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screen seriality
screen seriality
Screen seriality focus on US tv industry and its insights
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YouTube Will Pay Its Stars To Make Videos

YouTube Will Pay Its Stars To Make Videos | screen seriality | Scoop.it
Google's YouTube has a wealth of homegrown talent -- and it wants to keep it that way. The video platform said Thursday it will invest in the creative types who have risen to Internet stardom on YouTube. The deals are intended to help its organically grown creators make high-quality content for [...]
Mattia Nicoletti's insight:

In a world where content is king and it's all about storytelling, a video platform as YouTube is deciding to invest in YouTube-only stars to allow them to deliver more contents. Meritocracy in this way seems to rule. And the future of television is changing once more.

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Is second-screening a genuinely effective marketing phenomenon?

Is second-screening a genuinely effective marketing phenomenon? | screen seriality | Scoop.it
As users pay more attention to their mobile devices than their TVs, second-screening needs to be reconsidered (RT @ArenaMediaUK: Our @srfrancis86 examines whether second screening is a genuine marketing phenomenon #secondscreen
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Jesse Redniss on Twitter: "Must say that the live coverage of #ScotlandDecides was extremely well done. Great graphics and #SocialTV http://t.co/p3BlqKaDdt"

Jesse Redniss on Twitter: "Must say that the live coverage of #ScotlandDecides was extremely well done. Great graphics and #SocialTV http://t.co/p3BlqKaDdt" | screen seriality | Scoop.it
Must say that the live coverage of #ScotlandDecides was extremely well done. Great graphics and #SocialTV http://t.co/p3BlqKaDdt
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Multi-screen Viewership Boosts TV Fandom and Loyalty, According to Viacom's "Getting With the Program: TV's Funnels, Paths and Hurdles" (NASDAQ:VIAB)

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Why Netflix Needs Europe - Hollywood Reporter

Why Netflix Needs Europe - Hollywood Reporter | screen seriality | Scoop.it
Hollywood Reporter
Why Netflix Needs Europe
Hollywood Reporter
"We are proud to bring the future of television to France," said Netflix CEO Reed Hastings in a statement released before sunrise Paris time.
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Hollywood screenwriting guru: 'Television is the future of storytelling'

Hollywood screenwriting guru: 'Television is the future of storytelling' | screen seriality | Scoop.it
Hollywood screenwriting guru: 'Television is the future of storytelling' (Hollywood screenwriting guru: 'Television is the future of storytelling' http://t.co/GJ4YIzzALQ)...
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HBO Go without needing cable? Welcome to the future of television (Advanced Television)

HBO Go without needing cable? Welcome to the future of television (Advanced Television) | screen seriality | Scoop.it
HBO’s on-demand service could float free of cable’s clutches. What, beyond Game of Thrones binges for all, will this mean? The talk these days in cable television is all about “cord cutters”, those...
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VIDEO: Stuart Krasnow Shares the Secret to Production For the Second Screen -

VIDEO: Stuart Krasnow Shares the Secret to Production For the Second Screen - | screen seriality | Scoop.it
Stuart Krasnow, EVP of Creative Affairs at Telepictures, spoke to Red Touch Media at NATPE 2014 about his new title, production for second screens and the future of content watching. This interview was for Red Touch Media's Future of Content series.
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Social TV Tweeters = Greater Consumers

Social TV Tweeters = Greater Consumers | screen seriality | Scoop.it
Twitter's head of global media and agency research believes that those who tweet while watching TV, make the more loyal consumers.
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Next TV: Monetization a Big Obstacle for TV Everywhere - Multichannel News

Next TV: Monetization a Big Obstacle for TV Everywhere - Multichannel News | screen seriality | Scoop.it
Next TV: Monetization a Big Obstacle for TV Everywhere Multichannel News Hicks appeared on stage during a panel later Wednesday titled “Mobile TV and Connected TV: Optimizing the Content Experience.” He was joined by Sebastian Bruan, senior...
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Three quarters of millenials discover TV from friends, social media - DigitalTVEurope.net

Three quarters of millenials discover TV from friends, social media - DigitalTVEurope.net | screen seriality | Scoop.it
Three quarters of millenials discover TV from friends, social media
DigitalTVEurope.net
Some 76% of 18 to 29 year-olds discover new TV shows from friends, family and social media, according to research by interactive social TV service Relay TV.
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TV.NXT 2014: E&Y unveils 10 trends that will drive the future of TV - afaqs

