Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
|
Scooped by Mattia Nicoletti onto screen seriality |
Scoop.it!
the value for the viewers is changing and it is not necessarily bound to the evolution of tv but instead to the change of the context. Social networks changed habits and behavior of the people that consider now valuable for them some kind of content, interaction and comfort of viewing.
Are you sure you want to delete this scoop?
 Your new post is loading...
Scoop.it!
The increasing merger of TV and Internet is expanding the universe of viewers outside the realm of the old cable boxes gathering dust in warehouses Via Gary Hayes
Mattia Nicoletti's insight:
It's all about contents, but in my opinion television set is one of the screens available for contents. 
Gary Hayes's curator insight,
May 19, 7:47 AM
Quote "“Television is not a device anymore,” Mary-José Monpetit, lecturer and pioneering work on social, wireless and multi-screen television at the MIT Media Lab, said. “It’s content.” “If we talk about using the content to create a community then we are using television content to create a community.” Ms. Monpetit noted that there is a disconnect in the experience viewers have on a television and the experience they have online. While there is a connection forming between television watching and the online world there is still no way of making it a seamless experience. So instead of creating a traditional interactive television experience, one of her students at MIT created an app to track Super PACs during the last US Presidential election. 
Mattia Nicoletti's comment,
Today, 2:17 AM
Gary, in your opinion Mary-José Monpetit refers to tv set or television (contents for television)? because tv set in my idea is one of the available screens. In a transmedial point of view tv screen content tells the leading part of the story but even in this case is just a screen.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Mattia Nicoletti's insight:
The Voice: when social strategy becomes more important than judges charisma. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
More companies are circling around online TV company Hulu, including Time Warner Cable and DirecTV, according to the Wall Street Journal.
Mattia Nicoletti's insight:
Is Hulu a right business model for the future of television? Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Digital ads and television ads are the most effective in driving viewers to interact with brands’ presences on Facebook and other social networks, according to the results of a recent survey of 2,577 U.S. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
The early reviews of Google Fiber are in from Kansas City and one of the most attractive features of the service seems to be how it makes Netflix irresistible. The buffering annoyances that consume...
Mattia Nicoletti's insight:
Google has plenty of secret weapon (the sleeper Google+ is one of those) and with the development of Google Fiber it takes a strong position in broadband access services market, key for the future VOD. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
TV App Market is a leading online publication on media convergence in the Living Room - Social TV, Connected TV, Second Screen, Transmedia, Machinima, metadata and more Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
The CW introducing ‘CW Seed’ digital and social hub
Mattia Nicoletti's insight:
A social tv incubator for testing tv shows, characters, new way of engagement. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Via Carlos Diaz Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Ed Gordon: YouTube is ‘the Future of Broadcasting’
Mattia Nicoletti's insight:
Everyday is more and more about YouTube... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Mobile remains a fraction of ad spend for many large advertisers. Via Stefanie Aßmann
Mattia Nicoletti's insight:
Cross-screen marketing demands patience and creativity in efforts to reach audiences across a fractured media landscape. But the payoff makes it worth it. Because of the technical complexity involved, cross-screen creates plenty of opportunities for companies to help advertisers design and implement campaigns. The problem of attribution — knowing which ad on which device generated a sale or other desired actions — is the greatest barrier to cross-screen. Much of the data needed for effective targeting is dispersed in different databases or belongs to different players in mobile, digital, and broadcasting, limiting the ability of big data tools to predict how users will interact with content across devices.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
For years we in the press have been describing anything that is viewed away from the living room television as “the second screen.” First it was the computer, then the handheld media player and later the cell phone.
Mattia Nicoletti's insight:
We will have home screens, mobile screens, cinema screens... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
You've never had it so good: research from Samsung has concluded that television is flourishing as never before in the new digital world, empowered rather than threatened by the Internet.
Mattia Nicoletti's insight:
"The survey found that despite 42% conceding that the recession has affected how and what they watch on TV — actually inspiring a tenth to watch more entertaining and escapist content — Brits are watching 16% more TV than a year ago. Nearly two-thirds (62%) had traditions that involve watching TV, with a tenth of viewing now being time-shifted, thus boosting the popularity of catch-up services." Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Watch the social TV documentary [video] Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Scoop.it!
