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screen seriality
Screen seriality focus on US tv industry and its insights
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Nielsen launches SDK to shine light on second screen viewing

Nielsen launches SDK to shine light on second screen viewing | screen seriality | Scoop.it
Nielsen announced a new SDK to measure how people watch television from digital sources, including the tablet and smartphone (Nielsen launches SDK to shine light on second screen viewing http://t.co/4AV1Hbzs2O)...
Mattia Nicoletti's insight:

What will be the right way to measure second screen use? 

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'Sharknado' sets ratings record in its third airing

'Sharknado' sets ratings record in its third airing | screen seriality | Scoop.it
Don't think I've ever seen this before: Syfy's social media sensation "Sharknado" just delivered its biggest audience yet.
Mattia Nicoletti's insight:

The social buzz of Sharknado influenced the ratings of second and third airing of the movie. It should make tv experts think about it.

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Netflix's Ted Sarandos: 'We see an incredible appetite for TV'

Netflix's Ted Sarandos: 'We see an incredible appetite for TV' | screen seriality | Scoop.it

Mark Sweney: Chief content officer on the revival of Arrested Development, big Hollywood deals – just don't ask him about viewing figures..

 

Netflix content chief Ted Sarandos is supremely confident that reviving the sitcom Arrested Development, which was made available globally online last night in a single 15-episode junkie-pleasing hit, will be the latest "slam dunk" in the video streaming service's mission to revolutionise the TV industry.

 

Just don't ask him how many of his 34 million subscribers in 40 countries are actually watching it.

 

"We're not going to publish ratings of any kind, it is wildly inaccurate to say we don't talk about it because we don't want to have to talk about the failure of the next show," he says, warming to the topic that sums up the essential difference between Netflix's all-you-can-watch viewing model and traditional TV's weekly drip of serialised shows.

 

"It has been a mistake for [pay-TV] companies to talk about ratings, it creates performance pressure around these shows which is very unnecessary," he argues. "HBO got excited about the ratings on [its first big hit] The Sopranos, I would have too, but now they have to talk about every one of them. There is as much going around about how few people watch [HBO's] Girls as there is about how good a show it is."...


Via siobhan-o-flynn
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XYEYE's curator insight, May 28, 2013 10:32 AM
yes an incredible appetite but on their own time and all you can watch! Netflix is getting it.
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How Does Facebook Affect TV Viewership? - AllFacebook

How Does Facebook Affect TV Viewership? - AllFacebook | screen seriality | Scoop.it
Facebook has been pushing users to share more of what they love, especially through structured status updates. Users can now post visual stories that say they're watching
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The 100th Episode of 'Psych' on USA Network Was The #1 Scripted Cable Original During Wednesday Primetime Across All Demos

The 100th Episode of 'Psych' on USA Network Was The #1 Scripted Cable Original During Wednesday Primetime Across All Demos | screen seriality | Scoop.it
USA Network celebrated the 100th episode milestone of PSYCH (RT @jesseredniss: Boom. #Psych100 takes the night on TV and Social! 150,000 votes strong!
Mattia Nicoletti's insight:

A social tv success. Perfect planned by USA Network, the 100th episode of Psych project (with the right social tv audience) is a great example of what today (I write it again, TODAY) can be done with scripted shows.

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More Tweets Equals Higher TV Ratings Or Is it the Other Way Around?

More Tweets Equals Higher TV Ratings Or Is it the Other Way Around? | screen seriality | Scoop.it
Nielsen and SocialGuide made a very interesting statement this week. They say that an increase in Tweets about a TV program equals an increa
Mattia Nicoletti's insight:

It's hard to answer right now, anyway Tv+Twitter means more engagement and a better experience. What is important is the "keep it simple" rule.

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How Netflix wants to change television forever

How Netflix wants to change television forever | screen seriality | Scoop.it
Netflix doesn't just want to compete with traditional pay TV networks like HBO, Showtime and Starz - it wants to change television forever.
Mattia Nicoletti's insight:

No schedule, no ratings, and why not, no cliffhangers anymore...

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Will the ‘Nielsen Twitter TV Rating’ become the industry standard metric for social TV? - Lost Remote

Will the ‘Nielsen Twitter TV Rating’ become the industry standard metric for social TV? - Lost Remote | screen seriality | Scoop.it
Will the ‘Nielsen Twitter TV Rating’ become the industry standard metric for social TV?
Mattia Nicoletti's insight:

2013 will be the year of the fight among social tv ratings... 

