ADOTAS – The mobile video audience is growing rapidly: According to Yankee Group, 2014 will see mobile video viewing levels [...]
Mattia Nicoletti's insight:
" Research by Boff & Lincoln shows that visual acuity decreases as viewing distance increases – so for close viewing distances a user’s awareness and judgment is at its maximum. While science has just begun to broach the subject of visual acuity and its correlation with mental cognition, it can be inferred that better acuity will equal clearer cognitive consumption of media. This of course makes a great scientific case for mobile video advertising and for those who say (screen) size matters."
With broadband and retina resolution, mobile video experience can be even more compelling than the one at home. Is the physical perception of the screen size that make us believe that is not so.
The first quarter of 2014 was all about Twitter. According to recent stats, sharing via Twitter grew a massive 43 percent compared to last quarter, far surpassing the competition to become the fastest growing network of the year, thus far.
Think assigned seating and table service are the future of the movie theater? Think bigger. Andrei Severny argues that what we now call "movie theaters" will soon be theme parks of the mind - but storytelling is here to stay.
Content recommendation, PVR everywhere, tailored audio and addressable ads are building blocks for a more personalized TV service. If you get content discovery right it can impact ARPU, as ZON and Orange are finding.
Just as the movie industry gathered this week at CinemaCon to discuss its future, Facebook came along and changed it without even bothering to show up in Las Vegas. The surprise $2 billion acquisit...
Mattia Nicoletti's insight:
What is cinema? What is television?
Today when we refer to contents there is no need anymore to define the destination of them, where we watched them. Television set is just a screen, and the same is for cinemas.
For sure there are some contents that are more suitable for some media, but at the end it's all about storytelling.
Probably, we must have a different approach when we refer to ecosystems. Ecosystems (Apple, Google, Facebook, Microsoft) have the chance to develop contents creating transmedia and immersive experiences.
In this very good article, Andrew Wallenstein evaluates the opportunities for Facebook after acquiring Oculus. Movie business it something Zuckerberg may evolve.
(PRWEB) April 12, 2014 According to a new market research report, 'Social TV Market: Global Advancements Forecasts & Analysis (2012 – 2017)', published by MarketsandMarkets, the total Social TV market is expected to reach $256.44 billion by 2017 with a CAGR of 11.2%.
Even if Mike Park, senior manager of Twitter Amplify, points out that Twitter works great for tv in live event, sports, news, in my opinion the 140 chars service can perform at best with everything is happening at that time. In fact time shifted viewing is where Twitter is in danger.
First came multichannel TV, then PVR and VOD, then multiscreen and catch-up TV. There are still several important steps ahead to true personalization of the TV experience, from recommendation and second screen synchronization to PVR everywhere, targeted ads and even tailored audio tracks. This report investigates them and their likely impact and includes input from ZON, Belgacom, Yomvi (Canal Plus), Orange, SNL Kagan MRG, Strategy Analytics, Envivio, Dolby, Civolution, ActiveVideo, Broadpeak and BlackArrow, among others.