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Screen seriality focus on tv industry and its insights
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How social TV agency Darewin launched ‘The Walking Dead’ in France with a contagious campaign - Lost Remote

How social TV agency Darewin launched ‘The Walking Dead’ in France with a contagious campaign - Lost Remote | screen seriality | Scoop.it
How social TV agency Darewin launched ‘The Walking Dead’ in France with a contagious campaign
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Lessons Learned from YouTube's channels by Hank Green

Lessons learned:

 

- Spending more money to produce the same number of minutes of content does not increase viewership. Online video isn’t about how good it looks, it’s about how good it is.


- People who make online video are much better at making online video than people who make TV shows. This probably seems obvious to you (it certainly is to me) but it apparently was not obvious to the people originally distributing this money.


- When advertising agencies tell you they want something (higher quality content, long-form content, specific demographics, lean-back content, stuff that looks like tv) it’s not our job to attempt to deliver those things. In a world where the user really does get to choose, the content created to satisfy the needs and wants of viewers (not advertisers) will always reign supreme (thankfully.)

Mattia Nicoletti's insight:

From one of the most famous YouTube's channels early adopters a post that give some elementary lessons about making successful video contents.

 

What we think it's good for viewers sometimes it is not.

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Can Facebook’s New ‘Graph Search’ be an Engine of... | Social TV Digest

Can Facebook’s New ‘Graph Search’ be an Engine of... | Social TV Digest | screen seriality | Scoop.it
Can Facebook’s New ‘Graph Search’ be an Engine of TV Show Discovery?
Mattia Nicoletti's insight:

As I wrote in a Scoop.it insight of an article about FB Graph Search, Facebook is getting more and more in social tv.

 

In this article Matt Ramella explains in a perfect way the next moves Facebook has to make to get social tv success.

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The Connector: Meet The Woman Behind HBO’s Social Scene

The Connector: Meet The Woman Behind HBO’s Social Scene | screen seriality | Scoop.it
“I definitely felt like I made it, like I was a true adult when I was able to subscribe to HBO on my own,” says Sabrina Caluori with a laugh.
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Gamification – Is that the strategy that will lead you to the promised land?

Gamification – Is that the strategy that will lead you to the promised land? | screen seriality | Scoop.it
Gamification: that involves applying game design thinking to non-game applications to make them more fun and engaging. Gamification has been called one of the most important trends in technology by...
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Measure Your Social Media Strategy with this Great Guide [Infographic]

Measure Your Social Media Strategy with this Great Guide [Infographic] | screen seriality | Scoop.it

Last month, Araceli Perez of e-interactive created a fantastic infographic resource for social media analytics.

 

Here are a few highlights:

 

**Define measureable and actionable KPIs

 

**Configure your analytics

 

**The infographic was compiled from Ara and e-interactive’s analytics knowledge and from posts by Gemma Muñoz and myself (from a series I did over on Search Engine Journal)."

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

See Full infographic here: [http://bit.ly/QmVlR0]


Via janlgordon
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How to Manage Your Social Media Channels [Infographic]

How to Manage Your Social Media Channels [Infographic] | screen seriality | Scoop.it

This piece was posted by Mai Bruun Poulsen on Mindjumpers

 

It is always important to draw up guidelines for how to manage your social media channels - both for the everyday community management and if your brand changes...

 

Here is what you'll get in this article and infographic:

 

A quick and easy-to-use guide to stay on track in social media

 

Great tips on what you must keep in mind as a community manager

 

Post valuable content only, focus on providing value for you audience - is your content a reflection of your brand promise? Are you informing, engaging, listening, educating?

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

See article and Infographic here: [http://bit.ly/SRYQSx]


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[Infographic] How to Get More Likes, Comments and Shares on Facebook | Dan Zarrella

[Infographic] How to Get More Likes, Comments and Shares on Facebook | Dan Zarrella | screen seriality | Scoop.it
In preparation for our attempt to break last year's Guinness World record for largest webinar ever--July 12th's Science of Inbound Marketing--I've been...
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» TNT’s social TV strategy for ‘Dallas’ pays off with stellar ratings

» TNT’s social TV strategy for ‘Dallas’ pays off with stellar ratings | screen seriality | Scoop.it
TNT’s social TV strategy for ‘Dallas’ pays off with stellar ratings...
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Social@Ogilvy: Hungering for a Content Strategy: Why Content Is the Ultimate Strategy

Social@Ogilvy: Hungering for a Content Strategy: Why Content Is the Ultimate Strategy | screen seriality | Scoop.it
If you want a good social media marketing plan, don’t simply be interested in building a social strategy, but be interested in building the content that will ultimately become your strategy.
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Jesse Redniss: amplifying the TV experience with the 2nd Screen

Jesse Redniss: amplifying the TV experience with the 2nd Screen | screen seriality | Scoop.it
This week USA announced it was partnering with Watchwith to syndicate second screen content to partner applications like Viggle and Shazam. The company launched the approach with the 100th episode of...
Mattia Nicoletti's insight:

USA Network is thinking second screen and social tv strategy starting from contents development.

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Making the second screen work | Articles | CED Magazine - Communications, Engineering and Design Magazine

Making the second screen work | Articles | CED Magazine - Communications, Engineering and Design Magazine | screen seriality | Scoop.it
Years after Netflix, smartphones and tablets all hit the scene, even those service providers capable of multi-screen delivery continue to struggle with the multi-screen phenomenon.
Mattia Nicoletti's insight:

A long deep analysis of second screen opportunities through the newest company strategies

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Fall TV Goes Social: 6 CW Shows to Watch

Fall TV Goes Social: 6 CW Shows to Watch | screen seriality | Scoop.it
Here's how the CW is using social media, providing second-screen experiences and letting fans watch episodes online. Watch these six trailers.
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Carson Daly Tells All About 'The Voice,' Its Social Media Clout and 'TRL'

Carson Daly Tells All About 'The Voice,' Its Social Media Clout and 'TRL' | screen seriality | Scoop.it
"The Voice" host and producer Carson Daly, a self-described "tech geek," gives Mashable a low-down on all things social about season three.
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Fox launches social Q&A in preparation for fall TV - Lost Remote

Fox launches social Q&A in preparation for fall TV - Lost Remote | screen seriality | Scoop.it
Lost RemoteFox launches social Q&A in preparation for fall TVLost RemoteTV networks can no longer simply promote a big premiere date and hope that enough viewers tune in to help the show live to see another day.
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» Starz integrates ‘Boss’ Facebook fans in amazing video trailer

» Starz integrates ‘Boss’ Facebook fans in amazing video trailer | screen seriality | Scoop.it
Starz integrates ‘Boss’ Facebook fans in amazing video trailer (RT @lostremote: Starz integrates "Boss" Facebook fans in amazing custom video trailer: http://t.co/Q3xDEe9A #socialtv...)...
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» An inside look at Showtime’s social TV strategy

» An inside look at Showtime’s social TV strategy | screen seriality | Scoop.it
An inside look at Showtime’s social TV strategy...
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The Rise of Social TV

The Rise of Social TV | screen seriality | Scoop.it
Social TV – Enhancing the Experience This year will see a lot of experimentation with bridging the television and social experience.  With more people actively watching while Tweeting, posting a...
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» What TV can learn about scarcity from the wine industry

» What TV can learn about scarcity from the wine industry | screen seriality | Scoop.it
What TV can learn about scarcity from the wine industry...
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