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Social is coming of age in the marketing mix – a TV perspective

Social is coming of age in the marketing mix – a TV perspective | screen seriality | Scoop.it
In the latest round of stats from the US, 19% of Americans who have a TV have begun watching a TV show after reading about it on a social network.

 

My opinion:

Social tv strategy is a 365/24/7 job. You don't build conversations in a while and the opportunity of social tv is to engage viewers when tv shows are not on air.

Mattia Nicoletti (www.screendome.com)

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Luca Brigada's curator insight, March 16, 2013 2:20 PM

"[...] How we measure social success is also changing. It’s no longer sufficient to just measure the volume of interaction – number of Facebook fans, Twitter followers or YouTube watchers – it’s their level of engagement that counts. These days, I’m much more interested in, for example, the percentage of people who are talking about my show and number of tweets. [....]"

 

"[...]True Blood boasts more than 10 million Facebook fans, but only 191,000 – that’s only 1.8% – are talking about them (I didn’t say engagement was easy!). Compare this to Game of Thrones, which has only 2.9 million fans but approximately 158,000 of this number are talking about them. That’s an engagement rate of 5.5% [...]"

 

 

"[...] Game of Thrones and Hunger Games are both big examples with mega budgets to match. For social to have impact at this scale you have to invest in the pre-engagement as part of the show’s overall marketing investment. [...]"

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Facebook to track users' TV habits

Facebook to track users' TV habits | screen seriality | Scoop.it
Beginning this fall, when Facebook users watch a TV show on a cellphone or tablet, Facebook will probably know about it. The social network will scan its databases and send the age and gender of the viewer to Nielsen, the TV ratings measurement company, to help advertisers learn more about the audience watching shows online.
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Rabbit TV CEO - We'll Pay More Than Cable For Major Networks To Come Online

Rabbit TV CEO - We'll Pay More Than Cable For Major Networks To Come Online | screen seriality | Scoop.it
Outdated local cable agreements simply don't service explosive 'TV Everywhere' streaming device-driven market demands.
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Nielsen Study: Combined TV and Viggle Ad Exposure More Effective - Lost Remote

Nielsen Study: Combined TV and Viggle Ad Exposure More Effective - Lost Remote | screen seriality | Scoop.it
Nielsen Study: Combined TV and Viggle Ad Exposure More Effective
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2Q EARNINGS: World Cup Ads Score on Facebook

2Q EARNINGS: World Cup Ads Score on Facebook | screen seriality | Scoop.it
The first part of 2014 FIFA World Cup Brazil took place during the second quarter, and advertising efforts on Facebook during soccer’s main event was a topic of conversation during the company’s second-quarter earnings call Wednesday.
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CNN’s Next-Gen TV Everywhere App Goes Wide | Multichannel

CNN’s Next-Gen TV Everywhere App Goes Wide | Multichannel | screen seriality | Scoop.it
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The Toad Stool by Alan Wolk: What's Holding Up TV Everywhere?

The Toad Stool by Alan Wolk: What's Holding Up TV Everywhere? | screen seriality | Scoop.it
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Netflix: the international picture

Netflix: the international picture | screen seriality | Scoop.it
Netflix’s relationship with Virgin has been a “nice positive”, though “not transformative”, to its overall performance in the UK to date, according to co-founder and CEO Reed Hastings. Speaking in ...
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How Collective is Helping Advertisers Reach TV Audiences Across Screens - Lost Remote

How Collective is Helping Advertisers Reach TV Audiences Across Screens - Lost Remote | screen seriality | Scoop.it
How Collective is Helping Advertisers Reach TV Audiences Across Screens
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Creating a Rich Second Screen Experience

Creating a Rich Second Screen Experience | screen seriality | Scoop.it
We've reached the point with “second screen” viewing where the term itself may even be outdated. Mos.
Mattia Nicoletti's insight:

"As with anything that becomes exceedingly popular in a short amount of time, second screen applications do not always perform perfectly. "

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Twitter's Amplify Looks Beyond Big Events for TV Advertisers | Digital - Advertising Age

Twitter Amplify: Marketers find strengths and limits to Twitter's effort to make something of social TV http://t.co/DJUeLn2KZh
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The Dark Side of TV Everywhere Security

The Dark Side of TV Everywhere Security | screen seriality | Scoop.it
RT @ViaccessOrca: #Infographic: The Dark Side of #TVEverywhere #Security http://t.co/fU7fCvPsDW #piracy http://t.co/JDGGe4kHcD
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Study: TV Still Dominant, but Digital Becoming More of a Factor - Lost Remote

Study: TV Still Dominant, but Digital Becoming More of a Factor - Lost Remote | screen seriality | Scoop.it
Study: TV Still Dominant, but Digital Becoming More of a Factor
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Adidas fends off Nike in battle for World Cup social buzz, claims Adobe report

