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Facebook released the hashtag feature to make live TV interaction easier, Twitter announced Twitter Amplify, and Nielsen reports that social TV use is growing.
Nielsen Confirms Second-Screen Use is Rising. NEW YORK, June 17: Almost half of smartphone owners and tablet owners are using their devices for second-screen interaction while watching television, Nielsen reveals in its latest survey..
TV App Market is a leading online publication on media convergence in the Living Room - Social TV, Connected TV, Second Screen, Transmedia, Machinima, metadata and more
How crowdsourcing is deconstructing the traditional business of TV advertising.
n a panel on social TV applications at the Cable Show Tuesday, cable execs and app developers in the space provided insights on consumers’ social interaction with television—and a few thoughts on TV of the future....
Who needs a TV? A plethora of games on the E3 floor are leaning on complimentary mobile apps to spread the fun beyond the big screen.
TiVo releases Mobile and Second Screen Experience app DTG TiVo announced its mobile and second screen companion experience app, which will be available for cable operators working with TiVo.
Most time is still spent watching live TV.
The season finale of the HBO series Game of Thrones has set a new record for illegal file sharing. According to the BitTorrent website more than 170,000 people simultaneously shared the episode, ju...
Facebook users who have imagined what their News Feeds would be like in the form of television shows may want to tune in Your Show, a new application from Social Studios TV that creates a daily TV show featuring content from users’ News Feeds.
The web user is the most watched consumer ever. For tracking purposes, every large site drops literally dozens of cookies in the visitor's browser. In the most comprehensive investigation on the matter, The Wall Street Journal found that each of the 50 largest websites in the United Sates, weighing 40% of the US page views, installed an average of 64 files on a user device. (See the WSJ's What They Know series and a Monday Note about tracking issues.) As for server logs, they record every page sent to the user and they tell with great accuracy which parts of a page collect most of the reader's attention. But when it comes to measuring a digital viewer's commercial value, sites rely on old-fashioned panels, that is limited user population samples. Why?
Via Nicolas Moulard - Actuonda
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On May 26 alone, there were more than 2.3 million TV-related tweets. That included over 600,000 for that night's NBA game, 230,000+ for The Bachelorette and nearly 58,000 for Arrested Development. And that's just the tip of the social TV iceberg.
We've been working on getting more details on a press event that Facebook is having this week. Earlier, we wrote it could launch a news-reading app, but we have since heard more details that point to something else entirely.
Following Facebook’s introduction of clickable hashtags Wednesday, Justin Osofsky, the social network’s director of platform partnerships and operations, focused on how hashtags will factor into discussions about television shows in a note on the...
Cable and satellite TV’s plan to keep their share of the market is four years in the making and still not ready for prime time
Social media’s impact on television watching is small compared to traditional marketing and communications but has the potential to grow quickly, according to new findings from a study conducted by...
The growth of TV multitaskers, defined as people who are using a second-screen device to view or control content related to what they're watching on the big screen, will be the primary users of personal programme guides, and will spur continued use...
The days of the people meter are over; to truly see success in a continually fragmenting TV marketplace, you\'ve got to boost your social IQ.
Facebook’s new hashtags are just the beginning of its social TV push
The promise of shows watchable anytime, anywhere, on smartphones and tablets has been a key strategy in the fight to retain customers amid challenges from Netflix and other online video providers.
Social media is a strong influence on TV viewing choices among habitual users, especially Hispanics, indicating important opportunities for marketers.
Innovid's CTO on 'TV Everywhere' and Engagement - The Huffington Post
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