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Nuno Bernardo: Storytelling is a social experience

Nuno Bernardo: Storytelling is a social experience | screen seriality | Scoop.it
beActive's CEO explains why "transmedia enriches stories by activating our human affinity for shared experiences"
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BUILDING A TV STORYWORLD IN 8 STEPS | Blog

BUILDING A TV STORYWORLD IN 8 STEPS | Blog | screen seriality | Scoop.it
At the recent PromaxBDA Europe conference, an audience of around 700 TV marketers and creatives was challenged by the legendary designer and typographer Neville Brody.
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Soledad O’Brien Aims to Elevate Storytelling With Google Partnership - Lost Remote

Soledad O’Brien Aims to Elevate Storytelling With Google Partnership - Lost Remote | screen seriality | Scoop.it
Soledad O’Brien Aims to Elevate Storytelling With Google Partnership
Mattia Nicoletti's insight:

The evolution of storytelling needs big companies. Google can leverage great projects because has a ecosystem that used in a clever way can really elevate storytelling.

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The future of storytelling: People want to befriend characters and influence their decisions

The future of storytelling: People want to befriend characters and influence their decisions | screen seriality | Scoop.it
Research group Latitude has been looking at the way that the Web and digital evolution has, and will, change the way people tell stories in the future, focusing specifically on how ... (Study: People Want To Friend Characters!
Mattia Nicoletti's insight:

Characters have been the key element about JJ Abrams Lost success. People got friends with Jack, Sawyer, Kate and for that reason they followed them everywhere. In the future of storytelling and television we need to improve and develop the way viewers can interact with characters, because they want to take part in a active way to their lives.

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Amazon Unlocks The Value Of Fan Fiction With 'Kindle Worlds'

Amazon Unlocks The Value Of Fan Fiction With 'Kindle Worlds' | screen seriality | Scoop.it
In a funny way, fan fiction is the purest form of literary art there is, the one most untainted by commerce.
Mattia Nicoletti's insight:

This is something that can add value to great stories. It is more than add details to a existing story because gives the opportunity to fan to write their ideas on what they love generating buzz, reactions, complains, endorsement by other fans. Is fan generated content.

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SXSWi Report: Liquid Journalism and Dynamic Storytelling Emerge in 2013

SXSWi Report: Liquid Journalism and Dynamic Storytelling Emerge in 2013 | screen seriality | Scoop.it

Eddie Rehfeldt:  "Breaking News: the search for a better narrative format for the internet is now available. Ben Decker once said “the internet is not just another TV pipe” and this was made apparent at SXSWi in Austin last week."


Via The Digital Rocking Chair
Mattia Nicoletti's insight:

In a multi-platform and multi-screen world storytelling must evolve in many ways. Here you can find more than one inspiring idea.

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Dr. Pamela Rutledge's curator insight, March 29, 2013 2:16 AM
The lines at SxSW definitely tell the story: this isn't just the year of the story, it's the decade of coordinated, additive and interactive storytelling across multiple media channels for everything from entertainment and branding to education and journalism. It all starts with the story.
cyneth's curator insight, April 2, 2013 7:47 PM

Create compelling content for multiple devices, immersive web-based experiences from data driven stories (infographics on visual video steroids) to interactive tablet documentaries. Eddie Rehfeldts report from SXSW - "There are mind-bending interactive story approaches available right now."

Yael BOUBLIL's curator insight, April 7, 2013 5:08 PM

Apprendre à raconter avec les spécificités du transmédia ...

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the intersection: Examining Second Screen through the eyes of "TV Experts"

the intersection: Examining Second Screen through the eyes of "TV Experts" | screen seriality | Scoop.it
Mattia Nicoletti's insight:

Sometimes I feel to be a bit redundant but when everyday I read about new 2ndscreen apps, new ways to engage viewership, new technologies, the only thing I remind myself is "without a good story there is no future".

 

I love discovering new ways of storytelling, I am totally in love with transmedia, I try every app, social network, second screen experience. I am convinced that we are only at the first stage in the new future of television, but as in the '90s we were amazed by surfing the web and writing eMails (and now we are used to it because it's part of our daily life) in my opinion we to think that these new features will be important just if complementary to good stories.

 

Said that I agree with most of Chuck Parjker opinions. 

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Alice: Ubisoft's plan to change storytelling in video games

Alice: Ubisoft's plan to change storytelling in video games | screen seriality | Scoop.it
On one side of the rectangle is a fully-operable motion capture room. Though diminutive compared to the warehouses used in Los Angeles, the room is good enough to capture a one-man performance. The...
Mattia Nicoletti's insight:

This article is storytelling. Chris Plante tells us about Corey May and his life. He tells us about Ubisoft and Assassin's Creed. He tells us how May is focused in changing storytelling in videogames and how he created Alice, where people love to be creative.

 

Inspirational.

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Story + Engagement + Interaction = User Experience

At the heart of a successful transmedia story is a powerful user experience created by integrating a compelling story with techniques that engage the user emotionally and intellectually and allow easy user interaction with all of media elements of...
Mattia Nicoletti's insight:

The author explains that in a transmedia project we have to focus on the creation process.

