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Screen seriality focus on US tv industry and its insights
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Study: Consumers Want More OTT Content, Service

Study: Consumers Want More OTT Content, Service | screen seriality | Scoop.it
With the launch of Showtime’s video service, it’s official: over the top is the place to be. It’s almost hard to keep track.
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40% of consumers under 40 watch TV on their smartphone every week, report says

40% of consumers under 40 watch TV on their smartphone every week, report says | screen seriality | Scoop.it
The number of consumers that are using tablets and smartphones to watch TV is escalating.
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TV Stars Get a 228% Boost in Follow Rate When They Live-Tweet

TV Stars Get a 228% Boost in Follow Rate When They Live-Tweet | screen seriality | Scoop.it
If TV marketers are having a hard time getting their stars to live-tweet, maybe this stat will help: Cast members’ accounts get a 228 percent increase in follow after live-tweeting their shows, per research released today by Twitter.
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Consumers Still Prefer Televisions Over Tablets and Smartphones for Video Content

Consumers Still Prefer Televisions Over Tablets and Smartphones for Video Content | screen seriality | Scoop.it
DALLAS, TX--(Marketwired - Sep 17, 2014) - U.S.
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Individualised video poised to radically disrupt pay-TV

Individualised video poised to radically disrupt pay-TV | screen seriality | Scoop.it
As over-the-top (OTT) options for video continue to proliferate, there have been dramatic changes in viewer behaviour and industry structure, and stakeholders' roles in the equation continue to evolve over time. IDATE predicts that individualisation will
Mattia Nicoletti's insight:

Individualised viewing is likely to be one of the major changes in the future of television. But it is important to understand that it will probably bring people to spend more money to watch video contents.

It would surely be very interesting for adv investors because they could target a one to one message.

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Millennials and TV - making the social link

Millennials and TV - making the social link | screen seriality | Scoop.it
Millennials and TV are just not a good fit. 19% don't want the passive experience it offers. Social is a key to online media. Is that what's missing?
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TV operators must woo millennials with social features

TV operators must woo millennials with social features | screen seriality | Scoop.it
With 19% of millennials living without pay-TV and 98% of those saying they have no intention of getting it, operators could be in trouble. According to nScreenMedia, finding common ground between millennials and traditional TV will boil down to social TV
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Living Social: How Second Screens Are Helping TV Make Fans - Nielsen Social

Living Social: How Second Screens Are Helping TV Make Fans - Nielsen Social | screen seriality | Scoop.it
How is #socialmedia changing the relationship viewers have with TV? #secondscreen #socialtv http://t.co/d74FEtyqlc http://t.co/eLG2vFSD0K
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Mobile viewing biggest driver behind World Cup streaming record, our data shows

Mobile viewing biggest driver behind World Cup streaming record, our data shows | screen seriality | Scoop.it
Sitting in the living room was certainly one way to watch the 2014 FIFA World Cup. In the changing media environment, it was just one of many options. The World Cup quickly became the most streamed...
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UK, US consumers say ‘no thanks matey’ to TV piracy

Content security underpins the core business model for pay TV — and it appears that consumer attitudes towards it vary region by region around the globe.
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Binge-viewing, second-screen purchasing, DVR usage, and multiscreen/room consumption | TheMarketingblog

Binge-viewing, second-screen purchasing, DVR usage, and multiscreen/room consumption | TheMarketingblog | screen seriality | Scoop.it
ARRIS Research Reveals UK Consumers are Finding New Ways to Get Entertainment on Their Terms Binge-viewing, second-screen purchasing, DVR usage, and (Binge-viewing, second-screen purchasing, DVR usage, and multiscreen/room consumption

Via Ludovic Bostral
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ShareThis Report Highlights Role of Social Media in TV Viewing

ShareThis Report Highlights Role of Social Media in TV Viewing | screen seriality | Scoop.it
Surprisingly, streaming series (like those on Netflix and Amazon) drive 2.1 times more social engagement than broadcast TV series.
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Online TV consumption rockets 388%

