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Screen seriality focus on tv industry and its insights
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Rescooped by Mattia Nicoletti from Transmedia: Storytelling for the Digital Age
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Interactive documentary – what does it mean and why does it matter?

Interactive documentary – what does it mean and why does it matter? | screen seriality | Scoop.it

Via The Digital Rocking Chair
Mattia Nicoletti's insight:

 

Judith Aston:  "Having just convened our fourth i-Docs symposium, it feels like an opportune moment to reflect on what is meant by ‘interactive documentary’ and why we at i-Docs have always seen it as a way of framing a set of possibilities, as opposed to being a specific medium, genre or platform."

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Soraia Ferreira, Ph.D.'s curator insight, March 30, 2016 3:14 PM

 

Judith Aston:  "Having just convened our fourth i-Docs symposium, it feels like an opportune moment to reflect on what is meant by ‘interactive documentary’ and why we at i-Docs have always seen it as a way of framing a set of possibilities, as opposed to being a specific medium, genre or platform."

Devadas's curator insight, March 30, 2016 10:31 PM

 

Judith Aston:  "Having just convened our fourth i-Docs symposium, it feels like an opportune moment to reflect on what is meant by ‘interactive documentary’ and why we at i-Docs have always seen it as a way of framing a set of possibilities, as opposed to being a specific medium, genre or platform."

John Rudkin's curator insight, April 9, 2016 2:43 AM
I'm a great believer in the importance of interconnections in making learning relevant.
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Star Wars' Transmedia Mystery is Secret to its Success - Huffington Post

Star Wars' Transmedia Mystery is Secret to its Success - Huffington Post | screen seriality | Scoop.it
Just as Disney and Lucasfilm have orchestrated it, you must go see Star Wars: The Force Awakens to untangle all of its mysteries.
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SXSW: The dawning of a transmedia world?

SXSW: The dawning of a transmedia world? | screen seriality | Scoop.it
This is the year for transmedia, writes Cedar's Kim Willis - where making an impact means giving people a deep, sensory and immersive experience.
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Rescooped by Mattia Nicoletti from Transmedia: Storytelling for the Digital Age
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Q&A with Jeff Gomez on transmedia storytelling: what is it, and why should brands care?

Q&A with Jeff Gomez on transmedia storytelling: what is it, and why should brands care? | screen seriality | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, October 10, 2014 2:18 PM


Peter Roper:  "Visiting Australia this month for a series of masterclasses via X Media Labs, Gomez talks with Marketing about how comic books lead to video games to movies to brands to governments" ...

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How Transmedia Can Help Transform Audiences

How Transmedia Can Help Transform Audiences | screen seriality | Scoop.it
Does your brand need a fresh and engaging way to tell its story? Is your target audience spread across digital and traditional channels? Are you scrambling to find a narrative that will connect with …
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BUILDING A TV STORYWORLD IN 8 STEPS | Blog

BUILDING A TV STORYWORLD IN 8 STEPS | Blog | screen seriality | Scoop.it
At the recent PromaxBDA Europe conference, an audience of around 700 TV marketers and creatives was challenged by the legendary designer and typographer Neville Brody.
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Rescooped by Mattia Nicoletti from Tracking Transmedia
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CANAL+ LAUNCHES SEASON 4 OF GAME OF THRONES WITH AN AMBITIOUS TRANSMEDIA CAMPAIGN – Transmedia Storyteller

CANAL+ LAUNCHES SEASON 4 OF GAME OF THRONES WITH AN AMBITIOUS TRANSMEDIA CAMPAIGN – Transmedia Storyteller | screen seriality | Scoop.it

Here’s the moment our transmedia experience kicked off with a live performance! Below is the official press release…well, translated into English, the Spanish version is here.


Using Conducttr we’re building a MMORPG that’s played out on social media and real life across the whole of Spain. In future posts we’ll have a full case study....

 


Via siobhan-o-flynn
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Next tv series must adopt a transmedia approach

Next tv series must adopt a transmedia approach | screen seriality | Scoop.it
Mattia Nicoletti's insight:

Next Tv series social experiences must learn from Transmedia. In my opinion yes. With so many contents storytelling shall be more and more an immersive experience. In this article it's very interesting to see the user as a distribution relay.