 

"The critical question is not whether a transmedia story will deliver a user experience, but rather, how a specific user experience can be created. The decisions a transmedia author makes in three key areas will determine the kind of experience the user will have:

Story design, which focuses on the design of the storyworld and story elements such as characters, settings, events, and plot.Audience engagement design, which focuses on the design of those aspects of the transmedia story involving the audience’s intellectual and emotional participation in the story.User interaction design, which focuses on how users mentally and physically interact with the story’s interface when navigating through the narrative."
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Luca Brigada's comment, March 12, 2013 1:28 AM
This article explain what is a transmedia project.
Luca Brigada's curator insight, March 16, 2013 2:40 PM

The trick is to start with the audience and really design an experience for them. The call for creating interactive storytelling experiences is loud and clear: start with the audience…give your audience a compelling experience, one that makes them want to go deeper. (Miriam Simun, “The Current State of Interactive Documentary”)

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The End of TV as We Know It & The Birth of Transmedia

Doug Scott, President, OgilvyEntertainment and Matt Doherty, Transmedia Architect, Ogilvy & Mather Worldwide presented The End of TV as We Know It & The Birth o
Mattia Nicoletti's insight:

A simple and effective way to travel through storytelling evolution on the screen.

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Exploring SyFy’s Transmedia Project ‘Defiance’

Exploring SyFy’s Transmedia Project ‘Defiance’ | screen seriality | Scoop.it
Mattia Nicoletti's insight:

Defiance will start the new tv storytelling. Contents are the killer app of social tv.

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The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains

The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains | screen seriality | Scoop.it
A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof.
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» An inside look at Cinemax’s social TV strategy for ‘Hunted’

» An inside look at Cinemax’s social TV strategy for ‘Hunted’ | screen seriality | Scoop.it
An inside look at Cinemax’s social TV strategy for ‘Hunted’...
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How Transmedia Can Help Transform Audiences

How Transmedia Can Help Transform Audiences | screen seriality | Scoop.it
Does your brand need a fresh and engaging way to tell its story? Is your target audience spread across digital and traditional channels? Are you scrambling to find a narrative that will connect with …
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Audience steps up in next generation of TV storytelling [#Transmedia]

Audience steps up in next generation of TV storytelling [#Transmedia] | screen seriality | Scoop.it

Via The Digital Rocking Chair, Digital Cinema in Transition
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The Digital Rocking Chair's curator insight, April 12, 4:10 AM


Michael Idato:  "As writers and producers exploit technology to find different ways to bring characters and stories to life, audience expectation is re-writing the rules of engagement. The net effect for the TV industry is a drastic shift in the way stories are told" ...

Nicoletta Gay's curator insight, April 12, 6:10 AM

"The audience want a director for the show, they don't want to direct the show," producer Charlie Aspinwall says. "But having access to the director, being able to talk to them, is exciting, demystifying and engaging."

 

Read more: http://www.smh.com.au/entertainment/tv-and-radio/audience-steps-up-in-next-generation-of-tv-storytelling-20140411-36hba.html#ixzz2yfYX7eeT

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The Future of Storytelling Is Here: Latitude Study Decodes What Audiences Want

The Future of Storytelling Is Here: Latitude Study Decodes What Audiences Want | screen seriality | Scoop.it
Boston, MA (PRWEB) August 07, 2013 Storytelling is as old as mankind, but technology is expanding the possibilities for how stories are told; stories are becoming more interactive, more immersive, and spread acros...
Mattia Nicoletti's insight:

"Technology is creating new opportunities to engage with narrativesbut its not just about accessing more content in more places; its about the opportunity to bring stories out of the screen and into our lives."


Contents and storytelling are more and more important in a world where technology allows us to build a story in 1000 different ways. Once the story was written only on a book and while reading we were picturing everything in our mind, now we can live that story through different media and we can even participate to it. 

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How Twitter Is Reshaping The Future Of Storytelling

How Twitter Is Reshaping The Future Of Storytelling | screen seriality | Scoop.it
Editor’s NoteThis post is part of Co.Exist’s Futurist Forum, a series of articles by some of the world’s leading futurists about what the world will look like in the near and distant future, and how you can improve how you navigate future scenarios...
Mattia Nicoletti's insight:

Tweets like bits of stories...

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Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | screen seriality | Scoop.it
Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?

Via Simon Staffans
Mattia Nicoletti's insight:

Sometimes there are articles that can explain, tell, deepen some topics in a so fascinating and interesting way that I can't help re-posting them.

 

 

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Simon Staffans's curator insight, April 24, 2013 5:44 AM

A transmedia approach can be very beneficial when it comes to marketing. Here's a pretty thorough look at how and why.