Online TV consumption rockets 388% | screen seriality | Scoop.it
The increased mass availability of new TV-capable platforms such as game consoles and OTT devices has had a profound effect on TV consumption of the last year
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Second Screening During TV Time—It's Not What You Think - eMarketer

Second Screening During TV Time—It's Not What You Think - eMarketer | screen seriality | Scoop.it
Of the seemingly infinite ways consumers multitask with media, the most common is the use of a digital device while watching TV.
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US tablet video viewing grows strongly

US tablet video viewing grows strongly | screen seriality | Scoop.it
The number of US consumers using tablets to watch TV and movies continues to soar and across all age according to a new consumer survey by Altman (RT @TotalCast: Tablet TV viewing "here for the long haul" @RapidTVNews @JoeyJOH #ott #tveverywhere
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Netflix Canada Survey: People Now See TV Spoilers as a Fact of Life - Hollywood Reporter

Netflix Canada Survey: People Now See TV Spoilers as a Fact of Life - Hollywood Reporter | screen seriality | Scoop.it
Netflix on Monday said Canadian users aren't clasping their hands over their ears or shooshing friends and family when they start discussing House of C...
Mattia Nicoletti's insight:

Interesting article about spoilers. Viewers'behavior has changed...

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Three quarters of millenials discover TV from friends, social media - DigitalTVEurope.net

Three quarters of millenials discover TV from friends, social media - DigitalTVEurope.net | screen seriality | Scoop.it
Three quarters of millenials discover TV from friends, social media
DigitalTVEurope.net
Some 76% of 18 to 29 year-olds discover new TV shows from friends, family and social media, according to research by interactive social TV service Relay TV.
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33% Comment on Facebook or Twitter About What They’re Watching on TV in the UK [STUDY]

33% Comment on Facebook or Twitter About What They’re Watching on TV in the UK [STUDY] | screen seriality | Scoop.it
A survey of 11,000 people in the United Kingdom has found that one third (33 percent) comment on Facebook or Twitter about what they’re watching on television during the show.
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New Career Opportunities Daily: The best jobs in media.
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#SocialTVConf's curator insight, September 2, 2014 9:00 AM

1/3 of the UK comment on Twitter or Facebook while watching TV #SocialTVConf #SocialTV 

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More marketers use Facebook than Twitter for So...

More marketers use Facebook than Twitter for So... | screen seriality | Scoop.it
Most believe that social media and TV make a good pair, but there have been hiccups, and the relationship isn’t always solid, according to a new eMarketer report, “Social TV: Marketers’ Enthusiasm Cools a Bit, but Experimentation Continues.” ...
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More Marketers use Facebook Than Twitter For Social TV Advertising [STUDY] - AllTwitter

More Marketers use Facebook Than Twitter For Social TV Advertising [STUDY] - AllTwitter | screen seriality | Scoop.it
More Marketers use Facebook Than Twitter For Social TV Advertising [STUDY]
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Mobile video apps gain among U.S. adults: 49% now use them

Mobile video apps gain among U.S. adults: 49% now use them | screen seriality | Scoop.it
Mobile video apps continue to come to the forefront, with a new report by The Diffusion Group (TDG) finding that 49 percent of U.S. adults who have broadband view video through a mobile app at least once a month.
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Study: TV Still Dominant, but Digital Becoming More of a Factor - Lost Remote

Study: TV Still Dominant, but Digital Becoming More of a Factor - Lost Remote | screen seriality | Scoop.it
Study: TV Still Dominant, but Digital Becoming More of a Factor
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Six In 10 World Cup Fans Have A Twitter Account [STUDY] - AllTwitter

Six In 10 World Cup Fans Have A Twitter Account [STUDY] - AllTwitter | screen seriality | Scoop.it
Six In 10 World Cup Fans Have A Twitter Account [STUDY]
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