TV.NXT 2014: E&Y unveils 10 trends that will drive the future of TV - afaqs | screen seriality | Scoop.it
TV.NXT 2014: E&Y unveils 10 trends that will drive the future of TV
afaqs
E&Y's Ashish Pherwani and Devendra Parulekar unfolded Ernst & Young's predictions for the next five years of the Indian television industry.
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Online video consumption up, TV viewing down among Boomers, too

Online video consumption up, TV viewing down among Boomers, too | screen seriality | Scoop.it
Think it’s only Millennials and Gen Xers who are watching online video? Think again.Older viewers (50-64 years old) time spent watching digital video daily increased 72% in the second quarter to 19 mi
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Consumers Still Prefer Televisions Over Tablets and Smartphones for Video Content

Consumers Still Prefer Televisions Over Tablets and Smartphones for Video Content | screen seriality | Scoop.it
DALLAS, TX--(Marketwired - Sep 17, 2014) - U.S.
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TDG: TV Everywhere Adoption Not Hampered by Authentication - Telecompetitor

TDG: TV Everywhere Adoption Not Hampered by Authentication - Telecompetitor | screen seriality | Scoop.it
TV Everywhere adoption is not hampered by authentication, despite what some stakeholders say, suggests research from TDG (TDG: #TVEverywhere Adoption Not Hampered by Authentication http://t.co/AByKZFEI7D...
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Twitter Says It's Time for Must-Tweet TV

Twitter Says It's Time for Must-Tweet TV | screen seriality | Scoop.it
Twitter shows networks why live-tweeting is worth the effort. (Twitter explains why live-tweeting works. Chart shows how it benefits engagement, by genre.
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Tweeting About TV: Overrated Or Vital? 09/16/2014

Tweeting About TV: Overrated Or Vital? 09/16/2014 | screen seriality | Scoop.it
Tweeting About TV: Overrated Or Vital? - 09/16/2014
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Coca-Cola boosts mobile social app with second-screen integration - Mobile Marketer - Content

Coca-Cola boosts mobile social app with second-screen integration - Mobile Marketer - Content | screen seriality | Scoop.it
Coca-Cola is boosting its mobile social community with a new second-screen strategy that integrates the brand’s online marketing with television content for deeper customer insights.

Via Eduardo Aguilar
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Many Mobile Users Favor TV On Second Screen - MediaPost Communications

Many Mobile Users Favor TV On Second Screen - MediaPost Communications | screen seriality | Scoop.it
Many Mobile Users Favor TV On Second Screen
MediaPost Communications
Social media and its connection with TV networks and brands keeps growing: Now 84% of smartphone and tablet users in the U.S. watch TV with a second screen.
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TV directors now expect that you’ll Google while you watch

TV directors now expect that you’ll Google while you watch | screen seriality | Scoop.it
If you're watching TV, it's probably not the only screen you're looking at. Most viewers nowadays are online on some device while they watch, a growing trend that advertisers and networks are trying to take advantage of.
Mattia Nicoletti's insight:

What is interesting in the HBO documentary  the article is talking about is that the doc is focused on what I call micro contents, and on the second screen if you like you can get the macro contents, the background, the whole story.

This allows a different kind of storytelling for docs, because second screen contents are useful to give the whole missing details.

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Second screens increase appetite for targetted ...

Second screens increase appetite for targetted ... | screen seriality | Scoop.it
Second screens increase appetite for targetted ads | Advanced Television on Web & Media curated by Bruno Renkin (Second screens increase appetite for targetted ads #SecondScreen | @scoopit http://t.co/JVZ0F02H4I)...
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HBO GO Thinks Inside The (Set-Top) Box | Multichannel

HBO GO Thinks Inside The (Set-Top) Box | Multichannel | screen seriality | Scoop.it
#HBOGO thinks inside the set-top box #multiscreen #TVeverywhere http://t.co/ADlboEb59k via @MultiNews
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When TV Becomes An Accessory To YouTube

Everyone is talking about video.
Have you noticed how on Facebook, some videos in your newsfeed start on their own now? You don't have to click on them. They just start. For some, this is very upsetting and disruptive to the Facebook experience.
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CRTC's Jean-Pierre Blais On Netflix, Shomi And The Future Of TV - Huffington Post Canada

CRTC's Jean-Pierre Blais On Netflix, Shomi And The Future Of TV - Huffington Post Canada | screen seriality | Scoop.it
CRTC's Jean-Pierre Blais On Netflix, Shomi And The Future Of TV
Huffington Post Canada
GATINEAU, Que.
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Second screens changing TV engagement

The advance of second screens such as large smartphones and tablets is changing the way audiences engage with and respond to advertising
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