As 2012 is officially over and we've now welcomed in another year, we reached out to a few industry professionals to see what their thoughts are for the year ahead.
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Screen seriality focus on US tv industry and its insights
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Mattia Nicoletti
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Amazon's been making a much bigger push into advertising and original entertainment.
Mattia Nicoletti's insight:
Amazon second screen experience driven by Imdb. The power of ecosystems. Delete the scoop?
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An interview with Shazam’s new CEO Rich Riley Delete the scoop?
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Rumours about impending Netflix launches in The Netherlands and France are surfacing again. This time, Belgian press speculates about a launch not only in these two countries, but also in Belgium i...
Mattia Nicoletti's insight:
I really would like to know what impact will have Netflix on French tv market. Delete the scoop?
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The increasing merger of TV and Internet is expanding the universe of viewers outside the realm of the old cable boxes gathering dust in warehouses Via Gary Hayes
Mattia Nicoletti's insight:
It's all about contents, but in my opinion television set is one of the screens available for contents. 
Gary Hayes's curator insight,
May 19, 7:47 AM
Quote "“Television is not a device anymore,” Mary-José Monpetit, lecturer and pioneering work on social, wireless and multi-screen television at the MIT Media Lab, said. “It’s content.” “If we talk about using the content to create a community then we are using television content to create a community.” Ms. Monpetit noted that there is a disconnect in the experience viewers have on a television and the experience they have online. While there is a connection forming between television watching and the online world there is still no way of making it a seamless experience. So instead of creating a traditional interactive television experience, one of her students at MIT created an app to track Super PACs during the last US Presidential election. 
Mattia Nicoletti's comment,
May 20, 2:17 AM
Gary, in your opinion Mary-José Monpetit refers to tv set or television (contents for television)? because tv set in my idea is one of the available screens. In a transmedial point of view tv screen content tells the leading part of the story but even in this case is just a screen.
Julie Eckersley's curator insight,
May 20, 7:26 PM
TV is no longer a device, it is now content around which we can build communiites. I like that thinking @garyhayes Delete the scoop?
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Mattia Nicoletti's insight:
The Voice: when social strategy becomes more important than judges charisma. Delete the scoop?
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More companies are circling around online TV company Hulu, including Time Warner Cable and DirecTV, according to the Wall Street Journal.
Mattia Nicoletti's insight:
Is Hulu a right business model for the future of television? Delete the scoop?
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Digital ads and television ads are the most effective in driving viewers to interact with brands’ presences on Facebook and other social networks, according to the results of a recent survey of 2,577 U.S. Delete the scoop?
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The early reviews of Google Fiber are in from Kansas City and one of the most attractive features of the service seems to be how it makes Netflix irresistible. The buffering annoyances that consume...
Mattia Nicoletti's insight:
Google has plenty of secret weapon (the sleeper Google+ is one of those) and with the development of Google Fiber it takes a strong position in broadband access services market, key for the future VOD. Delete the scoop?
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TV App Market is a leading online publication on media convergence in the Living Room - Social TV, Connected TV, Second Screen, Transmedia, Machinima, metadata and more Delete the scoop?
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The CW introducing ‘CW Seed’ digital and social hub
Mattia Nicoletti's insight:
A social tv incubator for testing tv shows, characters, new way of engagement. Delete the scoop?
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Via Carlos Diaz Delete the scoop?
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Ed Gordon: YouTube is ‘the Future of Broadcasting’
Mattia Nicoletti's insight:
Everyday is more and more about YouTube... Delete the scoop?
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Mobile remains a fraction of ad spend for many large advertisers. Via Stefanie Aßmann
Mattia Nicoletti's insight:
Cross-screen marketing demands patience and creativity in efforts to reach audiences across a fractured media landscape. But the payoff makes it worth it. Because of the technical complexity involved, cross-screen creates plenty of opportunities for companies to help advertisers design and implement campaigns. The problem of attribution — knowing which ad on which device generated a sale or other desired actions — is the greatest barrier to cross-screen. Much of the data needed for effective targeting is dispersed in different databases or belongs to different players in mobile, digital, and broadcasting, limiting the ability of big data tools to predict how users will interact with content across devices.
