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Screen seriality focus on US tv industry and its insights
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Mattia Nicoletti
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Twitter is partnering with more than a dozen new broadcasters and publications to launch Twitter Amplify, a new program that gives brands the opportunity to publish real-time, in-tweet ... Via massimo facchinetti Delete the scoop?
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Channel surfing got weird. There was this episode of All-Star Celebrity Apprentice this season that revolved around each team's ability to create a television ad for the consumer electronics company, LG.
Mattia Nicoletti's insight:
Television set is just a screen. As the others. Delete the scoop?
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The evolution of gaming is about to make a quantum leap. Here's what you need to know. Read this article by Jeff Bakalar on CNET.
Mattia Nicoletti's insight:
Consoles will change our world and they will at home the same role have smartphones when we are everywhere. A sort of everyday life hub. Delete the scoop?
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How social media erupted about the cancellations of Happy Endings and Smash
Mattia Nicoletti's insight:
Evaluating tv shows to cancel will become more and more difficult because of the fragmentation of the tv market. Social media will be deeply monitored to understand the sentiment of the fans that could be "used" to endorse other people.
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Facebook users who like the pages for television shows are 75 percent more likely to watch those shows, according to a recent study by media giant Viacom and its Viacom International Media Networks division.
Mattia Nicoletti's insight:
Another analysis of the last Viacom study about social tv. Delete the scoop?
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People who use social media whilst watching TV do so less to socialise and share insights with others than they do to source pragmatic information about programming schedules and show news.
Mattia Nicoletti's insight:
“Globally social media is becoming today’s version of a TV guide for viewers – it is really how they prefer to get their information about the shows they watch”. Delete the scoop?
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Microsoft’s new Xbox One teams with Spielberg and NFL to create interactive social TV
Mattia Nicoletti's insight:
We are entering in social tv 2.0.
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The Gamification of Social TV - Inspiring the Stories of Tomorrow. A broad brushstrokes look at the current trend of motivating TV users already busy in social networks to ‘interact’. Delete the scoop?
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The company said today that 'substantially all' of the acquisition was payable in cash, and Tumblr will remain a separate entity. Read this article by Don Reisinger on CNET News.
Mattia Nicoletti's insight:
What will change in the world of social media? Delete the scoop?
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Social Tv needs the right content to work and Tv Shows structured like competitions work better than others
Mattia Nicoletti's insight:
I wrote this post after having analysed the structure of lots of tv show with social tv strong numbers. Delete the scoop?
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The most striking thing about the broadcast TV networks announcing their new fall schedules this past week was how little that actually meant.
Mattia Nicoletti's insight:
A very good article by David Bauder about new season tv networks strategies. Old television is changing, schedule planning is changing, scripted shows structure is changing. Delete the scoop?
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The broadcast television networks enthusiastically unveiled their fall and spring programming schedules at a series of upfront presentations for advertisers this week.
Mattia Nicoletti's insight:
Contents will drive the way people watch tv.
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Online video firms may be keenly anticipating Facebook advertising but such products need to be relevant and short to prevent the social network pushing its user base away, says a research note from WeSEE. Delete the scoop?
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Exclusive: An inside look at MTV’s social success with the Hangout Music Festival Delete the scoop?
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Even though the month saw a small sequential dip in users and content videos, the online video market hit a new high in monetisation according to the April 2013 comScore Video Metrix Delete the scoop?
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In a funny way, fan fiction is the purest form of literary art there is, the one most untainted by commerce.
Mattia Nicoletti's insight:
This is something that can add value to great stories. It is more than add details to a existing story because gives the opportunity to fan to write their ideas on what they love generating buzz, reactions, complains, endorsement by other fans. Is fan generated content. Delete the scoop?
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For more on global leaders in technology, design, media, music, movies, marketing, television, and sports, see Fast Company’s 100 Most Creative People In Business 2013 report.
Mattia Nicoletti's insight:
The first advice is very interesting. It happened to me that a network refused to use Twitter because there were to many people complaining about the show. That was the chance to let them understand that the network cared about them. When you answer to someone he feels gratified and relevant. Delete the scoop?
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Image: Capt Kodak/Flickr Since 1948, when legendary conductor Arturo Toscanini made the first of 10 TV appearances conducting the NBC Symphony Orchestr Delete the scoop?
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SYS-CON Media, NJ, The world's leading i-technology media company on breaking technology news.
Mattia Nicoletti's insight:
Kaazing solution works on ease of use. Anyway second screen app universe is getting really crowdy. Delete the scoop?
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Amazon's been making a much bigger push into advertising and original entertainment.
Mattia Nicoletti's insight:
Amazon second screen experience driven by Imdb. The power of ecosystems. Delete the scoop?
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An interview with Shazam’s new CEO Rich Riley Delete the scoop?
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Rumours about impending Netflix launches in The Netherlands and France are surfacing again. This time, Belgian press speculates about a launch not only in these two countries, but also in Belgium i...
Mattia Nicoletti's insight:
I really would like to know what impact will have Netflix on French tv market. Delete the scoop?
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The increasing merger of TV and Internet is expanding the universe of viewers outside the realm of the old cable boxes gathering dust in warehouses Via Gary Hayes
Mattia Nicoletti's insight:
It's all about contents, but in my opinion television set is one of the screens available for contents. 
Gary Hayes's curator insight,
May 19, 7:47 AM
Quote "“Television is not a device anymore,” Mary-José Monpetit, lecturer and pioneering work on social, wireless and multi-screen television at the MIT Media Lab, said. “It’s content.” “If we talk about using the content to create a community then we are using television content to create a community.” Ms. Monpetit noted that there is a disconnect in the experience viewers have on a television and the experience they have online. While there is a connection forming between television watching and the online world there is still no way of making it a seamless experience. So instead of creating a traditional interactive television experience, one of her students at MIT created an app to track Super PACs during the last US Presidential election. 
Mattia Nicoletti's comment,
May 20, 2:17 AM
Gary, in your opinion Mary-José Monpetit refers to tv set or television (contents for television)? because tv set in my idea is one of the available screens. In a transmedial point of view tv screen content tells the leading part of the story but even in this case is just a screen.
Julie Eckersley's curator insight,
May 20, 7:26 PM
TV is no longer a device, it is now content around which we can build communiites. I like that thinking @garyhayes Delete the scoop?
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Mattia Nicoletti's insight:
The Voice: when social strategy becomes more important than judges charisma. Delete the scoop?
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More companies are circling around online TV company Hulu, including Time Warner Cable and DirecTV, according to the Wall Street Journal.
Mattia Nicoletti's insight:
Is Hulu a right business model for the future of television? Delete the scoop?
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