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The 3 Rules of Transmedia Storytelling from Transmedia Guru Jeff Gomez

The 3 Rules of Transmedia Storytelling from Transmedia Guru Jeff Gomez | screen seriality | Scoop.it
Jeff Gomez, president and CEO of Starlight Runner Entertainment, a transmedia storytelling firm, will be conducting a one-day master class on "Creating Blockbuster Transmedia Story Worlds & Brands" at the new Made in NY Media Center by IFP on...
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Friday Book Design Blog: S, by JJ Abrams and Doug Dorst | Jonathan Gibbs | Independent Arts Blogs

Friday Book Design Blog: S, by JJ Abrams and Doug Dorst | Jonathan Gibbs | Independent Arts Blogs | screen seriality | Scoop.it
'S' is a dizzying puzzle-book, a monstrous meta-fictional conceit that, at best, will keep the internet forums detailing its secrets for years, at worst will have you bowing down before its undeniably wonderful design.
Mattia Nicoletti's insight:

This is the kind of project able to inspire storytelling of the future. A transmedia book by JJ Abrams and Doug Dorst where the story is build page after page with so many elements to make the reader crazy

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Transmedia and Reality TV – Transmedia Storyteller

Transmedia and Reality TV – Transmedia Storyteller | screen seriality | Scoop.it
Mattia Nicoletti's insight:

"One of the interesting paradoxes about the reality TV is that more a show is less like reality, so the better the ratings. By this I mean, less like our reality. Shows like The Real Housewives of… may be set in real places and show real people but their lifestyle and dramas are likely to be a million miles away from any reality that we’re familiar with."

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Defiance and Syfy Have Built a Winning Digital Combination

Defiance and Syfy Have Built a Winning Digital Combination | screen seriality | Scoop.it
For most summer TV shows, once the season has finished airing and the final day of San Diego Comic-Con has passed there isn't much to talk about other than new production photos and a re-run marath...
Mattia Nicoletti's insight:

Transmedia projects can keep tv shows top of mind even when they are not on air. With so many video contents will be more and more common for viewers to change from one another. For this reason producers have to look for something sticky to keep viewers attention connected to thei contents.

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Sci-Fi Talk Official's curator insight, February 12, 2014 6:52 PM

The series has not reached its potential

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Leaning towards a better way to gauge consumer media interaction

Leaning towards a better way to gauge consumer media interaction | screen seriality | Scoop.it
In a world of second screen and streaming, lean forward/back just doesn’t tell the story anymore. Here’s a better framework for gauging media consumption habits.
Mattia Nicoletti's insight:

"It’s time advertisers, marketers and content creators had a more accurate, more nuanced and granular system to describe how consumers interact with their digital content. The result would offer better opportunities for everything from UX design to monetization and marketing."

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Fan culture and co-creation | Transmedia: Story...

Fan culture and co-creation | Transmedia: Story... | screen seriality | Scoop.it
The Digital Rocking Chair's insight: ABC Radio: "Fans have long had a role in influencing and in some cases helping to shape the works of popular culture they adore.
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The New Audience: Movie-Going in a Connected World

The New Audience: Movie-Going in a Connected World | screen seriality | Scoop.it
RT @Houston_Howard: The New Audience: Movie-Going in a Connected World #transmedia http://t.co/mJc1vME2bQ
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Rescooped by Mattia Nicoletti from Transmedia: Storytelling for the Digital Age
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Simon Staffans: Cross-platform content is coming in 2015

Simon Staffans: Cross-platform content is coming in 2015 | screen seriality | Scoop.it
What will be next year's biggest transmedia trends? MediaCity's Simon Staffans asked a selection of cross-platform experts

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, December 22, 2014 12:27 PM


"What will be next year's biggest transmedia trends? MediaCity's Simon Staffans asked a selection of cross-platform experts"

Rescooped by Mattia Nicoletti from Transmedia: Storytelling for the Digital Age
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From Sherlock to cult movies, audiences get in on interactive act

From Sherlock to cult movies, audiences get in on interactive act | screen seriality | Scoop.it





Via The Digital Rocking Chair
Mattia Nicoletti's insight:

In the whole world of entertainment immersive experience (even social tv and second screen may be considered a kind of immersive experience) is getting more and more important. Transmedia is taking place and creativity, good writying (and a good budget) is all you need to leverage storytelling to the next level.

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The Digital Rocking Chair's curator insight, July 13, 2014 1:44 AM


Vanessa Thorpe:  "Theme parks and heritage attractions join the booming new market for immersive theatre"

Henrik Safegaard - Cloneartist's curator insight, July 13, 2014 11:29 AM

Great idea. I would love to go there -

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“Transmedia is a word for old people” | Alisa Rivera

“Transmedia is a word for old people” | Alisa Rivera | screen seriality | Scoop.it
'#Transmedia is a word for old people' an enlightening post via @lirivera http://t.co/kUyRe9sZ3i
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Rescooped by Mattia Nicoletti from Digital Cinema - Transmedia
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Audience steps up in next generation of TV storytelling [#Transmedia]

Audience steps up in next generation of TV storytelling [#Transmedia] | screen seriality | Scoop.it

Via The Digital Rocking Chair, Digital Cinema in Transition
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The Digital Rocking Chair's curator insight, April 12, 2014 4:10 AM


Michael Idato:  "As writers and producers exploit technology to find different ways to bring characters and stories to life, audience expectation is re-writing the rules of engagement. The net effect for the TV industry is a drastic shift in the way stories are told" ...

