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Screen seriality focus on US tv industry and its insights
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Mattia Nicoletti
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Newsweek talks to the creators of today’s most addictive shows about what they’re doing to make sure we just can’t stop.
Mattia Nicoletti's insight:
"We’re living, it seems, in a new age of television: the Age of the Hyperserial. 'Serialized storytelling looms larger than it did in 2003,' says D.B. Weiss, one of the head writers on Game of Thrones.
'If you look at the Emmy nominees of 2003—The Sopranos, Six Feet Under, The West Wing, CSI, and 24—only24 really qualifies as strictly serial in nature. Whereas Game of Thrones,Breaking Bad, Homeland—they all qualify. As bingeing becomes possible and commonplace, it’s only natural that shows should start to take it into account.'
The bottom line is that binge watching is more than just a business story—more than just a story about new technologies and new modes of distribution. It’s really a story about the science of storytelling itself." Delete the scoop?
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USA Network Embraces Multiplatform, 2-Screen Engagement - 05/17/2013
Mattia Nicoletti's insight:
Transmedia engagement with a multiplatform strategy. This is the idea of USA Network for a full immersive experience for the viewer. Delete the scoop?
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Neal Edelstein, producer of "The Ring" and "Mulholland Drive," has made what may be a game-changing ghost story
Mattia Nicoletti's insight:
After Netflix this app-tv show is going to change seriality as we know it. Delete the scoop?
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Reed Hastings, the chief executive of Netflix, sat down for an editorial board meeting with the Financial Post..
On Canada's download caps:
“It’s a deterrent to Canadian society that exists nowhere else in the world. In Britain, everything is uncapped,” he told the Post. “In the U.S., on Comcast for $45 a month [you get] 300 gigabytes and then [each extra] 10 gigabytes is like a dollar.” On the future of apps: "It will be completely compatible to have a Netflix app, to have a Rogers app, to have a movie channel app, to have YouTube as an app," he said.
"Because in the broadest sense, we compete for relaxation time. … You go home, the kids are in bed, you want to watch something to relax, you've got many choices."....
Via siobhan-o-flynn
Mattia Nicoletti's insight:
Reed Hastings vision on future of television. A huge iPad for television. 
Paul K Saunders's curator insight,
May 16, 10:34 AM
Seems to me that its all converging to be all driven and empowered by the internet 
Eugenio Gomez-Acebo's curator insight,
May 17, 5:17 AM
Great interview. The future of TV is for sure internet-centric. This has huge implications for advertising models. Delete the scoop?
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Some ideas and concepts focused around improving the user experience of Second Screen viewing.
Mattia Nicoletti's insight:
"Social media is a content-driven space, and you don’t need automation; you need content experts driving your app. The Second Screen app that becomes the catalyst for the space will not rely on automation, it will have content experts guiding users through the synced two-screen experience." Delete the scoop?
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Mattia Nicoletti's insight:
Saving contextualized ads for a future view it's a new of thinking about second screen advertising. Delete the scoop?
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The world's two largest online video services - Netflix and YouTube - accounted for half of all Internet traffic in North America in the year to date, according to US firm Sandvine, a provider of deep packet inspection and network management tools. Via Richard Kastelein & Adriana Hamacher Delete the scoop?
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In what could be one of the most hubristic statements ever — or maybe in a few years’ time the most prescient — Google executive chairman Eric Schmidt has claimed that online video has displaced traditional TV.
Mattia Nicoletti's insight:
Is YouTube complementary to tv or is it a competitor? Delete the scoop?
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Fox and Twitter have entered into a partnership to promote the broadcaster's programs and allow advertisers a way to reach TV audiences as they discuss the shows on the social network.
Mattia Nicoletti's insight:
Another point scored by Twitter in the social tv battle. Delete the scoop?
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Consumers of broadcast TV—both national and local—tend to be more active on social media networks vis a vis cable viewers and consumers of other media like radio and newspapers, new research has revealed. Delete the scoop?
