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screen seriality
screen seriality
Screen seriality focus on US tv industry and its insights
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Second Screen monetization with clear examples.

Second Screen monetization with clear examples. | screen seriality | Scoop.it

At the end of the day, while we are all trying to create a more engaging experience for the consumer to capitalize on this new behavior that has been created by the ubiquity of smart phone and tablet presence with consumers, we are all employed to generate revenue (and profit)

 

Here's a brief primer on where revenue generation is heading in 2nd Screen.


Via Nicholas Barr, Nicolas Moulard - Actuonda
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A very good article with examples of second screen monetization.

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Hisense Teams up with Google to Bring Affordable 99 Dollar STB Solution for Google TV. | Social TV Apps - The Future of Multiplatform Television, Transmedia, Social TV, Smart TV and Connected TV

Hisense Teams up with Google to Bring Affordable 99 Dollar STB Solution for Google TV. | Social TV Apps - The Future of Multiplatform Television, Transmedia, Social TV, Smart TV and Connected TV | screen seriality | Scoop.it
The new Hisense Pulse with Google TV offers true plug-and-play versatility, with easy set up and connectivity right out of the box.
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Cannes 2012: 'Twitter is the second screen to TV', Twitter chief tells brands - Brand Republic News

Cannes 2012: 'Twitter is the second screen to TV', Twitter chief tells brands - Brand Republic News | screen seriality | Scoop.it
Twitter chief executive Dick Costolo has urged brands and their ad agencies to think about "real-time" marketing by coupling Twitter with TV advertising "to extend the runway of your investment".
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» ABC News and O&O stations debut new iPad apps with dayparts

» ABC News and O&O stations debut new iPad apps with dayparts | screen seriality | Scoop.it
ABC News and O&O stations debut new iPad apps with dayparts...
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The Future of Social TV and Television

The Future of Social TV and Television | screen seriality | Scoop.it
Social TV Activity Today


The number of television and Social TV viewers using ubiquitous second screens (laptops, smartphones and tabs) to interact with television is at an all time high.
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Social TV: Why It's the Next Big Thing... Will You Be Able to Play Along With Your Favorite Shows?

Social TV: Why It's the Next Big Thing... Will You Be Able to Play Along With Your Favorite Shows? | screen seriality | Scoop.it
Picture this: The lights dim, the tension rises, and it's so quiet you can hear a pin drop... "In the children's book series, where is Paddington Bear originally from?
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Q&A, Marie-José Montpetit, MIT research scientist and social TV maven | JWT Intelligence

Q&A, Marie-José Montpetit, MIT research scientist and social TV maven | JWT Intelligence | screen seriality | Scoop.it
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» How TV can leverage Tumblr for social buzz and analysis

» How TV can leverage Tumblr for social buzz and analysis | screen seriality | Scoop.it
How TV can leverage Tumblr for social buzz and analysis...
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Beware of the Sorrell: TV is the Second Screen

Beware of the Sorrell: TV is the Second Screen | screen seriality | Scoop.it
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'True Blood,' 'Twilight' Sink Teeth Into Social Media [INFOGRAPHIC]

'True Blood,' 'Twilight' Sink Teeth Into Social Media [INFOGRAPHIC] | screen seriality | Scoop.it
How do vampire series "True Blood," "Twilight" and "Vampire Diaries" stack up against each other in terms of social media prowess? Like this.
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MediaPost Publications Time Warner, News Corp. Urge Faster Adoption of TV Everywhere 05/25/2012

Time Warner, News Corp.Urge Faster Adoption of TV Everywhere - 05/25/2012...
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La sala cinematografica in guerra con la tecnologia | Moob

La sala cinematografica in guerra con la tecnologia | Moob | screen seriality | Scoop.it

Stati Uniti e Europa sono differenti. Da sempre. Anche nel modo di approcciare cinema e televisione.

