Jeff Gomez, president and CEO of Starlight Runner Entertainment, a transmedia storytelling firm, will be conducting a one-day master class on "Creating Blockbuster Transmedia Story Worlds & Brands" at the new Made in NY Media Center by IFP on...
Quality of material, particularly in the arts, will not be compromised at a BBC compelled to find new ways of giving viewers and listeners what they want, when they want it Director-General Tony Hall has assured.
Great article about the evolution of second screen. For me as I often write what is now second screen will be then multi-screen world and the way it works best will be with contents who allows the viewers to distract.
[itvt] is the most widely read and trusted news source on the medium of interactive multiplatform television. We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business.
Twitter has released some interesting data that shows just how effective paid Twitter media can be for promoting television shows and generating leads. Earlier this year Twitter introduced TV ad targeting for advertisers in the U.S.