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Henry Jenkins on 'Spreadable Media,' why fans rule, and how 'The Walking Dead' takes on a life of its own

Henry Jenkins on 'Spreadable Media,' why fans rule, and how 'The Walking Dead' takes on a life of its own | screen seriality | Scoop.it

Frank Rose: '"If it doesn't spread, it's dead": With this pithy dictum, Henry Jenkins summed up the nature of media distribution in the Internet age.'


Via The Digital Rocking Chair, Binary Racoon
Mattia Nicoletti's insight:

Spreadable media is ispirational for the next tv. It's about spreading contents through media. It's about web 1.0 and 2.0. It's about retro culture. 

 

In this interesting interview what comes out is that storytelling and simplicity is a winner in a spreadable world.

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The Digital Rocking Chair's curator insight, January 18, 2013 2:45 AM

You should also check out Spreadable Media's website.

Brad Tollefson's curator insight, January 23, 2013 5:49 PM
Spreadable Media on preorder...
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Screen seriality focus on US tv industry and its insights
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ShareThis Report Highlights Role of Social Media in TV Viewing

ShareThis Report Highlights Role of Social Media in TV Viewing | screen seriality | Scoop.it
Surprisingly, streaming series (like those on Netflix and Amazon) drive 2.1 times more social engagement than broadcast TV series.
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Pacquiao vs. Mayweather on Facebook: 37 Million People Generate 115 Million Interactions

Pacquiao vs. Mayweather on Facebook: 37 Million People Generate 115 Million Interactions | screen seriality | Scoop.it
17 million people specifically mentioned Floyd Mayweather – twice as many as those mentioning Manny Pacquiao (8 million people).
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Periscope Up, Set Torpedoes To Stun The Media Market

Periscope Up, Set Torpedoes To Stun The Media Market | screen seriality | Scoop.it
It’s all about the headline folks, but here’s the real punchline: if you logged onto Periscope or Meerkat during the Mayweather/Pacquiao fight this weekend, you were greeted by the sight of dozens of live streams of a fight many people paid $100...
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Digital ad budgets cannibalise TV revenues

Digital ad budgets cannibalise TV revenues | screen seriality | Scoop.it
More than two-thirds (68%) of marketers and agency executives expect to see their digital video ad budgets increase in the next 12 months.
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Why Global TV Broadcasters Partner with Snapchat – In One Chart | Futurescape

Why Global TV Broadcasters Partner with Snapchat – In One Chart | Futurescape | screen seriality | Scoop.it
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Social TV On The Rise, IAB Finds - MediaPost Communications

Social TV On The Rise, IAB Finds - MediaPost Communications | screen seriality | Scoop.it
A large majority of American adults use mobile devices or computers while watching TV, and a big part of this multiscreen activity is devoted to social media -- much of it related to the TV programs, according to a new study from the Interactive...
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MIPTV 2015 - Closing report

MIPTV 2015 - Closing report | screen seriality | Scoop.it
Deals and conference sessions at MIPTV 2015 confirmed that there are no longer any national or cultural barriers when it comes to content creation in any genre – and notably drama. And the second M...
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Nielsen-Adobe Ratings Will Help Web-TV Ad Revenue Quadruple, Report Says

Nielsen-Adobe Ratings Will Help Web-TV Ad Revenue Quadruple, Report Says | screen seriality | Scoop.it
New research suggests that advertising dollars will follow as audience measurement becomes available.
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Netflix to move marketing budget to international

Netflix to move marketing budget to international | screen seriality | Scoop.it
Netflix is to take advantage of increasing appetite for its product globally by shifting part of its marketing budget to its international business.
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Use Search and Social Media to Monitor TV Advertising

Use Search and Social Media to Monitor TV Advertising | screen seriality | Scoop.it
Monitoring search and social behaviors can provide insight into how your TV advertising efforts are performing.
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the future of television

RT @vincentsmit: The Future of Television http://t.co/6fvjGGfrRs via @LUMA_partners http://t.co/L9bfybwXKC
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Have TV Everywhere Users Returned to the Couch? - eMarketer