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TechCrunch | The Four Most Underhyped Trends In Social TV

TechCrunch | The Four Most Underhyped Trends In Social TV | screen seriality | Scoop.it
Last time I took a look at the most over-hyped topics of the Future of TV, and I thought a great follow-up would be to look at the reverse case.
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Tune in with twitter - Twitter launches "TV Book"


Via mirmilla
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A Twitter book about social tv. Genius! A perfect marketing move. Just before the globes.

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mirmilla's curator insight, January 12, 2013 12:27 PM

A seminal book for anyone involved in television of today - in the era of social networks. A subject of further consideration.

 

excerpts:

"Twitter is a real-time, public mirror for both broadcast content and advertising. Every programme - and every ad - has a Twitter presence.


Integration of Twitter into TV content can further stimulate engagement and discovery. Simply adding hashtags on air - or in ads - helps to organise and steer the conversation."

 

 

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New Formats To Move Above And Beyond Social Tv

New Formats To Move Above And Beyond Social Tv | screen seriality | Scoop.it
I'm not yet making an interlude into anything even digital related, but expressing a truth that has been around for decades, way before the 'Social TV' phenomenon we know and love today. We've always been driven to ...
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Why Pay TV Services Have The Edge In ‘TV Everywhere’ | Multiscreen Digest - QuickPlay Media

Why Pay TV Services Have The Edge In ‘TV Everywhere’ | Multiscreen Digest - QuickPlay Media | screen seriality | Scoop.it
We’ve all heard how quickly the television landscape is evolving, but TV is a long way from being “everywhere.” The rapid adoption of tablets and online TV streaming is causing a major shift in the way people consume video content.
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TV viewers embracing second and third screens for access to video content

TV viewers embracing second and third screens for access to video content | screen seriality | Scoop.it
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Beyond 'Must See TV' - Forbes

Beyond 'Must See TV' - Forbes | screen seriality | Scoop.it
Guest post written by Gary Greenfield Gary Greenfield is President and CEO of Avid, a provider of video editing software.
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MediaPost Publications TV Everywhere Services Lack Awareness 05/31/2012

TV Everywhere Services Lack Awareness -

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Q&A, Evan Shapiro, former president, IFC TV and Sundance Channel; president, Participant Television | JWT Intelligence

Q&A, Evan Shapiro, former president, IFC TV and Sundance Channel; president, Participant Television | JWT Intelligence | screen seriality | Scoop.it

"So I don’t see Facebook ever being replaced, and I believe that that’s going to be one of the more important second-screen experiences for television—and may eventually become a program outlet itself. Twitter is an enormously powerful tool; I don’t see its importance dissipating in the near future."

 

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The Trendrr Blog » Blog Archive » Social TV Special Analysis: Cable Television 2012 (Jan-Apr) Part I

The Trendrr Blog » Blog Archive » Social TV Special Analysis: Cable Television 2012 (Jan-Apr) Part I | screen seriality | Scoop.it
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An Analysis of Social TV and the Second Screen - Weber Shandwick Social Studies Blog

An Analysis of Social TV and the Second Screen - Weber Shandwick Social Studies Blog | screen seriality | Scoop.it
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The Emerging Language of Multiscreen | Metabeam.

What is the difference between 2nd Screen and Smart Remote control?

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Over-the-Top, TV Everywhere killing off mobile video | News | Rapid TV News

Over-the-Top, TV Everywhere killing off mobile video   | News | Rapid TV News | screen seriality | Scoop.it
Despite the recent uptick in what was once a moribund market, dedicated mobile video offerings are now in danger of being killed off by growing over-the-top (OTT) and TV Everywhere services...
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Why the 'Second Screen' is Your Next Key Marketing Strategy

Why the 'Second Screen' is Your Next Key Marketing Strategy | screen seriality | Scoop.it
Those using tablets or smartphone while watching TV offer advertisers a huge opportunity - but only if their strategy is right,...
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