PM
Spreadable Media on preorder...
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Second-screen usage damages viewer engagement for linear TV ads - Rapid tv news

Second-screen usage damages viewer engagement for linear TV ads - Rapid tv news | screen seriality | Scoop.it
Second-screen usage damages viewer engagement for linear TV ads
Rapid tv news
Second-screen usage distracts viewers from TV advertising, according to a study from TNS Infratest commissioned by wywy.
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CPG Brands More Reliant On 'Social TV' - MediaPost Communications

CPG Brands More Reliant On 'Social TV' - MediaPost Communications | screen seriality | Scoop.it
CPG Brands More Reliant On 'Social TV' MediaPost Communications She said that brands in the consumer electric or technology categories are most tweeted about, but CPG brands are “more reliant on social TV audiences to drive conversion” than...
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Millennials and TV - making the social link

Millennials and TV - making the social link | screen seriality | Scoop.it
Millennials and TV are just not a good fit. 19% don't want the passive experience it offers. Social is a key to online media. Is that what's missing?
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Viggle Gives Advertisers ‘Access’ to Highly Targeted Second Screen Audience - Lost Remote

Viggle Gives Advertisers ‘Access’ to Highly Targeted Second Screen Audience - Lost Remote | screen seriality | Scoop.it
Viggle Gives Advertisers ‘Access’ to Highly Targeted Second Screen Audience
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TV operators must woo millennials with social features

TV operators must woo millennials with social features | screen seriality | Scoop.it
With 19% of millennials living without pay-TV and 98% of those saying they have no intention of getting it, operators could be in trouble. According to nScreenMedia, finding common ground between millennials and traditional TV will boil down to social TV
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Television Development Needs To Be About Ideas, Not Ads

Television Development Needs To Be About Ideas, Not Ads | screen seriality | Scoop.it
If there is any hope of success in the coming television development year, networks need to start believing in the intelligence of its creators, not its marketers and ratings analysts.
Mattia Nicoletti's insight:

What Merrill Barr writes in this article is the whole truth. I am not exagerating because in a world ruled by communication, marketing and advertising creative processes are strongly influenced by them. I remember when after the success of Lost and Grey's Anatomy the most of the networks were looking for  the new Lost or the new Grey's just because it would have been easier to get adv investor money. But in the last 10 years have you ever watched a tv series as Lost or Grey's? No. We had plenty of character dramas and medical dramas but no one has been like those two.

On the other side after Mad Men (impossible to replicate) many unusual tv series set have been created, mostly by cable. Made Men allowed creators to free their mind...

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More Marketers use Facebook Than Twitter For Social TV Advertising [STUDY] - AllTwitter

More Marketers use Facebook Than Twitter For Social TV Advertising [STUDY] - AllTwitter | screen seriality | Scoop.it
More Marketers use Facebook Than Twitter For Social TV Advertising [STUDY]
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Bewkes: HBO Go Could Carry Other Programming | Broadcasting & Cable

Bewkes: HBO Go Could Carry Other Programming | Broadcasting & Cable | screen seriality | Scoop.it
Mattia Nicoletti's insight:

in a world of thousand apps it would be interesting to group as more programming as possible in just a few of them.

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‘Shark Week,’ Social TV’s #KingOfSummer, Set to Take Its Biggest Bite Yet - Lost Remote

‘Shark Week,’ Social TV’s #KingOfSummer, Set to Take Its Biggest Bite Yet - Lost Remote | screen seriality | Scoop.it
‘Shark Week,’ Social TV’s #KingOfSummer, Set to Take Its Biggest Bite Yet
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Second Screen Theme Emerges at Warner Media Camp : 2nd Screen Society

Second Screen Theme Emerges at Warner Media Camp : 2nd Screen Society | screen seriality | Scoop.it
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Seevibes Brand Affinity Index Connects Marketers with Social TV Audiences

Seevibes Brand Affinity Index Connects Marketers with Social TV Audiences | screen seriality | Scoop.it
Seevibes, a leading social TV analytics company in Canada, recently released a white paper showing the connection between consumers, advertisers, and brands.
The study measured 1,200 TV shows and 600 brands in Canada.
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The Toad Stool by Alan Wolk: Twitter Fans Versus Tumbler Fans

The Toad Stool by Alan Wolk: Twitter Fans Versus Tumbler Fans | screen seriality | Scoop.it
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Roy Sekoff of HuffPost Live: ‘We Set Out to Expand the Definition of Social TV’ - Lost Remote