The most striking thing about the broadcast TV networks announcing their new fall schedules this past week was how little that actually meant.
Mattia Nicoletti's insight:
A very good article by David Bauder about new season tv networks strategies. Old television is changing, schedule planning is changing, scripted shows structure is changing. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
The broadcast television networks enthusiastically unveiled their fall and spring programming schedules at a series of upfront presentations for advertisers this week.
Mattia Nicoletti's insight:
Contents will drive the way people watch tv.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Online video firms may be keenly anticipating Facebook advertising but such products need to be relevant and short to prevent the social network pushing its user base away, says a research note from WeSEE. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Newsweek talks to the creators of today’s most addictive shows about what they’re doing to make sure we just can’t stop.
Mattia Nicoletti's insight:
"We’re living, it seems, in a new age of television: the Age of the Hyperserial. 'Serialized storytelling looms larger than it did in 2003,' says D.B. Weiss, one of the head writers on Game of Thrones.
'If you look at the Emmy nominees of 2003—The Sopranos, Six Feet Under, The West Wing, CSI, and 24—only24 really qualifies as strictly serial in nature. Whereas Game of Thrones,Breaking Bad, Homeland—they all qualify. As bingeing becomes possible and commonplace, it’s only natural that shows should start to take it into account.'
The bottom line is that binge watching is more than just a business story—more than just a story about new technologies and new modes of distribution. It’s really a story about the science of storytelling itself." Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
USA Network Embraces Multiplatform, 2-Screen Engagement - 05/17/2013
Mattia Nicoletti's insight:
Transmedia engagement with a multiplatform strategy. This is the idea of USA Network for a full immersive experience for the viewer. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Neal Edelstein, producer of "The Ring" and "Mulholland Drive," has made what may be a game-changing ghost story
Mattia Nicoletti's insight:
After Netflix this app-tv show is going to change seriality as we know it. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Reed Hastings, the chief executive of Netflix, sat down for an editorial board meeting with the Financial Post..
On Canada's download caps:
“It’s a deterrent to Canadian society that exists nowhere else in the world. In Britain, everything is uncapped,” he told the Post. “In the U.S., on Comcast for $45 a month [you get] 300 gigabytes and then [each extra] 10 gigabytes is like a dollar.” On the future of apps: "It will be completely compatible to have a Netflix app, to have a Rogers app, to have a movie channel app, to have YouTube as an app," he said.
"Because in the broadest sense, we compete for relaxation time. … You go home, the kids are in bed, you want to watch something to relax, you've got many choices."....
Via siobhan-o-flynn
Mattia Nicoletti's insight:
Reed Hastings vision on future of television. A huge iPad for television. 
Paul K Saunders's curator insight,
May 16, 10:34 AM
Seems to me that its all converging to be all driven and empowered by the internet 
Eugenio Gomez-Acebo's curator insight,
May 17, 5:17 AM
Great interview. The future of TV is for sure internet-centric. This has huge implications for advertising models. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Some ideas and concepts focused around improving the user experience of Second Screen viewing.
Mattia Nicoletti's insight:
"Social media is a content-driven space, and you don’t need automation; you need content experts driving your app. The Second Screen app that becomes the catalyst for the space will not rely on automation, it will have content experts guiding users through the synced two-screen experience." Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Mattia Nicoletti's insight:
Saving contextualized ads for a future view it's a new of thinking about second screen advertising. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
The world's two largest online video services - Netflix and YouTube - accounted for half of all Internet traffic in North America in the year to date, according to US firm Sandvine, a provider of deep packet inspection and network management tools. Via Richard Kastelein & Adriana Hamacher Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
In what could be one of the most hubristic statements ever — or maybe in a few years’ time the most prescient — Google executive chairman Eric Schmidt has claimed that online video has displaced traditional TV.
Mattia Nicoletti's insight:
Is YouTube complementary to tv or is it a competitor? Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Fox and Twitter have entered into a partnership to promote the broadcaster's programs and allow advertisers a way to reach TV audiences as they discuss the shows on the social network.
Mattia Nicoletti's insight:
Another point scored by Twitter in the social tv battle. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
