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screen seriality
screen seriality
Screen seriality focus on tv industry and its insights
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As More Networks Develop Series, Is There Too Much TV?

As More Networks Develop Series, Is There Too Much TV? | screen seriality | Scoop.it
TV viewers have never had it so good — or maybe they have it too good. There's never been more original programming to navigate than at this very moment.
Mattia Nicoletti's insight:

Tv Series world is changing. There are more and more scripted shows but with shorter seasons. The live view it's impossible for all of them so viewers are using DVR and are binge viewing.

 

In this panorama which rule will have social tv? Engaging viewers in live viewing.

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Connecting Brands & Networks To Make Content Matter | #audiences #transmedia #brands #analytics #YouTube #Netflix

Connecting Brands & Networks To Make Content Matter | #audiences #transmedia #brands #analytics #YouTube #Netflix | screen seriality | Scoop.it
Creative disciplines that seem to lack... Discipline. Branded content. Branded entertainment. Branded transmedia campaigns. Content marketing. Brand journalism. You've heard the terms, but have probably struggled over their meaning, and their value.
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The Toad Stool by Alan Wolk: The TV Business: A Primer For The Uninformed

The Toad Stool by Alan Wolk: The TV Business: A Primer For The Uninformed | screen seriality | Scoop.it
Mattia Nicoletti's insight:

A deep and clear analysis of tv players and how they work and behave. Tv offer is going to be huge and second screen companies have to find the right way to get money.

 

With so many channels it will be important to have a guide letting you know what to watch.

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