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Content Marketing 2.0: Story + Narrative Connect People & Brands

Content Marketing 2.0: Story + Narrative Connect People & Brands | screen seriality | Scoop.it
Improve your brand content marketing efforts with a strong understanding of storytelling and narrative, plus tips to use both to better connect with your top audiences.
Mattia Nicoletti's insight:

John Hagel at SXSW explains the difference between story and narrative. Ispiring

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Charlotte Johnson's curator insight, March 19, 2013 8:28 PM

How do people feel about brands using content marketing and creating a narrative to help sell their brand? Do you think it makes them appear more human? Is it something consumers are likely to follow in our fast passed ‘on the go’ world? What kind of brands does this type of marketing suit?


I personally like narrative marketing and I think it brings personality to a brand, if done wrong it can become annoying but if done right I think it can cause customers to think about the brand in a different light and help widen their customer base and enhance their customer relationships.

 

What are your thoughts?

PHAM THU NGA's comment, March 19, 2013 8:59 PM
The article is beautiful written. Using content marketing and creating a narrative is also important tool to build up the brand. It helps to connect and deeper the relationship between the consumers and the brand. "Narratives are hugely powerful, and often ignored. They represent the pull-mechanism that draws out people and resources, despite the uncertainty that exists in the world. They shape the world around us." That's inspired. I also like the statement" The goal is to sell to people who believe what you believe.”
Jess Tracey's comment, March 20, 2013 6:44 AM
I think narrative marketing can be effective for certain brands, but is not necessarily suitable for all brands. I agree that it can help consumers identify more deeply with a brand, by allowing them to understand the brand and what they stand for, but this is only appropriate in some cases. I think narrative marketing is more suited to high-involvement product marketing rather than for low-involvement products. This is because consumers are more invested in the products they are buying when it is a high-involvement product, therefore they want to feel more connected to the brand.
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The second screen obsession

Hollywood has grown fixated on the second screen. The “second screen” refers to the other thing we're paying attention to while watching television or movies – this could be a phone, tablet, or computer.
Mattia Nicoletti's insight:

Traditional storytelling is getting more and more important, even when technology plays a huge role. 

I can guess that in a few years there will be thousands of tv and cinema projects developed with the help of other screens, and the viewers will be used to it. The Wow effect will be more difficult and traditional storytelling will take its role back.

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Transmedia Coalition: Storytelling in the Multi-Screen World by Mattia Nicoletti

Transmedia Coalition: Storytelling in the Multi-Screen World by Mattia Nicoletti | screen seriality | Scoop.it
Pro Photo Coalition | The pro photo industry's best writers, bloggers, and gurus...
Mattia Nicoletti's insight:

This my intro article for Transmedia Coalition community.

Here, I write a column about "Storytelling in the Multi-Screen World" where I will tell about evolution of multi-screen storytelling  through experiences, case studies, ideas.

I hope you will enjoy.

Mattia

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Luca Brigada's curator insight, March 16, 2013 2:45 PM

 

"[...] In the last years I deeply studied the evolution of television and how technology is influecing it. Today they are more screens, more ways to interact, and, if it's all about storytelling, more opportunities to tell stories. For this reason [...] I am very honoured to have the chance to write here in createasphere my experiences and my ideas about “Storytelling in the Multi-Screen World”. Contents will be the key for the future of television and transmedia can elevate these contents to stories 2.0.[...]"

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The next chapter: storytelling embarks on an interactive adventure (Wired UK)

The next chapter: storytelling embarks on an interactive adventure (Wired UK) | screen seriality | Scoop.it
Wired.co.uk investigates the attempts of the publishing industry to make the most of new technologies
Mattia Nicoletti's insight:

The evolution of publishing through technology and storytelling

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TV, The Thinking Person’s Entertainment of Choice

TV, The Thinking Person’s Entertainment of Choice | screen seriality | Scoop.it
Television shows provide a kind of through-line that’s missing from most of our lives.
Mattia Nicoletti's insight:

Some contents are traditional storytelling some others not. Some are good for social tv some others not. The evolution of television is good for storytelling anyway.

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IBM: The Smartphone Of The Future Will Hear, See, Smell, Taste & Feel | Cult of Android

IBM: The Smartphone Of The Future Will Hear, See, Smell, Taste & Feel | Cult of Android | screen seriality | Scoop.it

Via Gary Hayes
Mattia Nicoletti's insight:

This prediction could have a strong impact on storytelling.

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Jeni Mawter's curator insight, December 18, 2012 10:41 PM

Writers of stories for children and young adults will need to include hearing, smell, taste and touch in their narratives. 

Roger Gorman's curator insight, December 28, 2012 8:39 AM

5 interesting predictions here. Although a more profound question is what is the potentual when you merge ALL 5 senses in a mobile phone application?? ("The whole is more than the sum of its parts").

Zan Chandler's curator insight, January 4, 2013 4:42 PM

This goes far beyond the idea of Star Trek's Tricorder. Very interesting potential future uses of smartphones.

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Transmedia will revolutionize storytelling as much as the printing press, says expert | Digital Trends

Transmedia will revolutionize storytelling as much as the printing press, says expert | Digital Trends | screen seriality | Scoop.it
The future of movie storytelling has more to do with the technology outside of the movies than within, according to one transmedia expert, who says that we should expect stories to be revolutionized by modern technology in the same way that the...
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