Nicoletta Gay's curator insight, April 12, 2014 6:10 AM

"The audience want a director for the show, they don't want to direct the show," producer Charlie Aspinwall says. "But having access to the director, being able to talk to them, is exciting, demystifying and engaging."

 

Read more: http://www.smh.com.au/entertainment/tv-and-radio/audience-steps-up-in-next-generation-of-tv-storytelling-20140411-36hba.html#ixzz2yfYX7eeT

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Soledad O’Brien Aims to Elevate Storytelling With Google Partnership - Lost Remote

Soledad O’Brien Aims to Elevate Storytelling With Google Partnership - Lost Remote | screen seriality | Scoop.it
Soledad O’Brien Aims to Elevate Storytelling With Google Partnership
Mattia Nicoletti's insight:

The evolution of storytelling needs big companies. Google can leverage great projects because has a ecosystem that used in a clever way can really elevate storytelling.

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Robert Pratten: "Between 2014 and 2015 we’re going to see an explosion in creativity in Transmedia Storytelling"

Robert Pratten: "Between 2014 and 2015 we’re going to see an explosion in creativity in Transmedia Storytelling" | screen seriality | Scoop.it
I wanted to interview Robert Pratten (CEO at Transmedia Storyteller and one of the most important person in the world of Transmedia Storytelling) since a lot of months ago. Finally, I have got it a...
Mattia Nicoletti's insight:

Robert Pratten: "In practice this means really understanding the audience and what it is we offer them – our core promise. And then we have to create experiences that appeal to intrinsic motivations such as connectedness, autonomy, mastery, significance, consistency and surprise. These six human needs are what we all look for and find in different places. Whenever we see someone that’s truly motivated or even we might say addicted then one or more of these motivations is at play."


Great interview by Eduardo Pradanos to Robert Pratten. Transmedia creates immersive experiences that in some ways can really change the way people can live stories. In fact a story can be read on a book, can be watched on a screen, can be listened to the radio, but can be lived through transmedia. It is a 4D experience and can be different for everyone. It's like travelling in a place where there are many other people living their own experience.

I agree with Pratten that the return on investment of a transmedia project must evaluated as a whole because if some platforms are useful for storytelling it does not mean that are producing revenues.

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Rescooped by Mattia Nicoletti from Tracking Transmedia
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Hands On – All Media Producing. Free eBook by Marcus Gillezeau with Evelyn Saunders

Hands On – All Media Producing. Free eBook by Marcus Gillezeau with Evelyn Saunders | screen seriality | Scoop.it

‘Hands On – All Media Producing’ is a compendium of tips, advice and experiences for producers and filmmakers and aims to provide some key answers to the most pressing question facing screen practitioners today: ‘How do I produce for multiple platforms...


Via siobhan-o-flynn
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The New, Old Way to Tell Stories: With Input From the Audience

The New, Old Way to Tell Stories: With Input From the Audience | screen seriality | Scoop.it
New "transmedia" works like The Lizzie Bennet Diaries let viewers participate in their stories via Twitter and Facebook, but multi-platform storytelling dates back as far as 1740.
Mattia Nicoletti's insight:

A great transmedia project which demonstrates that good storytelling can engage a lot of people

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Why remixing art and technology can only benefit the culture sector

Why remixing art and technology can only benefit the culture sector | screen seriality | Scoop.it
Culture's best bet is creating the opportunities and space to mix its top creative minds with technology's finest, says Peter Tullin
Mattia Nicoletti's insight:

The remix culture is a trend of these days. May it have an impact on tv contents? Yes. Transmedia in a certain way it is about remixing. A transmedia project uses different media to add elements to a story that are like ingredients of recipe.

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Rumor: Amazon May Be Getting Into The Console Business

Rumor: Amazon May Be Getting Into The Console Business | screen seriality | Scoop.it

Another tech giant may be getting into the games business. Sources are telling Game Informer that online retailer and gadget maker Amazon is prepping an android-based console for release in 2013, likely before Black Friday. When contacted for comment by Forbes, an Amazon rep said that it did not respond to rumors or speculation.

Mattia Nicoletti's insight:

Big tech players are building huge ecosystems to lock their customers, but anyway they are moving toward transmedia. Gaming would be a big step for Amazon toward transmedia and Bezos knows it perfectly.

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