Adidas fends off Nike in battle for World Cup social buzz, claims Adobe report | screen seriality | Scoop.it
Adidas fends off Nike in battle for World Cup social buzz, claims Adobe report, World Cup sponsor Adidas achieved 71% more tournament-related social media buzz than Nike despite a strong start from its non-sponsor rival, according to research from Adobe. | Marketing Magazine
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Using sentiment analysis to predict ratings of popular tv series

Using sentiment analysis to predict ratings of popular tv series | screen seriality | Scoop.it
Unless you've been living under a rock for the last few years, you have probably heard of TV shows such as Breaking Bad, Mad Men, How I Met Your Mother or Game of Thrones. While I generally don't s...
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Smart TV will remove the need for streaming devices like Chromecast | VideoNet

Smart TV will remove the need for streaming devices like Chromecast | VideoNet | screen seriality | Scoop.it
Chromecast is the talk of the town right now but Strategy Analytics predicts that this dongle, and other ‘digital media adapters’ like Apple TV and Roku boxes, meet consumer needs that will soon be catered for by Smart TVs.
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Why TV Everywhere...isn’t.

Why TV Everywhere...isn’t. | screen seriality | Scoop.it
According to everybody, TV viewers in 2014 demand the ability to “watch what they want, when they want, on whatever device they want.” Traditional broadcast TV can’t do that, so conventional broadc...
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Mobile video apps gain among U.S. adults: 49% now use them

Mobile video apps gain among U.S. adults: 49% now use them | screen seriality | Scoop.it
Mobile video apps continue to come to the forefront, with a new report by The Diffusion Group (TDG) finding that 49 percent of U.S. adults who have broadband view video through a mobile app at least once a month.
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AMC and Next Games Release Trailer for ‘The Walking Dead’ Mobile Game

AMC and Next Games Release Trailer for ‘The Walking Dead’ Mobile Game | screen seriality | Scoop.it
“The Walking Dead” has become a social TV favorite over the years, and today, AMC and Next Games gave fans a sneak peak at what the hit show’s upcoming new mobile game will look like.
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White Sox debut second #SoxSocial Lounge

White Sox debut second #SoxSocial Lounge | screen seriality | Scoop.it
The South Siders have doubled their efforts to feed fans' appetite for social media during games. (How @whitesox create a #secondscreen experience by engaging celebs + fans.
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Consumer education critical to TV everywhere uptake

Consumer education critical to TV everywhere uptake | screen seriality | Scoop.it
Those who have watched authenticated content through their multichannel video programming distributor (MVPD) or a network tend to use it frequently once they try it, and have better value perceptions of their pay-TV providers. But, cable, IPTV and satelli
Mattia Nicoletti's insight:

" 61% say that having TV everywhere available makes them feel better about their TV provider; and 30% of TV everywhere users say their MVPD subscription is an excellent value for the money."

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Mobile viewing biggest driver behind World Cup streaming record, our data shows

Mobile viewing biggest driver behind World Cup streaming record, our data shows | screen seriality | Scoop.it
Sitting in the living room was certainly one way to watch the 2014 FIFA World Cup. In the changing media environment, it was just one of many options. The World Cup quickly became the most streamed...
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State of Global TV Everywhere | VideoNet

State of Global TV Everywhere | VideoNet | screen seriality | Scoop.it
SNL Kagan’s survey of key pay TV operators across five regions revealed 147 cable, DTH, and IPTV providers offered TV Everywhere services as of February 2014. According to our study, the vast majority of TV Everywhere platforms, or 61, are located in Western Europe, 29 in Eastern Europe, 29 in Latin America (including programmer-owned ventures), 19 in North America, and 18 in Asia Pacific. 
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WORLD CUP: Everything You Wanted to Know About Facebook Check-Ins, Part II - AllFacebook

WORLD CUP: Everything You Wanted to Know About Facebook Check-Ins, Part II - AllFacebook | screen seriality | Scoop.it
The Facebook Data Science Team revisited check-ins at 2014 FIFA World Cup Brazil, analyzing more than 1 million of them and determining how many users met during the event and connected on the social network.
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World Cup breaks Comcast streaming records

World Cup breaks Comcast streaming records | screen seriality | Scoop.it
Germany wasn't the only World Cup winner this year. The worldwide sporting event also proved to be a big win for Comcast and its TV Everywhere initiative to make television programming available anywhere, at any time.
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Visiware sees strong second-screen take-up during World Cup - Telecompaper (subscription)

Visiware sees strong second-screen take-up during World Cup - Telecompaper (subscription) | screen seriality | Scoop.it
Visiware sees strong second-screen take-up during World Cup Telecompaper (subscription) French interactive TV app company Visiware saw a strong take-up of its Sync2TV white-label second-screen platform around the world during the World Cup and...
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