As we reported previously, the respected research/advisory firm The Diffusion Group predicted last autumn that half of all TV viewing would be away from set-top boxes by 2020 in US broadband/Pay TV homes and the same pattern would emerge in other markets. The viewing could be Pay TV Everywhere content or OTT. Even if multiscreen viewing only reaches 20% or 30% of the total figure, that still presents an obvious challenge to the Pay TV industry: the need to get their TV Everywhere apps beyond a handful of devices and into the mid-tail of devices if not the long-tail. That means developing more apps and then managing an ever-growing population of apps in the field, and that may not be easy.
Software development resources are a natural cap on how many apps you can manage today, so can the process of apps build and lifecycle management be made more efficient? Bill Scott, Chief Operating and Commercial Officer at Easel TV, which conceives, develops and operates connected apps on behalf of various companies, thinks the solution is already available. It lies in companies like his who build apps for multiple customers and so can spread the cost of development more widely. And the key to the future is in developing common software stacks that provide the core functionality of app device groups with a minimum of specific device customization on top, plus any TV Everywhere customer user experience customizations that are requested. (...)
Twitter is a U.S. company and the States has always been the platform’s rock, accounting for the biggest majority of its users and the most tweets. Indeed, new data from eMarketer reveals that almost 50 million people will use Twitter in the U.S.
Sony TV SideView: A Second Screen Experience For TV. Arron Hirst. on 7 March, 2014 at 11:53. http://cdn.razorianfly.com/wp-content/uploads/. We got a note from Sony Corporation Japan over the last several hours, detailing a recent update ...
As awareness of, and demand for, TV Everywhere improves, delivering rich, relevant viewing experiences will be critical to keeping viewers coming back to TV Everywhere. Here are 5 tips for improving the TV Everywhere viewing experience....
Mattia Nicoletti's insight:
It is quite strange how screens at home are getting bigger but we are using a lot the smaller ones of tablets and smartphones. Tv everywhere is key for the "distribution" of contents but it needs to develop in the right way. Authentication, personal reccomandations and contextualized advertising are the biggest challenge to take viewer's experiences to the next level.
In the last few years, awards shows have taken on a tail-wagging-the-dog aspect, with presenters endlessly exhorting viewers at home to tweet away and reading their tweets on air as if they constituted the finest works of Bruce Vilanch himself. There's something backwards about it. The people at home talking about [...]
With Facebook usage via multiple devices becoming the norm, rather than the exception, the social network commissioned a study by international market research agency GfK to learn more about how users are interacting via desktops/laptops, smartphones, and tablets.
Despite social media being hailed as a new way for brands to appear more transparent and honest, something’s not working: according to the latest study from YouGov, consumers actually trust retail brands that have Twitter accounts less than their...
Mattia Nicoletti's insight:
May this a barrier to social network monetization? New generations seem they want to keep their social activities separated froppppppm shopping online.