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» New social video startup ‘Now This News’ lands big names

» New social video startup ‘Now This News’ lands big names | screen seriality | Scoop.it
New social video startup ‘Now This News’ lands big names...
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screen seriality
Screen seriality focus on US tv industry and its insights
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Why TV Everywhere...isn’t.

Why TV Everywhere...isn’t. | screen seriality | Scoop.it
According to everybody, TV viewers in 2014 demand the ability to “watch what they want, when they want, on whatever device they want.” Traditional broadcast TV can’t do that, so conventional broadc...
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Mobile video apps gain among U.S. adults: 49% now use them

Mobile video apps gain among U.S. adults: 49% now use them | screen seriality | Scoop.it
Mobile video apps continue to come to the forefront, with a new report by The Diffusion Group (TDG) finding that 49 percent of U.S. adults who have broadband view video through a mobile app at least once a month.
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AMC and Next Games Release Trailer for ‘The Walking Dead’ Mobile Game

AMC and Next Games Release Trailer for ‘The Walking Dead’ Mobile Game | screen seriality | Scoop.it
“The Walking Dead” has become a social TV favorite over the years, and today, AMC and Next Games gave fans a sneak peak at what the hit show’s upcoming new mobile game will look like.
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White Sox debut second #SoxSocial Lounge

White Sox debut second #SoxSocial Lounge | screen seriality | Scoop.it
The South Siders have doubled their efforts to feed fans' appetite for social media during games. (How @whitesox create a #secondscreen experience by engaging celebs + fans.
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Consumer education critical to TV everywhere uptake

Consumer education critical to TV everywhere uptake | screen seriality | Scoop.it
Those who have watched authenticated content through their multichannel video programming distributor (MVPD) or a network tend to use it frequently once they try it, and have better value perceptions of their pay-TV providers. But, cable, IPTV and satelli
Mattia Nicoletti's insight:

" 61% say that having TV everywhere available makes them feel better about their TV provider; and 30% of TV everywhere users say their MVPD subscription is an excellent value for the money."

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Mobile viewing biggest driver behind World Cup streaming record, our data shows

Mobile viewing biggest driver behind World Cup streaming record, our data shows | screen seriality | Scoop.it
Sitting in the living room was certainly one way to watch the 2014 FIFA World Cup. In the changing media environment, it was just one of many options. The World Cup quickly became the most streamed...
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State of Global TV Everywhere | VideoNet

State of Global TV Everywhere | VideoNet | screen seriality | Scoop.it
SNL Kagan’s survey of key pay TV operators across five regions revealed 147 cable, DTH, and IPTV providers offered TV Everywhere services as of February 2014. According to our study, the vast majority of TV Everywhere platforms, or 61, are located in Western Europe, 29 in Eastern Europe, 29 in Latin America (including programmer-owned ventures), 19 in North America, and 18 in Asia Pacific. 
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WORLD CUP: Everything You Wanted to Know About Facebook Check-Ins, Part II - AllFacebook

WORLD CUP: Everything You Wanted to Know About Facebook Check-Ins, Part II - AllFacebook | screen seriality | Scoop.it
The Facebook Data Science Team revisited check-ins at 2014 FIFA World Cup Brazil, analyzing more than 1 million of them and determining how many users met during the event and connected on the social network.
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World Cup breaks Comcast streaming records

World Cup breaks Comcast streaming records | screen seriality | Scoop.it
Germany wasn't the only World Cup winner this year. The worldwide sporting event also proved to be a big win for Comcast and its TV Everywhere initiative to make television programming available anywhere, at any time.
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Visiware sees strong second-screen take-up during World Cup - Telecompaper (subscription)

Visiware sees strong second-screen take-up during World Cup - Telecompaper (subscription) | screen seriality | Scoop.it
Visiware sees strong second-screen take-up during World Cup Telecompaper (subscription) French interactive TV app company Visiware saw a strong take-up of its Sync2TV white-label second-screen platform around the world during the World Cup and...
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Did Twitter Or Facebook Win The Social World Cup? Hint: The Underdog Did Pretty Well [CHARTS]

Did Twitter Or Facebook Win The Social World Cup? Hint: The Underdog Did Pretty Well [CHARTS] | screen seriality | Scoop.it
Comparing World Cup-related Facebook Interactions to tweets, Facebook is the clear winner. But looking closer at the data tells a different story.
Mattia Nicoletti's insight:

I was waiting for a comparison between Facebook and Twitter on World Cup social comments and from the charts of BI Intelligence we can see that Facebook is the winner but one fifth of the users Twitter has a great number of interactions. In the future great live events will be the greater opportunities for advertising investors.

