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Euro OTT gets hot as Google gives boost to Google TV with Google Play content | Rapid TV News

Aiming not to lose more ground to the likes of Netflix and LOVEFiLM in the Europe OTT stakes, Goole TV is to offer content from the Google Play library to viewers in the UK, France and Germany.
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screen seriality
screen seriality
Screen seriality focus on US tv industry and its insights
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How You Might Soon Be Able to Play a Part In Your Favorite Soap Operas

How You Might Soon Be Able to Play a Part In Your Favorite Soap Operas | screen seriality | Scoop.it
Who wins the love game? Let viewers decide.
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Social Media, Second Screen Biggest Live TV Production Challenge #LiveTV - Broadcasting & Cable

Social Media, Second Screen Biggest Live TV Production Challenge #LiveTV - Broadcasting & Cable | screen seriality | Scoop.it
Social Media, Second Screen Biggest Live TV Production Challenge #LiveTV Broadcasting & Cable The biggest challenge in the live TV production environment is the sheer amount of content producers must create and send out quickly, according to a...
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‘Scandal’ a Runaway Ratings and Social Success During ‘Premiere Week’

‘Scandal’ a Runaway Ratings and Social Success During ‘Premiere Week’ | screen seriality | Scoop.it
“Premiere Week” began in earnest last Monday – and is still ongoing – as favorite shows return and pilots enter the Fall TV lineup. Amobee Brand Intelligence, which measures not only what was said on social but was seen by audiences across mobile...
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Second-Screen Startups Go Back to the Drawing Board | Media - Advertising Age

Second-Screen Startups Go Back to the Drawing Board | Media - Advertising Age | screen seriality | Scoop.it
We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.
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Advertising Week 2014: Exploring the Future of Television

Advertising Week 2014: Exploring the Future of Television | screen seriality | Scoop.it
Because television has been the mother’s milk of marketing, the technological changes that have revolutionized it are a major topic as advertising industry figures convene.
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Tumblr and truTV Join for New Multi-Platform Initiative | Multichannel

Tumblr and truTV Join for New Multi-Platform Initiative | Multichannel | screen seriality | Scoop.it
RT @Piksel: Tumblr and truTV join forces for 'Hack My Life' #Multiscreen series http://t.co/iIXpq35WBb by @Jaclynrtuman @MultiNews #SocialTV
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40% of consumers under 40 watch TV on their smartphone every week, report says

40% of consumers under 40 watch TV on their smartphone every week, report says | screen seriality | Scoop.it
The number of consumers that are using tablets and smartphones to watch TV is escalating.
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TV Stars Get a 228% Boost in Follow Rate When They Live-Tweet

TV Stars Get a 228% Boost in Follow Rate When They Live-Tweet | screen seriality | Scoop.it
If TV marketers are having a hard time getting their stars to live-tweet, maybe this stat will help: Cast members’ accounts get a 228 percent increase in follow after live-tweeting their shows, per research released today by Twitter.
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Netflix Canada Survey: People Now See TV Spoilers as a Fact of Life - Hollywood Reporter

Netflix Canada Survey: People Now See TV Spoilers as a Fact of Life - Hollywood Reporter | screen seriality | Scoop.it
Netflix on Monday said Canadian users aren't clasping their hands over their ears or shooshing friends and family when they start discussing House of C...
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Interesting article about spoilers. Viewers'behavior has changed...

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Starz’s ‘Black Sails’ Makes Brands Walk the Plank on #TalkLikeAPirateDay - Lost Remote

Starz’s ‘Black Sails’ Makes Brands Walk the Plank on #TalkLikeAPirateDay - Lost Remote | screen seriality | Scoop.it
Starz’s ‘Black Sails’ Makes Brands Walk the Plank on #TalkLikeAPirateDay
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Joan Gillman on the Future of TV Advertising

Joan Gillman, EVP + COO of @TWC, on the future of #TV #advertising: http://t.co/KQnFLGmUe8 via @dmwevents @clarkbuckner #podcast #television
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Very interesting video and article about the future of tv advertising.

