screen seriality
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screen seriality
screen seriality
Screen seriality focus on US tv industry and its insights
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Planning For (And Against) The Second Screen

Today, 90% of media consumption is screen based. In 2014, the number of mobile devices in the world will exceed the global population. By 2018, there will be...
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Great visual presentation about second screen

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The End of TV as We Know It & The Birth of Transmedia

Doug Scott, President, OgilvyEntertainment and Matt Doherty, Transmedia Architect, Ogilvy & Mather Worldwide presented The End of TV as We Know It & The Birth o...
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The Future of Branded Entertainment - MIPCube Masterclass Ogilvy/Hyper Island white paper [presentation]

Insights, visions and dreams from MIPCube's Brands & Content Masterclass, at MIPTV 2013, in partnership with Ogilvy and Hyper Island

Via siobhan-o-flynn
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10 Ways Marketers Are Using the Second Screen (May 2012)

Marketers are starting to use the second screen (smartphones, tablets, PCs) to complement the first screen (TV).
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