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Facebook To Provide Nielsen With Aggregated, Anonymized Data On TV Viewers - AllFacebook

Facebook To Provide Nielsen With Aggregated, Anonymized Data On TV Viewers - AllFacebook | screen seriality | Scoop.it
Facebook will begin sending anonymized information on the ages and genders of viewers of specific television shows to ratings-measurement outfit Nielsen this fall, the Los Angeles Times reported.
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The agreement between Facebook and Nielsen, privacy issues apart , it is very important because together with Twitter data gives a partially complete vision to advertising investors on social tv opportunities

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Advertisers Are Spending Nearly As Much On World Cup Social Media Campaigns As They Do On Super Bowl TV Ads

Advertisers Are Spending Nearly As Much On World Cup Social Media Campaigns As They Do On Super Bowl TV Ads | screen seriality | Scoop.it
Advertisers' social spend on World Cup-related campaigns rose to the half-million to multimillion dollar range
Mattia Nicoletti's insight:

Big money invested by advertisers on social media strategies for FIFA World Cup are a first important step towards a switch of big budgets from traditional media advertising to social media promotion (and new media). The media mix is still strongly moved on traditional forms of advertising but World Cup has been a strong promotional event for social media.

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2Q EARNINGS: World Cup Ads Score on Facebook

2Q EARNINGS: World Cup Ads Score on Facebook | screen seriality | Scoop.it
The first part of 2014 FIFA World Cup Brazil took place during the second quarter, and advertising efforts on Facebook during soccer’s main event was a topic of conversation during the company’s second-quarter earnings call Wednesday.
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CNN’s Next-Gen TV Everywhere App Goes Wide | Multichannel

CNN’s Next-Gen TV Everywhere App Goes Wide | Multichannel | screen seriality | Scoop.it
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The Toad Stool by Alan Wolk: What's Holding Up TV Everywhere?

The Toad Stool by Alan Wolk: What's Holding Up TV Everywhere? | screen seriality | Scoop.it
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Netflix: the international picture

Netflix: the international picture | screen seriality | Scoop.it
Netflix’s relationship with Virgin has been a “nice positive”, though “not transformative”, to its overall performance in the UK to date, according to co-founder and CEO Reed Hastings. Speaking in ...
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How Collective is Helping Advertisers Reach TV Audiences Across Screens - Lost Remote

How Collective is Helping Advertisers Reach TV Audiences Across Screens - Lost Remote | screen seriality | Scoop.it
How Collective is Helping Advertisers Reach TV Audiences Across Screens
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Creating a Rich Second Screen Experience

Creating a Rich Second Screen Experience | screen seriality | Scoop.it
We've reached the point with “second screen” viewing where the term itself may even be outdated. Mos.
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"As with anything that becomes exceedingly popular in a short amount of time, second screen applications do not always perform perfectly. "

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Twitter's Amplify Looks Beyond Big Events for TV Advertisers | Digital - Advertising Age

Twitter Amplify: Marketers find strengths and limits to Twitter's effort to make something of social TV http://t.co/DJUeLn2KZh
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The Dark Side of TV Everywhere Security

The Dark Side of TV Everywhere Security | screen seriality | Scoop.it
RT @ViaccessOrca: #Infographic: The Dark Side of #TVEverywhere #Security http://t.co/fU7fCvPsDW #piracy http://t.co/JDGGe4kHcD
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Study: TV Still Dominant, but Digital Becoming More of a Factor - Lost Remote

Study: TV Still Dominant, but Digital Becoming More of a Factor - Lost Remote | screen seriality | Scoop.it
Study: TV Still Dominant, but Digital Becoming More of a Factor
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Adidas fends off Nike in battle for World Cup social buzz, claims Adobe report

Adidas fends off Nike in battle for World Cup social buzz, claims Adobe report | screen seriality | Scoop.it
Adidas fends off Nike in battle for World Cup social buzz, claims Adobe report, World Cup sponsor Adidas achieved 71% more tournament-related social media buzz than Nike despite a strong start from its non-sponsor rival, according to research from Adobe. | Marketing Magazine
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Who Will Win at the 3rd Annual Social TV Awards? Nominee List Winners Announced July 16th #SocialTVAwards #SocialTV

Who Will Win at the 3rd Annual Social TV Awards? Nominee List Winners Announced July 16th #SocialTVAwards #SocialTV | screen seriality | Scoop.it
The 3rd Annual Social TV Awards The winners, including Best of Show, will be announced at Bel-Air Country Club on July 16th. Be sure to follow us to see who is the best in social networking for the...
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2014 World Cup Breaks Facebook Records | Facebook Newsroom

2014 World Cup Breaks Facebook Records | Facebook Newsroom | screen seriality | Scoop.it
The World Cup was a unique moment for Facebook, which measured the highest level of conversation for any event in history. From June 12 - July 13, 350 million people joined the conversation on Facebook, generating 3 billion interactions (posts, comments and likes) related to the tournament.
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