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Now That Nielsen Tracks Tweets, How Will That Change TV? - Forbes

Now That Nielsen Tracks Tweets, How Will That Change TV? - Forbes | screen seriality | Scoop.it
"We're curious just like everyone else to see where the two companies go with all this," says Evan Silverman, senior vice president for Digital Media at A&E Networks.
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Wait, Who's Actually Making Money Off Social TV? | Media - Advertising Age

Wait, Who's Actually Making Money Off Social TV? | Media - Advertising Age | screen seriality | Scoop.it
beyond the b2b, back-end and app companies, who's actually making money off social tv where it really countsl? here are some answers.
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WorldScreen.com - Articles - NBC, BBC Score with Olympic Broadcasts

WorldScreen.com - Articles - NBC, BBC Score with Olympic Broadcasts | screen seriality | Scoop.it
NBC, BBC Score with Olympic Broadcasts...
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Per garantirsi la sopravvivenza agli IPTV resta un'ottima carta da giocare: i Big Data.

Premium content will remain the primary competitive weapon for pay TV operators, both against each other and to combat the ever rising threat from OTT upstarts.

Via Social Television
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The Follow-Back: Understanding the Two-Way Causal Influence Between Twitter Activity and TV Viewership

The Follow-Back: Understanding the Two-Way Causal Influence Between Twitter Activity and TV Viewership | screen seriality | Scoop.it
More info and data from the TV x Twitter study Nielsen released yesterday: http://t.co/MHSSXmnKwj #SocialTV
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Dauman: Measurement Will Drive TV Everywhere | Cable Television News | Broadcast Syndication | Programming | Multichannel.com

Dauman: Measurement Will Drive TV Everywhere | Cable Television News | Broadcast Syndication | Programming | Multichannel.com | screen seriality | Scoop.it
Mattia Nicoletti's insight:

Dauman, speaking at the Nomura Research Media & Telecom Summit in New York Wednesday, said while ratings measurement outside the home is only starting to improve, the prospect of a reliable measure tool is “visible” now, which he said was an important step forward.

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Why Google will crush Nielsen

Why Google will crush Nielsen | screen seriality | Scoop.it

The web user is the most watched consumer ever. For tracking purposes, every large site drops literally dozens of cookies in the visitor's browser. In the most comprehensive investigation on the matter, The Wall Street Journal found that each of the 50 largest websites in the United Sates, weighing 40% of the US page views, installed an average of 64 files on a user device. (See the WSJ's What They Know series and a Monday Note about tracking issues.) As for server logs, they record every page sent to the user and they tell with great accuracy which parts of a page collect most of the reader's attention.

But when it comes to measuring a digital viewer's commercial value, sites rely on old-fashioned panels, that is limited user population samples. Why?


Via Nicolas Moulard - Actuonda
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On TV, buzz and ratings are often at odds - The Boston Globe

On TV, buzz and ratings are often at odds - The Boston Globe | screen seriality | Scoop.it
When was the last time you read a story about the season arc of CBS’s “NCIS”? Or the surveillance issues raised by “Person of Interest,” also on CBS?
Mattia Nicoletti's insight:

In addition to what Matthew Gilbert wrote I say that Mad Men, Breaking Bad, Girls, have all a very interesting and profiled viewership for advertising investors. For examples the viewers of Mad Men are designers, architects, advertisers, creatives, and people with high level of education and salary. For this reason ad spaces are sold at higher prices even if ratings are not so high.

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Twitter drives TV ratings, says boss of UKTV | The Wall Blog

Twitter drives TV ratings, says boss of UKTV | The Wall Blog | screen seriality | Scoop.it
Twitter has driven UKTV's ratings, according to Darren Childs, the broadcaster's chief executive, speaking as part of a panel that discussed the complementary
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Nielsen Agrees to Expand Definition of TV Viewing

Nielsen Agrees to Expand Definition of TV Viewing | screen seriality | Scoop.it
The Nielsen Co. is expanding its definition of television and will introduce a comprehensive plan to capture all video viewing including broadband and Xbox and iPads, several sources tell The Hollywood Reporter.
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Why the Facebook Status May Beat the Tweet for Social TV Measurement - Forbes

Why the Facebook Status May Beat the Tweet for Social TV Measurement - Forbes | screen seriality | Scoop.it
Facebook Matters for Social TV Too Nielsen's recent announcement they were working directly with Twitter to establish a social TV measurement had some sounding alarm bells for the broader social TV analytics space.
Mattia Nicoletti's insight:

Social tv is not all about Twitter (even if in live tv it's very important). Sentiment must be measured on every social network, stating from Facebook.

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What TV shows had the most buzz on Facebook? The results may surprise you - Lost Remote

What TV shows had the most buzz on Facebook? The results may surprise you - Lost Remote | screen seriality | Scoop.it
What TV shows had the most buzz on Facebook? The results may surprise you
Mattia Nicoletti's insight:

What is the true link between ratings and social tv comments?

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Nielsen acquires social TV tracker SocialGuide - Lost Remote

Nielsen acquires social TV tracker SocialGuide - Lost Remote | screen seriality | Scoop.it
Nielsen acquires social TV tracker SocialGuide...
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Networks Track Social Buzz for Fall Shows Before They Air

Networks Track Social Buzz for Fall Shows Before They Air | screen seriality | Scoop.it
Fizziology analyses crop of new shows via social media...
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