Aiming not to lose more ground to the likes of Netflix and LOVEFiLM in the Europe OTT stakes, Goole TV is to offer content from the Google Play library to viewers in the UK, France and Germany.
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Screen seriality focus on US tv industry and its insights
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Mattia Nicoletti
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We've been working on getting more details on a press event that Facebook is having this week. Earlier, we wrote it could launch a news-reading app, but we have since heard more details that point to something else entirely.
Mattia Nicoletti's insight:
With hashtags and instagram video Facebook is going on fighting and hitting Twitter. And for social tv and cinema this new feature can bring amazing effects. Delete the scoop?
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Following Facebook’s introduction of clickable hashtags Wednesday, Justin Osofsky, the social network’s director of platform partnerships and operations, focused on how hashtags will factor into discussions about television shows in a note on the...
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Will Facebook Hashtags conquer Twitter social tv kingdom? Delete the scoop?
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Cable and satellite TV’s plan to keep their share of the market is four years in the making and still not ready for prime time Delete the scoop?
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Social media’s impact on television watching is small compared to traditional marketing and communications but has the potential to grow quickly, according to new findings from a study conducted by... Delete the scoop?
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The growth of TV multitaskers, defined as people who are using a second-screen device to view or control content related to what they're watching on the big screen, will be the primary users of personal programme guides, and will spur continued use...
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Tv Guides are a key to future of television. With thousands of channels viewers need to spend their time watching and not choosing. For advertising purposes Tv Guides will improve targeting. Delete the scoop?
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The days of the people meter are over; to truly see success in a continually fragmenting TV marketplace, you\'ve got to boost your social IQ.
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Big Data and social tv are changing the way to advertise. In year 2000 we were talking about 1 to 1 advertising, now we really are getting to it. Delete the scoop?
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Facebook’s new hashtags are just the beginning of its social TV push
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Facebook its moving from a private social network to open one (in a different way). With its numbers Facebook using hashtag pages can really change social tv. Delete the scoop?
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The promise of shows watchable anytime, anywhere, on smartphones and tablets has been a key strategy in the fight to retain customers amid challenges from Netflix and other online video providers. Delete the scoop?
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Mattia Nicoletti's insight:
Sometimes I post here some articles about future trends. This one by Tom George is interesting because explains the power of content curation and crowdsourcing in the future. Delete the scoop?
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Social media is a strong influence on TV viewing choices among habitual users, especially Hispanics, indicating important opportunities for marketers. Delete the scoop?
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Innovid's CTO on 'TV Everywhere' and Engagement - The Huffington Post
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Tv Everywhere engagement is different depending on the device Delete the scoop?
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The VOD giant was first to market in the U.S. but faces fierce homegrown rivals in its expansion abroad. Via Nicolas Moulard - Actuonda Delete the scoop?
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TV App Market is a leading online publication on media convergence in the Living Room - Social TV, Connected TV, Second Screen, Transmedia, Machinima, metadata and more Delete the scoop?
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![Global Marketers Believe Online Video More Efficient Than TV [2179] | TV Everywhere - TV App Market | screen seriality | Scoop.it](http://img.scoop.it/PX98vxNuscsmik3zfIgL-Tl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
TV App Market is a leading online publication on media convergence in the Living Room - Social TV, Connected TV, Second Screen, Transmedia, Machinima, metadata and more
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YuoTube vs television. Delete the scoop?
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How crowdsourcing is deconstructing the traditional business of TV advertising.
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advertising is changing... Delete the scoop?
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n a panel on social TV applications at the Cable Show Tuesday, cable execs and app developers in the space provided insights on consumers’ social interaction with television—and a few thoughts on TV of the future.... Delete the scoop?
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Who needs a TV? A plethora of games on the E3 floor are leaning on complimentary mobile apps to spread the fun beyond the big screen.
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Games second screen apps can give a lot of ideas to tv second screen apps... Delete the scoop?
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Mattia Nicoletti's insight:
Great multi-screen experience. Real time Storytelling for living an historical event. Delete the scoop?
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TiVo releases Mobile and Second Screen Experience app Delete the scoop?
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The season finale of the HBO series Game of Thrones has set a new record for illegal file sharing. According to the BitTorrent website more than 170,000 people simultaneously shared the episode, ju...
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Day & Date is becoming a key for some scripted contents. Delete the scoop?
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Facebook users who have imagined what their News Feeds would be like in the form of television shows may want to tune in Your Show, a new application from Social Studios TV that creates a daily TV show featuring content from users’ News Feeds.
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Your show work on Facebook users who wants to be protagonists. Delete the scoop?
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The web user is the most watched consumer ever. For tracking purposes, every large site drops literally dozens of cookies in the visitor's browser. In the most comprehensive investigation on the matter, The Wall Street Journal found that each of the 50 largest websites in the United Sates, weighing 40% of the US page views, installed an average of 64 files on a user device. (See the WSJ's What They Know series and a Monday Note about tracking issues.) As for server logs, they record every page sent to the user and they tell with great accuracy which parts of a page collect most of the reader's attention. But when it comes to measuring a digital viewer's commercial value, sites rely on old-fashioned panels, that is limited user population samples. Why? Via Nicolas Moulard - Actuonda Delete the scoop?
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This article talks about 5 concepts of telling multi-screen stories and how we can use them to create exciting, digital experiences.
Mattia Nicoletti's insight:
social tv storytelling must move towards multi-screen experience. And in this great article by Senongo Akpem you can really go through the entire process. Inspiring. Delete the scoop?
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