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Average TV display sizes are increasing | Rapid TV News

Average TV display sizes are increasing | Rapid TV News | screen seriality | Scoop.it
Consumers are buying TVs that are, on average, two inches larger in screen size than they were one year ago, according to NPD DisplaySearch's Monthly TFT LCD Shipment Database.
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screen seriality
screen seriality
Screen seriality focus on US tv industry and its insights
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Premium OTT services to 'raise the stakes' on traditional markets

Premium OTT services to 'raise the stakes' on traditional markets | screen seriality | Scoop.it
Even though traditional methods of premium content distribution are hugely profitable, research from IDATE is proposing that utilising OTT channels could take revenues into a different league.
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From YouTube to Vice – 10 trends that are changing how we watch TV

From YouTube to Vice – 10 trends that are changing how we watch TV | screen seriality | Scoop.it
Technology is set to transform viewing habits, whether it's Twitter's 'social soundtrack' or letting the viewer become the commissioner
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Twitter buzz doesn’t make us watch tv shows

Twitter buzz doesn’t make us watch tv shows | screen seriality | Scoop.it
The effect of Twitter and Facebook on driving viewers to TV shows is being vastly overstated, according to a Nielsen-funded study of social media habits and television ratings.
Mattia Nicoletti's insight:

Another point of view about last Nielsen-funded research

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Twitter and Facebook Wield Little Influence on TV Watching - NYTimes.com

Twitter and Facebook Wield Little Influence on TV Watching - NYTimes.com | screen seriality | Scoop.it
RT @amazaira: http://t.co/ZDwAUJ8qoN #Secondscreen progress will not come by # SocialTV. It´s time to delivering value to viewer: http://t.…
Mattia Nicoletti's insight:

A strong critic by NY Times at social tv impact on tv watching.

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TV + Live Music = Heightened Social Experience

TV + Live Music = Heightened Social Experience | screen seriality | Scoop.it
  Live music broadcasts on television are experiencing a serious comeback, with viewers and sponsors eager to tap into the action. In the past decade, popularity of such broadcasts was declini...
Mattia Nicoletti's insight:

Is a live concert on the screen + social media engagement a sort of live gig 2.0?

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Rescooped by Mattia Nicoletti from Digital Cinema - Transmedia
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Audience steps up in next generation of TV storytelling [#Transmedia]

Audience steps up in next generation of TV storytelling [#Transmedia] | screen seriality | Scoop.it

Via The Digital Rocking Chair, Digital Cinema in Transition
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The Digital Rocking Chair's curator insight, April 12, 4:10 AM


Michael Idato:  "As writers and producers exploit technology to find different ways to bring characters and stories to life, audience expectation is re-writing the rules of engagement. The net effect for the TV industry is a drastic shift in the way stories are told" ...

Nicoletta Gay's curator insight, April 12, 6:10 AM

"The audience want a director for the show, they don't want to direct the show," producer Charlie Aspinwall says. "But having access to the director, being able to talk to them, is exciting, demystifying and engaging."

 

Read more: http://www.smh.com.au/entertainment/tv-and-radio/audience-steps-up-in-next-generation-of-tv-storytelling-20140411-36hba.html#ixzz2yfYX7eeT

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Mobile Video: A Primetime Opportunity for Advertisers

Mobile Video: A Primetime Opportunity for Advertisers | screen seriality | Scoop.it
ADOTAS – The mobile video audience is growing rapidly: According to Yankee Group, 2014 will see mobile video viewing levels [...]
Mattia Nicoletti's insight:

" Research by Boff & Lincoln shows that visual acuity decreases as viewing distance increases – so for close viewing distances a user’s awareness and judgment is at its maximum. While science has just begun to broach the subject of visual acuity and its correlation with mental cognition, it can be inferred that better acuity will equal clearer cognitive consumption of media. This of course makes a great scientific case for mobile video advertising and for those who say (screen) size matters."


With broadband and retina resolution, mobile video experience can be even more compelling than the one at home. Is the physical perception of the screen size that make us believe that is not so.

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Sharing Via Twitter Grew Faster Than Any Other Social Network In Q1 2014 [INFOGRAPHIC]

Sharing Via Twitter Grew Faster Than Any Other Social Network In Q1 2014 [INFOGRAPHIC] | screen seriality | Scoop.it
The first quarter of 2014 was all about Twitter.
According to recent stats, sharing via Twitter grew a massive 43 percent compared to last quarter, far surpassing the competition to become the fastest growing network of the year, thus far.
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The Movie Theater of the Future Will Be In Your Mind | Tribeca

The Movie Theater of the Future Will Be In Your Mind  | Tribeca | screen seriality | Scoop.it
Think assigned seating and table service are the future of the movie theater? Think bigger. Andrei Severny argues that what we now call "movie theaters" will soon be theme parks of the mind - but storytelling is here to stay.
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Content discovery is central to truly personal TV experiences | VideoNet

Content discovery is central to truly personal TV experiences | VideoNet | screen seriality | Scoop.it
Content recommendation, PVR everywhere, tailored audio and addressable ads are building blocks for a more personalized TV service. If you get content discovery right it can impact ARPU, as ZON and Orange are finding.
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AdTheorent® Partners with Civolution to Release Market’s First Media Mix Correlation Study for Brands | Business Wire

AdTheorent® Partners with Civolution to Release Market’s First Media Mix Correlation Study for Brands | Business Wire | screen seriality | Scoop.it
AdTheorent, Inc., the largest 2nd generation mobile ad network, and Civolution, the leading provider of technology and solutions for identifying,
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Rescooped by Mattia Nicoletti from Tracking Transmedia
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Netflix, Hulu and ... Yahoo? Why Marissa Mayer Wants Original TV Programming

Netflix, Hulu and ... Yahoo? Why Marissa Mayer Wants Original TV Programming | screen seriality | Scoop.it
Marissa Mayer may soon take a break from acquiring companies and instead acquire some TV shows. Yahoo is "close" to ordering four high-quality online TV series with budgets of a...