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The Gamification of Social TV - Inspiring the Stories of Tomorrow. A broad brushstrokes look at the current trend of motivating TV users already busy in social networks to ‘interact’. Delete the scoop?
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The company said today that 'substantially all' of the acquisition was payable in cash, and Tumblr will remain a separate entity. Read this article by Don Reisinger on CNET News.
Mattia Nicoletti's insight:
What will change in the world of social media? Delete the scoop?
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Social Tv needs the right content to work and Tv Shows structured like competitions work better than others
Mattia Nicoletti's insight:
I wrote this post after having analysed the structure of lots of tv show with social tv strong numbers. Delete the scoop?
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The most striking thing about the broadcast TV networks announcing their new fall schedules this past week was how little that actually meant.
Mattia Nicoletti's insight:
A very good article by David Bauder about new season tv networks strategies. Old television is changing, schedule planning is changing, scripted shows structure is changing. Delete the scoop?
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The broadcast television networks enthusiastically unveiled their fall and spring programming schedules at a series of upfront presentations for advertisers this week.
Mattia Nicoletti's insight:
Contents will drive the way people watch tv.
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Online video firms may be keenly anticipating Facebook advertising but such products need to be relevant and short to prevent the social network pushing its user base away, says a research note from WeSEE. Delete the scoop?
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Newsweek talks to the creators of today’s most addictive shows about what they’re doing to make sure we just can’t stop.
Mattia Nicoletti's insight:
"We’re living, it seems, in a new age of television: the Age of the Hyperserial. 'Serialized storytelling looms larger than it did in 2003,' says D.B. Weiss, one of the head writers on Game of Thrones.
'If you look at the Emmy nominees of 2003—The Sopranos, Six Feet Under, The West Wing, CSI, and 24—only24 really qualifies as strictly serial in nature. Whereas Game of Thrones,Breaking Bad, Homeland—they all qualify. As bingeing becomes possible and commonplace, it’s only natural that shows should start to take it into account.'
The bottom line is that binge watching is more than just a business story—more than just a story about new technologies and new modes of distribution. It’s really a story about the science of storytelling itself." Delete the scoop?
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USA Network Embraces Multiplatform, 2-Screen Engagement - 05/17/2013
Mattia Nicoletti's insight:
Transmedia engagement with a multiplatform strategy. This is the idea of USA Network for a full immersive experience for the viewer. Delete the scoop?
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Neal Edelstein, producer of "The Ring" and "Mulholland Drive," has made what may be a game-changing ghost story
Mattia Nicoletti's insight:
After Netflix this app-tv show is going to change seriality as we know it. Delete the scoop?
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Reed Hastings, the chief executive of Netflix, sat down for an editorial board meeting with the Financial Post..
On Canada's download caps:
“It’s a deterrent to Canadian society that exists nowhere else in the world. In Britain, everything is uncapped,” he told the Post. “In the U.S., on Comcast for $45 a month [you get] 300 gigabytes and then [each extra] 10 gigabytes is like a dollar.” On the future of apps: "It will be completely compatible to have a Netflix app, to have a Rogers app, to have a movie channel app, to have YouTube as an app," he said.
"Because in the broadest sense, we compete for relaxation time. … You go home, the kids are in bed, you want to watch something to relax, you've got many choices."....
Via siobhan-o-flynn
Mattia Nicoletti's insight:
Reed Hastings vision on future of television. A huge iPad for television. 
Paul K Saunders's curator insight,
May 16, 10:34 AM
Seems to me that its all converging to be all driven and empowered by the internet 
Eugenio Gomez-Acebo's curator insight,
May 17, 5:17 AM
Great interview. The future of TV is for sure internet-centric. This has huge implications for advertising models. Delete the scoop?
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Some ideas and concepts focused around improving the user experience of Second Screen viewing.
Mattia Nicoletti's insight:
"Social media is a content-driven space, and you don’t need automation; you need content experts driving your app. The Second Screen app that becomes the catalyst for the space will not rely on automation, it will have content experts guiding users through the synced two-screen experience." Delete the scoop?
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Mattia Nicoletti's insight:
Saving contextualized ads for a future view it's a new of thinking about second screen advertising. Delete the scoop?
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Will second screen become the first screen? HD Mobile screens may really become the interface between us and our life (videos, images, augmented reality, contents, social networks).