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screen seriality
Screen seriality focus on US tv industry and its insights
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How Bravo’s ‘The Singles Project’ Integrates Fan Participation in a Week’s Time - Lost Remote

How Bravo’s ‘The Singles Project’ Integrates Fan Participation in a Week’s Time - Lost Remote | screen seriality | Scoop.it
How Bravo’s ‘The Singles Project’ Integrates Fan Participation in a Week’s Time (The Next Cool Thing:) @Bravotv's #TheSingleProject Leverages #SocialTV to Integrate Fan Participation http://t.co/12H6pKulAT)...
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Social TV: How Top Networks Are Leveraging Their Social Data | Simply Measured

Social TV: How Top Networks Are Leveraging Their Social Data | Simply Measured | screen seriality | Scoop.it
Recently, I was invited to participate in Mediabistro‘s Lost Remote Show in Los Angeles. If you’re unfamiliar, LostRemote.com is a Mediabistro website dedicated to Social TV. Its great.
Mattia Nicoletti's insight:

Engagement is just a small part of social tv. There is a lot about data. And now tv channels are starting to use social tv data in different ways. There is a lot about strategy and a lot about creativity.

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Harmonic Aftershock: Hashtags are now everywhere on TV.

Harmonic Aftershock: Hashtags are now everywhere on TV. | screen seriality | Scoop.it
Twitter hashtags have been popping up in the lower thirds of TV shows’ on-air broadcasts now for about two years. But this Fall season, they’ve become a standard include in television networks on-air graphics packages and have gained even more...
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» An inside look at Cinemax’s social TV strategy for ‘Hunted’

» An inside look at Cinemax’s social TV strategy for ‘Hunted’ | screen seriality | Scoop.it
An inside look at Cinemax’s social TV strategy for ‘Hunted’...
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End of Channel Surfing?

End of Channel Surfing? | screen seriality | Scoop.it

Social-networking sites like Facebook and Twitter have given television viewers a virtual water cooler to chitchat about their favorite shows. Now some companies are trying to extend that digital outlet a step further by reinventing the way people find TV programs.

 

App developers are updating the traditional channel guide to show viewers programs that are uniquely relevant to them based on their social circles.

 

Instead of channel-surfing or scrolling through a long list of shows, viewers can use these mobile apps to display shows that they or their friends like based on their preferences. Some of the apps integrate with Facebook's social network to identify and recommend TV shows and sports teams liked on the social network.

 

"We can help people discover what to watch in a fundamentally new way," Alex Iskold, chief executive of Adaptive Blue Inc., a New York-based maker of social TV app GetGlue. "When you sit down on the couch, you're wondering, 'What do I watch?' These kinds of guides are going to become pretty ubiquitous."

 

The apps extend the "social TV" movement that began a few years ago when developers started building apps that let people "check in," or tell their friends what shows they were watching in real-time. The idea was to replicate the success of start-ups like Foursquare Labs Inc., whose mobile app lets people virtually check in to a location and broadcast that information to their friends.

 

These app developers found, however, that the "check-in" never created enough critical mass to create a viable social TV community on its own.

 

Mr. Iskold said the check-in was just the foundation for creating a broader shift in how people watch and find new content. The company's original app, which has been downloaded about 3 million times, allowed people to check in to shows and join a real-time chat with others that did the same.

 

In coming weeks, GetGlue plans to relaunch its app as a social TV guide that will show a scrolling calendar with the shows, movies and sports that users' might like. It will show whether friends who use the app are watching the same show.

 

Read the entire article at http://online.wsj.com/article/SB10000872396390443545504577567620103762882.html.


Via Tony Obregon
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'American Idol' Sets Social TV Records

'American Idol' Sets Social TV Records | screen seriality | Scoop.it
Show tops NBC's 'The Voice' in social chatter by a mile, per Bluefin...
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Rescooped by Mattia Nicoletti from Tv connectée, Transmedia, Webdoc et nouvelles écritures
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Twitter résume en une infographie sa complémentarité avec la TV

Twitter résume en une infographie sa complémentarité avec la TV | screen seriality | Scoop.it
Twitter a publié une infographie mettant en avant les bénéfices de l’usage de son réseau couplé à la télévision.
Elle illustre l’avantage du hashtag dans un spot qui génère 42% de tweets en plus.
Les téléspectateurs qui utilisent Twitter devant le petit écran ne sont que 8% à zapper pendant la pub contre 17% en moyenne selon les chiffres relayés.
De même, les téléspectateurs qui utilisent Twitter comme activité de second écran seraient plus enclins à mémoriser une publicité.

Via Veille digitale
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Tilda HOEDTS's curator insight, February 10, 2014 7:54 AM

Infographie : Twitter & la TV

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MediaPost Publications Devices Will Drive Social TV 03/21/2013

Devices Will Drive Social TV - 03/21/2013
Mattia Nicoletti's insight:

Devices and in particular mobile devices will drive second screen.

We need to communicate and we use what is very friendly to us.

New habits and new devices are driving new ways of communication.

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What if Social TV Is Less Social Than We Think?

What if Social TV Is Less Social Than We Think? | screen seriality | Scoop.it
"Social TV" service GetGlue says it's now rivaling Twitter when it comes to certain kinds of TV shows. But it may be that many of us are happy not to chat about TV shows at all.
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With 3 Million Users, GetGlue Goes Big With A New Social TV App Built Just For The iPad | TechCrunch

With 3 Million Users, GetGlue Goes Big With A New Social TV App Built Just For The iPad | TechCrunch | screen seriality | Scoop.it

Social TV app maker GetGlue is already successful, with 3 million users and more than 500 million interactions with its mobile apps. That includes check-ins, likes, and reviews of TV shows and movies, showing pretty good engagement for its existing user base. But now it’s coming out with an iPad app that it believes will go above and beyond what it’s users have been able to do on the smaller screen.

 

GetGlue HD focuses on content discovery, providing a more personalized experience for its users, allowing them to get information and personalized recommendations for TV shows. It takes advantage of a user’s previous check-in data, as well as likes and ratings, to determine which shows at any given time a user might like. The whole idea is to re-imagine the electronic program guide — you know, that crappy interface on your cable set-top box you can never find anything on.

 

Users get recommendations not just for that night or even that week, but also get updates and can receive notifications about upcoming television shows and premieres well in advance. It also gives advanced information about certain types of events — for example, the score of the local baseball game or reviews for new movies coming out over the weekend. Users can also find new shows on streaming services like iTunes, Netflix, and Amazon.

 


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Connecting Brands & Networks To Make Content Matter | #audiences #transmedia #brands #analytics #YouTube #Netflix

Connecting Brands & Networks To Make Content Matter | #audiences #transmedia #brands #analytics #YouTube #Netflix | screen seriality | Scoop.it
Creative disciplines that seem to lack... Discipline. Branded content. Branded entertainment. Branded transmedia campaigns. Content marketing. Brand journalism. You've heard the terms, but have probably struggled over their meaning, and their value.
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