Have TV Everywhere Users Returned to the Couch? - eMarketer | screen seriality | Scoop.it
TV Everywhere usage among pay TV subscribers in the US and Canada nearly doubled year over year in Q4 2014, according to recent research, and total authenticated video views rose 266% last year. Consumption habits have changed, though.
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Why The Voice Is So Successful When It Comes to Twitter Hashtags - Adweek

Why The Voice Is So Successful When It Comes to Twitter Hashtags - Adweek | screen seriality | Scoop.it
The Voice is one of the most popular reality television series today, thanks not only to the fans who watch the show but also to those who actively discuss it on social media.
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Nielsen data shows mobile devices & social networks are making TV better

Nielsen data shows mobile devices & social networks are making TV better | screen seriality | Scoop.it
Our casual approach to TV viewing is shifting. Social media is increasingly how we learn about TV shows, and sometimes watch them.
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Why The Future Of Online Advertising Looks A Lot Like Television

Why The Future Of Online Advertising Looks A Lot Like Television | screen seriality | Scoop.it
As digital video ads drive overall advertising industry growth, it's apparent that online advertising increasingly will look like television.
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OTT passes 50% of American homes

OTT passes 50% of American homes | screen seriality | Scoop.it
More than half (55%) of US broadband households subscribe to an over-the-top (OTT) video service, up from 44% in 2013.
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Meerkat vs. Periscope: How Close is the Race?

Meerkat vs. Periscope: How Close is the Race? | screen seriality | Scoop.it
Meerkat was a breakout success at SXSW, and even after Twitter shut down API access, the livestreaming app still managed to dominate the conversation in the media.
That is, until Twitter announced Periscope, which has since become the media darling.
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How Microsoft’s TV Advertising Paid Dividends on Twitter

How Microsoft’s TV Advertising Paid Dividends on Twitter | screen seriality | Scoop.it
Nielsen Social yesterday released a case study showing that Microsoft saw a 41% lift in tweets from people who saw at least one primetime TV show that Microsoft advertising aired within (exposed TV authors).
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NETFLIX CEO ON THE TV INDUSTRY: It had a great 50-year run, but it's over now

NETFLIX CEO ON THE TV INDUSTRY: It had a great 50-year run, but it's over now | screen seriality | Scoop.it
The internet is changing everything.
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An Inside Look at ‘Veep’s’ Social Strategy Ahead of the Season 4 Premiere

An Inside Look at ‘Veep’s’ Social Strategy Ahead of the Season 4 Premiere | screen seriality | Scoop.it
Social activations have included partnerships with voice-over app Dubsmash, an #AskSelina Q&A, and a private DM group chat on Twitter.
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Google Sheds Light on Linear TV and OTT Ambitions at NAB

Google Sheds Light on Linear TV and OTT Ambitions at NAB | screen seriality | Scoop.it
Broadcasters are facing more and more ad management issues, and Google is here to help.
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What USA Today Sports learned covering the Final Four on Periscope and Snapchat

What USA Today Sports learned covering the Final Four on Periscope and Snapchat | screen seriality | Scoop.it
These new platforms are optimized for realtime news on phones, but there are lots of questions for news organizations — from what content to share to how to measure their effectiveness.
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Liveblog: When Brands Use Entertainment to Enhance Audience Engagement

Liveblog: When Brands Use Entertainment to Enhance Audience Engagement | screen seriality | Scoop.it
Rouyres described how important it is to make programmes with users in mind. “At M6 we’ve tried to make programmes for brands. Usually this isn’t the best way and the results are not there,” he said. “Now we’re trying to listen to the ad market, but develop our programmes and offers in digital. We don’t design an offer just because the brand wants to.”
Mattia Nicoletti's insight:

Rouyres described how important it is to make programmes with users in mind. “At M6 we’ve tried to make programmes for brands. Usually this isn’t the best way and the results are not there,” he said. “Now we’re trying to listen to the ad market, but develop our programmes and offers in digital. We don’t design an offer just because the brand wants to.”

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