Roy Sekoff of HuffPost Live: ‘We Set Out to Expand the Definition of Social TV’ - Lost Remote | screen seriality | Scoop.it
Roy Sekoff of HuffPost Live: ‘We Set Out to Expand the Definition of Social TV’
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Women 25-34 Lead the Social TV Conversation During a Record-Breaking Shark Week

Women 25-34 Lead the Social TV Conversation During a Record-Breaking Shark Week | screen seriality | Scoop.it
Shark Week never seems to bite off more than it can chew.
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The future of TV may be what Comcast dreams (Q&A) - CNET

The future of TV may be what Comcast dreams (Q&A) - CNET | screen seriality | Scoop.it
Comcast stands alone with cable's biggest (and getting bigger) market share and its first cloud-based system. As TV and the Net fuse, exec Marcien Jenckes' hunches are more than just guesswork.
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More marketers use Facebook than Twitter for So...

More marketers use Facebook than Twitter for So... | screen seriality | Scoop.it
Most believe that social media and TV make a good pair, but there have been hiccups, and the relationship isn’t always solid, according to a new eMarketer report, “Social TV: Marketers’ Enthusiasm Cools a Bit, but Experimentation Continues.” ...
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Why brands are un-friending Facebook to follow Twitter

Why brands are un-friending Facebook to follow Twitter | screen seriality | Scoop.it
Red Bull, Heineken, MAC, Coca-Cola were one of the first brands realise the power of accumulating friends and fans on Facebook. But these giants are now turning away from Facebook. What is happening? Matthew Burns, Co-founder of 'eBench looks' may have the answer.
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TV Everywhere: The Great Unwatched 08/13/2014

TV Everywhere: The Great Unwatched 08/13/2014 | screen seriality | Scoop.it
TV Everywhere: The Great Unwatched - 08/13/2014
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Review: Slingbox’s M1 is the Only True TV Everywhere Solution

Review: Slingbox’s M1 is the Only True TV Everywhere Solution | screen seriality | Scoop.it
If they haven’t already, and I don’t think they have, linear networks and cable service providers should embrace Slingbox and its new M1 over-the-top device: it may become the only thing to prevent people from cutting the cords until networks allow...
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Cinema and second screen applications: focus on the film App and the Disney Second Screen experience

Cinema and second screen applications: focus on the film App and the Disney Second Screen experience | screen seriality | Scoop.it
Offering parallel narrations, scene enrichment and new leisure experiences, the film App and Disney Second Screen are revolut
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CBS’ Moonves to investors: streaming is the future

CBS’ Moonves to investors: streaming is the future | screen seriality | Scoop.it
In a Thursday teleconference discussing the company's Q2 2014 earnings, the CBS president and CEO pledged to produce more shows for online outlets and other emerging distributors.
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Consumers want to stream content to their TVs

Consumers want to stream content to their TVs | screen seriality | Scoop.it
Consumers'desire to stream video content on TV screens will drive content device purchases, Council For Research Excellence studies suggest. The most important determining factor among consumers in...
Mattia Nicoletti's insight:

"Researchers found that the dominant consideration driving video-device purchase and usage decisions was content, and that consumers demand devices that can stream content — to enable time-shifting or binge-watching, for example. All participating households sought ways to stream content, regardless of demographic or technographic differences." 

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VideobeuZ's curator insight, August 12, 2:13 AM

Les études révèlent que la motivation dominante pour l'achat et le mode d'utilisation des équipements télé-vidéo, c'est encore et toujours les contenus. Et ceci, indépendamment des critères démographiques ou technologiques. Alors, oui, le contenu est roi, plus que jamais.

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Shazam launches Resonate advertising platform

Shazam launches Resonate advertising platform | screen seriality | Scoop.it
Shazam has announced the launch of Resonate, an integrated sales solution for TV networks to gain access to Shazam's 140 million US users.
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Multi-Screen Campaigns On Rise, But Analytics Sorely Lacking 08/04/2014

Multi-Screen Campaigns On Rise, But Analytics Sorely Lacking 08/04/2014 | screen seriality | Scoop.it
Multi-Screen Campaigns On Rise, But Analytics Sorely Lacking - 08/04/2014
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Nielsen: Second Screen, Social Media Boosts TV Viewing : 2nd Screen Society

Nielsen: Second Screen, Social Media Boosts TV Viewing : 2nd Screen Society | screen seriality | Scoop.it
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