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A female teen has developed a new app which prevents TV spoilers from showing up on Twitter. Delete the scoop?
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The broadcaster-backed company offers a one-stop info, chat, and sales app (RT @rozzy: One of the early lessons of "social TV": Don't build a "second screen app" for a specific TV show/network.
Mattia Nicoletti's insight:
Zeebox aims to be the one stop shop second screen-tv guide-social tv-app. Delete the scoop?
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The early reviews of Google Fiber are in from Kansas City and one of the most attractive features of the service seems to be how it makes Netflix irresistible. The buffering annoyances that consume...
Mattia Nicoletti's insight:
Google has plenty of secret weapon (the sleeper Google+ is one of those) and with the development of Google Fiber it takes a strong position in broadband access services market, key for the future VOD. Delete the scoop?
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![Canada's Shaw Media to unveil New Technique for Advertisers and Sponsors to Engage Viewers on 2nd Screen [2114] | Second Screen - TV App Market - Social TV, Connected TV, TV Apps, Second Screen, Tr... | screen seriality | Scoop.it](http://img.scoop.it/jPBhBz3akxlVhsaCGOztbTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
TV App Market is a leading online publication on media convergence in the Living Room - Social TV, Connected TV, Second Screen, Transmedia, Machinima, metadata and more Delete the scoop?
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The CW introducing ‘CW Seed’ digital and social hub
Mattia Nicoletti's insight:
A social tv incubator for testing tv shows, characters, new way of engagement. Delete the scoop?
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Via Carlos Diaz Delete the scoop?
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Ed Gordon: YouTube is ‘the Future of Broadcasting’
Mattia Nicoletti's insight:
Everyday is more and more about YouTube... Delete the scoop?
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Mobile remains a fraction of ad spend for many large advertisers. Via Stefanie Aßmann
Mattia Nicoletti's insight:
Cross-screen marketing demands patience and creativity in efforts to reach audiences across a fractured media landscape. But the payoff makes it worth it. Because of the technical complexity involved, cross-screen creates plenty of opportunities for companies to help advertisers design and implement campaigns. The problem of attribution — knowing which ad on which device generated a sale or other desired actions — is the greatest barrier to cross-screen. Much of the data needed for effective targeting is dispersed in different databases or belongs to different players in mobile, digital, and broadcasting, limiting the ability of big data tools to predict how users will interact with content across devices.
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For years we in the press have been describing anything that is viewed away from the living room television as “the second screen.” First it was the computer, then the handheld media player and later the cell phone.
Mattia Nicoletti's insight:
We will have home screens, mobile screens, cinema screens... Delete the scoop?
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You've never had it so good: research from Samsung has concluded that television is flourishing as never before in the new digital world, empowered rather than threatened by the Internet.
Mattia Nicoletti's insight:
"The survey found that despite 42% conceding that the recession has affected how and what they watch on TV — actually inspiring a tenth to watch more entertaining and escapist content — Brits are watching 16% more TV than a year ago. Nearly two-thirds (62%) had traditions that involve watching TV, with a tenth of viewing now being time-shifted, thus boosting the popularity of catch-up services." Delete the scoop?
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Watch the social TV documentary [video] Delete the scoop?
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Old-school DVRs are fighting to stay relevant in an era of add-on devices from the likes of Apple, Roku, and others. Delete the scoop?
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Driving conversations is crucial in social TV. That means knowing the difference between what people watch and what they share.
Mattia Nicoletti's insight:
An interesting panel about social tv and viewers engagement.
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More and more, audiences are using tablets and mobile devices to interact with the shows they watch on television. In its recently issued Cross-Platform Report…
Mattia Nicoletti's insight:
1. Know Your Audience 2. Deliver Targeted Content to Targeted Audiences 3. Go Freemium For Premium Content Delete the scoop?
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