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Consumers Still Prefer Televisions Over Tablets and Smartphones for Video Content

Consumers Still Prefer Televisions Over Tablets and Smartphones for Video Content | screen seriality | Scoop.it
DALLAS, TX--(Marketwired - Sep 17, 2014) - U.S.
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TDG: TV Everywhere Adoption Not Hampered by Authentication - Telecompetitor

TDG: TV Everywhere Adoption Not Hampered by Authentication - Telecompetitor | screen seriality | Scoop.it
TV Everywhere adoption is not hampered by authentication, despite what some stakeholders say, suggests research from TDG (TDG: #TVEverywhere Adoption Not Hampered by Authentication http://t.co/AByKZFEI7D...
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'The Walking Dead' Bites Into the NFL's TV Ad Game - Variety

'The Walking Dead' Bites Into the NFL's TV Ad Game - Variety | screen seriality | Scoop.it
Variety 'The Walking Dead' Bites Into the NFL's TV Ad Game Variety With CBS airing eight games of NFL football on Thursday nights, both NBC and ESPN have found it difficult to increase the average rate they charge for “Sunday Night Football,” and...
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Kevin Spacey Talks About the ’3 Pillars of Content’

Kevin Spacey Talks About the ’3 Pillars of Content’ | screen seriality | Scoop.it
Kevin Spacey gets it. Here’s his entire keynote speech from earlier this month at the Content Marketing World conference, where he explains to executives the “three pillars” of content: audience, conflict, and authenticity.
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Commercial Breaks Aren’t Twitter Breaks

Commercial Breaks Aren’t Twitter Breaks | screen seriality | Scoop.it
While Twitter is rapidly changing the way we watch live television, a new study suggests that the social media giant isn’t necessarily having a corrosive effect on commercial deliveries. (Is @Twitter stopping ppl from watching #TV #Ads?
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TV will be better in the future | Hedonix

TV will be better in the future | Hedonix | screen seriality | Scoop.it
Wally Wood had an interesting vision for the future of television. http://t.co/7DL1e9mtwI http://t.co/4IvMntd0M7
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Future of television : the smart second screen @ LeWeb13 - YouTube

At LeWeb13, france televisions presents "the smart second screen" : a real time second screen on tablet, listening to tv programs and automatically agregatin...
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CNN, anywhere: How TV Everywhere strategy is evolving in the world of cable news

CNN, anywhere: How TV Everywhere strategy is evolving in the world of cable news | screen seriality | Scoop.it
CNNgo is the network's attempt to break the linear model for broadcast television.
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US tablet video viewing grows strongly

US tablet video viewing grows strongly | screen seriality | Scoop.it
The number of US consumers using tablets to watch TV and movies continues to soar and across all age according to a new consumer survey by Altman (RT @TotalCast: Tablet TV viewing "here for the long haul" @RapidTVNews @JoeyJOH #ott #tveverywhere
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Twitter: Live-Tweeting TV Shows Lifts Conversation Volume and Follower Growth Rate - Lost Remote

Twitter: Live-Tweeting TV Shows Lifts Conversation Volume and Follower Growth Rate - Lost Remote | screen seriality | Scoop.it
Twitter: Live-Tweeting TV Shows Lifts Conversation Volume and Follower Growth Rate
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Netflix Is Going to Rule TV After All | WIRED

Netflix Is Going to Rule TV After All | WIRED | screen seriality | Scoop.it
From the depths of a fading DVD-by-mail business, Netflix CEO Reed Hastings and company have transcended the movie rental market they helped to kill to take on television itself.
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Netflix Arrives in France - eMarketer

Netflix Arrives in France - eMarketer | screen seriality | Scoop.it
Beginning September 15, film and video fans in France can subscribe to Netflix. The US streaming service may struggle with brand awareness, though; two months ago, just 24% of internet users had heard of it.
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YouTube Will Pay Its Stars To Make Videos

YouTube Will Pay Its Stars To Make Videos | screen seriality | Scoop.it
Google's YouTube has a wealth of homegrown talent -- and it wants to keep it that way. The video platform said Thursday it will invest in the creative types who have risen to Internet stardom on YouTube. The deals are intended to help its organically grown creators make high-quality content for [...]
Mattia Nicoletti's insight:

In a world where content is king and it's all about storytelling, a video platform as YouTube is deciding to invest in YouTube-only stars to allow them to deliver more contents. Meritocracy in this way seems to rule. And the future of television is changing once more.

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Is second-screening a genuinely effective marketing phenomenon?

Is second-screening a genuinely effective marketing phenomenon? | screen seriality | Scoop.it
As users pay more attention to their mobile devices than their TVs, second-screening needs to be reconsidered (RT @ArenaMediaUK: Our @srfrancis86 examines whether second screening is a genuine marketing phenomenon #secondscreen
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