Via siobhan-o-flynn
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Oculus Rift Just Put Facebook in the Movie Business

Oculus Rift Just Put Facebook in the Movie Business | screen seriality | Scoop.it
Just as the movie industry gathered this week at CinemaCon to discuss its future, Facebook came along and changed it without even bothering to show up in Las Vegas. The surprise $2 billion acquisit...
Mattia Nicoletti's insight:

What is cinema? What is television?

Today when we refer to contents there is no need anymore to define the destination of them, where we watched them. Television set is just a screen, and the same is for cinemas.


For sure there are some contents that are more suitable for some media, but at the end it's all about storytelling.


Probably, we must have a different approach when we refer to ecosystems. Ecosystems (Apple, Google, Facebook, Microsoft) have the chance to develop contents creating transmedia and immersive experiences.


In this very good article, Andrew Wallenstein evaluates the opportunities for Facebook after acquiring Oculus. Movie business it something Zuckerberg may evolve.

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BUILDING A TV STORYWORLD IN 8 STEPS | Blog

BUILDING A TV STORYWORLD IN 8 STEPS | Blog | screen seriality | Scoop.it
At the recent PromaxBDA Europe conference, an audience of around 700 TV marketers and creatives was challenged by the legendary designer and typographer Neville Brody.
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Google Says Digital Activity Impacts Television Viewing | Broadcasting & Cable

Google Says Digital Activity Impacts Television Viewing | Broadcasting & Cable | screen seriality | Scoop.it
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Twitter Ads Get More Clicks Than Facebook [STUDY] - AllTwitter

Twitter Ads Get More Clicks Than Facebook [STUDY] - AllTwitter | screen seriality | Scoop.it
Twitter Ads Get More Clicks Than Facebook [STUDY]
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Social TV Market Projected to $256.44 Billion by 2017 - Report by MarketsandMarkets

(PRWEB) April 12, 2014 According to a new market research report, 'Social TV Market: Global Advancements Forecasts & Analysis (2012 – 2017)', published by MarketsandMarkets, the total Social TV market is expected to reach $256.44 billion by 2017 with a CAGR of 11.2%.
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Game of Thrones vs. House of Cards and More Social Media TV Battles

Game of Thrones vs. House of Cards and More Social Media TV Battles | screen seriality | Scoop.it
Hashtags killed the spoiler panic thanks to the epic social media battles of Game of Thrones vs. House of Cards played out online. (The hit show @GameOfThrones vs.
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TV Everywhere drives strong growth in March Madness viewership

TV Everywhere drives strong growth in March Madness viewership | screen seriality | Scoop.it
Mattia Nicoletti's insight:

Audience is moving everywhere

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New Study Finds One in Five People Use Social Media Daily Revolving Around TV - Lost Remote

New Study Finds One in Five People Use Social Media Daily Revolving Around TV - Lost Remote | screen seriality | Scoop.it
New Study Finds One in Five People Use Social Media Daily Revolving Around TV
Mattia Nicoletti's insight:

if we needed another study about social tv...

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Smartphones are 'personal', not 'mobile' devices

Smartphones are 'personal', not 'mobile' devices | screen seriality | Scoop.it
When it comes to marketing “conventional wisdom is often times wrong”, as is the case when it comes to mobile advertising according to AOL’s Christian Kugel.
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BBC News innovates in Social TV with WhatsApp, WeChat and BBM

BBC News innovates in Social TV with WhatsApp, WeChat and BBM | screen seriality | Scoop.it
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semberani rental's curator insight, April 10, 5:30 AM

while you use www.semberani.com you can chatting by instant message apps.

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Twitter Exec: Amplify Allows for a ‘Marketer’s Dream’ : 2nd Screen Society

Twitter Exec: Amplify Allows for a ‘Marketer’s Dream’ : 2nd Screen Society | screen seriality | Scoop.it
Mattia Nicoletti's insight:

Even if Mike Park, senior manager of Twitter Amplify, points out that Twitter works great for tv in live event, sports, news, in my opinion the 140 chars service can perform at best with everything is happening at that time. In fact time shifted viewing is where Twitter is in danger.

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Making TV more personal | VideoNet

Making TV more personal | VideoNet | screen seriality | Scoop.it
First came multichannel TV, then PVR and VOD, then multiscreen and catch-up TV. There are still several important steps ahead to true personalization of the TV experience, from recommendation and second screen synchronization to PVR everywhere, targeted ads and even tailored audio tracks. This report investigates them and their likely impact and includes input from ZON, Belgacom, Yomvi (Canal Plus), Orange, SNL Kagan MRG, Strategy Analytics, Envivio, Dolby, Civolution, ActiveVideo, Broadpeak and BlackArrow, among others.
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Exclusive: this is Android TV

Exclusive: this is Android TV | screen seriality | Scoop.it
Every so often, some enterprising computer company will claim they’ve finally fixed the TV. They’ll talk about how they’ve turned a dumb terminal into a smart computing platform that extends...
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